This morning, Google launched their newest initiative, Google Shopping Express. It’s the once rumored same-day delivery service that will at some point include a pricing plan, similar to what Amazon has done with Prime, though same-day is something not even the magical Prime can touch at this point. The first test market is as one would expect, in San Francisco, along with the peninsula from San Mateo to San Jose. 

According to an inside source, Google is preparing a new online shopping service called “Google Shopping Express.” The service is said to be a direct competitor to Amazon’s Prime and eBay Now, delivering same-day packages from major retailers such as Target and Walmart. The source stated that the service will be cheaper than Prime, costing $10-$15 less than the $80 Amazon asks for their service.