Robert Downey Jr. is back, this time to help promote the upcoming One M9 from HTC. In a series of color-themed shorts, RDJ and Brian Schaeffer navigate through various genres of film, all somehow relating to HTC’s latest flagship smartphone. (more…)
I guess that’s one way to get everyone to know your name.
And HTC stands for….go! (In the comments)
We have heard the rumors, but today HTC has officially announced that actor Robert Downey Jr. is going to be spearheading a marketing campaign for them. In his first YouTube video for the company, RDJ arrives at HTC HQ looking to change things up, suggesting that they should look into Humongous Tinfoil Catamarans. (more…)
Samsung inks LeBron James and Jay-Z to multi-million dollar marketing deals, HTC goes with Tony Stark? According to a report out of Bloomberg, HTC and Robert Downey Jr. have agreed to a $12 million global marketing deal to help promote the Taiwanese company’s smartphone brand, likely starting with the One. And actually, according to this report, the campaign will feature Downey Jr. as himself, not any of the characters he has played over the years. (more…)