HTC Nabs Robert Downey Jr. for $12 Million Marketing Deal?

robert downey jr

Samsung inks LeBron James and Jay-Z to multi-million dollar marketing deals, HTC goes with Tony Stark? According to a report out of Bloomberg, HTC and Robert Downey Jr. have agreed to a $12 million global marketing deal to help promote the Taiwanese company’s smartphone brand, likely starting with the One. And actually, according to this report, the campaign will feature Downey Jr. as himself, not any of the characters he has played over the years.  (more…)