Are you launching a product in 2014? If so, there is one criteria you must meet before making it available – the product name must include the word “One.” It doesn’t matter how you go about it, just don’t forget. You could use it in the name as a multi-tasker, to both represent the product and help teach young ones simple math. You could do something really brilliant, that would certainly make all sorts of sense to non-techies, like tie in the codename of your product to the word “One.” You could even go numerical and add a +1 on to the end of it. But again, this is key to your product launch, even if it doesn’t mean success.
New Bluetooth speaker maker OM/ONE clearly got the memo. Introduced today via crowd-funding campaign, the OM/ONE is a levitating orb-like Bluetooth speaker that is actually pretty sweet looking. It runs $179, comes in either black or white, and could be delivered by December of this year. (more…)