Free-to-play may be all the rage right now, but NVIDIA doesn’t want that to mean that their new Project SHIELD will be anything cheap or cheaply made. SHIELD will carry all sorts of games on its platform, from free-to-play all the way up to triple A blockbusters from big name development companies.

NVIDIA wants to do something special with their new project, but doesn’t want people to think that open operating system and open game selection will mean this will be a lower quality device. They don’t want to be razor or printer companies who only profit on the sales of razor blades and printer ink to make their money. NVIDIA is planning on making an awesome handheld, “one that fits comfortably in your hand, delights your eyes and blows out your ears.” Don’t expect this piece of hardware to be on the cheap end of anyone’s budget when it launches.

Via: NVIDIA

NVIDIA’s newly announced Project Shield will likely be the talk of the week here at CES, unless of course, someone else has a massive gaming surprise up their sleeve. With its Tegra 4 processor, 5″ HD display, impressive cloud gaming technology, and stock Android operating system, this device is the ultimate mobile gamer’s dream. And actually, it may be any gamer’s dream device, as it works to create an all-encompassing gaming experience from Android to PC and from handheld device to TV.

In this highlight video above, you get to see the barebones side of Project Shield.

Depending on price, are you ready to buy one?

At tonight’s NVIDIA event, while showing off their new Project SHIELD, the company gave us a sneak peek at an upcoming release from Madfinger Games, Dead Trigger 2. From what we did see in a short gameplay demo, the game looked pretty intense, but other than that massive zombie you see above, we don’t know much else. No release time frame or anything too juicy. 

This evening, NVIDIA took the stage and announced the all new Tegra 4 processor. Although, it wasn’t their new chipset that had everyone excited tonight. NVIDIA CEO, Jen-Hsun Huang announced Project SHIELD (although he did slip and accidentally called it Project Thor at first) which is a completely portable full gaming system that supports Android and PC games thanks to cloud-based services. 

When Jen-Hsun Huang, NVIDIA’s CEO, took the stage tonight at the Palms Casino for their CES press event (our live blog), he had to admit that the Tegra 4 was one of the worst kept secrets in the mobile industry. Even still, his series of demos with a prototype tablet and Project Shield gaming system, both of which were running the T4, blew the crowd’s minds. It’s official – the Tegra 4 is the “world’s fastest mobile processor.” 

Well, here we are at CES 2013. The first of our many press events starts tonight at 8:00PM Pacific and is hosted by NVIDIA, here at Rain Nightclub in The Palms.

We really aren’t sure what to expect tonight, but NVIDIA always puts on a good show at CES. Any chance we see the Tegra 4? Maybe another ultra cheap tablet? Some other kind of surprise?

You’ll find a live blog below, but we also have a live video embed of the event so you can watch along with us. Get ready!

Day 5 of the Week of Holiday Tegra is upon us! That means this is the last day as we head into a long holiday weekend. We have already given away seven tablets, courtesy of our friends at NVIDIA., all of which can take advantage of the gaming power provided by Tegra 3 processors. But today, we’re giving away another four (4) along with $25 gift cards. If you were looking to win a last minute present, this is your last chance. Ready?

Last night on The Droid Life Show, we briefly touched on mobile processors and the marketing that goes behind them. We discussed that when buying an Android smartphone, sometimes are you not only buying into the Android ecosystem, but you are also buying into that mobile chip’s ecosystem as well.

For example, if you have a NVIDIA Tegra-powered device, the list of games you are able to play is much higher than say a Texas Instrument chip, given that some games released are exclusively for Tegra devices. It’s an interesting move by the manufacturers, but that’s the world we live in where everyone wants to differentiate themselves from the pack.

Down below, feel free to let us know which processor powers your lovely Android device of choice.

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