Still aren’t convinced that T-Mobile has shaken up the wireless industry here in the U.S.? AT&T announced a new early smartphone upgrade program today that will actually help you get out of your AT&T contract and onto a month-to-month wireless package. Seriously, AT&T apparently wants you to get out of your contract, sign up for Next and add-on a Mobile Share Value plan. And they want this, because they want their customers to experience the world “all at a great value.” It sounds so unAT&T-like.
So here is the deal. If you are currently under contract with AT&T – as in you signed a contract before January 18 – you can upgrade to a new device within 6 months and kill off your contract, as long as you upgrade using AT&T Next, plus sign-up for a new Mobile Share Value plan. If you signed a contract after January 19, you are essentially stuck, however, AT&T will let you upgrade within 20 months. To check to see if you are eligible, dial *NEW#. (more…)
T-Mobile spent the last year trying to UnCarrier the mobile industry. They pulled the subsidy cost out of their smartphone plans, removed contracts from their world, and overall tried to save customers money. With the addition of 1 million net subscribers in Q3, I’d say they are having some early success, all while raising their middle-finger at competitors. Those competitors have taken note, and AT&T is the first to react. (more…)