In a somewhat surprising turn of events this morning, Apple’s CEO Tim Cook posted a letter to their customers to address the Maps situation in iOS6. As you all know, the Maps app that Apple has created is, to put it nicely, atrocious. Turn-by-turn directions lead people to opposite sides of town from their actual destination, entire cities are missing, data is appearing that changed decades ago, businesses are showing as being located in bodies of water, etc. It’s a mess. In fact, it’s such a mess, that we couldn’t help but poke a little fun at the entire fiasco.
In Cook’s letter, he admits that Apple “fell short” on their commitment to release a Maps app that lives up to their “world-class” standards. He actually went as far as to suggest alternatives while they work “non-stop” until maps lives up to those high standards. And yep, Google Maps mobile browser version even came up.
I can’t help but think, “Wow, Apple admitting wrong? When was the last time this happened?”
And you’ll notice that he offers no time frame for a quality Maps app. Basically, Apple fans, you better cozy up to Waze, Bing, or MapQuest, because it’s going to be a while.