Google’s “Designed for Families” Reported to Launch at Google I/O

According to a reported email from Google to app developers, the company may soon release its kid-friendly, family-focused version of Google Play during this year’s Google I/O. Previously announced by Google back in mid April, Designed for Families helps curate content made for children and families, such as games and educational applications.  (more…)

Google May Let App Developers A/B Test Play Listings in Near Future

According to a report out of The Information, Google will soon give developers more power over the listings for their apps on Google Play in the form of A/B testing. Currently, neither Google nor Apple allow A/B testing of app pages, so this would be a first and something that could help developers fine-tune their listings to help increase install rates and revenue.  (more…)