Well, Beats Music is in fact a real thing and it should be here in January 2014. According to Beats Music CEO Ian Rogers, the service has been in testing for quite some time thanks to the help of “people who know and love music,” along with a few of his personal heroes. Details on how the service will work are scarce, but rumors peg it as a Spotify competitor focusing on playlists. (more…)
Just last week, it was announced that Beats Audio would be buying back $265 million worth of stock from HTC. With the phone manufacturer still relying heavily on the Beats brand to sell devices, Beats president Luke Woods, confirmed that the supposedly upcoming One Max from HTC will still carry the audio software/drivers onboard. With the phone almost due for unveiling, it would clearly be too late to remove such a feature from the device, but it is unknown whether HTC will continue to license Beats for future devices. (more…)
We can’t say that we didn’t really see this coming. Rumors a few weeks ago leaked that Beats by Dre was toying with the idea of buying out HTC’s share in their company and today it actually happened. This morning HTC announced that Beats would be buying the last 25 percent share that HTC still owned in Beats for the sum of $265 million. (more…)
Monster, well known for its former partnership with Beats By Dre headphones, looks to have entered the tablet game. What kind of shocks us is that these are not overpriced tablets, either. The M7, which features specs best kept in 2012, sports a price tag of just $150, while its big brother the M10, will come with a bit-heftier tag and better specs. Details on the M10 are still unavailable. (more…)
It seems that HTC just can’t catch a break these days. The HTC One isn’t saving the company as HTC hoped and sales in some of the past quarters have been disappointing. As the numbers have rolled in, they have signaled for Beats By Dre to look for other investors in their company. HTC purchased a majority share of Beats almost 2 years ago and despite having sold off 25% of that share already, Beats wants HTC out completely. (more…)
Today, you can pick up HP’s newest piece of hardware, the Slate 7, an Android-powered tablet complete with licensed Beats Audio software on board. The tablet is powered by a dual-core ARM Cortex A9 chip clocked at 1.6GHz, 1GB of RAM, features 8GB of internal memory, runs Android 4.1, and sports a not-so-hot 7″ WVA display. What redeems this tablet’s sub-par specs is the price though, set at just $170.
When HTC first acquired Beats by Dre, it was seen as a fantastic move that had a lot of upside for both the mobile device industry and the niche of high-quality headphones. Unfortunately for both companies, the money spent never exactly made the project take off, which led to HTC selling back a lot of their stake in Beats recently. But now, it seems that Beats is ready to make some moves on its own. Rumors state that the headphone manufacturer is planning a Beats-themed smartphone sometime soon.
Obviously, the phone itself would be made by HTC since they are still business partners, but the rumored phone will not bear any HTC logos. It will however, feature a custom Beats user interface which we are assuming will be built over Android. Not content to stop there, Beats wants to jump into the music service by making an iTunes competitor and also a system that connects your new phone, TV, tablet and computer so that they can share streaming music between all of them. A juicy rumor for sure.
Does Beats have the clout to enter into the music game where Apple dominates, Google is trying to make headway and everyone else lags behind?
The HTC Rezound and its Beats Audio enhancements take over the streets of NYC in this latest commercial from Verizon. Flash mob!