Apple Finally Makes It Official, is Buying Beats for $3 Billion

Hey, look, Apple finally decided to announce that it is buying Beats. The cost of the acquisition will run Apple $3 billion, a price that includes a purchase price of $2.6 billion plus another $400 million that will vest over time. Apple is buying both Beats Music and Beats Electronics.

This acquisition was first rumored back on May 8, so we aren’t exactly sure why it took Apple so long to announce it. Some think the delay was due to Dr. Dre’s YouTube celebration, where he spouted out drunkenly that he was “The first billionaire in Hip-Hop, right here from the motherf***in’ West Coast, believe it.” Either way, it’s all official now.  (more…)

Apple Pulling an HTC, Considering Purchase of Beats Electronics for $3.2 Billion

According to a report out of Financial Times, Apple is currently negotiating a purchase of Beats Electronics to the tune of $3.2 billion. The deal could be made official as soon as next week, but from what sources state, a few terms have yet to be ironed out. If the deal does go through, for the $3.2 billion, it would be Apple’s largest acquisition to date.  (more…)

Video: Beats Music First Look and Overview

With Beats Music now live and available with a 7-day free trial for Android users, we decided to take it for a spin to see how it stacks up to Google Play Music, our current favorite streaming music service. It would take something special to pry us away from Google’s music service, but we are willing to give anything a fair shot. And since Beats Music has worked with special curators to bring you custom made playlists for any moment in life (the “Backseat Love” playlist is already a favorite), plus has the backing of music industry mega-powers, how can we not give it some serious thought?  (more…)

Beats Music Goes Live With Subscriptions Starting at $9.99 Per Month, After 7-Day Free Trial

Beats Music is now live. The new music service has started to rollout across platforms already this morning, with the Android app just now going live. To test the service for free, Beats is giving everyone a 7-day trial, which seems to only involve installing the app and creating an account. If you decide to hang with it, you can join for $9.99 per month.

AT&T customers appear to get the best deal, which was announced a week ago. If your family is on AT&T, you can sign-up your family account for $14.99 (up to 5 lines and 10 devices) and receive music that doesn’t count against your data plan (part of AT&T’s new sponsored data, we assume).

We are digging into it now and will have more shortly!  (more…)

Beats Music Launches January 21, Partners With AT&T for $14.99 Per Month Family Plan

Beats Music, the streaming music service created by the headphone giant of the same name, will launch January 21 in an exclusive partnership deal with AT&T. For $14.99, your entire family (up to 5 members and 10 devices) can be a part of Beats Music, and that’s after you try the service for free for 90 days. With access to over 20 million songs and “a unique curated experience,” AT&T is telling you to download at will as well. They claim to have made Beats Music available on an unlimited basis (both streaming an downloading for offline listening) for AT&T subscribers. We’re not sure if this is their first sponsored data deal or something separate, but they are making this sound as if your tiered data plan is unaffected by the service.

If you are an individual, you can access Beats Music on up to 3 devices for $9.99 per month.

So what is Beats Music and why should you consider it?  (more…)

Beats Music is Coming in January With Help From AT&T, Reserve Your Username Now

Well, Beats Music is in fact a real thing and it should be here in January 2014. According to Beats Music CEO Ian Rogers, the service has been in testing for quite some time thanks to the help of “people who know and love music,” along with a few of his personal heroes. Details on how the service will work are scarce, but rumors peg it as a Spotify competitor focusing on playlists.  (more…)