When you are a brand new smartphone company who isn’t sure if you’ll be able to sell more than 100 units of your new phone to the public, what’s the best way to try and create demand, gauge actual interest, and also let your potentially small group of interested customers feel like they belong in some exclusive club? You dress up the situation with a launch gimmick that involves an invite system for purchasing said phone.
OnePlus is doing just that for the launch of its One phone, come April 23. In a post to their official OnePlus forums, an official administrator reveals Oneplus’ plans to utilize an invite system for a core group of early interested buyers. The system details are still a bit murky, but they’ll involve invites through friends, contests, and their official forums. Of course, should you receive an invite and purchase the phone, you’ll be able to invite other friends as well. (more…)
It’s now official – the OnePlus One will arrive in the U.S. at a price under $400. The smartphone start-up announced the news this morning on Google+ and through an email to our inbox. Since we are only a week away from the April 23 launch, the only thing we need to know now is what the phone looks like and how customized the version of CyanogenMod is that it runs. It may be similar to this.
To recap, the OnePlus One is a phone created by a former Oppo executive who wanted to create the ultimate Android phone at an affordable price. It runs a custom version of CyanogenMod, is being hyped on a weekly basis with a slow rollout of spec announcements, and will launch in 16 countries shortly after it is announced on April 23. The phone is by all means filled with premium specs, so depending on its size, design, and overall package, could be one hell of an option. (more…)
This year’s flagship HTC device, the One (M8), may have just been released, but HTC doesn’t want you to think that it has forgotten about its older devices. At the M8 announcement, HTC announced that it would be updating older devices “sometime this spring,” but we now have a better indication of when exactly that will be. (more…)
Verizon’s exclusive hold on in-store availability of the HTC One (M8) comes to an end today, the day before Samsung’s Galaxy S5 hits retail outlets. That means you should be able to walk into an AT&T, T-Mobile, or Sprint store and get your paws on smartphone luxury, as we like to call it. It may be too tall for our liking, but that doesn’t mean this isn’t a finely crafted device with a build quality unlike any other.
Starting at $199 on-contract (or $599 full retail at some locations), the HTC One (M8) is now widely available. AT&T and Sprint should have it today, with T-Mobile in-store availability happening tomorrow.
If you haven’t yet, be sure to read our HTC One (M8) review.
Last year, HTC decided that it wasn’t failing because of lackluster products, it was failing because no one knew who HTC was as a company. To try and fix that, they signed Robert Downey Jr. to a multi-million dollar 2-year deal, so that he could star in a $1 billion campaign called “Here’s to change.” The campaign focused on the letters “HTC” and what that stands for. You probably remember the commercial that featured a Hipster Troll Carwash and showed RDJ being told to Hold This Cat. Clever, right? Not so much.
Most would argue that the marketing campaign was a disaster that did little to create brand recognition for HTC or push their products. In fact, we haven’t seen Downey Jr. in an ad for the company in some seven months. Well, until today. (more…)
A few weeks back, OnePlus changed its Google+ profile to reflect an unannounced change in processor for their phone, the One. Originally set as the Snapdragon 800, the company quietly turned up a digit, moving to the Snapdragon 801 without a peep. Today, that change has become official through an announcement by CEO Pete Lau on the company’s forums.
The OnePlus One will indeed sport a Snapdragon 801 processor. To be exact, we’re looking at the APQ8974AC, clocked at 2.5GHz. (more…)
HTC is back this year, with a new flagship device titled the One (M8). Last year’s One (M7) was mostly well-received, as the company announced they would be refocusing more on creating the best device possible and stepping away from over-the-top marketing and flooding of the market with mid-range devices. The company wants the consumer to do the marketing for them, and as we all know, word of mouth is by far the strongest form of advertising.
In 2014, major devices are on the roadmap from all of the top OEMs such as Samsung, Apple, Motorola, and LG. If HTC wants to remain competitive, it is without question that the One (M8) would need to blow the socks off of anyone who touched it. It needs the right specs, the right features, and the right build quality.
While the company was able to do most of these things, the M8 did fall somewhat short in a few categories, but if you have been paying attention, there is no shortage of people willing to argue that the One (M8) is one of the greatest smartphones ever made.
Both Kellen and I have had more than a week with the One (M8), so we have tag-teamed our full review, going over the pros and cons of the device.
This is our HTC One (M8) review. (more…)
After running through a quick unboxing of the HTC One (M8) Google Play Edition, we spent some extra time cruising around the software, seeing if Google or HTC had left any of HTC’s goodies behind in the stock build of Android 4.4.2. Actually, we really just wanted to figure out the Duo Camera and if it really worked, since Google is advertising it as working in its Google Play listing for the phone. Thankfully, it does. But there are other little leftovers as well that are worth noting. (more…)