Video: Verizon Takes Us Through the History of DROID to Promote the New Family

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The DROID brand at one time stood for everything you could want in a smartphone. But with some misfires over the last couple of years, and a handful of marketing campaigns that seemed to create confusion and negativity rather than excitement, Verizon is going to need to do something special to bring this family of devices back to glory. In a new commercial to help kick off what will likely be a massive marketing wave for the ULTRA, MAXX, and Mini, Big Red is trying to take it back to the roots – to the days of the original DROID.

In this full one and a half minute commercial posted to the Verizon YouTube account this afternoon, we are taken on a history lesson of the DROID brand. Verizon and Motorola want you to show you “innovation over flash,” phones that can do more, and to “challenge everything, again.”

It’s an interesting spot for those of us who have followed the DROID brand from the beginning of its life. It definitely brings back memories, but also reminds me of that original campaign. It’s to the point. It’s bold. And it’s in-your-face the right amount.

Verizon Reminds Us That Google Voice Search Can Solve All Your Problems

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Verizon’s new Father’s Day commercial that popped up over the weekend is a fine reminder that Google Voice Search is there to help you in times of need. When your child adopts a dangerous pet, baseballs are thrown through windows, a kid puts the wrong dish soap in the dishwasher, superglue is used to help someone palm a basketball, or when your daughter gets her little heart crushed by a boy, you can search for help.

I can’t tell you how many times recently that I’ve pulled out Google Voice Search to find things. If my friends and I can’t remember anything from an actor’s name to movies they were in to how many different NBA teams Dr. J played for, Google Search can get you there quicker than any other method. I forget to use it every so often, but lately it has become a part of my everyday life.

Oh, the ad was also to show off the current “Free” deal that VZW is running for the RAZR M in blue, should you be interested.

Are you using Voice Search regularly or do you forget about it?

New Galaxy S4 Ad Touts Smart Pause, Air Gestures, and Conversations With Complete Strangers

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The newest commercial for Samsung’s Galaxy S4 dropped over the weekend, a clip that highlights Smart Pause for video watching and the phone’s ability to answer calls while waving a hand. It’s clever, that’s for sure. You have features being tossed around, a setting that is familiar to all sorts of segments of the population, awkwardness, and comedy. Samsung has done a pretty brilliant job when it comes to promoting their products over the last couple of years, with 2013 and the GS4 campaign being no different.

Samsung will reportedly eclipse the 10 million sales mark for the Galaxy S4 in less than a month’s time, a number that is pretty remarkable even with what must be an almost unlimited marketing budget.