The newest commercial for Samsung’s Galaxy S4 dropped over the weekend, a clip that highlights Smart Pause for video watching and the phone’s ability to answer calls while waving a hand. It’s clever, that’s for sure. You have features being tossed around, a setting that is familiar to all sorts of segments of the population, awkwardness, and comedy. Samsung has done a pretty brilliant job when it comes to promoting their products over the last couple of years, with 2013 and the GS4 campaign being no different.
Samsung will reportedly eclipse the 10 million sales mark for the Galaxy S4 in less than a month’s time, a number that is pretty remarkable even with what must be an almost unlimited marketing budget.
This morning, HTC posted a couple new commercials for the One to their YouTube account. Both videos center around the helpfulness of BlinkFeed, making sure One owners don’t have to go digging like gophers for status updates and tweets from friends. Yes, it’s quite silly indeed. (more…)
If you watched even an ounce of television this weekend, then you likely saw at least one of Samsung’s new commercials for the Galaxy S4. We already showed you the lengthy “Pool Party” ad, but in case you missed “Grad Photo” and “Easy Mode,” we’ve included those now as well.
In “Grad Photo,” Samsung highlights their Eraser camera mode that is great for taking out unwanted (photobombs) objects in photos. In “Easy Mode,” as the name suggests, shows off Easy Mode, which is Samsung’s dumbing down of the home screen setup to be less stressful and potentially for the older crowd. (more…)
Last night during TNT’s NBA broadcasts, Samsung’s new “Pool Party” ad for the Galaxy S4 popped up at least a couple of times. The ad is long, like a minute and a half long. If there was any doubt that their marketing budget is practically unlimited when it comes to their flagship phones, this should change that permanently. You almost have to feel a little bad for their competitors, because there is no way they can keep up with commercials played during special events at peak hours that are pushing almost two minutes in length. (more…)
For the most part, Microsoft’s campaigns against Google, Android, and iOS that promote Windows Phone or their other products are all pretty lame. Think “Smoked by Windows Phone” or even those “Scroogled” spots. Not really the most clever of marketing ideas, to say the least. This new Lumia/Windows Phone 8 spot, on the other hand, is actually funny and worth a quick look.
In the spot, you’ll see iPhone users taking shots at Galaxy owners with their “enormous” phones and S Beam feature followed by comments made in return to grandmothers about being too young to own an iPhone. There are Apple logo tattoos, app availability trash talking, and even the thought that Samsung and Apple fanboys love the constant fighting. Silly.
The first set of Galaxy S4 commercials arrived this morning from Samsung, focusing on many of the features we saw on stage during their event at Radio City Music Hall back in early March. As one would expect after topping all phone companies for advertising in 2012, Samsung appears to be poised to do it all over again with their latest flagship. (more…)
After HTC announced the new HTC One and its unique take on a home screen, also known as BlinkFeed, it’s safe to say that Android purists didn’t exactly warm up to the idea of having a non-removable panel of social and news feeds. But HTC was selling this to the average, everyday user, and rightfully so. To many, having a single home screen feed that can be filled up with your social networks, latest news from top sites, and calendar appointments, is incredibly convenient.
Unless it turns out to be anything like this new commercial that HTC released last night. In the spot, a girl is checking out her phone while riding on the subway. As she browses through BlinkFeed, her friends start appearing in the car along with her as if it’s some scene out of The Shining. There are sports broadcasters,
football soccer players, and others all robotic-ly spouting out the word “like.” Shivers, down my spine. And that potato looks nothing like Elvis.
The newest commercial from Google for the Nexus 10.