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HTC U Will be Announced May 16

htc u squeeze

On May 16, at an even in Taipei, Taiwan, HTC will announce its next U phone. We believe it will be called the HTC U even if HTC hasn’t fully revealed that in a “Save the Date” they sent us last night.

The teaser they sent does show a big “U,” along with “Squeeze for the brilliant” quote. That, of course, is in reference to the phone’s squeezy sides that allow you to perform actions, like unlock your phone or fire open Google Assistant or launch the camera. 

HTC has put some type of sensor in the sides of the HTC U that allows it to recognize pressure. With a short squeeze of the phone, you could trigger one action, while a longer squeeze could do something else. That’s kind of cool, though I’m not sure I would build an entire smartphone just to talk about it being squeezy. Maybe there’s more to this! Open mind, Kellen!

The HTC U is expected to sport top-tier specs as well. We’re talking a 5.5-inch QHD display, Snapdragon 835 processor, 64GB or 128GB storage, 4GB or 6GB RAM, 3000mAh battery, and Android 7.1 Nougat.

HTC’s event to unveil the HTC U will kick off at 2AM on May 16 or 11PM here on the west coast. It’ll be streamed.

UPDATE: Here is a teaser video.

  • Me

    Supposedly comes with a rubber case, that covers all sides

  • @kellex:disqus In the first line:”On May 16, at an even in Taipei, Taiwan”, I think you meant to say event

  • disastrousrainbow

    No matter how bad it is, no marketing will ever reach levels like this:

    https://www.youtube.com/watch?v=F9aPp2ldO_k

  • DanG

    What’s the function of the squeezing? Squeezing extra juice out of the battery? Or maybe, it can squeeze VR orange juice? Either way, I’d rather squeeze hers… https://uploads.disquscdn.com/images/f8120a7c26809b3979e9a47b22b43b579ae10acf862fb32b508895554a854f88.gif

  • ChargedUp

    I loved my HTC Droid incredible. They should just reinvent that phone with today’s specs.

  • stabone

    Quietly Squeezing > Quietly Brilliant

    • TC Infantino

      That sounds like you are playing pocket pool. LMAO

  • Stephen Lucas

    “U squeezing it wrong” …

  • Cael

    U get a gimmick and U get a gimmick! Everybody gets a gimmick!!!!

    • illregal

      Yeah! just like big screens, and dual cameras, and bigger pixels, and stereo speakers, and aluminum unibodies, and lte. When will they stop! oh wait, this actually has a function, unlike say samsungs curved screens.

      • Cael

        But when this phone bombs, will HTC keep it on the next flagship or drop it like LG dropped modular?

  • Harold Goldner

    2 a.m. in New York. Brilliant marketing strategy. The rocket scientists at HTC’s marketing department pull another North Korea.

  • paul_cus

    I don’t care, I’m looking forward to this phone.

    • Suicide_Note

      I’ll wager $10 that this thing is a complete flop/turd.

      • paul_cus

        You’re trashing the phone sight unseen.

        • Suicide_Note

          You’re right. However, I feel very confident in doing so because history is on my side.

          • paul_cus

            That’s true, and it’s totally possible that this won’t work out well. But let’s remember that Motorola had a bunch of doom and gloom talk before the Moto X dropped, and most ended up loving that phone. I just don’t want to see HTC keep falling on their faces right out of the gate anymore. They’re pretty irrelevant now, but still an important part of Android’s history. Guess time will tell.

          • droidbeat

            The 10 it’s replacing was exceptional in nearly all respects except water resistance rating. Not a bad “direct” lineage.

  • JBz007

    I wonder if they looked at the G6 and S8 and just said screw it…

    • Shadowstare

      Honestly, that’s how it feels. Its almost if HTC has given up.

      • Frettfreak

        they probably should be looking for someone to buy them. Google would be a GREAT fit imo. lol

    • illregal

      I mean, I’m using the g6 and I’m not sure what you’re saying. Smaller bezels have been a thing for years and years. The g6 and s8 aren’t doing anything special.

      • JBz007

        So your trading your G6 for one of these? I doubt it. Something must be special.

        • illregal

          Well I wouldn’t trade it because it didn’t cost me anything. But I may still end up with one of these as well if they’re cool. Make no mistake, HTC does some stupid stuff. But this one may just have potential.

          • Shadowstare

            Please don’t lump the M9 with the A9 and U Ultra. The M9 was a quality phone w/ an okay camera.

          • JBz007

            HTC has had some decent phones in the past no doubt but they have made a lot of bad ones. I really hope they will come around and knock one out of the park but this one is decidedly not going to do that.

          • droidbeat

            That has not been decided.

          • JBz007

            I have decided that. Maybe you have not and that is ok.

          • droidbeat

            It’s not decidable by any reasonable person until more is known for certain about it. It could be a home run, or not.

          • JBz007

            You win, HTC is back in business!

          • droidbeat

            0-to-completely different subject in nothing flat. 🙂

          • droidbeat

            Yep. And the direct ancestor of this phone was the 10, which was outstanding in most respects.

  • The Samsung Continuum was sqeeezy too, look how far that got them

  • Shadowstare

    Like I said before, whoever HTC had that was in charge of naming things, was obviously fired because this new person seems to be horrible at that job. “Squeeze for the brilliant”. Sweet Christmas that is terrible.

    • Was looking at that too and couldn’t even come up with a way to describe how bad it is. It’s not clever. It’s not catchy. It’s just bad.

      • Shadowstare

        How about ‘From HTC To U’? Or “A phone just for U” Or “Just For U”. Any of those is better they used.

        • JMonkeYJ

          “Meet your new main squeeze” …? The one they come up with sounds like it was translated with Google Translate.

    • marcusmarcus2
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    • droidbeat

      “Squeeze for the brilliant U.”

  • Tyler Durden

    I’m guessing they know it’s not gonna be popular because why else would you hold an event at 11pm/2am. Nobody is gonna stay up for that.

    • They’ll most likely just put information on their site instead of having a formal conference. They have lost their touch.

      • They quit doing big events a couple of years ago, so that means now they do a small event in Taiwan for local press and then stream some stuff for everyone else.

        • droidbeat

          Press events are completely obsolete. Makes sense to just release it, and let the world evaluate it. Good marketing after release would help, as the Pixel’s success has shown.

    • They did this with the U Ultra. Held a special event in Taiwan, and streamed for the rest of us. It’s odd, though, especially if you want to be a big player in the US or Europe. I’m gonna go with zero US carriers want this thing.

      • Honestly, though, why bother releasing the phone and not have it on major carriers? I don’t think I know anyone that buys phones straight from the manufacturer.

        • You are asking the company who just released the U Ultra, a phone only sold directly that has to be without a doubt one of the biggest flops in the last 5 years. This is also HTC, who has no idea what they are doing.

          • Mike

            Going out on a limb here asking you this, but as someone who may have some more “Insider” info than the general public, any idea why/how HTC has gotten so far off the mark?

            I get that they want to get into the mainstream phone business, but how could they not see that the U Ultra would be a flop even in it’s infancy? It just seems like they’ve stopped listening to reason and would rather just make crazy devices whether someone would actually want it or not.

          • Tyler Durden

            They release ridiculous devices that serve no purpose. The U Ultra is a giant device with last years specs and they’re charging $700 for it. They could have a chance if they didn’t overprice them/or keep one flagship and one mid tier and offer competitive pricing. Also being available on carriers and not just full retail on their site.

          • Mike

            I get that, but why? Who in HTC has the power to approve all these garbage, err, bad ideas that are never going to sell?

            I just don’t get how a company as large as HTC can spend the time and money on R&D and come up with a device like the U Ultra as the best they can push out this year.

          • droidbeat

            Staying premium in both quality and price is not a problem. They just need to check more of the boxes (smaller bezels, water resistance, larger battery, etc.) to go along with their typical superior audio and software/UI experience.

          • Shadowstare

            HTC went through something like this before in the early 2000’s (I think) when they were super out of touch with what consumers really wanted. I feel like they’re in this same space again. People in power, are probably looking at focus groups and numbers instead of what users are talking about and asking for. If they were, they would have BEEEEEEEEN seen the outcry from the public for smaller bezels on their phones.

            In HTC’s defense, those same people in power are trying to save the company and bring in some serious cash flow. I think there’s conflict within HTC where they still want to be seen as the premium/high end phone manufacturer but need to make money and cut a few corners to get the money coming in. So far, the people in power are winning and money is still being lost.

          • droidbeat

            The phone the U is directly replacing was the 10, which had universal praise, even among typical HTC haters.

          • stabone

            I’m guessing the U Ultra was going to be THE flagship for them found out they weren’t getting the 835, so stopped caring about it. It was too far along to not release it though.

          • droidbeat

            Nope. The U was always going to be the replacement for the 10. The U Ultra was an attempt to fill the giant vacuum left by the exploding Note. U Ultra was a stop-gap. That liquid surface is awesome, though. Hope that carries over to the U.

          • Shadowstare

            I think those years of losing money is finally catching up with them.

          • John

            That awesome new CEO is turning things around /s

          • droidbeat

            And yet, still far more desirable than Samsung. And HTC’s aspect ratio is still at least tolerable (unlike the S8).

        • droidbeat

          I bought the Pixel XL directly from Google. That was before I was certain the Verizon variant was “hardware” identical to Google’s, and VZW put it on a huge sale.

      • Tyler Durden

        And we know how the U Ultra turned out.. though T-Mobile is getting a Moto phone (maybe?) so anything is possible. Just wish they’d team up with Sony to offer more.

        • John

          2 wrongs don’t make a right. As if Sony is any better at marketing and releasing phones people want.

      • droidbeat

        Gonna go with Verizon, at least, will want this beauty. And hopefully, like the Pixel, it will be identical to an unlocked universal variant.