It was only a matter of time before T-Mobile’s John Legere had heard enough from Verizon that he would step off of his pursuit of AT&T customers and focus his Uncarrier attack at the other big boy on the block. Thanks to Verizon’s “Never Settle” campaign, Legere has had it and will is now launching his own “Never Settle” campaign to try and win over customers from Big Red.
The campaign is called “Never Settle for Verizon,” (#NeverSettleforVerizon) which is a trial of sorts that allows Big Red customers to test out T-Mobile’s network and services with “no risk or extra out-of-pocket expense.” In other words, you can setup shop on T-Mobile for a couple of weeks, decide if their network coverage will work for you, and then make the switch if it’s good enough.
How does it work? Well, you have to port your Verizon number over to T-Mobile and then buy a T-Mobile phone. T-Mobile has a zero-down policy on new phones, so you probably won’t owe anything up front. You then have 14 days to test out your new T-Mo phone on a T-Mo Simple Choice plan. If you think their coverage stinks and want to go back to Verizon, all you have to do is hand in your new T-Mo phone and they will refund any trial costs, along with any costs required for starting your service back up at Verizon. Yes, if you port your number from Verizon to T-Mobile, you are essentially killing off your service at Verizon, which could mean fees that need to be paid and fees for starting it back up. If you decide to stick with T-Mo, they will pay your early termination fees (ETF) from canceling your Big Red service, up to $650, or any outstanding device payments on a payment plan once you trade in your Verizon phone.
Along with the new “Never Settle Trial” program, T-Mobile is also pushing at least six ads that are aimed at Verizon customers. They talk about a bunch of pain points that most associate with Verizon, hoping that you will say “Enough!” and make the jump.
Anyone interested in taking up T-Mobile on their trial offer?
To jump on the Never Settle Trial, Verizon customers can visit T-Mobile’s stores or website between May 13 and May 31.