Share this Story

SoundCloud Brings Advertisements to Platform in Order to Pay Artists

Ads are big part of the Internet. Whether you hate them or completely despise them, they are a crucial aspect for anyone who intends to make a living online, without actually selling anything. Since its launch, SoundCloud has not used ads directly involved with its content creators, but now, as a means to pay said uploaders, the company is introducing On SoundCloud

Starting this week, SoundCloud will reach out to a small group of creators to bring them into a Premier partners program. In said program, these people will have the ability to add in advertisements to play before their music, podcast, or whatever they upload begins.

The company states that it will rollout ads gradually over time, but current users should not worry about the quality of the commercials. SoundCloud has chosen “select brand partners” to help get this program started.

Personally, I don’t spend too much time on SoundCloud, but I imagine over time this could be very much like Pandora or something along those lines. Every now and then you might hear a 15 to 30 second ad, but that’s not the end of the world. Supporting content creators who put their work out online for free is important, so good on SoundCloud for trying to get its creators paid.

In the comments, feel free to tell everyone about how cool you are for using an adblock plugin.

Via: SoundCloud
  • MistaButters

    I use soundcloud religiously. I could see this being painfully annoying if it’s at the beginning of every song like youtube.

  • nosedive94

    I have an idea. How about going to see artists in concert if you want to support them? I do not want payment for the music I upload to SoundCloud, or I wouldn’t have put it on SoundCloud.

  • j


    Ad free streaming forever (donate if you want)

  • flosserelli

    “In the comments, feel free to tell everyone about how cool you are for using an adblock plugin.”

    And all this time I had no idea it was “cool” to use adblockers. I was just using them because I hate ads.

    • cizzlen

      I’m really getting sick of this pissy attitude DL’s been trending lately.

  • BillySuede

    no issue with this. it’s about survival for companies like soundcloud. people need to remember that nothing can be free and at some point someone needs to be compensated for their services.

    • MistaButters

      Soundcloud charges musicians to upload music if they want more than 3 hours of content or 100 downloads per work.

      If you are uploading any sets, that 3 hours is gone fast, so you pretty much have to pay for unlimited.

      • BillySuede

        oh i know. i’m an artist with a pro account.

  • Rafi

    but in the same time, i have to pay them big money to be able to upload all my music on sc. weird

  • FortitudineVincimus

    “select brand partners” = anyone willing to pay the fee

    • trixnkix637

      You have to spend money to make it.

  • JayMars84

    Have fun listening to commercials, I’ll be using an AdBlo—oh, you were joking.