Sprint’s new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure’s main focus will be three areas moving forward – price cuts, network improvements, and a decrease in operational costs.
For now, price cuts will be the company’s main priority, with Claure not sugar coating Sprint’s position in the US carrier race. “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.”
Claure continued that the “disruptive” pricing changes would begin as soon as next week, ensuring that Sprint sales reps would have the necessary tools to persuade potential customers to sign up over other companies, especially T-Mobile.
His approach is blunt and honest, divulging that he intends to have more honest conversations with Sprint employees, even distributing his personal email, promising to respond to anyone who writes him. He admits that Sprint’s image in social media is largely negative, that retail reps cannot properly communicate the value of the network’s “Framily” plans, and that Sprint failed to react quickly against competitive moves.
From the outside looking in, this new CEO may be exactly what Sprint needed. If they can get a John Legere-type personality, crazy enough to put the customers first in this industry, we could start seeing real change at Sprint.
You tell us – is this the system shock Sprint needed to be a competitor again in the US?