Share this Story

Does This First Amazon Fire Phone Commercial Change Your Mind?

Featured Video Play Icon

On the day that Amazon announced the Fire Phone, we opened up a thread for you all to weigh in with your immediate thoughts. Some of the shorter reactions included “Junk!” and “Hot garbage,” “Overpriced,” “Poop,” and “D.O.A.” Another said “It’s basically an Android phone with everything we love about Android removed and replaced with gimmicky garbage.” Others dropped lists of issues they had with the phone like, “overpriced, over customized, and shouldn’t be restricted to one carrier.”

We, of course, pointed out what we consider to be the biggest flaw pulled straight from the Fire Phone’s Amazon listing, which showed that zero Google apps are included or available to it. I think it is safe to say that the DL community is not exactly excited about Amazon’s first phone. 

With that said, the phone is still slated for release next Friday, July 25. And with that impending release we are seeing the first commercial for the Fire Phone. It features a couple of kids talking about what’s “on deck” and that the phone comes with free Amazon Prime. It’s cute, well, sort of.

So, with the Fire Phone only a week from launch, has your opinion changed? Is this commercial helping the cause? Or are we placing bets on how long it will take to see the first massive price cut?

  • Gr8Ray

    M E H!

  • paul_cus

    Going to give the First a run for it’s money.

  • joe23521

    I suppose for those who don’t give a crap about phones but do use Amazon Prime, this is may have some appeal. Make the free Prime for two years then some may go for it.

  • Denvertoad

    Toss up which is worse, this or the Sprint framily commercials. Hipster ten year olds or a talking hamster… How low can we go?

  • Greg Williams

    No, it still looks like junk and the commercial made me throw up a little in my mouth.

  • Edwin M

    Ugh, the hipster kids makes me dislike this phone even more.

  • portrub


  • chris_johns

    its like getting a low int cc for the year of free int…then paying it off and never using the card again…but this int a cc its a 600 dollar phone they trying to pass off prime as a selling point…yeah so buy phone pay cell service enjoy free movie streaming thennn after a year give us 90+ bucks more per year to keep enjoying it! smd

  • Tomek G

    Just as bad as Kindle. Preventing me from running my favorite apps makes it unusable device. Otherwise Kindle was awesome device. Same fiasco will come with the phone

  • AaronS

    Nope, not even if I was an AT&T customer. But, I’m interested in seeing how competitive this thing actually is. I can only imagine this phone would be a consideration to anyone who uses a Kindle and is already familiar with the Amazon system. But who is going to upgrade from, say, a Galaxy S3 to this when the AT&T guy says they’ll loose anything they have purchased through Google Play?

  • monkeybutts

    lol no

  • marciarandolph

    Carmen said I am taken by surprise that a mom can make $6425 in one month on
    the computer . navigate to this site

    ♚♚ ♚�♚♚ ♚♚♚ ♚�♚♚ ♚♚♚


  • Aardvark99

    Great, the kids can watch age inappropriate movies! Both Skyfall and The Hunger Games are PG-13.

  • Raven65

    So, they’re saying it’s an awesome phone for 9-yr-olds? NO.

  • Specter597

    Already have prime. Still don’t want a Fire device. Get your crappy Forks off my lawn!

  • S.Ober


  • This is available in Amazon_FIRE_BUY

  • Mordecaidrake

    This actually makes me like it even less.

  • TheDrunkenClam

    “It’s basically an Android phone with everything we love about Android removed and replaced with gimmicky garbage.”

    Well that sums it up nicely.

  • ShangTsung702
  • bogy25


  • C-Law

    Moto screwed themselves with an at&t exclusive. Why would amazon do the same? Is at&t the only network that would consider the phone?

  • james griess

    So basically the only feature they are showing off is that it comes with prime…

  • flosserelli


  • Christopher Moore

    I don’t know what’s worse; the phone, the price, the at&t exclusive deal or the commercial. Or the fact it runs a modded Android os with no out the box access to the play store. Samsung tizen may be beat here.

  • Elliot Kotis

    Nice Nexus 4…I mean…iPhone 4S…I mean Fire Phone.

  • jimt


  • crazed_z06

    How about NO!

  • mo

    Getting kids to act like adults or grandparents acting like teenagers in commercials, TV, movies, etc. are always a put off for me. Especially when their acting is bad like in this commercial.

  • Shaggy723

    This phone sounds as appealing as a Samsung phone running Tizen…

  • nkd

    I hated the phone at announcement, but few people at work have it as their company device, and I played with one. I will say I am not in love with it, but I no longer hate the phone and I would understand why some people will love it. Firefly is just plain awesome, we were watching blood sport and in a part with no dialogue, and just background music, the damn thing recognized what movie it was. We were all tripping. Display while not being 1080p is just stunning, I mean it is sharp as hell. Yes no google apps and I will probably never use the phone but I will understand those who buy it and love it. It does have a few things going for it. Maps, firefly, display, amazon prime. I do think the phone is overpriced compared to competition and it is heavier than most phones out there.

  • XvierX

    Hipster children are hipsters…

    • Edwin M

      Thank you. Those hipster kids will make me hate stuff more.

  • Shadowstare

    Simply put, No. That phone looks horrible. I almost wish they stuck to Kindles.

  • nosedive94

    The only way you could even get me to consider buying this is Prime for life, or until your contract runs out. Even then, I’d put it in a drawer and use my M8.

  • Christian Brigham

    I agree with the DL team completely on this one. The lack of Google apps is a deal breaker for people paying attention. For the rest, I feel sorry for them when they get their new phone and realize they don’t have the apps they’re used to. Throwing in a year of Prime is going to lure in a lot of people who don’t know any better…and Amazon had better be prepared for the backlash from people who feel suckered into buying a subpar phone. 2 years is a LONG TIME to regret a purchase.

  • NexusMan

    That commercial is horrible.

  • JoeTi

    Amazon execs, I know you’re reading this. Hot garbage! Like diaper fire bad.

  • Droid Ronin

    I’d say that the price drops to $99 in two weeks.

  • morgan boyle

    i am sure sales will be mediocre but they will come out with a second phone and do it better and better. its hard to imagine using a android phone (or any phone) without proper google apps but people will survive.

  • Ryan

    I actually saw the commercial before I went out to dinner. To say that i’m less than pleased is an understatement. (coming from a guy who is extremely biased against just about 99.9% of commercials on TV anyway) I never did take kindly to companies using kids in ads, especially for technology (exception to the Nabi tablets). Also, what are we teaching our kids anyway with the few apps they did choose? Its stuff they shouldn’t be on in the first place. (Minecraft I dunno.. can be creative, so maybe it could work, but Twitter? Wut..)

  • M3D1T8R


  • Taylor Abrahamson

    I’m just affraid people are going to buy this expecting a real android experience, to be able to type in their gmail account and get their contacts imported, get all their play store games and have a real maps application. I just don’t think people are going to happy once they realise it’s missing things that all other smart phones have.

    And yes I hate Amazon for not including gApps.

  • Roya1

    At least its not the LG Talking Hand commercial, that ad was wack.

    • Deez

      Wack commercial for a wack curved phone.

  • If you don’t know what “Prime” is then your completely lost. This commercial blows.

  • Bruce

    Yes it has! I definitely want to be 10 years old again if cute chicks like those will talk to me

  • Inquizitor

    Hey, Kellex, I never said hot garbage! I said hot street trash and I am sticking by that assessment!

  • HarvesterX

    Might be fine once I removed all Amazon related nonsense and built an Android version off the hardware and flash it. With the G3 (hell even G2) floating round there’s no need for this garbage. Someone will eventually come in and like it which is cool. But it won’t be this guy (really digging the Android “L” Roboto font while typing here)

  • Robert Boluyt


  • Alec

    Sure Amazon, take my bottlecaps

    • Inquizitor

      I’d maybe spend four or five caps on that phone tops. And crappy caps like beer etc, definitely not Nuka-Cola

    • Brenda David


      ▋▋▋ ▋�▋▋ ▋▋▋ ▋▋�▋ ▋▋▋ ▋▋▋ ▋▋▋

    • KiranDugganoet

      I looked at the receipt which had said $5268 , I have faith …that…my
      brother was actually earning money in there spare time on there computar. .
      there friend brother has been doing this for under 9 months and at present
      repaid the debts on their home and got a gorgeous Saab 99 Turbo . website

      try this site

      • LosttsoL

        Saab 99 Turbo? That car hasn’t been made in 30 years. You ad trollers are getting deperate.

        • Gr8Ray

          Gorgeous! Must be a resto mod.

  • Guest

    Sure, Amazon. Take my bottlecaps

  • ROR1997

    Yes. I’ve changed my mind. It IS possible for 9year olds to dress like 40 year old hipsters. I always thought it was impossible.

  • Ryan Gullett

    Cheaper price and no AT&T exclusive. This phone would have done MUCH better. That is why the Kindle did so well. Why not follow the same plan? I love Amazon. But you done did stupid this time.

    • dhirensavalia

      I’m sure they are getting a lot of money from AT&T for the exclusive contract.

      • T4rd

        Yeah, just not sure how they think it would be more than they would get from selling it on every other carrier as well.

  • Guest

    Tech blogs do not simply like Fire OS

    • T_Dizzle

      Neither do most consumers

  • Zoloft_User
  • Dibrom

    hot poop

  • Sankyou

    Prime streaming is ok but people buy prime for the 2-day shipping. Their services aren’t mature enough to warrant a phone to get you into the ecosystem unless we’re talking about (e)books.

  • mcdonsco

    Let’s go with no…

  • TC Infantino

    Is there a pool on when the price will drop? How about one for when they just drop the phone all together? I’m game to place some bets.

  • Zach Cline

    That looks terrible

  • coolsilver

    ———>>>>> DUH <<<<<———- 😀

  • Justin


  • MacNificent

    I’ll take the year of prime. But you can keep the phone amazon!

  • Frank

    Cold Garbage

  • Tony Byatt



  • D3lusionz

    I think more people would at least try it out if it weren’t for the stupid ATT exclusivity.

  • Har.Mar

    Looks like children will love it

    • No

      Hipster children, creepy as hell.

  • Daniel Walsh

    Not even close. This Amazon Phone is absolutely pathetic.

  • Josh Shaw

    No, just no, stop it Amazon.

  • Nikos Koufos

    Haha. No.