Throughout T-Mobile’s Uncarrer event last night, CEO John Legere acted as he typically does during his company’s press events – like the renegade leader of a scrappy wireless company who holds nothing back when it comes to talking about the practices of his competitors. He can be vulgar and borderline offensive, but up until now, his act has mostly just generated chuckles from media and consumers. Last night, though, some would argue that he took things a little too far. Actually, even he is admitting it.
Legere tossed out references to doobies, called Verizon and AT&T “greedy bastards,” talked about being “sick and tired” of coverage maps, laughed at Sprint’s Spark network, hated all over Pharrell’s “Happy,” decided he was his own best friend, and even dropped a “What the f*ck do I care about all that?” None of that was caused his apology today on Twitter.
It wasn’t until Legere made reference to AT&T and Verizon “raping you for every penny you have” and also noting that “the f*ckers hate you” that things were pushed over the edge. While I personally am not easily offended by much, I could see how those couple of lines could offend people.
So because people were offended, Legere issued this apology.
If you want to watch Legere’s highlights from last night, including everything we just mentioned, hit up The Verge’s video below. It is indeed R-rated, so we will have to label this NSFW.
Did he take it too far?