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T-Mobile’s John Legere Apologies After Last Night’s Lambasting of AT&T and Verizon

legere is not pleased

Throughout T-Mobile’s Uncarrer event last night, CEO John Legere acted as he typically does during his company’s press events – like the renegade leader of a scrappy wireless company who holds nothing back when it comes to talking about the practices of his competitors. He can be vulgar and borderline offensive, but up until now, his act has mostly just generated chuckles from media and consumers. Last night, though, some would argue that he took things a little too far. Actually, even he is admitting it. 

Legere tossed out references to doobies, called Verizon and AT&T “greedy bastards,” talked about being “sick and tired” of coverage maps, laughed at Sprint’s Spark network, hated all over Pharrell’s “Happy,” decided he was his own best friend, and even dropped a “What the f*ck do I care about all that?” None of that was caused his apology today on Twitter.

It wasn’t until Legere made reference to AT&T and Verizon “raping you for every penny you have” and also noting that “the f*ckers hate you” that things were pushed over the edge. While I personally am not easily offended by much, I could see how those couple of lines could offend people.

So because people were offended, Legere issued this apology.

john legere apology

If you want to watch Legere’s highlights from last night, including everything we just mentioned, hit up The Verge’s video below. It is indeed R-rated, so we will have to label this NSFW.

Did he take it too far?

Via:  @JohnLegere | The Verge
  • Dale Burke

    No wireless company had to go with tiered plans, they did it JUST to make more cash. To Hell with what is fair and right. I lost my Unlimited Plan as well. The only reason I have stuck around with “BIG RED” is for the Motorola phones. Our wireless plans could be half what they are and the companies would still be making billions, and from what I hear 4G costs them less than 3G did to provide and you know the equipment was probably paid for with a Government grant. Carry on Dude, no apology needed……

  • Mr Silly

    Both networks are rubbish compared to their European counterparts with outdated business strategies operating as monopoly entities and selling customer data off to the NSA.
    Honestly, I’ve felt less violated spending a night in a Greek drunk tank while dressed in a kilt than being a short-term customer in the USA.

  • Higher_Ground

    Doesn’t bother me in the least. It’s not my style but I don’t think they guy is out to hurt people with his choice of words.

  • jar

    Love what he is doing – I think we live in a world that most people need you to say sorry, hold there hand and bow down. Nope!

  • JRomeo

    Is it just me or does he look like Grumpy Cat?

  • Naibas

    None of T-mobiles faux-cool impresses me to make me want to switch to them and I loose even more respect for a company that has to try to build their image up by putting their competition down. It just tells me the company is too lazy beat their competition by the numbers, which is the only thing that matters in my book. Of course the CEO of T-mobile is tired of hearing about coverage maps because T-mobile’s coverage map is lousy compared to VWZ & AT&T—I’m not going to pretend that maps are not stacked for marketing appeal, but unfortunately for a phone company, coverage MATTERS, and the CEO should know that!

    However, that said, the only good I see out T-mobile’s ‘renegade facade’ is that is puts the pressure on the VZW, AT&T, Sprint to address the other concerns of consumers (plans, phones, and pricing). I do give them props for trying, but T-mobile still no more than a little ankle biting yapper dog to me.

  • Floyd

    I hate when people apologize for being correct

  • jgemberton

    People shouldn’t be so quick to assume the worse. Rape has several meanings, not all of them sexual, or offensive, in nature. Plundering and violent seizure are 2 of the definitions of the word and I’m sure that’s what was meant, not violating us sexually in an attempt to take our money. And as far as the use of the F-bomb in reference to Verizon? I’m sure we’ve all used worse when talking about them.

    • Adrynalyne

      Rape is a negative and inappropriate word in every context and meaning.

      • jgemberton

        Well, nickel and dimeing people is a negative action requiring a negative term to describe it. There’s nothing wrong with negative…don’t confuse it with offensive. Offensive is always negative, negative is NOT always offensive.

        • Adrynalyne

          Rape is an offensive word. Use it all you like, it does not belong in the vocabulary of a business person addressing anyone but personal associates. There is no context where the word is appropriate in business.

  • Ryan Hume

    In my eyes why is he apologetic, he told the truth to people and sometimes the truth hurts. I had Verizon for many years and after customer service acting like i mean nothing to them and the bill being over 200$ for two lines a month I was done. I will stay with T-Mobile as long as he keeps doing what hes doing. Im with Legere all the way.

  • Kris

    I don’t see anything factually incorrect with what he has said.

  • Josh P.

    That’s very… Carrier.

  • Maximus

    He’s just pissed at the fact that HIS AT&T bill too is too damn high!

  • Kevin Phillips

    Quite honestly He is right “Those F*ers do like raping and raking us over the coals. Its why I left their asses and joined the Un-carrier. AT&T can eat Shyte and die!

  • yummy

    Never apologize to your fans. F everybody else. Take em down John, no apologies. You think big stupid red cares you grovelled before them. Get off your knees, dust yourself off, and stop saying you’re sorry.

  • davenportbeatriz

    as Frank
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    internet . look at this web-sit

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  • Jon Rojas

    I get raped every month by AT&T. Let’s call it what it is.

    • AndySamberg

      i’m on straight talk, my ass no longer hurts.

  • Joeygueez

    He can say whatever he wants, But T Mobile network is the worst of the 4, the slowest of the 4 and their plans are f**king stupid. You’re raping youc customers by not giving them options. People still to this day would rather sign a 2yr contract instead of paying full price over 20-24 months. Instead, People only have 1 option and it’s not even a good option. T-Mobiles network sucks PERIOD

  • verZion

    seriously, changes happened in the wireless industry once legere implemented the uncarrier plan, both at&t and verizon came down on price. he might have gotten carried away, but a lot of us do on a daily basis.

  • Mike Starling

    Nice of Legere to apologize but truth hurts doesnt it :D

  • Donald Motley

    Hyperbole and dirty words aside, I’m hardly offended by frankness and honesty in the business world

  • Rambocombo

    Im an ATT customer and maybe we went a little to far but I think he needs to start producing from the ARPU is on par with ATT and Verizon. Tmo has not made any money in the last couple of Qr although theyve added tons of Subs. The question is long term can they sustain all of these perks the investors are gonna wanna start seeing a return. It makes sense why Deutsche Telekom wants to drop them and sell them and out of the US market. Ive had Tmobile and until they treat thier small business subscribers better switching is out of the question. I love being able to use Mobile share as we have tons of devices and With ATT I get my own dedicated business rep ,they let me upgrade every year, and I get all of the same promotions that normal customers get i.e bogo offers, refrub handsets online ect. I could not order devices online when I had Tmobile Business nor could I get the same promotions. Below is a map of Verizons current 4GLTE coverage , ATT planned coverage by Q3 2014 and sprints /tmobiles network if they were to merge. They have ALOt of catching up to do then we cant talk.

  • John Kitchen

    This dude is a clown

  • Quin

    I love it. Every company should have free music streaming. Tmo needs to focus on adding coverage though.

  • FreedomCostsPlenty

    His target audience of illiterate hipsters will love this.

  • Simon Belmont

    Ha. Good ‘ol Legere. I always liked the role of the scrappy little guy. In this case, T-Mobile, being lead by someone with that persona.

    Frankly he’s right, though, on pretty much everything he said. Using rape in that context was pushing it a bit too far, though, I agree.

  • Robert Boluyt

    https://www.youtube.com/watch?v=vMfS_L6T180
    Sums up my thoughts on this.

  • harrydevlin

    LOL, no wonder he doesn’t like coverage maps. Anyone that has T-Mobile as their carrier is not fond of coverage maps. Try visiting national parks like Yosemite (95389) on T-Mobile. Verizon and Sprint roam onto Golden State Cellular, AT&T has their own tower, T-Mobile has nothing. If you never leave home then T-Mobile is a great deal.

  • Rodeojones000

    I wish he and T-Mobile cared about coverage maps the way Verizon and AT&T do. Maybe then there’d actually be T-Mobile coverage outside of metro areas.

  • CasperTFG

    He didn’t take it too far. Verizon is a piece of sh*t company.

  • Hiran

    I think T-Mobile’s CEO John Legere took it waaaaaaaaaay too far. I do NOT like T-Mobile, I dislike T-Mobile, because of 2 things the Service/Network and the CEO. I have Verizon and I like the service and better customer support. I also like Verizon’s Coverage Map. T-Mobile, my archenemy works at T-Mobile and he and I got in a fight. I think John Legere should get fired or kicked off becoming the CEO of T-Mobile because of his fowl, big mouth. He is disrespectful and a bully and he needs to set a lesson. T-Mobile should NOT MAKE ANYMORE CHANGES. They are fine. I would like John Legere to be off T-Mobile.

    • Aaron C

      The only bully’s are the corporations who keep adding fees and taking away your unlimited data while charging you twice as much for cell service as they do it.

    • Stone Cold

      Get over yourself

  • Defenestratus

    There are people in this country who sit around all day waiting for the opportunity to demonstrate their faux outrage. I’d imagine that he’s taking more heat for the use of the word “rape” outside of the context of a sexual assault felony context.

    There are groups that will jump down your throat for even using that word outside of its textbook definition because for some reason they feel that using it in another way therefore diminishes the impact of rape on its victims. I think its silly. Its more language policing. Clearly Legere didn’t mean that Verizon and AT&T were committing sexual violence on its customers in a literal way, but he didn’t mean to imply that rape itself isn’t a serious, life changing event for its victims. Any reasonable, intelligent person can realize this – but that doesn’t matter to the PC police who want to try and project power over you by bullying you from using the word in other contexts.

  • NexusMan

    he’s a clown

  • chris125

    He’s only sick and tired of coverage maps because tmo shows where it really lacks in those. Come on tmo spend where it really matters, coverage outside of large cities

  • Shawn John

    Actually makes me respect him more, if you understand the message, you shouldn’t be offended.