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Open Thread: Your Thoughts on the Amazon Fire Phone?

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Amazon has officially unveiled its first phone, the Fire Phone. The device sports decent specs (4.7-inch HD display, 2.2GHz quad-core Qualcomm processor, 2GB RAM, 13MP OIS camera, etc.) and runs $199 or $299 on-contract with AT&T (exclusively) depending on how much storage you jump at. It launches July 25 and can be pre-ordered already.

The Fire Phone relies on features like “Dynamic Perspective” to stand out from the crowd, which is a 3D-like experience that utilizes front facing cameras to follow your every head-move. There is a feature called Firefly that can take text, audio, or video and present you with results for it on the phone, in hopes that you will buy them, more than likely. It uses Mayday for live support like Amazon’s tablets do, forces you into Amazon’s ecosystem, and even includes 12 months of Prime for free should you buy one.

But is it all just one giant gimmick to get you to buy more stuff from Amazon? The phone doesn’t scream “high-end” by today’s standards if you look at the specs, unless you consider a 4-camera 3D trick to be high-end. The price is insanely high if you compare it to what true Android or iOS devices have to offer (like the HTC One (M8), Galaxy S5, or iPhone 5s). The Amazon ecosystem isn’t great by any means in terms of apps or music. So what’s the play here? Why would you want one?

It’s time to sound off in the comments. 

  • Very cool phone to change the market. Can also see there aren’t much accessories for it yet http://www.amazonfirephonecases.net

  • johnpa2006

    Even Windows phone has more apps than that.

  • Knlegend1

    Looks like an iPhone

  • Michael ITDirector

    This is a Phone for Mom’s that have never had a SmartPhone.

  • Alain Lafond

    Overpriced and no Play Store… Sounds enougth for me…
    Jeff Besos could become the next Apple’s CEO… Would be a operfect fit for its vision…

  • Ryan Dunne

    til I saw the bank
    draft that said $7671 , I have faith that…my… best friend had been
    actually bringing in money part time on their apple laptop. . there dads
    buddy has done this less than 6 months and by now cleared the dept on their
    place and got a top of the range volvo . you can try this out
    >>>>>
    W­o­r­k­s­7­7­.­C­O­M­

  • Benjamin Clay

    I think the UI and AMAZON experience with the phone will be flawless. I think it will work perfectly for those who have kindles and all their purchases via Amazon. However for the rest of the Android world, this will not be a good buy. Losing Google services is a huge loss for most and only having it on AT&T will discourage many others.

  • chadstone30

    If Fire Phone was $199 off-contract I’d buy it just to play with, as I did with the Kindle Fire. At $650, though, this thing is a non-starter. I’d rather buy an iPhone for that kind of money.

  • AaronS

    I’m a Prime customer so this phone is a great fit for me right? Except I love my carrier T-Mobile so that’s a NO and I love my Google Services so that’s a NO. Way to go Amazon you nailed it.

  • glennbowman8

    uptil I
    saw the draft saying $5001 , I be certain that…my… mom in-law woz like
    they say truly earning money parttime on their laptop. . there mums best
    friend haz done this 4 only about six months and resantly paid the dept on
    their place and purchased a great Honda . go right here

    ♥♥♥♥♥♥♥♥

    w­w­w.ⓦⓞⓡⓚⓢ77.c­o­m

  • Sebastian Lundgren

    Android without Google is just crap!

  • M3D1T8R

    Honestly I don’t even get the how the are thinking they can sell this thing. All those regular Amazon purchasers/users who still don’t have a smart phone? What’s that, 2% of them maybe, generously? Of that 2% the number who were not willing to drop $200 with a new two year contact for any phone up until now, who will suddenly want to jump at the chance because this one is from Amazon? Can’t be a lot of people. That leaves Amazon users who do have smart phones but who have an upgrade for a new one available and are willing to go with this for $200 on contract vs a One M8 for $100 or S5 for $100 whatever they’re going for on the various regular sales (certainly well under $200) or Moto x for a penny, or even an Iphone if they like Apple stuff for $100 or so, or maybe a Moto G contract free for under 200? No, they’re going to choose this weird Walmart phone – sorry Amazon or whatever vendor it is – over all those other options. Yeah…

    And yet they must have done some market research to determine this is a viable product, right? Or could it be they just figured they don’t have a lot to lose selling it at this ridiculously expensive price, so that if they sell some, cool gravy, it will further establish/entrench their wannabe ecosystem for a few people, and if not no big loss, right? Yeah, probably something like that.

    Lool for it free on contract within two months of launch, forgotten and left as a footnote of jokes – cough Facebook phone cough – within another couple months.

  • M3D1T8R

    They really forked Android with this one.

  • Tyler

    This is what confuses me: Why didn’t Amazon just produce these software features (Firefly, Instant Video) for open Android? What are they trying to accomplish by not properly serving the Android community and producing an extremely limited and overpriced phone? I’m no Elon Musk but I just don’t understand it at all.

  • Rick O’Shea

    Total waste. There will be a 75% off Fire-sale in less than 3 months.

    It’s apparent now why Amazon didn’t video stream their press release – there was nothing interesting to say, and even Amazon knew it.

  • Kizaru Hiruko

    Much of what I’m going to say may already be repeated in the comments already, but I don’t want to sift through them. Anyway, here are my thoughts:

    – For a “sales platform” device, it’s overpriced. I understand that the Fire’s Dynamic Perspective tech breaks new ground in the mobile industry, and Amazon may see its inclusion as justification for the higher-than-expected price, but $199 on contract (over $600 without) is too much to pay for a device that was foremost intended to deliver Amazon’s content to consumers.
    – In the current mobile landscape, carrier exclusives don’t work. At the very least, Amazon should have tried to get T-Mobile to support the device as well. In the future, Amazon would be wise to make a version that works on all four carriers.
    – The 720p display is a disappointment on paper, but I’ve been swayed before. (Precedent: the Moto X.)
    – I’d like to try out the Dynamic Perspective features, but some of the aspects described sound too similar to several Samsung features that I don’t use on my Galaxy S4 as it is.
    – Considering the price, I think that more traditional Android competitors, such as the HTC One M8, Samsung Galaxy S5, and LG G3, will be better buys. Considering that Amazon typically undercuts carrier pricing on these devices, paying the traditional amount for, basically, an Amazon storefront portal may be too much to swallow when one could install the Amazon app onto any of the aforementioned alternative devices.

  • TeeJay1100

    DOA and there will be a fire sale, within 3 months of release.

  • dm33

    Lame. Sales vehicle to get you to buy Amazon stuff. Doesn’t provide enough (any) advantage over current leading phones with no price advantage and only on AT&T. Doesn’t sound like a success to me.

  • JoshHenry

    From the carrier, to the gimmiky tech, and the design of the software. Nothing about this phone is appealing to me.

  • RoboCop

    Absolutely would buy it for $99 for my parents. Super easy to use, mayday for when it isn’t, and it goes with their kindles they already have….I’m holding off for that magical quad HD, waterproof, fantastic camera, touchless control, all day battery android unicorn in the clouds.

  • Havoktek

    Garbage…a service oriented gimmicky phone…..However people that live by amazon will love it…and that’s where the target buyer is for them so, mission accomplished.

  • Justme

    No Google Play, no way. Fail.

  • JoeTi

    I don’t and wouldn’t ever recommend this product. Just buy a 2nd tier phone outright for any network over this ungodly bastard of a phone.

  • R

    socialist pos

  • Donald Motley

    I’m not buying a tiered data plan for this

  • puzzledface

    Legere was right. It’s the Facebook phone over again. Facebook and Amazon need to learn one thing; consumers participate in their environments…and that participation is voluntary and free. Amazon would’ve been better off cornering the budget phone market (a la Moto) and bundling decent hardware for free with paid memberships, or the other way around. $650? Ummm…whaaa? I’d rather buy $650 worth of items off of Amazon. Then go purchase a free, subsidized phone of equal/better specs/quality. And only AT&T? When was the last successful exclusive device they sold?

  • Zach Cline

    I think it sucks but I’m sure Kindle owners will love it

  • Bingo

    To make users give up on google core services this phone has to be sub 99$. and amazon needed to also offer alternatives to gmail not just maps.

  • Kayonesoft

    I wanted to see what the whole Dynamic Perspective feature thing was all about and while it’s a neat feature, it’s not really a major selling point.
    All of the other features the demo people in the video were excited about were all features of current apps that I’ve been using for years. Google Goggles (and other apps like it) do the while Firefly picture search thing while Soundhound and Shazam do the audio search. The auto-scroll feature looks more annoying than useful.
    “I’m constantly holding a baby in one hand so it’s nice to be able to scroll with one hand.” -That’s why you use your thumb to scroll. Who uses two hands to scroll?
    “I move around a lot more while playing games. It feels like I’m really snowboarding.” -No it doesn’t. You don’t know what you’re saying.
    And my concerns with the Mayday feature are the same, if not greater than that of the Kindle Fire version. I don’t see it as an assistant on call, I see it as a backdoor into your device that can be exploited for spying. Even more so since you take your phone with you more places than you would a tablet. While it’s true that any device capable of recording audio and video can be exploited in this manner, Amazon is the first company I know of to advertise it as a feature.
    This phone offers virtually nothing unique and in fact actually takes away from the Android experience.
    The only thing I can truly appreciate about the Amazon Fire phone is their efforts to make 3D a thing, which I’d like to see more of as a standard in phones, however it is still nothing unique.
    The fact that the phone is released ONLY on AT&T further seals the deal. You’re intentionally limiting your consumer base for a phone that is already shipping out on shaky grounds.

  • TC Infantino

    It looks like a nice phone….If the bootloader can be unlocked, rooted, and an actual Android ROM installed that allows access to Google Play apps.

  • Taylor Abrahamson

    There is NO reason to have 4 cameras on the front for eye tracking. You can do this exact same effect easily with an accelerometer and gyro. The only reason it would need even two cameras is for depth perception and 3D video.

  • yummy

    The FIRE phone???? Seriously??!!?? I give up. It is not POSSIBLE to have a worse name, but it wont be ling Im sure til someone names a tech product with an even stupider name. I just cant imagine what it will be, but that is the wonder of the universe, at any given moment there are way more stupid people being born than smart people. Fire. Yeah. Good one.

  • jer85008

    So…my incentive to buy a phone more proprietary than cough…iPhone…cough is a year of Amazon Prime? Wow. Like I said before, I already though Bezos was nuts. Now it’s confirmed.

  • compnird

    As someone immersed in the Amazon Ecosystem I was very excited about the Fire Phone’s potential.
    The features are cool but not ‘can’t live without’ for that price point. I’m exceptionally happy with Verizon as my carrier but I buy my devices outright so even if it WAS on VZW the price is far too high for what it is.
    So, I’m left with being very disappointed with what was released and since I am the poster-child for their key demographic I see failure in this phone’s future.

    When these features hit the next Kindle Fire I’ll be on it like white on rice.

  • William_Morris

    Not worth my time or money.

  • David Dudovitz

    Looking at the UI, it looks like what Android would have evolved into today had it stuck with the Gingerbread UI design philosophy (haha).

  • rickneworleansla

    No Google Play. Not interested.

  • sagisarius

    Sounds like a dud. It has one interesting feature, which everyone and their brother may or may not just copy. Otherwise seems expensive and uninteresting.

  • MichaelWiebe

    My biggest issue is that one of the main features is to sell more Amazon products, thus bringing in more revenue to Amazon through their services, i.e. Prime, and looking up items for sale. The event started by talking about how Prime users are more loyal and buy more things, and that a big spike occurred when they released the Fire tablets. Considering this I am assuming that they see the phone as being similar; that the phone is a means to pull more people into their ecosystem to purchase more non phone items on Amazon.

    If that is the case then charging the price that they are is just greedy. It is not a premium phone by any means. The SOC is now old (though just fine), the OS is watered down and IMO not appealing, the app store is severely lacking, and it is missing the Google/Apple services that most people use in
    smart phones.

    If you are releasing a loss leader to bring in money from other sources then you usually take a loss, hence the name. The Fire tablets achieved this perfectly according to Amazon’s slides this afternoon. This will most likely fail.

  • Matthew Mascarenas

    No chance I would even consider this phone… Even if those prices were off contract… Good luck amazon

  • Trempest

    I hate Amazon’s app store. I hate their music store, video store, and every proprietary media application they push. Now they’re trying to make a phone that is solely focused on Amazon content with low specifications, all with AT&T exclusivity as the cherry on top.

    No. Pass. Big pass.

  • B Brad

    Open boot loader? Looks decent if you can flash it yourself.

  • SplashMTN

    Overpriced, under-specced and gimmicky.

  • Droon

    I am an Amazon Prime user, and I could not be less interested in this.

    The 3D stuff doesn’t really do anything for me. I think it is awesome in terms of the technology, but it seems very gimmicky.

    If it was $200, maybe I would check it out (solely because I am interested in the technology), but I rather have my Nexus 5 and the Google Play store.

  • adh328

    Am I the only one who doesn’t see a clock anywhere but the lock screen?

    • Cael

      They don’t want you realize how long you’ve been spending money in a sitting.

  • Cael

    Does the Amazon Appstore even have pr0n for us grandfathered in unlimited people so we can use 30 GB of data each month?

  • Menger40

    On other phones I can use any appstore I want. On this phone I can only use Amazon’s. No Google Apps available, or only available through lots of trickery like with the Kindle Fire. Also moving to a phone with no Google Now would be a major step back for me.

    TL;DR: Nope!

  • Jim Greco

    I wouldn’t buy one… but bring on a Gary Busey commercial.

  • Fernando Gomez-Baquero

    Yelp reviews in Maps, what an amazing innovation! (He said with heavy sarcasm).
    But being serious, am I the only one that is bothered by the fact that one of Amazon’s most important selling points, is that you will have to call tech support an ask for help on how to use their phone?

  • Justtyn Hutcheson

    When Bezos is on stage making comments like “how can we be different?” and “How can we make it better for Prime customers?”, I pretty much knew it wouldn’t be a phone for the masses.

    I think the best description I’ve seen is from the Verge: it is the Ultimate Buying Machine.

  • KTT16

    This device is obviously not geared toward DroidLife fans and followers. What it does have is a unique offering for those already locked in Amazon’s limited, but growing ecosystem. It is really overpriced for an unlocked device, considering you can get an arguably amazing phone for about half the price (Nexus) and I think it’s a bad decision to be carried by just AT&T. A lot goes into the negotiation process to launch a new device, so maybe things just didn’t work out with the other carriers. For those who shop on Amazon a lot, and love the content that they already have within their environment, then it’s not a terrible option enhance their ability to get anything, anytime, anywhere. Consider what Amazon’s strategy is here..if they can prove that this phone is “successful”, it may open up opportunities to refine their GTM strategy for the 2nd edition next year, reduce price, and open to more carriers who would be less hesitant to hop on this novelty.

  • droidrazredge

    My thoughts about the Amazon Fire phone can be summed up in one word: Mayday!!!!!

  • Busko

    Don’t like it because it’s only on AT&T and it doesn’t support BLE

  • Dave

    Selling everything I own and going all in! Oh wait….never mind.

  • Matt

    I was hoping for the data used when streaming from Amazon video and music wouldn’t count against your monthly data cap. Right after the net neutrality policies got shut down, AT&T talked about this type of concept. With Amazon being AT&T only for now, I thought they’d go with this sponsored data route.

    Seems like a nice phone on paper though. I’m going to guess it’s going to have a lot of bugs being Amazon’s first phone and all. Especially with the fancy 3D and eye tracking features that’ll likely won’t be very good/useful for some years. Kind of like before Oculus Rift, VR was in pretty bad shape.

  • Raven65

    I’ve been a happy Amazon customer since 1998, but this just shows how delusional they have become. They really should stop this and just focus on what they do SO very well: Sell other people’s products.

  • Al-Burrit0

    Lol it seems like companies use ATT as a guinea pig. (IPhone, HTC First, moto maker, and now this!!) Or is att that dumb?..

  • Will never pay for a phone on contract again.

  • Jason Kahn

    This brings the meaning of Gimmicky to a whole new level. The only thing that interests me is that rear facing camera, High Megapixels wide angle and OIS. Still won’t make me switch away from my Nexus 5 or my intended purchase of the G3

  • Dominick White

    All I could think was, what the hell were they smoking when they came up with that pricing. maybe Google paid them off to show Samsung what a bad idea it would to fork Android? Seriously what the hell.

  • Yat Man

    Looks like any other Android device with a proprietary front-end UI. They marketed all these “Exclusive to Amazon” tools and utilities but apps like Shazam and any other number of apps pretty much do everything they’re advertising and can do it better. Second Screen, Mayday, ASAP and what ever else are all just gimmicks when compared to what’s already available in google play. Their main sell to this is get everyone on-board with the Amazon ecosystem much like Apple and iTunes. Bottom line, HTC and Samsung make better phones without tying you to any ecosystem beyond google play (if you want to call that an ecosystem). Not worth the money.

  • mcdonsco

    Way too expensive for an Amazon content consumption device and shouldn’t be carrier locked.

    I think that pretty much sums up most comments on tech sites about it today?

  • John Davids

    The #1 new / innovative / “it” feature is something you literally can not evaluate without holding the phone in your hand. Not saying good, bad, or otherwise. Just sayin.

  • EwahApps

    Couldn’t the Samsung Galaxy S4, S5, and Note 3 already do most of that stuff without 4 extra front cameras????

    • Lumia Nexus

      all the three phones you mentioned could do those stuff but they all lag like hell

  • Cael

    Umm, no other colors available? The 4 infared cameras watch me all day? $650 and it doesn’t even have 1080P? You want me to constantly buy from Amazon when I’m in Walmart with firefly? Only 250,000 apps? Amy isn’t a real Mayday helper? 3D doesn’t work which is why Nintendo made a 2DS? AT&T only? It costs more than a Kindle Fire HDX? You’re not paying for my data so I can watch all that Amazon prime stuff which will in the end be less than the overages AT&T charges for data?
    I’ll pass.

  • Someone

    Doesn’t make sense to be priced this high. Why is it not priced like the Kindle Fire Tables $184 for 16 GB vs. Nexus 7 for $229. If it was priced at or below Nexus 5 prices it may be interesting. The 3D gimmicky stuff is worth nothing to me.

  • Daeshaun Griffiths

    Over priced was the moto x initial impression for most too. Amazon giving APIs to devs makes this fun. I would pick this up 9/10 before a phone with QHD. (Given no major health risks)

  • gadget_hero

    So its basically a Moto X +the crazy front camera things for the price of a iPhone.

    • guesswhat

      its not a motox ..x has lots of usefull features ..not gimmicky stuff like 4 camera’s ..

      • gadget_hero

        I know I was saying the specs area similar yet Amazon wants 649+tax for theirs and the Moto X has better features and only costs 349.99+tax (oh and you get to design your own as well).

  • Lucas Tetrault

    I’m confused … ? Is it just me or is this a step backwards? I would however like to see some camera comparisons to the S5, G2, G3, iPhone etc. (because I don’t trust what they put up on the sales page)

  • Colts5609

    Carrier exclusivity is the thing that boggles me more than anything. WHY? I am sure AT&T helped offset the cost, but I dont think that will make up for lost sales. An unlocked GSM phone would have at least kept me interested. But ultimately the price, even after the free Prime, would be enough to for me to consider other options.

  • Drummer62

    please, enough about this phone already, it is not worth the amount of attention it is getting already.

  • joe23521

    I would only slightly consider it if Amazon Prime came with it free for two years, essentially paying for itself. Otherwise, no thanks.

  • OMJ

    FireOs ruled this phone out for me before it was even announced. Switching to Amazon app store would require me to buy a ton of apps over again and would mean just missing a bunch of other apps.

  • firehim

    This has fail written all over it, unless Amazon are keeping something secret.

  • Prime7

    Pass.

    I couldn’t even get it if I wanted to (I don’t), though, since I’m not with AT&T.

  • Blair Ginley

    No thanks. Gimmick, carrier exclusive (expensive carrier at that ), ok specs but way too much for those specs

  • Colts5609

    I’d rather enter a OnePlus One contest. Did I really just say that…

    • Tojen1981

      Well, lets not get too carried away.

  • Colts5609

    Unless it has access to the Google Play store, it is not an “Android” phone in my opinion. You instantly loose the best and most integrated of all Google services.

  • ghaf22

    just watched the video on amazon about the 3D viewing. I think it would get very old very fast; and the people look like they have some sort of a nervous twitch or something the way they are moving their heads around to view it

  • Hunter

    What’s my reaction? “Eh.”
    It’s going to do better than the HTC First but will never compete with any of the big flagships like the S5, iPhone or Nexus devices

  • moelsen8

    poop.

  • John

    I’ll take 3 just so I can smash it. Anybody wanna donate it to me?

  • agsnapadmin

    Why didn’t they just start with a launcher?

  • MH

    Still not sure why Legere cared this device was an AT&T exclusive. Unless he was referring to the concept as a whole…

  • LosttsoL

    “This phone is on fiyaaaaaaaa!!!” It will go down to $99 in two weeks. Then free after a month.

    • Cael

      Not with that Amazon prime deal they are supposed to be offering…

      • Mikey

        Yes, 2 year contract! At&T will pay Amazon $.

    • Pakmann2k

      Amazon Wherehouse deals… 50,000 units in stock

  • NOPE.

  • Eric Sorensen

    but it’s got BOOMSOUND-like stereo speakers!

  • Jeff C

    While I love Amazon (and my Kindle Paperwhite) I wouldn’t touch this with a 10 foot pole.

    #suckitbezos #whereistheamazonvideoappforandroid

  • Nic

    You cannot call this phone an android phone its an Amazon phone and it should be considered the 4th option right next to the iPhone and Windows Phones. That being said the FireFly app does look cool.

  • brian.

    It sure is a fascinating concept for a phone with not a lot of thinking that went into it. Sure, trying something different is always wanted, but not always something people would buy. The hyper-parallax seems to be solving a problem that doesn’t really exist.

    Like the Kindle Fire and Fire TV, this is just another conduit to get you into the the Amazon universe, and for that it will be a good device, but it will be horrible main mobile device.

    What I see is the issue of content. In this instance, I categorize content to be music, movies, pictures, books, news, &c. But this phone will be crippled on utilities. It has yet to be confirmed at the time of this post, but if they don’t have something like Google Maps, it’s over, this device will cause more headaches than it will solve problems (not to mention motion sickness).

    This phone should not be sold, it needs a lot more support before anyone can consider it a good product for anything other than content. Utilities be damned, if you get lost at least you can watch Lost.

  • JSo

    I need to see it in action

  • thajack

    It’s basically an Android phone with everything we love about Android removed and replaced with gimmicky garbage.

  • Ry Sav

    No Gracias.

  • King of Nynex

    From what I said in the other thread: Yo dawg, we heard you like photography. So we put SIX CAMERAS…in your PHONE! So you can shoot while you shoot!

  • Guy Pierce

    The only 3D/Dynamic Perspective I see, is the actual device picture that DL used for the post!

    Edit: Anyone can add shadows behind their icons to give them a “dynamic/perspective”. It’s called Photoshop!

  • Voltism

    I’ll reiterate what I said on the other article:
    yeah nah

  • anon

    Please put up a poll so we can see a unanimous HELL NO!

  • Nathan Borup

    Too expensive

  • thajack

    For an Android phone without the Play Store, GMail, Google Maps, etc.. it’s not too bad.

  • Disqus_n00b

    $199 on contract carrier exclusive? I expected better of Bezos.

    Here’s to bringing back the dedicated camera button though!

  • anon

    Garbage

  • Tony Byatt

    Just release a Prime Instant Video Android app and all will be forgiven for this travesty…

    • sirmeili

      How about a video app in general. I think it should include prime instant video, but also their VOD as well.

    • sagisarius

      I’ve been waiting for that forever. This device kind of proves to me that they should stop doing their silly hardware and just focus on a really great user experience on Android and iOS.

  • markgbe

    i love amazon, but this doesn’t excite me. It’s kind of cool for the consumer that doesn’t align with any brand of OS. I could see someone who just wants entertainment on the go enjoying this phone.

    • sirmeili

      Until the phone fails and you move on to Android where you can’t access your videos (maybe you can via the browser, not sure, but this is not acceptable to me).

  • Is this even fair?

    Amazon Fire Watch rumors in 3…..2….

  • cjohn4043

    I think people who love the Kindle Fire and love Amazon’s ecosystem might enjoy having this phone. However, it only seems to appeal to a very specific market.

  • Is this even fair?

    MayDay MayDay
    “How can I help you?”
    “How do I root this phone?”

    • Luxferro

      “towelroot.com”

      • Colts5609

        Ha! Just used that on my N5 today. Worked like a charm.

  • Norman

    Where is the Moto 360 when you need it? Now that’s something to look forward to.
    Next…

  • mcobb

    Not enough for me to leave Android!

    • Colts5609

      Technically the Fire Phone is an Android phone.

  • Is this even fair?

    Overpriced.
    Exclusivity to AT&T. (Home of the Cha Cha, HTC First)
    Uses Android but could’ve used Tizen or Ubuntu, average user won’t notice.
    Two-Year Contract? You only get Prime for ONE!
    What’s the incentive for current Prime subscribers?
    Kindle Fire model worked. Fire phone model threw all those valuable lessons out the window.
    What’s next? Ebay phone? Newegg phone? Woot! phone? Target phone? Wal-Mart phone?

  • Liquidretro

    Size is about right, maybe slightly larger screen.
    Price is insanely high for what it is and having a contract.
    Which processor? If ti was cutting edge they would have mentioned it by model number
    No Google Services (Gmail, Maps, Navigation)
    No one likes a carrier Exclusive
    Mayday is a good feature and I could see some people using it.

    Pretty sure I would rather have a Windows phone than this thing. Gladly try one if it was sent to me though.

  • Cesar

    Finally, another flagship with a manageable screen size! Too bad it runs Fire OS…

  • bogy25

    The specifications of the phone are not very impressive by today’s standards – the price is way too high

  • This is better than the Facebook phone, but it still sucks. This thing is going to fail hard. Nice try Amazon. Good luck next time.

  • Stone Cold

    Not for me.

  • epps720

    I don’t understand, why is it that their 7″ Kindle Fire HDX can come in at a price point of under $250 but a much smaller phone costs 2.5 times the price. This goes the pricing on many tablets vs phones. There’s no way the radios cost $400. Can someone enlighten me?

    • sirmeili

      smaller space to put the same components in. It costs more to make something “smaller”.

  • Mike Arnett

    I watched the video on amazon, and I almost had to turn it off. The sheer amount of gimmicks made me shake my head. OMG Parallax Maps is so amazing! At no part did I feel like I wanted one. It’s an Android phone, for people who should probably just buy an iPhone.

    • MetroGnome711

      “It’s an Android phone, for people who should probably just buy an iPhone.” Perfect one line explanation of this phone.

      • Yat Man

        I second that!!

    • calculatorwatch

      Actually the gimmicks are the only part about this phone that I find interesting. If it was a real Android phone I might even think they were cool, but it’s not.

  • F*ck this phone.

  • brian.

    I’m wondering, does it use Google Maps data? Obviously it’s a different UI, but that’s a huge deal breaker if you’re going to use this phone for things that people use almost every day.

    • Zero Google services preinstalled, just like the Fire tablet.

      • brian.

        That’s a huge problem. I don’t have any interest in this phone, but it’s really just a bummer that I have to convince less nerdy people to stay well away from this phone. Untested maps = huge issue.

        • sirmeili

          it probably uses Google’s data, just not their “app” (at least the 3d thing looked like google maps, I’m ok with being wrong)

          • brian.

            I think it has yet to be confirmed. I’m really waiting to see.

  • macdaddybuff

    Maps navigation does it come pre loaded what service does it use. No mention of it anywhere that I can see.

  • epps720

    To get any traction I think this would have needed to come in at a price point under the Nexus line.

  • Kevin

    i’d rather buy 65 large pizzas!

    • cbstryker

      Great! Now I actually do want a pizza!

  • Kaleb Crans

    Not really up my alley, but it might be a great first smartphone for someone because of the mayday and all.

  • slider112

    Do we have an official battery size being used to power this new fangled 3D whojamawhatzit? Until then I’ll reserve judgement.

    • 2400 mah

    • LSH99

      Think I read 2,400. Seems WAY too small, considering the extended battery on my GNex is 2,100 and lasts about 10 minutes. I guess you never know with different software optimizations and what not, but the battery size is definitely what jumped out at me the most.

      • SoWhy

        I agree. My S3 was released with a 2,100 mAh battery two years ago and I had to upgrade pretty quickly to get some decent usage. So I don’t think the Fire Phone can last very long with that kind of battery

      • sirmeili

        Eh, I get 2 days out of my MotoX’s 2200 mah battery. I think it comes down to optimization. Not saying I like the Fire Phone, but we won’t know real world battery life until someone gets their hands on it.

  • Brian Azzi

    I hate it simply because of what it does to Android… it isn’t good for the Android eco-system.. but then I’m a bit biased and read blogs like droid-life!!!

    • brian.

      Let’s hope they open up Firefly to other phones. For a company like amazon really seems like they don’t benefit directly from their hardware but their content. Bring Firefly to Android & iOS, etc. and this phone won’t have anything going for it.

      • sirmeili

        I think that’s one of the issues with Amazon. They want you to use their hardware for their service. Look at the lack of a video app for android. I don’t think they get that if they just opened up their access to their content, more people would buy into it. It won’t buy amazon videos because I can’t watch them on my phone or tablet. Because of this, I don’t want to buy any of my digital content from them.

        Never mind that they make it hard to “share” content. For instance, my Fiance has content and I have free prime (Which she is a part of), but on the Roku we can’t sign in with two accounts so we never use it because she no longer has prime video, but has her videos and I have to log out and sign in to use prime videos. We just don’t use the Amazon app anymore and just use Hulu or Netflix.

        Mind you, I have the same issue with Google. I WISH they would create apps for Music and Video on other devices. Chromecast is not enough as I’m NOT buying a tablet or phone to give to the 5y/o to watch Hulu/Netflix/etc.

        • AMTrombley89

          Wasn’t there a post here a while ago rumoring a Play Music/Movies app for iOS? Not being sarcastic, it’s a legitimate question. I remember hearing that somewhere recently

  • Kevin

    nothing special enough to go to a carrier exclusive.

  • David Stammerjohann

    Complete waste of time. Aside from the fact that Amazon’s Video Services and AT&T don’t exist here, it’s also FAR too expensive for it’s silly gimmicky 3D-Camera bollocks. If I have the choice between using the Play store, Google Maps, Gmail and Youtube apps or using Amazon’s Video Store, 3D Camera malaky and cheap knockoff maps, I know what I’d choose. And the price doesn’t even make it worth to buy to put Cyanogenmod on it eventually.

  • Hans Dirk Kwazneski

    Serious Crap. For being a fancy expensive portal to buying more things (on amazon) this is priced INCREDIBLY high. And AT&T exclusivity? Seriously Amazon, could you have shot yourself in the foot any harder?

    • adbFreedom

      The only detail that could be considered a shot in the foot is the exclusivity. Other than that they are putting out a device that the average consumer is going to buy because they trust the amazon name. They are going to increase their number of prime members because after that first free year you are not going to cancel, prime is just too awesome. Not too mention they are going to buy way more stuff than they ever did from Amazon because of the ease and free prime membership. It is genius .. Its not going to appeal to tech people as much but its not designed to. Amazon is actually thinking about making money for once .. Bravo

      • Hans Dirk Kwazneski

        I have to respectfully disagree, completely. For a phone made by Amazon, thats purpose is literally pointing you to an Amazon purchase. The phone is priced way too high!! It should be near free, or at least Nexus priced! With the amount of purchases they’ll get just from people USING the phones services (after they’ve already bought the device) it should be more than enough.

        You’re right. Amazon is thinking about money, and nothing else. And the camera stuff? Gimmick. Plain and simple. You’re more than welcome to disagree, it’s your right that I defend, this just just my opinion.

        (And before you bash that I just hate Amazon, I use Amazon, and am an Amazon Prime member)

        • LSH99

          Again, I second this. adbFreedom is right about Prime membership and overall Amazon purchasing increasing–of course, that’s at least part of Amazon’s objective, if not their main goal–but that’s all the more reason why the actual device should be MUCH cheaper. I, too, like Amazon, but I can’t really see why someone wouldn’t buy the top end Android or iPhone at that price.

    • LSH99

      Agree completely. Seems like this thing would be destined to be an off-contract option at the $300-$400 price range. That way, people could buy it solely for media consumption, a la an iPod or the Kindle Fire, and then go get cell service if they want to use it as a phone. As it is, I don’t see how it gains a lot of traction at that price AND as a one-carrier exclusive.

  • Willie D

    Too expensive and nothing in it I can’t get with other devices, especially not tied down to Amazon services.

  • Gato Mafioso

    Overpriced
    Ugly design
    Amazon’s software
    Samsung-esque Gimmicks
    ATT Exclusivity
    The list can go on…

    • James

      i agree with all of that, except i kind of like the simple design. The bezels are too big, but otherwise it’s not bad. Not that I would buy it, of course.

    • MH

      Not even samsung can compare with these gimmicks

  • akingsfan

    Over-priced, second-tier (at best) garbage.

  • Jared Denman

    Gimmicks!

  • Alexander Anteneh

    AT&T is next to Comcast in terms of evil corporations. Amazon is like the complete opposite. Interesting how they will work together. Amazon has the ecosystem to pull it off. But AT&T….ugh

  • Marikel

    Why does it exist

  • Michael Rahmani

    The 720p screen pretty much killed it.

    • John Motschenbacher

      Yeah cuz on a 5 inch screen you could tell the difference if they had lied and said 1080 or QHD

  • Brian Redknap

    Steaming pile of rubish

  • Buur

    Hot garbage.

  • John Motschenbacher

    Amazon better pay their retainer….it has a horizontal camera never mind the opposite location. Apple will sue.

    • brian.

      I never liked the location of the iPhones lens. It should be where the Fire puts the lens. Since your turn the phone a certain way to access the volume up button to take a picture, it’s a bit strange to have the lens on the bottom of the phone when you have it turned landscape.

    • d-rock

      Fortunately for Amazon, you have to prove you can make money off the iPhone copy before they will go after you. I think Amazon is in the clear.

  • Henry C

    Its the Samsung Eye tracking, head tracking auto-scroll gimmicks that I never used on Steroids… so no I would never consider this, also only on AT&T is horrible!

  • Mordecaidrake

    I think it’s overpriced, over customized (I really hate the Fire OS), and shouldn’t be restricted to one carrier.

    • Pretty much my exact reaction.

      • Hadak

        will there be a droidlife show tonight?

    • James

      I almost started to get excited this morning. It was android related announcement, after all, and I thought maybe some genuine innovation will appear. But that ship sailed quickly.

      • mcdonsco

        I wouldn’t say that…there’s innovation there for sure…the ENTIRE problem with this device is first and foremost the price and second being carrier locked.

      • Patricia Steven

        The bezels are too big, but otherwise it’s not bad. Not that I would buy it, of course.

    • I LOVE Fire OS. I think the Fire HDX is a joy to use. It’s insane that anybody would ever use mayday as you can do everything within 1 or 2 swipes.

      • mcdonsco

        You forgot the /s tag.

        • ? It’s for media consumption and buying stuff. Works flawlessly for those purposes.

    • Lumia Nexus

      Amazon thinks they are like Apple…. in your dreams AMAZON. When Samsung cannot compete with APPLE, who the hek are you? Samsung Spends double the whole capital of Sony just on advertisement and still they cant sell as much.

      • Amazon sells more online than the next 10 e-retailers combined. They will have no problem getting the word out because they have a platform to do so.

        • Cael

          Yeah but there’s some problems:
          1) It’s a phone, it’s different than a tablet. More people already have phones than tablets. Even with Next, people don’t buy phones like that unless they’re techies. This is marketed towards normal consumer people. They don’t upgrade upgrade upgrade on phones. Your Grandmother doesn’t go to the AT&T store every other month and come home with a new phone.
          2) It’s only on AT&T which only 33%(?) of Americans have. The other 67% have other carriers. AT&T isn’t paying for termination fees like T-Mobile.
          3) It’s 650 off contract. It’d be cheaper for people to buy an Amazon tablet than to buy a phone. Amazon would have been smarter to make an iPod touch competitor first.
          4) People are already invested in iOS and Android for phones. iOS -> FireOs you have to rebuy. Android -> FireOS you have to rebuy *unless you already use the Amazon Appstore as your primary store which I highly doubt the normal Android phone buyer does*. It’s not a simple I bought a 5S and I’m coming from the 4 or I bought a S5 after having a Droid 2.

          • A lot of people still don’t have smartphones and as someone who just got a fire hdx, i downloaded evernote, trello, pocket, feedly and called it a day. Oh, i also sideloaded Next Issue.

            That’s all i needed to add. Smoe people don’t need or want 1000 apps on their device.

          • Cael

            Att and Verizon have been getting people off dumb phones for the past 4 years. And this is only for att in america, where smart phones are the majority. This isn’t an entry level phone for an entry level market.

      • mcdonsco

        WTF are you talking about? Amazon and Samsung are close to equal in terms of market value.

        They are BOTH massive marketing power houses.

        Apple however takes the cake with marketing; pure genius in marketing and product control.

        • AMTrombley89

          In terms of market value they may be close, but not in the same market. Samsung is king of the mobile market, while Amazon is likely same for the e-commerce market. Apples and Oranges. While they’re probably worth roughly the same, they’re in different ballgames.

        • hyperbolee

          TBWAMedia Arts Lab takes the cake. They are the advertising firm that Apple uses.

      • Robert Boluyt

        Eh? Last I looked, Samsung was selling 10x the phones and tablets Apple was. There’s more Galaxy products in the wild than iDevices.

        • Jonathan Cruz

          Samsung also releases new tablets and phones on the weekly basis, that might have something to do with it.

          • hyperbolee

            Sounds like a pretty solid business move then.

        • Lumia Nexus

          yes with £75 phones for sure they can sell 10X. how many iphone 5s was sold in one week and compare it to every singly Galaxy Launch

        • regkilla

          Angry Fandroid.

      • Enthasuasticalogocalism

        i think they are better than apple….

    • valapsp

      There’s 1 thing I love about this phone. The 1 year Amazon prime that comes with it.

  • Shane Redman

    No gApps, no worth

  • monkeyboyep
    • When I jump into a comment thread. I immediately look for the first funny meme and upvote it. Pictures are more fun than reading. =)

      • MicroNix

        They do get annoying when overused (aka The Narrator)

    • michael arazan

      But it can take pictures of everything in your home and recognize it, and then order it on Amazon automatically, without a qvc or codes.

  • d-rock

    JUNK!! Very underwhelming and stupidly overpriced…..can we say HTC first all over again? This thing will be free on AT&T within 3 months.

    • Jonathan Cruz

      At least the HTC First was a decent midrange phone! The Fire looks hideous though.

      • Cael

        only when facebook home was turned off XP

        • antwonw

          Correct to both of these and it was and is incresibley easy to turn Home off on the First. The First was basically a Nexus but it had poor marketing with it and even poorer Facebook Home. The First has worked incredibly well whole traveling internationally from Spain to France to Italy to German to Isreal. It’s worked really well. It just had Facebook Home which sucked and customers weren’t told how to disable it.