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Google Replaces Apple as World’s Most Valuable Brand in Latest Rankings

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This year’s report of the 100 most valuable brands on the planet has a shake up on the top of the list. Apple’s brand worth, according to the Millward Brown BrandZ report has fallen 20 percent from last year’s ranking and allowed Google to step into the number one spot. 

This yearly report uses figures that are tightly guarded by Millward Brown, but are usually spot on. In relation to last year’s ranking, Google’s brand worth has risen a whopping 40 percent which allowed them to overtake Apple at the top of the list. The BrandZ list pings Google’s brand value at $159 billion dollars, whereas Apple’s has fallen down to $148 billion.

The evolution of Google Glass, Google’s driverless cars, plus projects like Project Ara are just a few of the things associated with Google’s brand, certainly contributing to this growth.

A few other notable names on this list – AT&T is ranked 8, Amazon and Verizon are 10 and 11, respectively. Facebook is ranked 21, two spots ahead of the Disney corporation. And for as much domination as Samsung has over the Android marketplace, it only gets them the 29th spot.

Via: CNET | Millward Brown (pdf)
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  • http://godshand79.tumblr.com/ Dorian Brooks

    It’s a celebration b*tches!!!

  • Anhstein

    Here’s a non PDF link of the report…
    http://www.brandz100.com/site/top100.php?t=rank&obj=top100

  • a) youth.in.asia

    It was only a matter of time.

  • T_Dizzle

    At what point do I have to find a new phone OS so that I still have “control” :-)

  • AbbyZFresh

    How does Google have more value? Apple makes more money and assets than Google.

    • Orion

      How does it not? You act like it’s impossible. Google is a huge company. Get over it.

      • AbbyZFresh

        Apple sells hardware which is easier to make high profit margins as they control the prices.

        Google only has one source of income despite operating many projects, search.

        • Orion

          lol that’s laughable. Well judging by the list, Apple is not controlling enough… which is why they got dethroned. Sorry for your disappointment.

        • Pedro

          Have you seen the margin of a digital ad?
          It’s more than hardware.

          • Orion

            Exactly!

        • lexa

          Um, search is NOT HHS source of revenue, advertising is. Google is a ad company that has tech side projects.

    • pappy53

      Apple is still the most valuable tech company on the planet.

  • AbbyZFresh

    You’re late DL.

  • jvader2012

    i like to inflate things

  • Guest

    and people still love facebook……

    • A WOMAN ON MENOPAUSE

      funny that it has more facebook shares then google plus shares. even now at 178 vs 147

      • Pervbear

        Especially since Google+ is “dead”

        • Ryan B

          Typical of facebook users to over-share articles. The exact reason I don’t use facebook anymore.

        • michael arazan

          Google + isn’t dead, it’s where dead people go to socialize in witness protection

      • MKader17

        It would be funny if Facebook was owned by Apple…

  • https://www.heartbleedbug.com Intellectua1

    “When people think innovation they think Google”

    • A WOMAN ON MENOPAUSE

      nerds mostly

  • Maxim∑

    #1 brand – to celebrate this official achievement ads are coming soon to an appliance near you

    • https://www.heartbleedbug.com Intellectua1

      Actually read an article on that this morning. It’s true. Not to celebrate but it’s an everyday thing supposedly

      • jabarri2

        you could just not buy an appliance with a screen lol, my fridge works just fine without one.

        • A WOMAN ON MENOPAUSE

          as does mine. as does thousands of other’s as we went by for decades with out a silly screen….

  • Aaa

    I thought Coke was the #1 brand last year?

  • hfoster52

    This just in Apple sues Google for #1 spot.

    • Nikuliai

      cuz they were #1 first

      • hfoster52

        Why innovate when you can put people in court? I get why they are suing but if you read some of the patents its mostly just patenting common sense so they can hide behind the IP when their products are just looking similar for the last 5 years with nothing really new besides lifting stuff from other places.

        • The Narrator

          Litigate before Innovate

      • Kulokoy

        lol! I was going to say, they must have patented the #1

    • jimt

      They did have a patent on the number 1, so yes.

    • John Davids

      Oh man I needed that laugh. Thank you.

  • Good_Ole_Pinocchio

    They cut Droid Life a check for that achievement?

    • A WOMAN ON MENOPAUSE

      na. here its all about the moto x

  • TopXKiller

    #1 Evil Company Award

    • A WOMAN ON MENOPAUSE

      am i evil?

      • Orion

        Yes you are but its a cool evil. lol

        • A WOMAN ON MENOPAUSE

          <<<<<<

    • Arty McBert

      Well, it’s the lesser of two evils when compared to Apple. I kind of wanted Coca-Cola to win the most valuable brand award, to be honest.