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Apple Pulling an HTC, Considering Purchase of Beats Electronics for $3.2 Billion

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According to a report out of Financial Times, Apple is currently negotiating a purchase of Beats Electronics to the tune of $3.2 billion. The deal could be made official as soon as next week, but from what sources state, a few terms have yet to be ironed out. If the deal does go through, for the $3.2 billion, it would be Apple’s largest acquisition to date. 

The deal would be unlike HTC’s 2011 51% $500 million acquisition of Beats, as Apple’s deal would be for all aspects of the company; not just a majority share. It would include all of the hardware, the streaming music service, and anything else that falls under the Beats name.

The news has already blown up Twitter, with everyone chiming in with their opinions – mostly negative.

What do you think? Good move for Apple?

Via: Financial Times
  • XboxOne

    Kiss your behind good bye Android!

    • Alex James Simon

      Why? Beats are garbage, Apple is making a bad move, its going to ruin the flat sound of the iPhone and Audiophiles are going to switch to Android, since they won’t be able to depend on the iPhone as a source, as the sound will be very muddy or less then flat.

  • Kirk M.

    [UPDATE: Dr. Dre Confirms Deal, Celebrates]

    Following yesterday’s report about Apple looking to buy Dr. Dre and
    Jimmy Iovine’s successful Beats Electronic company, we’ve basically
    received confirmation the deal is happening. Both Eminem and Dr. Dre posed for a photo at the Apple offices this morning (released via Twitter), plus Tyrese
    posted some Instagram videos (which were later removed, but are still
    alive thanks to YouTube) of Dr. Dre calling himself the first West Coast
    hip-hop billionaire.
    “The first billionaire from hip-hop, right motherfucking here from
    the West Coast. Believe it,” Dre says, while Tyrese says that the Forbes
    list needs an update

  • Rob Schoenfeld

    Why not Bowers & Wilkins better build quality, and better sound quality. They are a more “Applish” company. Apple must want the licensing agreements.

  • djdsf

    So… Apple is just buying beats for the… for the… ummm wtf does Beats do that’s so amazing? Aside from using good speakers do decompress the sound and bump up the bass, any beats headphone/headset honestly does nothing any Pioneer headphones can’t do.

    • NexusMan

      Sell.

  • Wall Breaker

    apple must be hurting if they are buying a company just for a brand name hoping it will draw more people.

  • Droid Ronin

    I guess that means no more Beats app for Android (not that anyone really cares).

    • Wall Breaker

      bingo!

  • Wall Breaker

    ROTFL!!!!!

  • NeilGeorge

    They should buy Monster (not the energy drinks) next…

  • Guest

    Crap buying Crap…

  • gintoddic

    yawn

  • Vikram Soni

    Steve Jobs must be proud on this decision

  • Rob

    Apple just wants the patents to sue HTC for those phones it made with Beats and the Beats logo. Even if they made them years ago.

  • Androidster_XLS

    HTC made a really smart+powerful branding move with Beats purchasing, but completely and hopelessly f****d it up.

    • NexusMan

      That’s what I’ve been saying.

  • TSON1

    i wish i could pull an apple and buy out all of the competition… maybe that’s the secret to a successful marriage

  • supremekizzle

    Beats aren’t for white people.

    • 213ninja

      oh yeah? why not? isn’t kizzle slang for c%nt?

      • Hershel

        all the ads, plus the rezound ad had black people in a stereotypical urban setting.

        • 213ninja

          i can’t tell if you’re being serious…i have to assume that because your name is hershel and you rock his avatar that you’re joking….or…..just reaching for something to justify that comment regardless of whether or not you believe it to be true…

        • NexusMan

          And Seinfeld and Woody Allen movies aren’t for black people.

    • NexusMan

      The owner of this site owns Beats. And newsflash… He’s white.

  • klone96

    It doesnt matter i compared the old beats by dre (with Monster cables) to the current beats and theres a noticable bass difference. Since then im happy with Bose, Beats are for people tryna look “cool” who dont realize u can get something better for less.

  • 213ninja

    this might be the biggest showing of haters DL ever rounded up, ever.

    • cizzlen

      Seriously. So people who buy a certain product that they dislike are now retards or itards or whatever they wanna call em? I thought this place was past all that.

      • 213ninja

        that’d be neat… i try to keep my posts as grounded as possible but every now and again i like to stir the pot in the other direction. this particular thread is just rediculous. the only thing worse would be if Apple put a wood back on the iphone 6.

  • Pratik Holla

    Overpriced headphones marries overpriced phones. A match truly made in heaven.

  • dizel123

    Oh great. Now Apple can get into the business of suing other headphone makers too.

    • 213ninja

      that was a good one.

      • NexusMan

        Yes, it actually was.

  • Sir Realist

    Every one sais Apple products are overpriced, basically meaning they can’t afford them. I used to say BMWs were overpriced too until I bought one.

    But seriously…..compare other so called premium android product prices to apple products…5s. =199. Can someone tell me how much the galaxy S5 and HTC one M8 cost?

    Whether you like it or not Apple isn’t going anywhere….learn to accept things you cannot change..beats products and beats audio needs improvement yes…and since Apple hardware and design is superb(not saying the best) and their software is great , I’m sure they will only improve it…look what they did with the acquisition of siri…(yes Apple acquired siri). btw- Google voice is terrible and so is android native messaging app which will be dropped in future android os versions.- beats audio is a decent app that runs terribly and freezes on my super old HTC one M7 but runs smooth on my friends iPhone 5- so apparently Apple products already have leg up on the competition. Hopefully , Apple will make it exclusive to iPhone since all you android users hate beats so much. Going back to Apple this september. IPhone 6!!!can’t wait to pay so much more than someone who will opt for S5 or M8 since Apple is so overpriced…

    • Mike Ennamorato

      The M8 is on sale for $99, and that comes with 32gb! An equivalent iPhone is at least $299 ON CONTRACT!

      • Sir Realist

        Sorry..Mike.. we must only consider the pricing upon release….we must take out 2 variables. the First…there are more android premium models (m8, s5, galaxy s3, whatever lg and sony has) compared to iphone driving the price down on them. 2nd variable,demand and value of iphone. we all know iphones hold value well, prices don’t drop until new model comes out. – also… really… M8 just came out? sales must be low…sad i really like HTC. they just have no ecosystem.

        Upon release M8 32gb and S5 16gb were 199 as was iphone 5s 16gb 199
        the M8 @ $99 is ALSO ON CONTRACT….and is temporary promotion…
        if you want to stress over memory…the 5c is 199 @ 32gb, minus the metal housing which the s5 lacks as well.

        • Mike Ennamorato

          I knew that the M8 was on contract.

          Do not bring up that crap called the 5c.

    • 213ninja

      everyone doesn’t say they cannot afford apple products. google voice is not terrible. it works. the native android messaging app is nearly irrelevant, but that works as well, so again, it’s far from terrible. another fact, telling us that a beats app ran slow on your M7 and that it runs smooth on your friends iphone is in no way indicitive that apple “has a leg up”, that’s just plain false. i really hope you enjoy your iphone 6. seriously.

      • Sir Realist

        Sorry…I have ADD. my initial comment was a little here and there. I should say that the majority of comments contained over priced this or that. As far as the messaging app and google voice..I just don’t like them. So its best to leave it at that. My opinion vs. yours. The beats app for whatever reason freezes A LOT, or crashes and I have so many screen shots saying unfortunately, Beats Music has stopped. Its quite frustrating since switching from MOG that ran very fluid. I’d blame the app if it didnt run well on my friends iphone 5. the leg up comment was a result of frustration..Do you currently use Beats Music or another App, if so on what device and how does it run?

    • Hershel

      BMW DRIVERS….
      never mind…

      but excellent comment none the ness.

      • Sir Realist

        Thanks Hershel…for keeping it real…and yes..I know i bought the brand..sometimes I feel like a prick, but hey regardless, I love the car and hate the stereo type. Sort of like iphone users. We all have friends that own them. Yet we secretly hate the product and their choice for choosing Apple. lol

    • NexusMan

      Actually, Sir I was far more functional BEFORE Apple bought it.

      • Sir Realist

        Agreed…but who knew about Siri BEFORE APPLE bought it. Apple bought it (then put their genius marketing on it) and made it less functional thus, better. The more you do the less you do well…ex. For work I often use log me in to remote control office computer…Is log me in functional? Yes, very. However, I know use Google Chrome Remote, way less functional, however it is much easier and smoother to work with.

        • Sir Realist

          ….however, I now use Google….excuse my typo

  • NexusMan

    I’m not Apple’s biggest fan and have not formed a definitive opinion on this supposed sale, but I absolutely understand Apple wanting to do so. I stated about a year ago (probably on this very same site) how Beats is the Apple of headphones. Their product and designs are fashion forward, comfortable and beautiful, unlike the hideous looking atrocities some of their competitors dish out, even their packaging is elevated…when you open up a box of Beats headphones, you instantly see where some of that money you spent on them went, and Beats continues to sell at ridiculously high prices and people are not only willing to buy them, but they buy them over and over again, year after year. The only people unhappy with Beats are people who don’t own Beats. That’s what Apple is all about. Beats even already makes models in the same color and finishes as the different iPhone models.

    • vzwuser76

      I have a pair of beats ear buds, and have listened to the over the ear units at length. Other than flashy looks there is nothing great about them. I tried them vs the pair of earbuds included with my S3, and if anything the Samsung earbuds sounded better. You seem to think that if people would just try the that they’d come to the same conclusion as you have. It’s the same reasoning any fanboys can’t understand why people don’t like what they do. There is no one product or device that will suit everyone’s needs and wants. As far as citing sports figures using them, isn’t it possible that that’s an endorsement deal? And last I checked being an athlete doesn’t mean you’re an authority on accurate sound.

      You’ve even admitted that they may not sound as good as others in your statement, but point to the aesthetics of their products, even the packaging, as their strong suit. First, what good is the packaging after you open it? Second, goods looks isn’t necessarily bad, unless they focus on form over function. Earbuds need to first and foremost sound good, then focus on the design. Otherwise you could be happy with $5 units that look cool. And it’s very possible that the reason other designs aren’t as cool looking as Beats maybe because it lends itself to better sound. I install professional audio systems, and the design of the driver enclosure has an effect on the sound.

      So the questions is would you rather have mediocre sounding headphones that look cool, or excellent sounding headphones that don’t look as nice?

      • NexusMan

        You seem to be confusing my statements with those made by others. 1st off, I have never commented on sports figures and athletes using Beats. Second, I have not even stated an opinion on the quality of Beats audio, so I have no idea how I could “seem to think that if people would just try the that they’d come to the same conclusion as (I) have,” when I have not stated said conclusion. I have just maintained that it is silly and erroneous to make a blanket statement across all Beats devices by calling them “garbage.” Your comment that “There is no one product or device that will suit everyone’s needs and wants,” is PRECISELY what I have been stating throughout this post. 2nd, in the particular comment above, that you replied to, I never “admitted that they may not sound as good as others,” as the statement was not a comment on Beats quality, but a comment on why I understand why Apple would want to buy them as they share many of the same qualities and values, including the packaging and presentation. Finally, as for my actual opinion on the sound quality, which I will provide now for the very 1st time. I, actually, have never tried any of the in ear Beats models, so I can not comment on them, but I have tested all of their over the ear models over the years. I never owned a pair of Beats headphones until a few months ago. Because I am often times in noisy conditions, an over the ear noise canceling set was my biggest priority when making this purchase. After that criteria was met, I sampled various models and brands and took into consideration how they sounded listening to samples of the actual types of audio I, personally would be using them for, how they isolated noise, how they felt, how compact they were, and how they looked. ALL of those things were important to me. Additionally, I researched reviews on each product, researched customer service experiences with each product, and of course, pricing. After ding all of that, I settled on a particular pair of Beats over the ear headphones and have been very happy with them. Do I think they are the best headphones ever to be made on earth? No. Are they the ONLY pair of headphones I own and use? No. But guess what, I am very happy with them for what and when I use them. To answer your question, “would you rather have mediocre sounding headphones that look cool, or excellent sounding headphones that don’t look as nice?” For my daily commute, a plane ride, a lunch break, or a stroll, listening to the particular audio that I listen to, I absolutely prefer the GOOD audio from my particular model of Beats, over possibly better audio from a heavier, bulkier, unattractive headphone fro another brand. If I was sitting, in a recording studio, or mixing audio at home, the other brand would be my choice.

        • vzwuser76

          First, that is my mistake, someone talked about that right under one of your previous comments.

          Second, that was in reply to your statement “The only people unhappy with Beats are people who don’t own Beats”. How is that not a statement on the quality of the product? And that is what many fanatics of whatever company always say ” If you’d actually tried it you wouldn’t say that.” That was where I was coming from with that.

          Third was in reply to the statement in parentheses (no matter how good they sound). You were comparing the aesthetics of Beats as being superior to others, no matter how good the others sound. That would certainly imply that they sound better than the Beats units.

          I am glad your getting the sound you want from your Beats, but I’m looking more for accurate sound reproduction, which isn’t something Beats is known for. Beats has an emphasis on bass and midbass. It’s similar to Bose, who puts an emphasis on midrange. I’m not expecting studio recording quality necessarily, I just want them to give me a set of headphones that don’t favor one area of the frequency spectrum. Give me 20-20kHz and fairly flat and I’m happy. If I want to boost some frequencies I will handle that, and at the same time I don’t want to have to re-EQ to try to overcome the “enhancements” they’ve added into their products.

          • NexusMan

            Again, that statement was my opinion as to why Apple and Beats make a perfect pair, not a comment on superiority of quality of other brands to Beats in the audio department. I was simply saying there are absolutely great sounding, ugly cans out there. Not stating an opinion either way on audio superiority. It was, however, a clear statement to superiority in appearance to other brands, as again, that is something that Apple likes and understands. I commented on people not owning Beats being unhappy with it because of the simple fact that most of these vocal Beats haters have never owned a pair of Beats, have no real experience with Beats, and have no idea that Beats has MANY models that all sound different and offer different features and experiences. Beats has traditionally emphasized bass, but even that is slightly out of date as their newer models have toned that down. My particular model sound great for what I listen to on them, and I have other, non Beats headphones that I use in different scenarios. They each have their pros and cons, and none of them ate “garbage.”

          • vzwuser76

            So you’re saying most anyone who doesn’t like Beats or is the most vocal about them hasn’t used them? What’s your basis for that statement? You said the ONLY people unhappy with Beats are the ones who don’t own them. That’s a definitive statement. Maybe you didn’t mean that part how it was read, but either way, you’re taking anyone’s gripes and reducing them to being, and I hate this word, haters.

            Yes they look nice, and yes the packaging had some time and money put into them, although why you’d be happy that they put time and money into something that will never be used and most likely thrown away is beyond me. I would rather they put more time in getting better sound out of them. But I think if you asked people what they want most out of headphones, they would say the best sound possible. Design would probably be second or third.

        • 213ninja

          i’m feeling that. went through all the same stuff before i purchased mine, and have come to the exact same conclusion. i wouldn’t claim to be an audiophile, but i’m more than savvy when it comes to music and audio, from both a personal and professional perspective. the beats exceed my expecations accross the board. i leave my EQ flat and let the beats take care of the rest, and for the types of music i enjoy, they do a damn fine job at doing what i want them to do.

  • JackMeOffski

    Overrated garbage, sheep gear.

    • 213ninja

      just because your EQ doesn’t match my EQ doesn’t make me a sheep. i know what i like. go suck a mic.

      • JackMeOffski

        Go suck Tim Cook!

        • 213ninja

          I literally don’t know or care who that is, sheep.

          • JackMeOffski

            I went to your BBQ and a the hot dogs smelled like poo?

  • Sean Plantz

    The i-tools sure will be happy. As crap as beats headphones are, they are still better than the garbage apple includes with its i-devices. I’ll keep my droid maxx and klipsch ear buds and akg studios. Not the best but kills anything beats has going on.

    • EvWi

      Wow thanks for your original and well informed response!

      • Sean Plantz

        I’m wrong? My wife has an i- device and the headphones are nearly useless. And I have used many beats cans for reviews, I know sound is mainly subjective but they are extremely inaccurate. As for the tone in my post, mainly trying to fit in! This is after all an android enthusiast site. But keep telling everyone they are original, because that is original in itself :)

  • jimt

    Apple deserves Beat’s

    • NexusMan

      They sure do. Both leaders in profit and customer satisfaction, in the high end market.

  • paul_cus

    Worked out so well for HTC and HP.

    • WickedToby741

      HP still has a partnership with Beats.

      • paul_cus

        I know, for their laptops. Doesn’t help HP much, though. Truth be told, I liked Beats on the TouchPad and I like it on my M7. Just think it’s overrated a bit.

    • NexusMan

      Sorry, but Apple is HARDLY HTC. Apple actually knows what its doing.

  • WickedToby741

    Sloppy seconds.

    Edit: Third if you count HP.

  • ROR1997

    A list of things you can buy with 3.4 billion that’s better than Beats
    1- Anything that isn’t Beats

  • AbbyZFresh

    Why is this on an Android website?

    But then again I have a macbook pro so this may have a little bit of importance to me..

    • NexusMan

      Because Beats Audio is still present on some Android devices. Because Beats Music is currently available on all Android devices. Because Beats Audio, until recently, had a majority stake owner in HTC, who hyped it heavily for their Android devices. Because some Android users use Beats headphones.

    • trixnkix637

      People really need to accept that this is a mobile electronics site with a concentration on Android products. Knowledge is power & I’d love to see what the competition has cooking.

  • Mark2134

    iTunes Radio + Beats. I see it working. People say Beats is garbage but when you see nearly every NBA star walking in with Beats headphones on that’s what sells. And Apple is all about that. I think it’s a good move.

    • tu3218

      Majority of them probably don’t even know what good audio quality is. They just wear them for the fashion statement and it’s what’s “cool”. Or they’re getting paid to wear them.

      • NexusMan

        Just as the majority of Beats haters don’t even know what type of audio emanates from the different Beats products. They just blindly call it “garbage,” without owning, using or being truly familiar with the different models and their use cases.

        • Mike Ennamorato

          They really are “garbage”. – Coming from REAL experience.

          • NexusMan

            Elaborate. Which models have you used? For how long? What types of audio did you use them for? And what exactly about them makes you feel like they’re “garbage?” The answers to all of those questions are far more useful than “garbage.”

          • Mike Ennamorato

            I’ve used the “studios” for periods of time in the past. Was not the owner (AKG K550’s), but still had enough experience.

          • NexusMan

            So, you’re commenting on an older model. OK, that makes sense. That’s like me calling Apple garbage because I didn’t like the original iPhone.

          • Mike Ennamorato

            I’m sorry, but you are CLEARLY an Beats fan-girl (did not even know they existed)! To call them even adequate is a LIE!

          • NexusMan

            Wait. Let me get on your level…I know you are, but what am I?

          • 213ninja

            dumb.

          • Mike Ennamorato

            What? – Beats must be paying you guys!

        • tu3218

          Let me guess, you’re one of the individuals who succumbed to the cool factor and opted in for that overprice junk. As mike says, yes they are in fact garbage. Just people who know they dropped several hundred dollars on them have to back themselves up paying for overpriced audio equipment. Quite similar to apple people, but I wouldn’t say apple equipment is necessarily junk, just very overpriced.

          • NexusMan

            Until you can provide a meaningful explanation, with proof to back up your claims, your words are nothing more than “junk,” and “garbage,” like you claim Beats to be. How many Beats headphones have you owned? How many have you sampled? What models did you have? What were your experiences? What exactly didn’t you like about them? Did you experience issues with their customer service?

      • trixnkix637

        The entire point of Apple wanting to buy them.

    • Eric Blackman

      ^^ This is why they bought them. They now have a foot in the door on a music streaming service that the apple name will help immensely. I suspect the beats name will stay on hardware and the streaming service will fold into iTunes.

    • dizel123

      Isn’t the NBA the same people that wear eyeglasses with no lenses in them? Figures they’d wear Beats too

  • GreeKNastY

    and all of a sudden beats will be the greatest thing on earth again

    • NexusMan

      Never stopped.

  • Nooope

    They obviously want more whites to buy their stuff.

    • NexusMan

      You win the award for the dumbest comment ever. Maybe “whites,” aren’t wearing Beats in your circle of friends, but I see EVERYONE from white, black, hispanic, asian…young, old, urban, suburban, and yes, even “older, white, businessmen,” wearing Beats.

      • moew

        I see non-whites using these things all day, especially while driving which is illegal in most states like this one. You win some darwin fail award that exists somewhere!

        It’s time for Apple to get some non-white phone-share, and I’m staring you right in the eyes! I for one love this apple bubble that should have bursted years ago, reminds me of AOL or NETZERO in the dot com bubble days.

        Thanks for the perspective, and this post is so buried that it will never get upboated!

        • NexusMan

          I’m sure that made sense in your head.

          • moew

            I’m sure you must fall into the former, albeit the latter, which was mentioned explicitly. Yikes man, do you have that problem all the time?

          • NexusMan

            LOL. You’re strong point is not the ability to form sentences.

          • moew

            Said the internet account trying to troll a honeybadger.

          • NexusMan

            Yes, dear. (No clue what he’s saying)

  • jowaldo

    Why don’t they just buy Bose while they are at it.. Overpriced garbage all around then.

  • landon

    Sennheiser master race

    • Arty McBert

      My nigga!

      • Chris M

        you better have a pass

        • http://twitter.com/JohnnyACE562 GRAND MASTER SEN$Ei {{-_-}}™

          There is no pass. Not even for us Blacks. {{-_-}}

    • Taylor00

      I’ve had Yurbuds earphones that are ten times better than Sennheiser OTH headphones, not everything Sennheiser puts a stamp on is gold.

    • Zander

      Audio Technica master race!!!

      • landon

        That’s a great brand too!

      • casualsuede

        I own a pair of ATH-50. Great headphone. Not as great as my studio AKG or $500 Sennheisers, but at $120, they were a steal.

  • Good_Ole_Pinocchio

    The irony the people not liking beats is that they sell hand over fist at inflated prices. It doesn’t matter what “audiofiles” think…these sell, at a massive margin and already have identity in the market.

    • 213ninja

      that’s what needed to be said. it really doesn’t matter what audiophiles think, or wanna-be audiophiles think, because accurately stated, most people aren’t audiophiles. reguritating what you read on some audiophile blog doesn’t matter either. and buying something based on the recommendations of audiophiles will likely leave you missing out on some stuff you could have appreciated if you gave it a try bustas.

      • NexusMan

        Not only are most people not audiophiles, most people hating on this post, are not audiophiles.

        • 213ninja

          i know and i find that hilarious. i feel like i’m closer to being an audiophile than some of the haters on here regurgitating crap they read on head-fi…

          • NexusMan

            Exactly.

        • Kevin

          i’ve been watching a lot of SVU lately so my only assumption is that theyre all pedophiles.

      • casualsuede

        The same thing goes for phone nerds. Hence samsung ruling the world and HTC two feet from the poor house.

  • Laissez-Faire Rothbardian

    If apple wants to buy an excellent hardware maker for audiophiles they should go for either Sennheiser or Yamahat. Beats are just garbage.

    • Good_Ole_Pinocchio

      Beats sells. Apple cares about bottom line

      • mjmedstarved

        Unfortunately true.

    • NexusMan

      That’s the same as saying “iPhones are garbage.” CLEARLY, there are people that like them and have a use case for them. Because you don’t, doesn’t make another product garbage.

      • Laissez-Faire Rothbardian

        It is overpriced garbage when compared to Yamaha or Sennheiser.
        Granted, there’s a market for Beats, people like them, and are willing to pay for them, but that doesn’t mean they are any better than Yamaha/Sennheiser. In fact, Beats just fare worse no matter how you look at it.

        • NexusMan

          Who is saying that Beats is “better” than anything else? I don’t get that argument. If you feel one thing is not “better,” than another, that makes it garbage? I don’t think the HTC One M8 is “better” than the iPhone 5s, so does that make the M8 “garbage?” The answer would be no. A Yamaha or a Sennheiser, is NOT the perfect choice for all people. Depending on what type of audio you’re listening to, and when and where you are listening to it, and what your budget is, different models and brands, and yes INCLUDING BEATS, will be better choices. But again, it is a choice that is unique to each individual’s circumstances. Additionally, even though true audiophiles and pretend audiophiles often choose to ignore it, the actual physical look and design of headphones are of HIGH importance to the average consumer.

          • mjmedstarved

            I’ve never once seen anyone recommend beats headphones.

          • NexusMan

            I recommend Beats headphones. See?

    • http://thebeeobee.com/ thebeeobee

      Beats is also a music streaming service.

      • NexusMan

        And they also make portable Bluetooth speakers.

    • 213ninja

      why on earth would apple want to buy something “for audiophiles”? they wouldn’t. that would be dumb of them, almost as dumb as you calling beats garbage. if you have something substantial to say regarding their quality, that’d be cool, but calling them garbage exudes ignorance.

      • mjmedstarved

        For their price, they are; there is no valid argument against this statement.

        • 213ninja

          that’s even more dumb. who pays $400 for a piece of trash. not I…

          • mjmedstarved

            Perhaps you didn’t catch I’m in agreement with you on the subject of Beats being garbage..?

          • 213ninja

            perhaps you aren’t picking up what i’m putting down? i edited to be more clear…

          • mjmedstarved

            I see you edited your post..

            Look, we all know that for the price… they are not good at all. There isn’t an argument against that, ask any audiophile.

            As for “why on earth would apple want to buy something for audiophiles?” Let me ask why wouldn’t you want the best of the best in every component of your product?

          • 213ninja

            no we don’t. saying “ask any audiophile” is like the sound of charlie brown’s teacher to me. on the highest level possible, i don’t care what kind of phile someone is, what sounds best to you (anyone) is not necessarily what sounds best to me. one might also consider the sound of the source, as we aren’t dealing with audiophile quality sources here, these aren’t McIntosh amps, they’re just decent mp3 players (clearly dependent the quality of your audio file as well). so to attain the best possible sound, one could argue that equalization would be appropriate, and in lots of cases, potentially recommended. i know i’ve been able to attain better sound on phones and tablets through in-app equalization. rather than mess with that, i leave the EQ flat and let the beats do the rest. for what i listen to, that EQ curve sounds good. i like bass. audiophiles would puke at it, i could care less. to your question about the best of the best, sure yea, i want the best of the best, but who determines what is best for me? the answer to that is me. i’m not saying i believe beats is the best of the best so please don’t read into my words…

          • mjmedstarved

            Perhaps you’re unaware of our ability to measure sound output? There ARE ways to prove the quality in audio products; stating what sounds good to someone might not sound good to someone else, doesn’t really mean anything here.. either.

            Ah, I see you’re simply biased now, being an owner of Beats; makes sense.

          • 213ninja

            i haven’t made one biased statement, i’m spitting pure fact. i’m well aware of our ability to measure. if you’re one of those, enjoy ;) i’ll let my brain make my decisions.

          • NexusMan

            That’s just dumb. Of course what sounds good to the person using the product means something. Its the ONLY thing that matters. Your opinion or any other “audiophiles” opinion or any test, is irrelevant to a consumer who gets the performance he needs from a product in his specific use case.

          • cizzlen

            This. I get it, it makes the audiophiles mad. But don’t downplay the fact that Beats are dominating the market which is why Apple would be smart to buy them.

          • mjmedstarved

            I FULLY agree that idiots will buy them, instead of spending money on something with better sound quality; I get the business move… but being someone who LOVES GREAT AUDIO.. it makes me cringe like no effin’ other.

  • aye_winchell

    HTC ran with it, then let Dre Hit it, And now Apple hitten it, damn bitches.

    • Carlos Rossi

      Underrated post…

  • ROR1997

    Eliminate the middle man i guess, so every iPhone gets shipped with a pair of beats. Spoiled teenagers rejoice!

  • ROR1997

    Apples pulled an HTC before. Remember that Genuis button HTC had? Siri is pretty much that exactly. Lol

  • https://www.heartbleedbug.com Intellectua1

    Woah I don’t even know what to say.

  • DJyoSNOW

    Not quite sure why I thought #lawsuit

  • Matt G

    Wow just when we thought either of their products couldn’t get more expensive

  • Voltism

    How fitting apple should buy a company that sells overpriced, underperforming hardware that people buy for the brand…

    • timrcm

      Bash Apple for being overpriced. Bash them for their stale software (iOS is -still- just a grid of icons). But you’re absolutely wrong about their hardware being underperforming. Their hardware is industry-leading, period.

    • EvWi

      What an original thought!

  • Tony Byatt

    A perfect marriage…

    Two companies that make overpriced garbage…

    smh…

    • Arty McBert

      I couldn’t have said it better, but probably would have added that they’re both overrated and have a legion of retards buying their crap no matter what.

      • Mark2134

        I buy Apple products….sort of off base to say that…

        • geocab

          I have nipples, Greg. Can you milk me?

        • Arty McBert

          To be fair, I didn’t say all of their customers are, but that doesn’t mean they don’t have a legion of fanboys who are dedicated to them like a cult.

          • EvWi

            Same as any other brand. Samsung as well.

        • Brady

          but you don’t buy Apple products “no matter what”…right?

          (regardless, fanboys are fanboys *McBert*)

        • Wall Breaker

          i use android phones and tablets but apple computers, so what?

      • NexusMan

        I once heard that only retards call people retards.

        • A Retard

          You’re a retard

          • NexusMan

            You just proved the point…again.

      • michael arazan

        Why is Apple Buying them?

        Shouldn’t Apple be suing them?

        • tomn1ce

          once they buy beats, they are going to sue HTC for having beats in their phones before the acquisition….lol

    • Jkdem85

      I may love android but you have to respect apple. Their phones are well made and work, and macs are great. Their explosion may have come from marketing but their products are well made and just as innovative as android oem’s work (as evidenced by all the copying from both sides.) The 64 bit processor is beastly, the iPad air is still the best tablet, and while iOS is a bit stale the 5s is a formidable phone. Beats on the other hand makes a garbage product pushed solely by marketing, primarily to fans of hip hop culture.

      • morteum

        I agree with this guy^

        • krazyfrog

          He’s the only one who’s made sense so far in the comments.

      • michael arazan

        Macs suck. Even though my brother had a 2.3 GH processor with 2 GB ram they wouldn’t upgrade the OS. Safari crashes more than all the celebrities in Hollywood. Glad he bought the MacBook pro used, because that thing was a piece of junk.

        • vvtim

          Your anecdotal evidence vs. pretty much every publication’s “best laptop” award… hmmm. I’m going to have to go with the professional reviewers and say that no, Macs don’t suck.

        • timrcm

          Sorry, the entire Internet isn’t wrong. MacBooks are some of the best laptops on the market period, even if you just buy it for the hardware and format it with Windows right out of the box. Overpriced? Maybe, but you get what you pay for. My early 2013 MacBook Pro from work is an absolute joy to use. The keyboard is awesome, the screen is awesome, the speakers are awesome, the battery life is awesome, and the whole thing just feels solid. I can’t say that about any other laptop I’ve ever owned, including some top end Lenovo, Samsung, and Asus models.

          • King of Nynex

            I agree. Put me firmly in the “I love Mac laptops but their mobile products are too limiting to be worth it” camp.

        • Wall Breaker

          I love android anything, but when it comes to computers because of the type of work I do, apple computers are the one thing apple has gotten right. I Do think their a little high in price compared to building your own Hackintosh or custom PC, but if you do any kind of graphic design, video production, or music productions macs are worth it.

        • EvWi

          No, sorry, Macs do not suck. They’re great computers that hold up exceptionally well.

      • Guytano Law

        You are spot on. I think thier reasoning came down to beats music service, they will finally be able to compete with spotify and google play. Also,making a cheap pair of earbuds (with beats logo) and the name.

    • J PARKER

      HELL YES!!!

    • Maxim∑

      I come to droid-life hoping to find more intelligent comments, thats not the case.

      Beats has a very strong brand and rapidly expanding streaming service, Apple has some of the top audio engineers in the world and a lot of money… Combine the two and Apples 3.2B purchase makes sense

      People forget that Apple bought a company to make iTunes a reality.

      There is obviously some technology, services and IP that Apple sees some major potential. I should now bash Google’s nest acquisition

      • 213ninja

        your only mistake was coming here for intelligent comments ;)

      • http://404err0r.com/ Henry Park

        dude have you been to bgr lately?

      • RockMarz

        You come here to hear yourself. And you smug ass apple loving troll

        • Maxim∑

          thanks for contributing to the conversation.

          • RockMarz

            Yw thanks for responding and doing your best

    • 213ninja

      i don’t buy garbage son.

    • Jason_Techham

      the question is:
      what is SAMSUNG going to acquire in response?
      )

    • EvWi

      Original! Thank you for your contribution to nothing!

    • XboxOne

      Says the Fandroid.