According to a report out of Bloomberg, HTC has scooped Samsung’s former Head of Marketing, Paul Goldman, who has been hired on through a three month contract. Goldman has already been attending meetings for the company. HTC’s chairman Cher Wang states, “We just have to communicate well with our customers. I believe if we can communicate better, we will do better.”
Goldman worked for Samsung from 2008 through 2012, and played a key role when the company launched its now insanely-popular Galaxy brand around the globe. HTC sent a note out to Bloomberg, stating the company will continue to invest in talent and recruitment as “part of our broader human resources strategy.”
Forgive me, but let’s be frank. When a chairman of a company says we need to communicate better, then continues to green light a commercial of Gary Oldman going, “Blah blah blah, blah blah blah – go ask the Internet,” I think you might be in trouble.
Samsung is no joke when it comes to launching brands, then making them global phenomenons. We shall see if Goldman can sprinkle a bit of pixie dust on HTC.