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Rumor: HTC Working on Plastic Version of M8 To Offer Cheaper Solution

htc one m8

The HTC One (M8) may hang its hat on being made of aluminum, full of that “premium” feel, but that also comes with a hefty price tag. The launch of HTC’s flagship phone has come with fairly good reviews (ours here), but it will not save HTC if they do not sell any devices. A new rumor suggests that HTC might be changing its strategy to make the M8 more affordable. 

A new rumor out of AmongTech suggests that we could see a new version of the M8 as early as next month. While we have heard that Samsung is upgrading to more premium materials for their Galaxy S5, it sounds as if HTC is going the opposite direction.

This new device will apparently be “the same phone, but of different quality,” which could mean a plastic shell. This will reportedly lower the price to nearly $450 for an unlocked device, whereas now it will run you almost $700.

As we like to say here at DL, nothing is confirmed. Until we get more substantial evidence to back this story up, take it with a grain of salt.

With that being said, would the HTC One M8 be a more attractive option if it were less money? HTC has been relying on its build quality to sell devices, but what happens when they cut quality back in order to sell a few phones?

Via: AmongTech
  • NexusMan

    LOL! This is hilarious. If this turns out to be true, it will just prove what a joke HTC has become. You put out a phone, pushing it’s “premium quality” as it’s main selling point, and publicly bash Samsung for making a device from “cheap plastic,” and then you turn around and do the same? LOL!

  • E A butler

    Not true!!! If they made a plastic version it would probably be at most $100 dollar less. $250 less makes no sense.

  • andrewhart105

    This isn’t a bad idea, it allows them to get more HTC devices in more hands.

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  • Justin W

    This will likely be the Desire version of the device, wouldn’t it? My bet is it’s only available in southwest Asia or in that general area.

  • creed

    Hypocrites…Less than 2 weeks ago they were just bashing Samsung for their plastic phones. I wish HTC would just shut up and go away already.

    • NexusMan

      LOL. EXACTLY!

    • Bonedatt

      …bashing Samsung for their plastic “flagship” phones. The cheaper M8 isn’t a “flagship” phone.

  • guest

    Desperation much?

  • SuESanders

    This new device will apparently be “the same phone, but of different quality,” which could mean a plastic shell. This will reportedly lower the price to nearly $450 for an unlocked device, whereas now it will run you almost $700. http://qr.net/stx3

  • tylerc23

    I predict Blue, Red and Green colors, and also Black, Grey and White

  • Grayson

    If they’re dropping $250 off the price, I guarantee the metal body isn’t the only thing they’re dropping. Expect a spec drop as well.

  • K

    Unlike Samsung, HTC can make plastic look good so I’m curious to see how this turns out.

    • E A butler

      Still won’t sell as well as Samsung’s cheap looking plastic. hahaha

      • NexusMan

        nope.

      • KingofPing

        You say that like it’s a good thing…

    • NexusMan

      LOL. Yea. ok.

      • George264

        One X vs S3/4/5 you pick(in terms of build)

        • NexusMan

          Depends on what matters to you. There is nothing wrong with the build of the GS5. It’s really a matter of taste. In terms of build, it’s not like the GS5 is going to crumble up and disintegrate while using. I’d argue that there is no REAL benefit of the aluminum build of the M8, other than some people may find it more attractive. Others may find the extra height, weight, bezel, color, slickness, lack of a water and dust resistant rating, and susceptibility to scratches, dents and dings of the M8 unattractive attributes of it’s “build.” While they may find, the feel, grippy-ness, durability, flexibility, and dust and water resistance of the GS5 better “build” attributes. All of the GS5 build attributes are one’s I care for, so I pick the GS5.

        • NexusMan

          By the way, this is the headline to an article just posted on a tech site:

          “Galaxy S5 bests Nexus 5, iPhone 5S, HTC One M8 in torture gauntlet
          The sadists at SquareTrade put the latest and greatest through the paces. Samsung’s Galaxy S5 seemed to prove again that plastic is nothing to be ashamed of.”

          Yet AGAIN, the GS5′s build sounds pretty good, to me.

  • John

    So instead of finding a way to produce the metal body in a more efficient and cheaper manner (apparently the process of milling the metal body is labor and time consuming), they chose to introduce a whole new phone…with a plastic body. Lazy?

    • NexusMan

      exactly. That would require innovation.

  • flosserelli

    I think this would be a good move. The aluminum M8 is sexy, but its mass does not let you forget it is there. Samsung gets a lot of hate for plastic, but a large plastic phone weighs a lot less than a large metal phone. Not everyone wants to carry a brick in their pocket/purse.

    • TheOtherOtherGuy

      Because that 15 gram difference really weighs down your pocket right?

      • flosserelli

        Yep. It may not sound like much, but put an M8 in your shirt or suit coat pocket, then an S5, and tell me you don’t notice the difference.

  • Disqus_n00b

    Problem is only a small minority pay full retail. Verizon/ATT will sell at $99 on contract, while offering random sales on the Galaxy S5 around $149. If people truly understood the device cost, $450 vs $700 would be a bigger deal.

  • M3D1T8R

    If it is plastic soft touch like my DNA, and gets better reception as a result, and has basically the same other specs, hell yeah! I’m just afraid they’ll lower the specs as well.. Like put in only 16GB internal or some cheap, Samsung-like bs.

  • rawson815

    NOPE!!!!!!!

  • anon

    Since when does a small piece of metal cost 250?

    • Pedro

      Offhand, I’m guessing it’s the machining.
      But that’s just the manufacturing engineer in me.

      And, it still doesn’t cost $250. But an injection molding is pennies. If you include the R&D.

      • HTC

        Titanium is like $4 a pound how about that

  • Good_Ole_Pinocchio

    Emerging Markets?

    • Logan Jinks

      I think this applies to all markets. It’s definitely in line with HTC’s plan to have a phone for someone who walks in to a store but can’t afford their top tier models.

      • Good_Ole_Pinocchio

        That’s what the Mini devices are though. M8 competes with S5 and G3 the high-end. Everyone has a “Mini” device also. I don’t see why they need to go out of their way to break that trend

        • Justin W

          My bet is it’s to replace the current Desire line.

        • Bonedatt

          Exactly!

  • grumpyfuzz

    Butterfly?

  • Andrew’s OwlCity

    Htc 1C

    • Pedro

      HTC 1 (m8)(c)

  • Logan Jinks

    I wonder if this newer plastic construction will be on par with something like the Nokia handsets and the iPhone 5C. Those phones have stellar build quality.

    • The Narrator

      yeah because the 5C is just a rebranded 5

    • Bonedatt

      I’m guessing that’s the plan.

  • hyperbeatser

    so instead of a huge metal phone, you’ll have the option of a huge plastic one!

    • Anon

      Seems to work for Samsung.

      • Eric R.

        Not Apple

    • The Narrator

      huge? wut

    • Orpick_Aname

      no! not a HUGE metal/plastic phone, but a LooooooooooooooooooooONG metal/plastic phone with BLAaaaaaaaaaaaaaaaaack BEeeeeeeeeeeeeeeeeezels!
      that aluminum case is worth $2-3. HTC wants to make us think that their design is almost a MOMA masterpiece.
      lol.