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Google Joins Forces with Luxottica for Google Glass, Retail Availability Looms Closer

Itching for a pair of Google Glass, but can’t let go of those Ray-Bans? That’s the exact situation I’m in, which makes me really pleased to see this latest news coming out of Google. Luxottica, a head honcho of sorts in the eyewear business, has just announced that they are working with Google X to “combine high-end technology with avant-garde design offering the best in style, quality and performance”. Count me in.

Perhaps the biggest story within this news is that Google will have a way to get Glass out to the general public now. Luxottica, which just so happens to be the parent company of LensCrafters, will be able to scale Glass and give it a tremendous retail push when Google is ready to take it live.

The two main eyeglass companies involved will be Ray-Ban and Oakley, and this will be a U.S. only affair for the time being. A team of experts from both Google and Luxottica will be “devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology,” which I interpret as making Glass more fashionable and allowing for styles beyond the Titanium Collection currently offered by the Glass team.

While it is pointed out in Google Glass’s Google+ post that you’re “not going to see Glass on your favorite Oakleys or Ray-Bans tomorrow,” it’s exciting to see that Glass finally has a way to get out to the world.

Via: +Google Glass | Luxottica
  • coolsilver

    Yet I get ANOTHER Glass invite to pay $1500 for one a few months early. Nah Pass

  • I love everything google…but i cant get behind glass…i mean honestly whats it do that a smart watch(a la moto 360) doesnt?…take pics with a nod of my head at a low mp?…unless they put a reallllly good camera sensor in it and it has some sort of augmented reality like the original glass youtube vids had its pointless n awkward looking…yeah its prob cool ti have a display in your eye but unless its always there and always informative its a lil pointless while looking ridiculous…they need to up the battery life so its always on and they need to have augmented reality and id be on board until then i dont see this taking off

  • Kevin

    im just going to take the Glass apparatus and zip tie it to whatever pair of glasses i want.

    • i like your style

    • geedee82

      I’m going to make mine a monocle.

  • you mean THE “head honcho of sorts”

  • bogy25

    MMMmmMMmm her mouth is so nice.

    • geedee82

      She got a purty mouth

  • LiterofCola

    A watch? Maybe….glasses? Naaaaah.

    • JoshGroff

      For those of us that already have to wear glasses, there’s really no reason not to have Google Glass.

  • yummy

    I do so prefer my eye stalkers to be fashionable.

  • StrictlyGeeky

    So tired of seeing stuff about Glass. Also, if it’s not going to be powered by Google Wear, what’s the point?

  • Patrick Crumpler

    Ill so buy it. As long as they chase fashion with this one case.

  • Chris


  • One Meat Ball

    I don’t know about this. I think the Google Glass craze may have peaked before it ever got to market. Unless and until they come up with some killer apps, and better battery life, I’ll pass.

  • NexusMan

    Not too thrilled about this, actually. Luxottica has a monopoly on the eyewear industry and almost single handedly keeps the prices up to outrageous amounts.

    • a.d.AM

      Its really easy to avoid Luxottica, dont go to Lenscrafters or Pearles to get your eyes checked. Most of these locations are owned by Luxottica (except for franchisees) and offer almost exclusively Luxottica frames and products. Simply go to a local independent eye care provider and ask to see non Luxottica frames. There are hundreds and hundreds of independent brands that are made WAY better and worth the price.

      • makayli verran

        my Aunty Amelia got a new blue Land Rover LR4 only from
        working part time off a home computer… helpful hints C­a­s­h­F­i­g­.­ℂ­o­m

      • ReturnOfTheMack

        Exactly. I used to work for a privately owned eye care professional and there are plenty of choices outside of Luxottica’s products. We would never purposely steer people away from Luxottica products but given the choice, customers usually bought from a different brand.

  • Troy Henderson

    Luxottica makes about 90% of all the glasses in the world, so there really werent any other options.


    • AbbyZFresh

      It simply makes it easier for Google to make more deals with the brands within Luxottica. Expect a lot more fashion Google Glasses to come within the coming months sinece Luxottica already owns nearly all of em.

    • alex drum

      saw this a few years ago… i seriously hate this company. the mark up is STUPID.

      • michael arazan

        And 80% of the glasses made are just plastic, the same thing water bottles and bags are made of. $200 average price tag for 50 cents of plastic molded frames, made with cheap metals that guarantee them to break within 2 years or less.

        • JoshGroff

          I’ve had the same pair of plastic frames going on 3 years now and only had to superglue 1 major break, and to top it off I believe they were $80 frames.

    • uw0tm8

      Yay we can now pay even more money for already high priced glasses…

    • DaveIsAwesome

      Imagine Apple buying Samsung, LG, HTC, Motorola, Verizon, AT&T, Sprint, Best Buy Mobile, Radio Shack, and the biggest indirects. You would then have the Luxottica of cellphones.

  • Good_Ole_Pinocchio

    Very great idea. Love the direction things are moving in.

  • AbbyZFresh

    I think the future of Glass is going to be in these luxury glasses brands Google’s partnering with. Not the current Glass model. I think the current Glass is simply a base template for the Explorers to use and the final product will be to extend the Glass software(once refined and mature enough) to other brands once Glass becomes commercial. Much like they are doing with Android Wear.

    Hopefully Google will allow manufactures to remove the camera feature when not needed.

    • Good_Ole_Pinocchio

      I think the first device will be very close the the Explorer Edition. And directly from Google. If other OEMs want to make something similar they’ll just used the Android Wear Platform.

      • AbbyZFresh

        It’s unlike Google to leave software to only themselves. Maybe their debut will be close to the Explorer Edition to show it off as a Nexus type device. If the Explorer goes successfull, they will probably expand it to other brands from there overtime while keeping the Explorer as the Glass flagship from Google.

        • Chris

          trust me, if google had the software to themselves, many android fans would be happy with a closed wall of nexus devices and stock android while they bash the closed walls of apple.

      • Chris

        so like the “nexus” of eyewear?