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Amazon Prime Jumping to $99

If you are a member of Amazon’s Prime service, then you likely received the email we have included below. It’s about your yearly membership fee, and yes, it’s rising. Normally $79 per year, Amazon Prime will cost $99 per year on your next renewal.

There were rumors suggesting that the price could go up by as much as $40 to over $100, but Amazon has kept it just below instead. For those not familiar, Amazon Prime gives you access to free Two-Day Shipping, Prime Instant Video, and the Kindle Owner’s Lending Library.  

This is a service I cannot see myself giving up any time soon, even with a $20 per year price hike and I don’t even use the video services, since Amazon continues to neglect Android. It’s the shipping savings that have me hooked, probably for life.

Still keeping your Prime membership?

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on June 3, 2014.

Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.

For more information about your Prime membership, visit our Prime membership page.


The Amazon Prime Team

  • John Davids

    It is true. This price hike would be far less of an eyebrow raiser if they supported Android. You can do iOS. You can do Roku. Whats the holdup?

  • ArrowCool

    Want to keep the $79 price for 1 more year?

    1) Log into Amazon, and choose “Give the Gift of Prime”.
    2) Choose your email for “Recipients Email”.
    3) Choose the day after your prime is set to expire. (Should be in the email they sent you the other day) So for example, if your current membership expires 6/1/14, use a 6/2/14 date.
    4) Log back into your Amazon Prime account and turn off auto-renew.

    There you go. One more year at $79. 🙂

  • JT3

    I’ve used the free shipping quite a bit, and regularly use the streaming (although I do use Netflix more), so I’ll probably keep it. However, I do wish that the Kindle lending library worked with the Kindle app, not just actual Kindle devices. I have a Kindle, which I use for bright light viewing, such as at the beach, but I use the Kindle app on my phone and tablet FAR more often. For that extra $20, how about ditching that stupid limitation, hmmm?

    Also, I love the people that compare Prime’s free 2-day shipping (and very cheap 1-day shipping) with others’ “Free” shipping, which is almost always ground shipping. Saying Prime is worthless because everyone else offers free shipping now isn’t entirely comparing apples to apples. Now, when local retailers will price-match Amazon, that’s another story, but I’ve found that to be hit-or-miss at best.

  • Randy Rowland

    “We are writing to provide you advance notice that the price of your Student Prime membership will be increasing. The annual rate will be $49 when your membership renews.” -Sincerely, The Amazon Prime Team

  • US is playing catch up following Amazon EU (UK and DE) operations which recently have increased Prime Prices (on Day 1 – of Post Lovefilm rebrand).

  • Michael Adcock

    As a student, it only went from $40 to $50, and honestly its still way worth it. With the amount I save on shipping, and the speedy deliveries, it pays for itself VERY quickly.

  • Jeff

    I guess I’ll by from Newegg now.

    Goodbye Amazon. You’re streaming service sucked on the PC and non-existent on Android (not including Kindle). Paying for services I didn’t use was somehwat tolerable at $79 but definitely not at $99.

  • jpfrasier

    My renewal is next week so my hike won’t come until 2015 according to the email I received. But for me it’s been undervalued for a while now. I do wish they would add an android app but we use the prime instant video daily on our Roku units. That alone is worth $99 a year, which for $8.25 a month is on par with Hulu Plus and Netflix. For me the two day shipping is just an added bonus. I thought the price increase was fair and comparable to at least the other streaming services available.

  • Marc Dalby

    I sent an email to Amazon stating I will drop prime if they don’t have an android app and this is what they had to say (note the reference to availabilty in a couple of months):


    I’m terribly sorry for the inconvenience caused with regards to the increase in the price of our Prime membership and the lack of Instant video streaming on Android devices.

    Please note that we’ve received many requests from our customers to release an app for Android devices for Instant Video streaming and our development team is working in this regard.

    * However, as this involves many teams and individuals, I’m unable to predict how long it will take to get but we hope to make Amazon Instant Video available on Android devices in the near future (in the next couple of months).

  • Steveo

    Yep, keeping mine, $99 still seems worth it.

  • TheRealBeesley

    I’m fine with $99. Its worth it.

  • SixMoodyDwarves

    My Prime is set to renew on March 30th for $79. Starting in 2015, it says, I will see the $20 price hike.

  • NYAvsFan

    That drives me nuts that Prime video isn’t available on Android as I use quite often (mostly through Playstation). Anyway, prime shipping is amazing and $99 is still a hell of a deal compared to what you save on shipping yearly.

  • MH

    It’s still a steal at $100. Even if the prime video service kinda sucks, the free 2 day shipping easily pays for the $100 fee pretty quickly (esp around the holidays)

  • pappy53

    I wonder if this has anything to do with the investigation that just started because some Prime members found out that they were paying more for products than a non-Prime member? Free shipping, huh?

  • paulsg63

    Still worth it to me! I save that in 1 or 2 purchses shipping alone.

  • Jon

    I won’t even bat an eye at the increased price. The savings on time, shipping cost, and an excellent return policy make it all worth it. My household does a huge amount of our shopping on Amazon.

  • Jeff Broders

    I’ve been a Prime member for a long time now. There are a few things that Amazon has been doing that aren’t quite transparent. Free two day shipping is probably the biggest selling point for Prime. The problem is the two days doesn’t start until Amazon or a merchant decides to ship. Seems logical, but I’ve had several instances where the merchant (not Amazon) sat on my order for more than a week before it was shipped. In every case calling Amazon resulted in absolutely nothing being done because it fell within their guidelines. I could however cancel my order (if it wasn’t marked as shipped). Since then I’ve made sure anytime I received an email with a guaranteed delivery time, I would call at 8pm if it wasn’t there by then. So far I believe I’m up 8 months in Prime membership extension. If they’re going to use two day shipping as a selling point, you have to stick them every time they drop the ball.

    • MH

      100% true. I’ve done the same. I’ve even gotten amazon to refund me even though the item was “shipped” because the seller sat on the item for a solid week before anything happened. The easy way to avoid this is to buy stuff that’s fulfilled by amazon directly, but obv you cant do that for every single prime item.

  • Jordan

    So glad I just renewed my Amazon Student discount for $39. I’m locked in until next February!

  • Daniel

    I wish they’d separate out the streaming video that I never use and make a Prime Shipping Only plan that’s cheaper…

  • creed

    They need to keep it 79 for the free 2 day shipping and then an add on fee if you want the prime instant video service.

  • R2deetard

    Well, looks like I’m canceling…

  • Michael Smith

    I don’t disagree with what gambit said, it is “annoying” that I can’t use the prime video service on my phone or nexus tablet, but I save SOOO much money just on shipping costs that not renewing would only hurt myself. Honestly an extra $20 is still a steal with how much I save on shipping so I’ll fork over the cash and say thanks.

    • MH

      Exactly. I add the fuel cost I save by not having to slog to the mall/store and back into the benefit analysis of prime, and its still a steal at $100. If you buy a large TV or heavy item (like a gas grill or smoker), prime almost pays for itself in a single shot (delivery fees and/or your fuel/time/headache/hernia).

  • Cedarson

    They should buy OnLive, make it worth something (it sucks now), then include it in the Prime services.

  • Chris

    I just joined in January so at least I have a while until it affects me, it’s nice not having to shop at target and Walmart anymore, the video service is a bonus but needs to get on board with Android!

  • Jason Kahn

    Give me an Android version of the Prime Video Streaming app and I might consider keeping it when my current plan expires in December, barring that don’t really use any of the other features that much.

  • James_Kernicky

    Drone delivery forcing up the rates!

  • DP16052

    I am mixed on the price increase for the Prime service. I was all in with Amazon as living in rural America your shopping choices are limited. However in the last 6 months or so I have received a lot of packages I order through Amazon by the USPS. The USPS in my area sucks and many packages dont arrive in the 2 days or I get that damn green note letting me know I have a package at the post office. What is the point if you dont get them in 2 days. The free ground is 3 to 5 days anyways. I dunno….go up to $99 but ensure all packages are delivered through UPS or FEDEX.

    • MJ

      I was thinking the same thing. I order almost weekly from Amazon. I buy just about everything but food and gas from them, but starting about a month or so ago all my packages have been delivered by USPS adding a day or 2 to the shipping time. Before that I have had times where if I ordered in the morning I could sometimes get my package the next day, or if I ordered on a Saturday I would get it on Monday. Not the case any more.

      • sirmeili

        Just let Amazon know. They will often “make it right” that it wasn’t there in 2 days. Every time my Fiance has gotten a package late (I’ve never had one come late), they have given here a gift card to make up for it.

        That being said, I have noticed the increase of packages from USPS, but we get at least 1 box a day from FedEx, UPS, or USPS (AT LEAST 1!). i have never failed personally to get a package in 2 days. Not saying it doesn’t happen (as I know it does), just never to me. And I live in a pretty rural area.

  • Hans Dirk Kwazneski

    Don’t care, will happily fork it over. 2 day shipping on everything I want, totally worth it.

    • smt0222

      And it’s not just 2-day shipping… it’s 2 days period (at least in NY or LA where the USPS delivers on Sunday). Other sites offer 2-day shipping but it may take 2 days to process (4 days total). Totally worth it.

  • Geekdad

    This increase is to pay for the drones.

  • Rand Paul 2016

    50 for students, was 40

  • shkrmkr79

    I signed up for a trial period of Amazon Prime and forgot to cancel, so I was charged the $79 for one year in October ’13 (last Sept. was my free month). Well…that “mistake” turned out to be one of the best I’ve ever made. Totally worth it for the increased rate at $99/yr. I don’t use Netflix or Hulu, so this to me equates to having one of those services plus all the added perks offered by a prime membership. What works out to be $8.25 per month still seems like a deal to me. I’ve spent more than that on a Jimmy Johns sandwich.

  • Joshua Patrick

    I don’t mind the price hike. But would have been nice to soften the blow with.
    1. Ultraviolet tie in to Prime videos let me watch the movies I already own. with prime.
    2. Make a true android app to watch videos. (not just kindle devices)

    I think if they would have done the above no one would have even squeaked about the price jump.

    • JT3

      Totally agree, but I’d add:

      3. Extend Kindle lending library to include Kindle apps, not just Kindle devices.

  • JimmyHACK

    First price increase in 9 years! Still the best deal on the internet for ANYTHING. Auto-renew it up!

    • pball_inuyasha

      Actually wasn’t it $70 a few years ago. I remember my student membership going up from $35 to $39 at one time.

      • JimmyHACK

        I’ve always been on normal prime since launch. Never got to get in on teh mom/student or other discounts.

  • fauxshizzl

    Guess I will have to see if I still use it enough to justify the cost when renewal comes in October. Their streaming library is so piss poor I don’t even consider using it, so shipping will be the only thing keeping me assuming I use it enough to be practical.

  • entertainmentopia

    I wonder if/how this affects student membership, I only pay $49 now because, my Prime page mentions that it’ll renew at that rate on July 13. Hmmm.

    • fauxshizzl

      Mine says I will renew in October for $99. If yours doesn’t list that price it is probably still discounted.

      • entertainmentopia

        I guess $49 is the NEW student price according to Forbes. I don’t remember what I paid last year because it’s such a good deal as a student for the discounted rate. I remember signing up that it was free the first year. That was good!

        • Chris

          Yeah $39 is the current price and $49 is the new price. Only a $10 increase for us broke college kids!

  • flosserelli

    Well I am done after this year. It has been a nice ride, but I will just “borrow” someone else’s Prime membership and give them money to offset the extra cost.

  • Intellectua1

    I don’t use Prime, I live in Seattle so if I order products directly from Amazon (which I always try to do) it doesn’t take that long to get delivered..

    • Gigan

      That doesn’t make sense. All the items don’t come from their corporate office in Seattle…

      • Intellectua1

        I never said ALL items did but most do. We have 2 Amazon warehouses in the Puget Sound region one on the East side and one in Shelton (I believe) but anyway point is I have no need for Prime, things get here pretty quick and if it doesn’t I don’t mind waiting.

  • beng8686

    …and instant video is still not available on most non-kindle android devices. Canceling mine before renew for that reason alone. Its bullsh!t its available on iCrap devices but not android!

  • Tony Byatt

    Color me ignorant…

    How does this relate to Android?

    • Intellectua1

      Does it really matter?? Apparently it’s a service that a good number of people here use..

      • Tony Byatt

        So you don’t know but you chose to reply…

        Makes sense…


    • The Narrator

      Amazon makes android products. And they are the best online company out there?

      • Tony Byatt

        Still not answering the question…

        The Amazon Prime service, nothing to do with Android…However as an Android user is there a way to get a deal, free trial, workaround…something?

    • KingofPing

      “Color me ignorant”

      Ok. Done.


      • Tony Byatt


        But funny…

        • KingofPing

          Aww…. *sniff*

    • cns2007

      The Kindle is an Android-based tablet. Prime offers additional discounts and deals on some Kindle media.

    • sirmeili

      Absolutely nothing, but there are time that this site has articles that are not related to Android. Its not like you couldn’t tell from the article headline what it was about.

  • BK

    I think Amazon is being a big disingenuous here. Yes gas prices have gone up in the US over past 9 years, an average of about $0.50 per gallon. But I have to imagine Amazon’s efforts at boosting efficiency and automation (along with a larger economy of scale from a growing customer base) have more than made up for this increase. Let’s face it – this change isn’t about making up for greater costs, it’s about increasing profits and share price.

    • BK

      Sorry – a “bit” disingenuous, not a “big” disingenuous. Although I guess big sort of works too 🙂

    • Disqus_n00b

      Just 50 cents? A decade ago, jumping over $2 was a big deal

      • morpheus282

        Agreed. I bought a car in 2002 with an engine that required premium gas. I remember thinking in 2003 that since premium gas had jumped to $2.19 I might have to start rethinking, planning, and limiting my trips. The last time I looked, premium was around $3.39 in my area and I’m sure it’s worse elsewhere.

        • M3D1T8R

          Yep. Mine take premium, and it’s around 3.80 here in CA. The good thing is most places (though not all) it’s still just ten cent increments of increase. So as a percentage, 3.80 isn’t as much an increase over 3.60 regular, as 2.20 was over 2.00.

    • Cowboydroid

      Ahhh, the magicalness of price inflation!

  • BobbyG

    Should grandfather us in. Probably canceling my membership

  • Prime steaming content is not that great. Not sure if I spend $8 in shipping each month. Starting to wonder if at $100 if its worth the cost. Sadly I understand they are probably losing money but now with the loss of the people that wont renew I dont think this was a good decision by Amazon. My membership expires in Oct, guess Ill make my choice then.

  • CaptainCaleb

    It would be nice if they offered an $80~ Prime account as an option that doesn’t include the videos and books.

    • The Narrator

      Videos alone are worth $20+

      • BobbyG

        Half the videos i’ve tried to watch cost money on top of the prime service.

        • The Narrator

          You gotta hit the Prime collection. New movies arent free. Of course, but they’ve got a lot of TV and other movies. Them and Netflix are starting to get better. Original Programming too.

      • CaptainCaleb

        I don’t really watch that much TV or movies, and I’m sure other people could say the same. Plus the Amazon Video apps aren’t widely developed for every form of streaming device. You can find Netflix and Hulu on any device.

        • The Narrator

          Amazon is on everything but Android, lol

      • LOL at $20. If you consider the content on there that is (mostly) old or only the first season of shows worth $20 a year then yeah worth it.

        • The Narrator

          You clearly haven’t been on in a while . I’ll forgive you this once. Go check it out.

  • hkklife

    Worth it IF you order a lot…but in my case I’ll be dropping it when it comes time to renew next year. Why? The add-on items continue to proliferate (my biggest peeve), sales tax now collected in my state (my #2 reason), recent slowdown of Prime shipments and the lack of Prime streaming on non-Kindle Android devices (plus a mediocre selection). I really miss the glory days of Amazon circa 2000-2004 when they had deals in abundance! I don’t own a KIndle of any form and only use the Instant Video to watch an occasional TV show or movie on my BluRay player, PS3 or PC. Not worth $100/year.

    • MJ

      I agree with all you said, but so far I do not need to pay tax in IL. Once they start charging that like they want, then I will definitely drop prime and probably not order from Amazon nearly as much as I do now. Most of my packages now are being delivered by USPS adding at least a day to the shipping time, and like you, I don’t use the instant video much, so its borderline worth it to me now.

  • Eric Sorensen

    I just talked to customer service and they said they have an android app for their instant video feature in development. Of course, no release date yet. And they wouldn’t reduce my Prime membership rate by any amount due to the lost functionality over all these years.

  • Jeff C

    I don’t order as much from Amazon as I used to, and the lack of an Instant Video app for all Android devices (with Chromecast support) will likely cause me to cancel with the price increase.

    • Silver Veloz

      I’m thinking the same thing, but my subscription doesn’t end until December 2014. So, I still have a while. With Chromecast and Casting coming into play now, we’ll see how Amazon handles this in the future (if at all).

  • Brian

    While I still think $100/year is worth it (pays for itself with ~20 purchases over the course of the year), I do think they should do tiered accounts. I never use their streaming service, I won’t use their music service, so why bundle these. Even if they kept $79 for the basic shipping and added $10 for each the movie and music streaming services. But I’m betting they’ve accounted for only a portion of their customers using the streaming services.

  • mcdonsco

    Time for the wife and I to join accounts.

    • You were paying for 2 accounts to have Prime? Thats kinda silly and wasteful.

      • mcdonsco

        Good job judging others you know nothing about… congrats!

        • flosserelli

          Assuming you & your wife share the same address, would you care to explain the benefits of having two separate accounts? I am genuinely curious.

          • mcdonsco

            Getting married soon, just say wife as it’s quicker easier and will be soon anyway. We don’t generally mix finances / accounts, hence still seperate amazon accounts.

        • Well first wasnt judging, just an observation but given the fact that you can even use one account to send to up to 4 other family members without additional cost on Prime makes it wasteful to use more than 1 account. Now even if you are at different addresses one account can still send to another address using the same 2 day free shipping. My family sends things to other people/addresses all the time.

  • gambit07

    I would encourage everyone to write to Amazon’s customer support stating that you will not renew if they do not add an Amazon Prime Instant Video app to the Play store for all devices. It’s ridiculous they are using Prime Instant Video as one of the reasons for the increase in cost when they are not willing to release an android app for it, just because they want to push their locked down Kindles!!

    • BeLogical

      Great idea, best way to contact them?

    • Good_Ole_Pinocchio

      That’s not going to force Amazon’s hand. They’ll release it when they feel like it.

      • gambit07

        Probably not, but it’s better than doing nothing. I’m doing it just for the principal. If they’re not going to separate out Prime Video and Prime Shipping, they better provide Prime Video on all platforms. Especially when it is clearly not an implementation issue, but a way to try and push customers to their proprietary devices.

    • bobbyp

      It is called a business model and it is still such a great value. I don’t own a kindle and I have never downloaded on of their apps. It is all about the shipping.

      • gambit07

        I’ve been fine with it up until now, because I paid $79 for prime before there was streaming video, obviously I am fine continuing to pay that amount with it added. However, when you increase the price of the product with no way to separate the video service from the shipping service, and continue to deny support for the largest mobile platform in the world simply because you want customers to be forced into paying for your locked down product, I and I hope others, are going to have an issue with it. It’s not really the price increase that I have an issue with, it’s the principal.

        • bobbyp

          I understand what you are saying but it is their model to provide a total service even if you don’t want all of it. They forked Android years ago and came up with the Kindle and they want to sell that product. I am sure they could make a lot more money if they would fully commit to the full Android ecosystem but again it is not their business model which seems to be working just fine for them.

          • gambit07

            I completely understand that that is their business model, I’m not disagreeing with you. What I’m saying is, I don’t support it and I don’t think others should either, for the reasons I’ve listed.

          • bobbyp

            Fair enough.

          • TheDrunkenClam

            They don’t support Android because they see Android devices as competition with their Kindles. Right?
            So how is an iPad not considered competition against the Kindles? You can certainly buy books on the iTunes store.

          • gambit07

            That is correct. It doesn’t really make sense to me either, but they must have run some sort of cost/benefit analysis and realized people who buy iPads are not as likely to buy a Kindle, maybe because of the price difference. Whereas someone looking for a cheap Android tablet is much more likely to buy a Kindle if it has the advantage of being able to use Prime Video. Basically they must have worked out that the iPad getting an instant video app would not cannibalize their sales.

        • Jeff

          Not all business models are good which includes Amazon adding this price hike for nothing to their existing model.

      • johan

        It’s not a good value for me. Not renewing my Prime membership when it ends this year. It was already an iffy value/cost thing for me at $79.

    • truth_cutz

      This has always pissed me off…Kindle App, Iphone/Ipad app….no Android app! If they don’t want to support Android, that fine, but don’t charge me the same amount as those who can/do use the service.

    • TheDrunkenClam

      I couldnt agree more. Please take the time and do so. I will send them that message today.

    • bogy25

      It’s worth every penny – the free second day air shipping alone is savings – add it up

      • gambit07

        I didn’t say it’s not worth the money, but I disagree with the policy.

    • morpheus282

      I tried to watch some instant video on our Wii a couple of years back and ran into some serious streaming issues that still haven’t been resolved. According to the discussion forums on Amazon there are several others who had the same issue and the only response has been “have you tried contacting Nintendo”. Lack of useful support for the Wii is one thing but a total lack of Android support is another. It’s flat out ridiculous and needs to be resolved soon. Amazon claims this is an “added perk” yet they bill it as one of the major selling points of Prime on every page. It really chaps my @$$…

      • King Lo

        Nintendo + internet = terrible experience

        • morpheus282

          I agree, but it’s the only way we had to watch Prime video other than a computer. If Amazon would get off their butt and support Android…

    • James

      I asked them to disable the auto-renewal of my Prime membership due to the price hike without any additional services.

      • gogogadget

        Same. I’ve only had Prime for a year. Getting a price hike for nothing in return just rubs me the wrong way. I won’t be renewing my membership. I’ll probably go back to buying stuff from Newegg since I only bought electronics from Amazon anyway. I’ll look into their Premier membership.

        • Dave Harrison

          If you have an amex card, you can sign up for shop runner for free two day shipping from newegg.

        • Anacron

          I find that Newegg often has cheaper prices including tax and shipping. Sometimes shipping is free anyway. Most times I get my stuff in 2 days. The whole free 2 day shipping with Prime doesn’t really stand out anymore.

          Amazon’s falling when it comes to good deals. They don’t have the best prices anymore.

      • pickles

        Did the same. I’d renew at $99 if they added HD streaming on PCs. It seems many videos aren’t available in HD on a PC while they’re HD on Kindles and iPads. As a result, I watch 0 Amazon videos. I also don’t read any Kindle books nor do I get music from them.

        I really think Amazon should have opted for a tiered pricing model.

        • John Davids

          Oh god absolutely. Have a base level at like $59 for just the free two-day shipping. Then have every other service be an add-on. Video for an extra $10 monthly, Kindle Library for $5, Drone delivery for $15, and so on.

      • bitrot

        I emailed them to turn off auto-renewal. I will buy the electronics I normally get from Amazon from Newegg now. I’ll look more into what that $50 Newegg Premier membership was all about. I dismissed it earlier but not anymore.

    • zionlion02

      I’m all for people voicing their opinion. But, 20 extra dollars for a service that provides an outrageous convenience? I think people are being unreasonable. I know not everyone buys that much stuff each year, so for those people, of course it might not be worth it. But, considering Netflix charges 8.99 for the membership (or thereabouts), Prime gets basically the same stuff free. If you do buy frequently, you save 4.99 to 8.99 shipping every time. I know that I just shipped something UPS ground the other day and it was 20 dollars. So getting free second day shipping is an unreal cost saver added up over multiple orders. Granted, I buy a TON of stuff on Amazon. Essentially, it’s replaced all brick and mortar stores for me. I just dont go out to stores any more and love it. But for members to get up in arms over a 20.00 increase after NINE YEARS, that’s insane. EVERYTHING involved in this deal is more expensive now. It HAS to be done now and then from a price adjustment standpoint. It’s not a static commodity they are offering here, its not the same as a Credit Card Annual Fee. Not arguing, just trying to illustrate the other side of the coin here. I think consumers need to get a little more realistic sometimes. We say 20.00 is outrageous for a item that costs 9.00 to make, so we demand a lower price. Yet, then we freak out about worker conditions in the countries making these items. You know what I mean? There has to be some give and take. Similar to when people dont want taxes ANYWHERE – but they want government programs for all sorts of things. Well governments cant just print money without destroying an economy. And companies can’t offer dirt cheap services with no change in rate indefinitely either. Again, totally not meaning to blast you here or your opinion. Just trying to raise the bigger view picture. I can see where you’re coming from as well.

      • gambit07

        That is a valid point, but it is not what I am talking about, assuming you are responding to me. I don’t care about the $20 increase, I think Prime is worth it for the shipping I receive (although there have been issues recently with packages taking longer than 2 days). However, to use the Prime Videos part of the prime subscription as a REASON for the higher cost, while not providing that service to the largest portions of the android market because it doesn’t suit your tablet and phone business, is what I am upset about. If you’re going to increase the cost due to pushing Prime Video, make sure that it is available on all primary platforms.

        • zionlion02

          Very valid point as well.

      • mark

        I only had Prime for less than a year. I don’t care what happened before that. Plus it’s only natural that people don’t like paying more for the same thing. Why do you think they’re even buying stuff from Amazon?

      • TylerChappell

        They are being rather unreasonable. $20 more a year is like 3 hours of minimum wage work. Seriously, the people who already have prime can’t afford 3 hours worth of minimum wage work in the course of an entire year? Gimme a break.

      • michael arazan

        WARNING In the news yesterday, It was reported that Sellers actually charge more for their products to Prime Users. So you actually pay more on your Items to make up for the shipping prices they lose.

    • Absolutely stinks Amazon Instant is not on Android.

      I already made my views to both Lovefilm and Amazon UK a number of times. Most recently yesterday!

  • Ryan Powell

    Prime for life. Those beautiful Amazon boxes seem to find their way to my doorstep every week so well worth the cost even with the increase.

  • Hothfox

    Boyfriend and I share his Prime account. We don’t watch videos much, and I’m not sure that either of us get things shipped from Amazon enough to justify $100 a year. I’d have to look at my order history before making a decision.

  • Mark Schiller

    I’m keeping it! It’s still a great deal…especially since you can share it with family members.

    • The Narrator

      Yep, between everybody, without prime we’d spend $300 + for shipping, and i dont pay taxes on Amazon. …yet

      • Mark Schiller

        And you can find just anything there…and at great prices usually.

        • Big_EZ

          In the past few months I haven’t ordered anything from Amazon simply because their prices are no longer all that great. I find a lot of things are now just as expensive as local stores, or at the least much high than other online stores (even with free shipping).

          • jpfrasier

            I let my Costco membership expire last fall and since then I have found everything I used to buy there for just a buck or two more on Amazon prime. Makes much more sense for my situation to keep prime then pay for the Costco membership.

      • MJ

        Same here, but if IL gets their way and I need to start paying taxes on Amazon, then I will for sure dump prime and probably not buy nearly as much as I do now. I pretty much buy just about everything except food and gas for my car on Amazon right now.

      • The Reader

        Problem is, even without taxes added, Amazon overprices some of their items. Got a EVGA 780ti Classified from EVGA that even with upgraded 2 day shipping (cost me 20 dollars) it was still cheaper than Amazon w/ free prime shipping (and we pay sales tax in GA so it would be even worse of a deal to go with Amazon).

        Newegg was also cheaper.

        I love Amazon and everything, but eventually milking your customers causes them to go moo in another pasture.

  • T4rd

    Still well worth it, IMO. Fortunately I’m a student though, so I’ll still be getting Prime at $50.

  • Chris Hilbert

    You can buy a $79 gift Amazon Prime membership right now to lock it in for another year.