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Amazon Prime Jumping to $99

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If you are a member of Amazon’s Prime service, then you likely received the email we have included below. It’s about your yearly membership fee, and yes, it’s rising. Normally $79 per year, Amazon Prime will cost $99 per year on your next renewal.

There were rumors suggesting that the price could go up by as much as $40 to over $100, but Amazon has kept it just below instead. For those not familiar, Amazon Prime gives you access to free Two-Day Shipping, Prime Instant Video, and the Kindle Owner’s Lending Library.  

This is a service I cannot see myself giving up any time soon, even with a $20 per year price hike and I don’t even use the video services, since Amazon continues to neglect Android. It’s the shipping savings that have me hooked, probably for life.

Still keeping your Prime membership?

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on June 3, 2014.

Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.

For more information about your Prime membership, visit our Prime membership page.


The Amazon Prime Team

  • John Davids

    It is true. This price hike would be far less of an eyebrow raiser if they supported Android. You can do iOS. You can do Roku. Whats the holdup?

  • ArrowCool

    Want to keep the $79 price for 1 more year?

    1) Log into Amazon, and choose “Give the Gift of Prime”.
    2) Choose your email for “Recipients Email”.
    3) Choose the day after your prime is set to expire. (Should be in the email they sent you the other day) So for example, if your current membership expires 6/1/14, use a 6/2/14 date.
    4) Log back into your Amazon Prime account and turn off auto-renew.

    There you go. One more year at $79. 🙂

  • JT3

    I’ve used the free shipping quite a bit, and regularly use the streaming (although I do use Netflix more), so I’ll probably keep it. However, I do wish that the Kindle lending library worked with the Kindle app, not just actual Kindle devices. I have a Kindle, which I use for bright light viewing, such as at the beach, but I use the Kindle app on my phone and tablet FAR more often. For that extra $20, how about ditching that stupid limitation, hmmm?

    Also, I love the people that compare Prime’s free 2-day shipping (and very cheap 1-day shipping) with others’ “Free” shipping, which is almost always ground shipping. Saying Prime is worthless because everyone else offers free shipping now isn’t entirely comparing apples to apples. Now, when local retailers will price-match Amazon, that’s another story, but I’ve found that to be hit-or-miss at best.

  • Randy Rowland

    “We are writing to provide you advance notice that the price of your Student Prime membership will be increasing. The annual rate will be $49 when your membership renews.” -Sincerely, The Amazon Prime Team

  • US is playing catch up following Amazon EU (UK and DE) operations which recently have increased Prime Prices (on Day 1 – of Post Lovefilm rebrand).