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T-Mobile “Doubles Down” on Simple Choice Plans, Giving Customers More 4G LTE Data at No Cost

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T-Mobile announced big news for current Simple Choice customers on the $50 plan, throwing in 100% more 4G LTE data at no extra cost, bringing the total amount of data to 1GB. To access the new amount of LTE data, customers don’t have to do anything, as the change takes place automatically on your data plan. 

Customers on T-Mo can still add second lines for $30 a month, with up to three additional lines for $10 a month. Another new change is how much data you get if you opt to buy additional data for your plan. Previously, when purchasing data, you would be charged $10 a month for 2.5GB. After these changes, you will get 3GB of data for the same price.

To sum it up in very simple terms, T-Mobile is giving you more data for the price you were already paying. Pretty nice of them, yeah?

Simple Choice customers still start with one line at $50 per month for unlimited data, talk and text on our nationwide network – but will now get a full 1GB of 4G LTE data and tethering – double the previous amounts. Customers can still add a second line for $30 per month and up to three additional lines for $10 per month. Those additional lines also get the extra 4G LTE data with these changes.

As before, Simple Choice customers can always add more 4G LTE data to each of their lines. They can opt for 3GB of 4G LTE data, including tethering, for an additional $10 a month per line (vs. 2.5 GB previously), or 5GB for an extra $20 a month per line. There is a new unlimited 4G LTE option, which now comes with a full 5 GB of tethering, double the previous amount, for an extra $30 per month (vs. an extra $20 previously).

T-Mobile

In addition to more data, T-Mobile is also expanding their service of unlimited data and texting while traveling to new areas. The total of markets supported by this feature has now hit 122 countries/destinations, which is pretty impressive compared to how traveling with your smartphone used to be.

T-Mobile is adding seven additional countries and destinations where postpaid Simple Choice customers enjoy unlimited data and texting while traveling – and low, flat-rate calls for just 20 cents a minute, bringing the total to 122 countries and destinations.

New benefits for credit and postpaid accounts will begin on March 23, with pre-paid accounts getting access on April 26. For any additional info, hit up the via to see T-Mobile’s full press release.

Via: T-Mobile
  • Brandon M

    what good is more data if their coverage is horrible?

  • Dakota

    But they also created a new $70 plan with a 5gb high speed limit and increases the rate for truly unlimited data (for new customers) to $80. Legere giveth and taken away. Alot of media doesnt seem to focus on the higher unlimited rate. Got to make

  • Bob

    so they raised the price on unlimited

  • wolfy

    So when will this take place? Im currently on The $50 plan and always hit the cap but the max I use is 700mb

  • Vermin_Cain

    If only T-Mobile could bring their 4G LTE to Cincinnati.

    • Stephen

      I live in West Chester and starting this past week my Moto X gets LTE in some areas of WC…

      • Vermin_Cain

        Cool…I work in the area, need to pay attention to that.

        • guest

          still no LTE in cincy – you’re picking up LTE from south dayton…..

  • EXANTI

    I read these internal documents all day been waiting for this to change still more great UNCARRIER in the working.

  • c_world_poster

    That’s nice for when i need it.. I’ve had my data turned off for 2 months. :)

  • jbdan

    Nice. So what this will do for our 3rd line is allow us to get rid of his $10 2GB add-on high speed data plan as he uses around 500MB data per month. Save an extra 10 bucks while increasing the other 2 lines data plans to 3GB of high speed (although we have never gone over 1.5GB). Go Tmo!

  • Trueblue711

    It’s awesome to finally see the cellular carriers finally entering a mini-price war… here’s to hoping it continues!

  • Chris

    double down

  • http://twitter.com/geoff5093 Geoff Johnson

    Only T-Mobile could increase the fee from $20 to $30 for unlimited LTE, and have people still praising them.

    • Dakota

      People think they’re good Samaritans. They’re in it to make a profit. The other networks just keep copying them, and their network is still worse on terms of coverage and buildings. Prices will go up again.

    • malcmilli

      yes the unlimited data price raising is a shame, but that was the only plan negatively affected. Every other plan’s cap grew. And everyone will be grandfathered.

      • http://twitter.com/geoff5093 Geoff Johnson

        Oh come on, how many people who read Droid Life do you think opted for a plan other than unlimited? Haha

        • malcmilli

          lol me for one. I think there are plenty, it’s just that power users often have the loudest voices even if they don’t represent the majority.

  • coolsilver

    Since I didn’t “Jump” to T-Mobile from Verizon. my total cost from Verizon with my 450 Minutes which I never use and Unlimited text and data after discounts not including tax and fees. About $89. Now to get Unlimited data with T-Mobile full price it is $80 instead of $70.

    They better be using that extra $10 to upgrade coverage. I’d pay for $120 of service if I knew I would have coverage.

  • http://www.chasehammer.com/ Chase Hammer J

    Hmm. I see this as a step backwards. They are increasing the price of Unlimited LTE data by $10. Now they have Unlimited Data and Unlimited LTE Data. So they promised all these things about being different than the other carriers now they are regressing back for more money. I switched back in January and love it but for new people I feel they are getting the shaft.

    • Brandon Dean

      New people aren’t getting the shaft. If they are new, they are likely coming from a more expensive carrier so T-mobile is still a great deal for those customers. The only customers who would get the shaft is those who are already on one of t-mobiles existing plans and chooses to stupidly switch for no good reason.

  • Fiorta

    Wait, so unlimited data is 30 a month? I just signed up and they said its 20… I’m confused

    • Jeff718

      You signed up before these prices go into effect in 2 weeks.

  • marco mendoza

    I wonder if they will get rid of the 30 dollars plan with unlimited data(5g full speed data) and unlimited texting on march 23rd as well

  • TSON1

    holy crap, it gets even sweeter.

    • marco mendoza

      only for those that have the 50 or 60 dollar plan. because they are raising the price for people that want truly unlimited data to 80 dollars from 70 dollars before

  • Tim242

    Double is 100% more, not 50% : )

  • cwp

    Eh unlimited Verizon plan with more tricks than a hooker to keep it …. Do average 75 GB a month ….

    • flosserelli

      People like you are the reason why ATT and VZW want unlimited data to go the way of the dodo.

      • Justin W

        Gotta look at the other side of it too. For every person that uses a significantly high amount of data, there is one that uses a significantly small amount of data as well.

        • Tim242

          Exactly. Not to mention, we have to pay full price on phones to keep it.

      • Tim242

        Unlimited means unlimited. I pay full price for a phone 1-2 times per year, on 2 lines to keep it. We deserve the right to use it as much as we want.

        • flosserelli

          I am not arguing the point of unlimited data. But unlimited data does not mean infinite bandwidth. The bandwidth required to consume 75+GB each month means less bandwidth for everyone else.

          • Tim242

            There’s plenty of bandwidth to go around. Remember, 95% of their customers use <2GB.

          • flosserelli

            You obviously don’t live in my area, where everyone and their grandma has a 4G phone and Verizon’s LTE network is marginally faster than 3G.

          • Tim242

            My download is always over 40. My upload varies widely between 2 and 15. See below. The amount of data used has nothing to do with speed issues. It’s the number of people using it at a time. Hence, it’s more of a backhaul issue, not how much data us hogs are consuming : )

          • flosserelli

            Bandwidth is bandwidth, and not an infinite resource. It takes bandwidth to move 75+GB of data every month, whether it is being consumed by an individual or split across multiple users. And yes, I see what your are pointing to. It is Verizon’s responsibility to build and maintain the infrastructure to deliver the service they promise. Considering how much money they charge for it, they should be able to do so. But the reality is they are not meeting demand (at least not in my town), and people that use that much bandwidth certainly do not help the situation.

          • Cowboydroid

            Verizon is not meeting demand…what happens to a company when they fail to meet demand?

          • MrOrange645

            Actually Tim is correct. Its a matter of how many are using it at once, not how much they use total throughout the month. I know what you mean by bandwidth isn’t an infinite resource, but its not like someone has to run out to the tower at the end of the month and refill the bandwidth tank.

            If everyone in your town only used 1GB of data per month, but they used it all at the same time then the available bandwidth couldn’t handlehandle the load and you would see slow speeds.

            On the other hand, if Tim uses his 75GB/mo at 2am when there are very few active users on the network, he won’t effect anyone’s bandwidth, because when they get up at 7am and start checking emails, Tim is in bed and no longer using any bandwidth.

          • flosserelli

            I understand it is a matter of simultaneous users, not average consumption over an entire month. What if Tim decides to stream 3-4 movies during the day? You multiply this by thousands of such people (hundreds of thousands in my town), and the effect is cumulative.

          • coolsilver

            You are making it sound like Verizon pays for the flow of data they provide. Instead they pay for the pipes that feed it. That “Bandwidth” you speak of is the flow of data which is really throughput. Verizon has the same capacity for throughput each month from the time the pipes are installed. It’s a matter of who is turning on more valves to use more of that flow.

            Bandwidth in the correct terminology is throughput. Going back to Radio, you have 10kHz of bandwidth to send your information. This is your size of the pipe.

          • MrOrange645

            What if they stream just one movie a day? Or just listen to music all day. What they’re doing and how much data they are using has NO effect. Again, its how many people are doing it at once, whether they use 1GB a month or a thousand. You are confusing two separate issues.

          • TylerCameron

            Personally, I think all the carriers should move to speed tiers instead.
            Want 50+Mbps? Sure. Pay $200/month for it.
            Content with 25mbps? 120.
            What about 10mbps? $80.
            5mbps? $65
            With a plan like this, most people would likely go with 5-10mbps, leaving PLENTY of bandwidth available.

          • Tim242

            Funny enough, most of my use is between 10 pm and 3 am.

          • http://www.getintonursing.com/ Jon

            Yep…porn

          • creed

            Where I’m located Verizon is horrible compared to you. The only time I get double digits is early in the morning.

          • michael arazan

            I never get above 11, usually 8/2

          • flosserelli

            My download speeds are even worse. And it is because there is a finite amount of bandwidth available, split across all users. Individuals that hog truckloads of gigabytes consume resources that must be shared by everyone on the network. No carrier can pull extra bandwidth out of thin air to accommodate the surges in traffic.

            So go ahead and download ridiculous amounts of data on your unlimited data plan. You will just help Verizon kill unlimited data sooner rather than later, which will be the catalyst for me and thousands of others to switch carriers.

          • creed

            The amount of unlimited data users on vzw’s network are a very small minority. As everyone has stated, it’s the amount of users on the network, not the amount of data they consume that is the big problem. My speeds are better at 6 am rather than 1 pm. Why? Because no one else is up yet, not because someone is steaming an ass load of data at 1 pm.

          • MicroNix

            That in itself is true. But you all totally missed flosserelli’s point that agrees with that but says if there are a lot of people grabbing that data at once that it slows everything down. He agrees.

            Its like traffic on the freeway. If you have a bunch of people on the freeway all at once and they suddenly decide to spend 30x more time on the freeway at the same time as other commuters, there’s going to be congestion.

          • flosserelli

            I was ready to give up trying to get my point across, but your traffic analogy is excellent. To carry it further, imagine a 10 lane freeway carrying 5 lanes of traffic in each direction. Pulling up a page in a web browser is like driving a motorcycle. Downloading an app is like driving a car. Watching YouTube is like driving an 18 wheeler. Streaming Nextflix or Hulu for minutes/hours on end is like driving a train on the freeway. The more data you consume, the more bandwidth (space on the freeway) you occupy, regardless of time of day.

          • creed

            That’s Verizon’s fault, not someone using their unlimited data plan.

          • flosserelli

            I agree, but read my comment below.

          • michael arazan

            OR Verizon could of built a better network to accommodate and handle a large populous using their LTE network than building the bare minimum of LTE towers to get by. They rake in 130 billion TAX FREE dollars ayear and have a 4G network that is barely faster than 3G. And yes, they have paid 0% taxes for 4 years now

          • Dakota

            Which is why it’s nothing to raise the lower tiers for good publicity and increase the unlimited, which was their main point that they provide that unlike the 2 big guys

          • michael arazan

            So blame the user and not the carrier that implemented the plan, like a corporate stooge.

        • Dakota

          Wait till your home internet starts charging tiers. The electric and water companies charge based on use. If every customer used 50gb of data the network would collapsed your speeds would be like a tortoise

          • Tim242

            If everybody used the amount of water of a water park, we would run out of water. If everybody used the amount of electricity of a factory, the electric grid would collapse. Your argument is moot.

      • cwp

        Considering ive been on vrz since 02 I think i reserve the right … Especially since ive spent thousands of dollars with them …. You mad bro?

        • Cowboydroid

          Carriers do not recognize loyalty (at least not officially).

          Monopolists do not recognize loyalty.

        • flosserelli

          Not mad at all, “bro”. I have 5 lines of unlimited data, FWIW

      • redragn5

        Besides the fact that it doesn’t matter how much data is used, each phone affects the network the same. Network strain is dependent on number of devices and the speed they are accessing at. Overall data usage makes no difference

        • Tim242

          Exactly! I’m glad to see someone else point this out.

      • LionStone

        ha, no… they want it to go away because they know they are losing countless (ahem corruption) millions on all the data they aren’t able to charge us for!

  • Bradley Michael

    That’s 100% more data, not 50%

    • Pepe Le Pew

      With T-Mobile’s coverage, is 0% more like it?

      • Ty G

        Is T-Mobile copying AT&T? Lame.

    • Dakota

      But new customers will have to pay an additional ten bucks a month for unlimited

  • Severo Rivera

    Yes! I love T-Mobile!

  • flosserelli

    Everything went in the right direction except unlimited data. $70 used to buy unlimited data, now it is $80 :/

    • Jeff718

      Well you do get more tethering.
      Also, you can go to VZW and get 3GB of data (with overage fees @ $15/GB!) for $100/month. Or AT&T is 2GB for $80 (also $15/GB for anything over).

      • Justtyn Hutcheson

        Near as I can tell, the prices pretty much follow the market research. T-Mobile can cry foul all they like, but they have, overall, the worst network in terms of coverage, reliability, stability, and speed. It may be great in some areas, but those are far, far fewer than the areas where they are soundly beaten by all other carriers.

        By the way, amusingly, this increase actually take the cost of their unlimited plan halfway back to its subsidized pricing in 2012, before “Uncarrier”. Back then, it was $69.99 for an unsubsidized line, and was $89.99 for a contract line.

        Their competitors are simply increasing their value propositions by adding more data (MORE Everything, AT&T’s recent data increases). T-mobile is essentially off-setting their extra data offering with a price increase at the top end. Not exactly consumer friendly, if you ask me.

        • besweeet

          The fact that they didn’t do away with an unlimited data option is consumer friendly enough for a lot of people, hehe.

          • Justtyn Hutcheson

            They couldn’t afford the backlash such a move would cost at this point.

            However, I’m guessing they’ll be back up to $90 by the end of next year.

    • abqnm

      It only affects new customers or customers changing to that plan after Mar 23. If you already have the $70 plan, you can keep it.

      • Justtyn Hutcheson

        That’s not really the point though. A price increase is still a price increase, no matter the other good stuff that comes with it. They decreased the value proposition of the unlimited plan, and increased the value of the lower price options.

  • http://thebeeobee.com/ thebeeobee

    Oh man i wish i got their old $70 plan. Does this start immediately?

    • Jeff718

      “New benefits for credit and postpaid accounts will begin on March 23, with pre-paid accounts getting access on April 26.”

    • abqnm

      Mar 23. You can still get the $70 unlimited 4g w/ 2.5gb mobile hotspot until then.

  • Jeff718

    This company is doing great things.

  • Chris Hilbert

    Still waiting on the 50 MB domestic roaming to increase.

  • aNYthing6

    It’s good overall, but they raised unlimited data by $10 which kinda sucks.

    • besweeet

      It went up by $10 ($70 to $80).

      • aNYthing6

        Yeah I know, I edited my post really fast. :p

    • MettaWorldTroll

      But they still offer it, unlike some others. And Sprint doesn’t count, you fart and the network crashes.

    • abqnm

      They did double the tethering allowance though. And existing customers and those that sign up before Mar 23 can still keep the old plan.

  • besweeet

    For those currently on the $70 truly unlimited plan: “Customers currently with unlimited 4G LTE data will continue to get unlimited 4G LTE data with no change in price, or they can opt for the new unlimited 4G LTE option with twice the tethering.”

    • Jeff718

      So I’m ‘grandfathered in’ on a no-contract plan. If I ever want to change my plan, I lose unlimited data at my current price point.

      • besweeet

        Pretty much. Don’t touch your line and you’ll be fine.

      • Phil

        No, they’ve simply just increased the data allowance for the $50 plan.

      • Cowboydroid

        Just a note: you will still have unlimited data, it just won’t be at LTE speed. HSPA+ is still really fast.

        • Jeff718

          Ha, wouldn’t that be nice. When you pass your cap, it throttles to 2G (largely unusable) speeds. Not HSPA+. That said, I have the truly unlimited 4G LTE plan.

          • Cowboydroid

            Is that true? I’ve only run past the cap once and didn’t get throttled, so I can’t say for certain.

          • Jeff718

            It’s definitely true. If not, most people would get the cheapest plan with the smallest LTE data cap because when you get throttled you would still have good speeds.

          • Cowboydroid

            Have you actually experienced being throttled down to 2G speeds though?

          • Jeff718

            No, I have the unlimited 4G plan.

          • http://www.getintonursing.com/ Jon

            I have they definitely throttle. Depending in your use case you might not notice except they text you and let you know their doing it. You can still stream Pandora when throttled. Browsing is definitely slower, but it not awful if you have to endure it for a few days.

    • Kyle Ibbotson

      How am I currently on a $80 simple choice plan if there is a $70 plan? Hmm.

      • besweeet

        An $80 one currently? Only thing I can think of is the $70 plan plus $10 for JUMP.

        • Kyle

          I have 2 phones with JUMP! Lol. Weird.

    • shooter50

      oh yeah, let me give up unlimited data for a little more tethering. Nice try john!

      • besweeet

        It’s still an unlimited data plan…

        • http://twitter.com/geoff5093 Geoff Johnson

          Yeah… Unlimited useless 2G

          • JoshGroff

            Unlimited, tethering is capped at 5GB…

          • http://twitter.com/geoff5093 Geoff Johnson

            No, the old $20 fee which used to have unlimited LTE is now capped at 5GB LTE, there is a new more expensive plan at $30 that has unlimited LTE though.

          • JoshGroff

            I swear I read in the article that existing unlimited customers would get the bump to the new unlimited plan at no additional cost if they asked for it. I clearly was not awake enough this morning…

    • George264

      So if I’m on the current 70$ plan I can call in to get 5GB of tethering and still have unlimited 4G LTE, no changes in plan just extra tether?
      And I have 2 lines of 2.5GB, can I get those to 3GB no price change too?

      • besweeet

        You’d have to pay $10 more per month to get the truly unlimited plan with 5GB of tethering. Your other lines will be bumped up automatically with no price change.

        • George264

          Oh I misread it, so essentially they’re making the unlimited 10$ more and putting a 5GB plan in its place.

          • besweeet

            Yup.

          • http://twitter.com/geoff5093 Geoff Johnson

            Yup, but all the blogs are talking about how T-Mobile is great and is doubling data for customers…