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HTC Posts All New One Teaser Video, Hypes Up BoomSound and Beatboxing

HTC One

With an unveiling date of March 25 set for the All New One, the only thing HTC needs to focus on is hyping up the phone until everyone can’t wait to line up and buy it. If this first “teaser” video for the device is how they plan on doing it, then we wish them luck. 

Featured in the video are two male characters; one who acts as if he is a Big Bang Theory extra, and the other who is supposed to be our typical, young male consumer. The two start going on about HTC’s BoomSound and how awesome the sound quality is (which it is) from the two front-facing speakers.

According to the nerdy guy, the new One is even better because – then a trumpet starts playing over his voice and the video pixelates what is supposed to be the new One in his hand.

It’s definitely lighthearted, and maybe I’m more of a guy who likes in-your-face marketing, but we will see if HTC starts taking the marketing of the new One seriously. After all, they said they would.

Watch the teaser down below.

  • Justin Moss

    that’s a trombone, not a trumpet.

  • M3D1T8R

    I hate ads/marketing but this was mildly amusing. At least until the end when they tried to beatbox and rap, but I think them being so terrible at it was the point, it was just supposed to be funny.

    Anyway I can’t wait to see the new One.

  • master94

    hmm, I was hoping HTC would get a new marketing team that would make people want to buy the ONE. Looks like I have to keep waiting. HTC ads are just awful, which sucks since the One is a great phone.

  • David Dudovitz

    HTC loves Ron!

  • Patrick Smithopolis

    Cringe-worthy ad. What is HTC thinking?

  • iNfAMOUS70702

    SMFH… The S4 ad with lebron running away from the iPhone… Genius… This.. Not so much.. Not even remotely funny on any level

  • PradaMir

    If you look at the black board it has (Al(OH)3) for aluminum hydroxide, which is a hop, skip, and a jump away from aluminum oxide – grow that as a single crystal, and you get synthetic sapphire… If this is the case we may be looking at the One 2 having a sapphire screen or maybe sapphire camera lens….

    • PradaMir

      Also if you follow HTC on twitter you would no that this is one of many videos they have put together, and will be releasing teasers until reveal day….

  • Tim242

    WOW RIP HTC

  • Dave

    “People lining up to buy it” and HTC aren’t things usually put in the same sentence.

  • Steve B

    Yikes, this is another reason why HTC is a sinking ship.

    • Chris

      Poor marketing. Though I doubt this is an actual TV ad. I don’t have cable anymore so I wont know.

  • Nathan Bryant

    It’s a mistake to focus the sound to one genre. They need to focus sound in general public.

    Otherwise this phone need to have a killer camera and features and some neat and useful software.

    • bobbyp

      So you mean I can listen to my metal on this phone too?

  • James_Kernicky

    Not good to blur out the phone and then put it there…

    • Chris

      ??

      • The Narrator

        Got them dirty jokes going on

    • ToddAwesome

      Seriously, the belly button area is so naughty…

      • michael arazan

        I thought He was Flipping Us the Bird (In true Troll fashion)

    • Dave

      Wow….5 inch full HD, you say?

    • Dave

      Wow, that is a lot of RAM.

  • Nathan Bryant

    Funny. I like it.

  • Daistaar

    Yep. That buyers remorse for that phone that isn’t out is already kicking in…

    • Chris

      You do reliaze that was posted BEFORE samsung announced the date for their phone.

      • Daistaar

        Doesn’t make it less wrong. You have to append something like that or re-release info.

  • AndySamberg

    This is what happens when your advertising department is also your janitor.

    • flosserelli

      I was thinking the CEO’s kid, fresh out of high school and in their first year of marketing. But janitor is a good guess also.

  • shecalledmejay

    Is that a feature?…Maybe lol

  • deskjob

    I admit I did chuckle a bit, even if I did cringe a bit too at certain points. But I think it does a decent job of telling the average consumer about a specific feature pretty well. Definitely better than the Downey Jr clips, which even though I knew what they were trying to get at, I thought it probably flew over the average consumers’ collective head.

    Well HTC you better get this right… this is probably their last and only shot, with Samsung massively dropping the ball with the S5. Just like TMobile, we need HTC to stir up the market a bit. I really, REALLY don’t want Samsung as my main choice of android devices :( Apple and Samsung are like the Verizon and AT&Ts of the device world!

    • Tim242

      Samsung did not massively drop the ball with the S5. Tech blogs don’t dictate that. Consumers will buy it in droves, as it is a great step up.

      • Chris

        of course they will. Most people see Samsung as the only other smartphone then Apple

      • The Narrator

        lol sheep will, that’s about it. True tech people are finally noticing.

        • Tim242

          True tech people. That is funny coming from somebody that doesn’t understand how heart rate monitors work, and thinks it’s OK to call WP WM.

        • Gideon Waxfarb

          Finally noticing what? That the S phones aren’t aluminum fashion accessories?

        • michael arazan

          Every site with a poll is showing that 75% are not buying the S5

      • Cory Pitkavish

        ever comment you have defends samsung… i hate to be the guy that cries fanboy but…. come one lets al settle down here

        • Tim242

          What about all of the hateboys?

          • Cory Pitkavish

            its just that it seems you cant take samsung criticism. dont get me wrong i had the gs3 since launch and am not a hater, but it bugs me when people say anything negative you have to make it seem like there opinion is wrong. and yes everyone is entitled to their own opinion even your defense but who cares if they dont like it.

          • Tim242

            I have held and used the GS5, they have not. They are hating on Samsung every chance they get. They are the ones that can’t admit what Samsung gets right. I wrote yesterday about what I liked about it, and what I didn’t.

      • deskjob

        In my humble opinion, Samsung did drop the ball in terms of meeting expectations. With all the talks of better than 1080p screens, 64bit CPUs, more RAM, better material/build quality, etc, I thought the S5 really was a let down. The screen increased by 0.1 inch, which really doesn’t do much except for maybe a talking point of a slightly larger screen. The heart rate monitor and the water/dust proof certification were probably the two more notable additions. I like the water/dust proof design. Sony’s Xperia seems to have started the trend, and I think all phones should have this feature – they are mobile devices after all! The heart rate monitor is more of a gimmick that can be done on any existing smartphone where the LED is physically close to the camera sensor with the help of any of the free apps on the market. As someone who loves the idea of all these biotelemetry for health and exercising purposes, I just don’t see myself using my phone for this. Wearable tech like a smartwatch, definitely. But pulling out a big phone periodically during say a run just isn’t as elegant.

        • Tim242

          If you are let down because the phone didn’t live up to silly rumors, then you should probably not click on rumor articles. That is nobody’s fault but your own. You can’t blame a company for not making a phone with specs that blogs made up. The phone has the best camera on any phone to date, and TW looks a lot better. I have used it, I should know. It has the latest processor. It has a gorgeous display. What more do you want? We are on a tech plateau. Get used to it

  • paul_cus

    I wonder how many people are just going to stick with the OG One. I know I am.

    • deskjob

      I am on the fence myself. I’ve come to peace somewhat with the black bar (denial perhaps), as long as the battery is above average (droid maxx level or more?) and up the Ultrapixel count to 8mp. We shall see…

      At the very least, they didn’t screw up the name with say “HTC One 2″. I was seriously a bit worried on that lol

  • Tyrone Biggums

    I can’t take sh*t like this seriously. No wonder HTC is going down hill.

    • Chris Stuart

      “no wonder HTC is going down hill” says the crack head. I heard a rumor it comes with a free 6 pack of red balls though.

  • WCM3

    lol…#HTCOneUp. word to Ron..

    • El_Big_CHRIS

      Htc’s marketing dept was listening in to the DL show lol

  • Tirionfive

    Wow… I got embarrassed for HTC just watching this. Why are they trying to appeal to the “Hip-Hop” Crowd? It’s done nothing for them since the days of the first Beats phone (ReZound) Good god, that phone was amazingly bad.

    • Chris

      The rezound ad was just one huge stereotype.

      I had the phone for about six months. It had great specs for the time but Verizon was the one who made it bad with all their crap ware and slow to little to no updates.

      • Tirionfive

        Well, be that as it may, this commercial is still targeting the Hip-Hop crowd. (Beat boxing, Airhorn, Etc).

        EDIT: Words. English is hard.

        • The360King

          Apparently, you have no idea of what the “Hip-Hop” crowd is. There’s no relationship between airhorns and hip-hop. And the “Hip-Hop” crowd definitely doesn’t like bad beat boxing and raps that would have been bad in the 80′s. This is just bad marketing and a failed attempt at humor.

          • Tirionfive

            Previous ads have though, My point still stands, targeting Pop culture (Which Hip-Hop is a part of) is doing nothing for them. Time to change it up. RDJ did nothing for them either.

          • Chris
          • Tirionfive
          • Chris

            But that one made a little more sense. tinny, mono like sound then you get the more dual stereo speaker like sound.

            Reason why they are promoting music is because thats what you’ll use the speakers for 90% of the time. I’m not the fan of the music my self, but sadly thats what most people are today.

          • Tirionfive

            Exactly. It’s still pop, so people who aren’t into that, are going to be subliminally turned off, because that’s not the right key to buying people. Apple and Google know. They don’t use any particular type of music in their commercials. They keep it very neutral, and try to sell features that others can relate to, or something those people will think is cool. To the general public, Sound means nothing. Example: my brother (an avid fan of Hip-hop) turns down his treble in in car to 0 just to make the bass “Sound better” (Which is ironic, because it doesn’t) Most people wear beats because of the status symbol. It’s a fashion statement, and a “Look at me” cry. Just like everyone in their cars with a superpowered amp, trying to make people look.

          • Bluewall

            That was actually a pretty nice add. Visually pleasant and simple.

      • James

        How was it a sterotype?

        • Chris

          see ad bellow.

          Black buy. Urban city. Hiphop/rap music.

          Can’t get more stereotypical then that.

      • Cael

        HTC ruined it by going with the S3 and that little battery. Qualcomm dropped support for the S3 and battery life was abysmal. Completely HTC’s fault, not Verizon.

        • Chris

          Verizon with their power hungry apps and services.

          • Cael

            The display was power hungry even on the lowest setting and the S3 was complete crap.
            Verizon’s apps and services were the least of the Rezounds worries.

      • bobbyp

        Agreed! I was excited to give my son the Rezound because at 16 the Beats audio was a cool thing to have. After it crapped out and couldn’t hold a charge even on the extended battery I let him upgrade to the One. I am just shocked that he never seems to use the speakers and always has headphones on or asks to use my wireless speaker.

  • The Narrator

    Lol we get it, boomsound is great, but not a seller. We need Screen size, Camera, processor, software , battery, the core fundamentals.

    • Chris

      I’m sure they will promote those in future videos.

      But Boomsound is one of the main features. What other phone has TWO front facing speakers?

      • The Narrator

        I don’t buy a phone for speakers. I’m a headphone guy.

        • Chris

          Did I say people buy phones for speakers?

          • The Narrator

            You said it was a main feature. Which is debatable.

          • Tirionfive

            Exactly. You think people are gonna buy a phone because “OMG TOO SPEAKARS!”? No, They want something that can work without having to do anything to it. Boomsound is such a gimmick.

          • Chris

            * Two

            Not sure what you mean by ” They want something that can work without having to do anything to it” as what do speakers have to do with that?

          • Tirionfive

            That misspelling was on purpose, to exaggerate the mouth-breathers that we call the general public.

            Speakers don’t have anything to do with it, just the fact that this is an HTC phone. Most people want a phone they can depend on to work and get updates. They don’t give a care about two speakers. (and yes, people do like updates to their phones, Look at the iPhone crowd) HTC has been terrible at updates, and even if they made a promise, doesn’t mean they’ll keep it. They’ve made many promises before. Why doesn’t HTC try for Battery?

          • Chris

            In the past, yes. But they have gotten better.

          • Tirionfive

            They’ve done what they’ve always done, Updated their flagships to 4.4 (HTC One), HTC always promises future verison updates, but only knows the number “1″. Find an HTC phone (other than the Nexus One) that has gotten more than 1 major android update. (Possibly exclude the HTC EVO)

          • Chris

            The original One family from 2012. EVO LTE (though by sideloading, but they still gave techies the option)

          • M3D1T8R

            Good sound quality is definitely something a lot of people care admit. I don’t care so much if it’s one speaker or two on a device as small as a phone, but front facing speaker(s) with good sound quality is a big improvement, for speakerphone use, as well as games, music, videos.

          • Tirionfive

            You and I may care, but just interview anyone who is really into the pop scene. They honestly don’t care. My brother is one of them (Big on hiphop) and I ask him how he can listen to ANY music with no treble (because he turned it down) or busted speakers. He’s not my only example.

          • Dogs

            *Two not too

          • Chris

            Yes, but not once did I say it sells the phone.

            You can argue the screen on any phone is a main feature witch it is, but that doesn’t mean it’s what sells it.

          • The Narrator

            Battery, software, Camera, screen, will always be a deciding factor for alot of people. At least in the Android market.

          • Chris

            Yes, but when there are multiple different ones out there, Phone “A” may not be as good as “phone B”

          • YoDawgIHeardYouLikeLameMemes

            _______

          • Dogs

            *a lot

          • YoDawgIHeardYouLikeLameMemes

            ____

        • Intellectua1

          Same here I like surround sound I could care less about Boom Sound, so they need to come with more than that to impress me

        • YoDawgIHeardYouLikeLameMemes

          “I don’t buy a phone for speakers. I’m a headphone guy.”

          • The Narrator

            Tim, can we do something about this?

          • YoDawgIHeardYouLikeLameMemes

            _____

          • YoDawgIHeardYouLikeLameMemes

            So, it’s cool for you to be a smart a*s and post memes belittling others’ points of view, but when someone does it to you it’s not cool and you go crying for help?

            Makes sense.

          • The Narrator

            I don’t use derogatory terms like you. Using the word “f*ggot” is unacceptable.

          • YoDawgIHeardYouLikeLameMemes

            I didn’t personally use it. It’s just in the picture found lol

          • ToddAwesome

            What are you, 12? It doesn’t matter.

          • calculatorwatch

            Yeah I went ahead and flagged all those hoping it would help get rid of them… Not because they’re offensive, but because they’re offensively annoying.

          • YoDawgIHeardYouLikeLameMemes

            I’m going to go ahead and flag all your comments too! Anytime you post here. From multiple accounts. For at least a week lol

          • calculatorwatch

            Sounds good bro, you know they get reviewed right?

          • YoDawgIHeardYouLikeLameMemes

            http://help.disqus.com/customer/portal/articles/466238-moderating-your-community#using-mod-panel

            “The “More Info” button allows you to view other comments made by that
            commenter — you can drill down by their username, email address, or IP
            address, as well as view only that thread’s comments.

            This will only search for that single account, and if the person has
            used multiple accounts or email addresses this won’t find the others.”

          • calculatorwatch

            Not gonna explain it to you… Thanks for posting something somewhat useful though!

          • Chris

            The mods/admins know who you are. So attempting to put the blame on someone else will only come back to bite you in the ass when they see the IP address.

        • Cael

          This. You hit the nail on the head for me.
          Beats may have been a gimmick but I’ll always prefer it over the Boomsound. I can’t be at my desk at work with no headphones enjoying the oh so great Boomsound speakers. I can’t necessarily walk down the street outside and enjoy them. If I’m by myself in solitary then yeah it’s good but still I’ll prefer to have something I can enjoy close to ALL the time ANYWHERE.

      • James

        None of them do.

        • M3D1T8R

          Xperia Z2 when it’s available looks like it has two (stereo), front facing speakers. Glad Sony is going this route. Unlike Samsung. I hope Motorola follows suit with the new X later this year.

          • The Narrator

            Are you sure? Being waterproof, I thought it was on the bottom

          • M3D1T8R

            If you look closely at the Z2 pics, they appear to have dual front facing speakers, very thin on the top and bottom of the display, similar to HTC. Sony advertises “stereo” but doesn’t mention the front facing part for some reason.

          • Justin W

            They mentioned it in the announcement, but yes they are front facing.

          • The Narrator

            Well, sheeeet, they do.
            “The speakers now sit on the front of the phone on the top and bottom, designed to point the sound towards you, rather than away”

          • Chris

            pays to research something before going off..

      • Justin W

        Now that you mention it, the Z2 does IIRC. Granted, that won’t help it sell in the US, where it won’t see a release for 6 months or so if Sony keeps their past trends up.

  • Chris

    Little cheesy, but it’s a start.

    Hopefully they can deliver and really “one up” Samsung.

    • Good_Ole_Pinocchio

      Lol exactly how I felt. It was a little cheesy. But I did chuckle …. and did get a bit excited when they pixelated it….and can’t wait for the new BOOMSOUND!

      • Chris

        I can’t wait for the phone. After the disaster at Samsung this year, I’m going to be using my upgrade on the HTC One.