Share this Story

New Gmail Feature Makes Unsubscribing from E-Mail Lists Easier

Ever been frustrated in your attempts to unsubscribe from a mailing list? Links that allow you to change communication preferences may be mandated by law, but they aren’t always easy to find. Sure, you could use CTRL+F, but Google’s rolling out a simpler way to Gmail users.

Announced at the Messaging, Malware and Mobile Anti-Abuse Working Group conference last week, the new feature places e-mail unsubscribe links in the header. Google believes more visible links will, in alleviating a major grievance of Gmail users, reduce the amount of legitimate marketing e-mails reported as spam. Sounds like a win-win.

The new feature will roll out gradually beginning next week.

Update: Here’s a preview of the new functionality:




  • MustWarnOthers

    I need this bad. My Gmail isn’t typically spammed often, but recently I’ve been getting these Military dot com emails that are filled with a bunch of jingoist nonsense urging me to tell my representatives that cuts to our absurdly abused and bloated military budget are wrong. I get angry every time I see that spam folder number increase. If I try and unsubscribe, they force me to some login page for which I do not have any information, and I sure as hell am not signing up.

  • JRomeo

    why roll this out gradually, and not instantaneously to all users?

  • Joel Conde

    I wonder how long it’ll take for it to make its way to the mobile app.

  • Michael Quinlan

    “…legitimate marketing e-mails…” Ha! That’s a good one! This should be added as a definition of oxymoron.

  • Al-Burrit0

    I would like to see more color in the Gmail app though. Like when your own a computer you can choose a background for your email. I’m just tired of all the white!

    • JMonkeYJ

      Click on the settings/gear icon in web Gmail and select “Themes”

  • j__h

    Web client app or both?

    • Kyle Wiggers

      Web only.

    • thelolotov

      Hopefully and usually both.

  • Good_Ole_Pinocchio

    Guess this will help make in dent in my 22thousand inbox.

    • TylerChappell

      You must have signed up for some shady porn sites to get that many. Just saying. =]

  • The Narrator

    But…. I prefer Nigerian princes emailing me for money

    • lgreg64

      Funny you should say that I’m a Nigerian princes and need money.