The mobile carrier industry (AT&T in particular) is still reeling/adjusting from the UnCarrier approach that T-Mobile has brought over the last few months. AT&T attempted to scoop T-Mo just before CES by announcing a promotion that encouraged customers to leave their lines at T-Mobile and switch to their network, something that T-Mobile had been rumored to do for weeks and eventually did. However, after not even a month, AT&T is killing this program.
AT&T was offering people up to $200 for every line that they brought over from T-Mo when they signed up for a Next plan and would also give you money for trading in your device as well (up to $250). We aren’t sure if the deal ran its course or if AT&T is instead going to rely on their new $100 line add-on promo, but after being announced at CES on January 3, the $450 deal is now over.
You can imagine how excited T-Mobile CEO John Legere is:
Certainly #shotsfired. While T-Mobile is expanding their break-up plan, AT&T is getting rid of theirs. Did any readers take AT&T up on their offer to switch before it ended?