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Beats Music Launches January 21, Partners With AT&T for $14.99 Per Month Family Plan

Beats Music, the streaming music service created by the headphone giant of the same name, will launch January 21 in an exclusive partnership deal with AT&T. For $14.99, your entire family (up to 5 members and 10 devices) can be a part of Beats Music, and that’s after you try the service for free for 90 days. With access to over 20 million songs and “a unique curated experience,” AT&T is telling you to download at will as well. They claim to have made Beats Music available on an unlimited basis (both streaming an downloading for offline listening) for AT&T subscribers. We’re not sure if this is their first sponsored data deal or something separate, but they are making this sound as if your tiered data plan is unaffected by the service.

If you are an individual, you can access Beats Music on up to 3 devices for $9.99 per month.

So what is Beats Music and why should you consider it? 

This is how CEO of Beats Music, Ian Rogers, explains it:

We wanted to build a music service that combined the freedom of an on-demand subscription service – unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on top features that would give you that feeling only music that moves you can give. The right song at the right time will give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the right.

The Beats Music team put together curated playlists by industry big wigs, wants there to be music on-hand with the touch of a button for your mood or situation (open the app and hit “Play”), has lists of programmers’ picks, and yet still lets you create your own playlists or download music for offline listening. I’d say that’s pretty standard streaming music stuff, although, with the backing of major industry players and their “Highlights” section, which allows you to tell Beats Music to play something based on your mood or location, that it offers at least a couple of new wrinkles.

The music service will be available on Android, iPhone, and Windows Phone on January 21. Be sure to claim your username if you haven’t already.

Via:  Beats | ATT

beats music

  • Staying with Gtunes. {{-_-}}

  • Andgoliath

    Can’t wait for this service…got a sneak peak at beats music. It’s awesome guys!

  • glimmerman76

    notice where it says wireless will incur data charges

    • michael arazan

      IT’S FREE TO USE …over wifi

    • SomeGuyDude

      Did you think you could bypass your carrier’s data charges if you used the service or something??

  • Morgan Casteel

    I wonder if the files will have beats programmed into them. Will they be using high quality file formats? Anybody have any insight on audio quality? Without saying beats sucks please I’ve heard that from people who don’t know what they are talking about.

    • Alex James Simon

      The files would have atleast 320kb MP3s to be as good as Google Music All-Access, unless they are streaming FLAC, which I highly doubt because of how much data it would use. I think beats suck by the way, but I’m using Sennheiser HD558s and a Schiit Magni headphone amp, so I can. 🙂

  • AndroidUser00110001

    Data charges do apply. Straight from the AT&T press release.

    “Unlimited Downloads: No access to downloads after service cancellation. Downloading & streaming over the wireless network will incur data charges. “

    • sonicyoof

      Wow, so here’s the path to this point. Slow network with unlimited data -> Faster network with unlimited data -> Fast network with limited data -> Streaming music service with data charges.

      It was a long road, but we’ve finally arrived.

    • SomeGuyDude

      Why is anyone acting like this is a surprise? You have a farking data plan, OBVIOUSLY using data through the Beats service is going to be considered part of that data plan! Ugh.

  • WickedToby741

    Are we sure the service is AT&T exclusive? The family plan is an AT&T exclusive, but I thought the regular $9.99/month pan was open to everyone? And this is most certainly not part of their sponsored data deal and will count against your data cap.

  • Omar Amer

    Dont think this is part of their sponsored data, simply that you arent restricted on the amount of music consumed a month. I would fully expect Yes, it does consume part of your monthly data.

  • SEJ326

    AT&T press release specifically says “Downloading & streaming over the wireless network will incur data charges” so it sounds like tiered data is affected/subject to overage charges.

  • El_Big_CHRIS

    I think this might be better than spotify but as far as Google music it isn’t for the people who pay 8 a month.

  • 7h3_4pp12en7ic3

    Because that’s what we need – yet ANOTHER music service. Because you weren’t already covered between iTunes, Google Music, Spotify, Pandora, etc, etc, etc? I thought this was the booming business like 10 years ago.

    • Justtyn Hutcheson

      More competition isn’t a bad thing in this case. Each service is different enough from the rest so that each can appeal to a different listener, and that leads to a better experience overall.

    • AndroidUser00110001

      Do any of them give free data? I know I will be switching and not worry about my streaming music counting towards my data limit.

      • 7h3_4pp12en7ic3

        Even if it didn’t count toward your usage, that data might be at no cost to you, but it certainly isn’t ‘free’. Do you really want to support AT&T’s sponsored data plan? Corporations buying your viewership? No thanks, I’ll pay for real freedom.

        • AndroidUser00110001

          If this came with free data then I would not mind. As long as user as option to choose then their sponsored data plan should not be a problem. I don’t want anything forced on me…

          • 7h3_4pp12en7ic3

            The problem with it has to do with neutrality. Forced upon you or not, having a corporation ‘sponsor’ your data takes away the free nature of the internet itself.

            Edit for clarity: ‘free’ meaning ‘open’, not ‘without cost’

          • AndroidUser00110001

            It’s open if I choose to or not having a corporation sponsor my data. More so than if I or anyone else had no choice at all.

            Now if Beats paid AT&T to be exclusive music service for AT&T subscribers and blocked all other services I would not be for that.

            I don’t see what’s wrong for a company to pay for a user’s data. Let’s say I develop a game and for some reason or another it consumed a lot of data, what is wrong if I decide to pay AT&T for the data that my users use during gameplay? Let’s say DropBox decided that they want to make a deal with AT&T and they will cover the cost of a user’s data when they transfer files with dropbox, is that not still open?

  • JSo

    Google Play Music All Access is better

  • hfoster52

    How many music streaming services do we really need?

    • Adrynalyne

      The more, the better. It helps drive down the price.

      • hfoster52

        Has it yet? They all seem to be sticking to the same price points they did in years past.

        • Adrynalyne

          If there was only one, it would be higher. That is typically how things go.

    • John Legere


    • AndroidUser00110001

      This should be good for AT&T users since the data does not count towards you limit.

      • hfoster52

        That is good but I am sure they will find someway to throttle the people that use it all day.

  • duoexo

    I’ll stick to my $7.99 Google Play Music service.

    • hfoster52


  • John Legere

    No thanks, Google has me covered.

    • izick

      …and at $7.99/month for me.

  • Hans Dirk Kwazneski

    Because I always go for carrier-tied services

  • Adrynalyne

    Treble is for the weak.

    All bass, all day, everyday.

    • Alex James Simon

      I’ll stick to my neutral sound and the non-overpowering non muddy bass of my Sennheiser HD558s with my Schiit Magni, headphone amp .

      • Adrynalyne

        Dre would not approve.

        • Alex James Simon

          I wouldn’t want him to lol

  • Ben Landwehr

    I’m actually liking the UI a bit. But the price must be a joke, right? I’ll stick with Google Music. Not to mention beats is a gimmick, so I don’t want all of my songs to be just bass.

    • Justtyn Hutcheson

      I think they’re just leveraging the branding. I doubt it will actually have tweaked music files, that would cause a riot from the artists at the very least.

      As for the price, $14.99 for one person sucks. For 2+, it’s actually a better deal than Spotify or GPMAA.

      • shkrmkr79

        it says it’s 9.99 for individuals up to 3 devices, right on for 2+ though. probably not anything here to make me switch from google or spotify though. I always forget about songza, which has the “playlist to suit your mood” thing covered.

        • Justtyn Hutcheson

          Thanks! I must have skimmed over that part. Last thing, I can’t tell if the 9.99 is available to all or just AT&T customers. It’s clear that the $14.99 is exclusive though. Might be worth a look later on down the road. I continually swap from Spotify to GPMAA based on which one is working better that month. Wouldn’t hurt to try out something else.

  • Curtis

    No way Jose!

  • Glad that I claimed the username “EricRees” for me to never use it. Thanks AT&T.