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T-Mobile CEO Calls AT&T’s Latest Move “Desperate,” Brags About Using Their Cash

T-Mobile CEO John Legere is a funny dude. He’s also unfiltered and brash, two things that happen to be surprisingly refreshing in an industry filled with suits, tip-toeing, and customer robbing. In a statement posted to T-Mobile’s newsroom as a response to AT&T’s newest move to offer cash for T-Mobile customers to bring their service on over, Legere let loose yet again. 

Yesterday, AT&T announced a new initiative to try and coax T-Mobile customers to move over to AT&T. They offered up to $450 per line to switch, though that $450 will likely rarely be earned as there are all sorts of criteria that must be met from trading in a top tier phone to joining AT&T’s Next program. It’s not exactly the deal of the year, but flashing hundreds of dollars in cash in front of customers’ faces is never a bad idea for a company.

Legere responded by saying the move is “desperate” and that AT&T must have had a “terrible Q4 and holiday.” He dug deeper by bragging about using AT&T’s cash to build a “far superior network,” cash that was acquired after AT&T’s failed bid to buy Legere’s company. He then finished off his statement by saying that the “competition is going to be toast” once they eliminate the next set of “pain points” at their CES event, next week.

Here is the full statement:

This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I’m flattered that we have made them so uncomfortable! We used AT&T’s cash to build a far superior network and added Un-carrier moves to take tons of their customers – and now they want to bribe them back! Consumers won’t be fooled…nothing has changed; customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!

-John Legere, CEO of T-Mobile USA

For those not familiar, T-Mobile is rumored to be introducing a similar move to AT&T’s at their next UnCarrier event. According to sources, T-Mobile will try to attract families on carriers like AT&T to join by offering them Early Termination Fee (ETF) credits up to $350 as long as they bring 3 lines or more over.

Love him or hate him, Legere is making moves. Let’s just hope he uses that AT&T cash to continue to improve their network. As was made obvious in our last post about T-Mobile and Legere, our readers like what’s happening but still don’t trust the service they’ll receive.

Via:  T-Mobile
  • Rolando Chapa

    I have to say, I am a huge fan of anything T Moible does. I was on sprint until this past black friday, I went to a store and went in to get a nexus 7 but left switching over 4 lines from sprint. The rep offered me a nice 500 dollar credit on the account if I bring them over (600 if i would have gotten the tablet but I didn’t have enough cash at the time) and I did. We had some problems but they provided the best customer service I have gotten. Plus the black friday deals I got a nexus 5 and a HTC one for my father. I love both of the phones and the service at least here in south texas is great. I travel from laredo to san antoinio to austin and I haven’t had any problems with coverage. I’m driving so Im not checking if I have LTE or what have you. I’m very excited to see what they do next and If they bump up the coverage even more then that would be best. I’m very happy with the pink.

  • Chrisdroid

    ATT, wanna win the competition? bring back UNLIMITED data and we’ll talk, you might have great coverage, but just like Verizon, your greediness is bigger, I switched from VZ to Tmobile cause their network is kicking major butt right now, I get WAY faster speeds than VZ and gotta love the plans they’re offering when is about buying phones and upgrading them etc etc, the difference between TMO, ATT and VZ is that TMO is actually listening to the customers, analyzing their needs as consumers and the most important part, TMO is working WITH the customer. This is just my very personal opinion based on my own experience.

  • Andre Robichaud

    ATT can’t even handle the customers they have now, their service sucks, their trio services suck .. and kicked them out of my house after five years of service that was rubbish. T-Mobile if you keep doing what you are doing your customer base will get stronger, and stronger, ATT Mobile service is a joke… Their customers are nickel and dimed. The customer service sucks .. nothing but attitude!!!!

  • TheDrunkenClam

    Steve Buscemi, is that you?

    • HarvesterX

      Lol… Poor Steve… This photo is here is priceless, it’s a shame that Steve hasn’t aged as well to match :). Ok, Steve was always ugly but

  • WantaDroid

    The more options each carrier gives us the better! Tmobile has pretty good LTE coverage in my area and the HSPA+ is even stronger. If I find myself outside LTE, HSPA+ automatically picks up and the speed isn’t much slower(down). I’m happy with the improving network. I’ve been with Tmobile for 7 years now and the service is only getting better and unlimited everything is great when you have 5 lines with teenagers!

  • Andrew

    The one and only thing that AT&T needs to copy from T-mobile to lure customers away is to bring back unlimited data with no caps. But this will never happen it’s a thing of the past.

  • michael

    Well if what is supposed to happen between Verizon and T-Mobile actually happens then they will gain a decent amount of rural spectrum. Supposedly Verizon is buying new and not mobile used spectrum and T-Mobile is going to be buying Verizon spectrum

  • Thomas

    This guy is wayyyy to obsessed w/ trying to make his competition look bad. We get it dude, your plans are better than AT&T & Verizon, but is your service? I think not.

  • Joeygueez

    T Mobile, Your service is still the worst in the country.

    • Joshua Jones

      I don’t know man, sprint is still far worse over here in Columbus. When I was with them, I still had phone call drops every 5 minutes.

      • HarvesterX

        Sprint is also far worse here in Central VA where I’m at. That’s not saying much though, as neither one is a good choice for where I live. Thank god I’m grandfathered.

  • William GUNNING

    This is why I’m with aio wireless. It’s AT&T’s network without their BS. As soon as T-Mo has a reliable network I will consider them again.

  • Hothfox

    I’d love to hop on the T-Mobile love bandwagon, but they’re coverage and service areas really don’t hold a candle to AT&T and especially Verizon. Once they get their network up to par, maybe then they can start being cocky.

  • adudeapart

    Does anyone know what is going on with the supposed Sprint merger?

  • matt_helm

    After what AT&T just did to my dad, they’d have to pay me about 1 million/year to get me to use their service.

    • Adrynalyne


      I bet you would still use them if they paid you a mere 20K a year.


      • matt_helm

        Not this time. I don’t think I’d ever consider them for anything again. Wireless. land line, or TV.

  • Mindchatter13

    I love this guy or just maybe just corporate shake ups! Please T-Mobile show me what you could do to get my business back!

  • Sporttster

    Go get em, T-Mo!!!!!

  • Adrynalyne

    I like that he rubs it in that they used ATT cash to improve their network. That has gotta make some nerves twitch with ATT.

    • LionStone

      I totally forgot about that when the deal fell through!

      • Adrynalyne

        I didn’t realize they got to keep the cash.

        What a slap in the face…LOL.

        • Ben Murphy

          “…As per the original acquisition agreement, Deutsche Telekom will receive $3 billion in cash as well as access to $1 billion worth of AT&T-held wireless spectrum…”

  • Daeshaun

    if verizon doesnt allign themselves with the consumers and follow mobile data trends, tmo is the one service provider i’d consider jumping to. I’m still a little trying to figure out how volte plans will work.

  • At least he’s being honest!


  • Dave

    Does T Mob have corporate deals like VZ does? I always wondered.

    • T S

      yes. i know my company benefits from this.

  • Kevin

    Google should just buy out T-Mobile.

    • Jessica Tiedeman

      սոtіl­&nbspі­&nbsplօօked­&nbspаt­&nbsptհe­&nbspраyсհeсk­&nbspօf­&nbsp$4117,­&nbspі­&nbspdіd­&nbspոօt­&nbspbelіeve­&nbsptհаt…my…­&nbspсօսsіո­&nbsp wօz­&nbsplіke­&nbspreаley­&nbspreсeіvіոg­&nbspmօոey­&nbspіո­&nbsptհeіr ­&nbspsраre­&nbsptіme­&nbspfrօm­&nbsptհere­&nbspрretty­&nbspօld­&nbsp lарtօр..­&nbsptհere­&nbspsіsters­&nbspոeіgհbօսr­&nbspհаs­&nbspdօոe­&nbsp tհіs­&nbsp4­&nbspօոly­&nbsp18­&nbspmօոtհs­&nbspаոd­&nbspjսst­&nbspсleаrd ­&nbsptհe­&nbsplօаոs­&nbspօո­&nbsptհeіr­&nbspհօսse­&nbspаոd­&nbspbօսrt ­&nbspReոаսlt­&nbsp4.­&nbspwe­&nbsplօօked­&nbspհere,… &nbspW&#87W&#46Festivals&#78ewYear2014beautifulyear.qr&#46&#110&#x65&#116&#x2F&#109W&#113Z&#47

      ☤☤☤☤ ☤☤☤☤୔☤ ☤☤☤☤ ☤☤☤☤☤T-Mobile still lacks in coverage, that much is true, but they are still expanding, so perhaps in due time, they’ll have necessary coverage to accommodate many more people.

    • El_Big_CHRIS

      Oh God yes. And bring fiber to everyone. Cant forget about the fiber (^:

    • Pepe L Pew

      Who’s the old angry broad in the pic?

  • mcdonsco

    I’ve switched to TMO…TWICE from Verizon (that’s how much I want off of Verizon’s $123/month bill, before taxes and other fees) and both times it just came down to service reliability and coverage; but NOT voice/text coverage…DATA coverage. I had voice/text pretty much everywhere I had it with Verizon, no problems, data however was a completely different story…I found myself often without data coverage with Tmobile and that’s a HUGE problem for me as in my business I need data coverage all over the local metro area…Verizon has that, but TMO unfortunately currently does not. This was in Portland OR metro for anyone curious.

    Anywho, TMO billing is REALLY F’d up…When I tried switching to them I returned the phone about 10 days later the first time and about 5 days later the second time. BOTH TIMES TMO sent me to collections because 3 months later they were STILL billing me and had the line active. BOTH TIMES. It took MANY calls into their customer service and store visits to get it situated and get their collection agency off my butt. I can see a mistake being made like this once, but twice? Seriously?

    • Adrynalyne

      “I gotta say though, I also cringed both times with tmobile at all the magenta (PINK!) crap (icons) on the phone…hated that.”

      Better than the red as Hell Verizon icons. I guess they want you to remember that you sold your soul.

      • mcdonsco

        Seriously? IMHO you’re freakin’ nutts! I’d take the red Verizon icons that BLEND IN just fine over the BRIGHT IN YOUR FACE PINK Tmobile icons any day.

        • Adrynalyne

          Interesting choice. I rather take neither, myself 😉

          • mcdonsco

            Well, duh! 🙂

  • Kiril Vatev

    Wait, so it is desperate when AT&T does it, but not when T-Mobile does it? I fail to see the difference.

    • Omar Amer

      AT&T seems to do it in response to something T-Mo has been waiting a few weeks to do. Up until now, there was not even a single word that any other carrier was planning to do something similar and out of nowhere AT&T does something specifically to counter T-Mo.

      • Kiril Vatev

        So then it is desperate because AT&T is better at keeping secrets? Or because T-Mobile has a better PR manager? None of these actually relate to what they are doing.

        • JZ

          Personally, I think it’s more about the balance of power being upset. While AT&T and T-Mobile have always been primary competitors because they use the same wireless standard, AT&T would never have to pay money to coax people off of T-Mobile’s inferior network in the past, they weren’t a large enough threat to warrant such a response. However, the tides are shifting as T-Mobile’s business plan becomes more competitive, and as they roll out LTE in more places and improve their network with the influx of capital they got from the failed AT&T merger. It may not exactly be desperate, but it’s certainly a level of response we wouldn’t have seen in the past.

  • Rehan Yusuf

    Although not as big as the general consumer segment, I think TMO can do better if they focus on corporate customers. Corporates still don’t trust TMO and majorly rely on AT&T and Verizon. I’d love to switch over to TMO but the devices they are carrying don’t meet my employers security standards – Lohn Legere are you this this ?

  • As much as I love what TMo is doing, until they can compete with AT&T and Verizon for network coverage, I am still struggling with the decision to switch. Coverage for me is vital.

  • I would LOVE to switch to T-mobile, but unfortunately they don’t offer service in my area. As soon as they do I’m gonna jump ship from Verizon and get with T-mo. The said thing is that it’s been 3yrs since Verizon started this LTE movement, and my area still doesn’t have 4G. It’s 2014, and still on their slow asss 3G CDMA network. Didn’t they mention something about VOLTE as well? Where the heck is that? Why is Verizon being so lazy all of a sudden?

    • mcdonsco

      Where the heck are you that Verizon still doesn’t have LTE coverage? Gotta be rural or something? I don’t know of a single metro area where VZW doesn’t have full LTE?

      • I stay in a small town called “Scotland Neck”. It’s in North Carolina.

        • mcdonsco

          Ahh…that explains it…Thanks! (I was just curious)

        • Radgatt

          I am in Greensboro. What part of NC is that in?

        • MrDivaNYC

          I’m in Charlotte.. Where is that @

      • Eldorath

        So.. you felt the need to copy and paste this twice?

        • mcdonsco


      • Hothfox

        Even my rural hometown in Upstate NY has LTE now. They did only just get it 2 months ago or so. AT&T doesn’t even give steady Edge out there.

      • alexis orms

        Kerrville, TX here. ATT has LTE there though.

    • Braden Abbott

      They finished their LTE rollout quickly and before everyone else cuz they had YEARS AND YEARS of doing absolutely NOTHING to their network, just sat on their fat growing pile of cash when the iPhone was exclusive to Att and they had no smartphone users. Don’t let their LTE rollout make you forget that they were very lazy before and theres no reason to expect any different now. This is why their LTE speeds were incredible two years ago when nobody was on it and it’s starting to get painful now that over half their customers have LTE phones and it’s only going to get worse as usage increases.

  • d-rock

    If they build a network even 3/4ths of at&t I’ll switch, but that means coverage too.

  • irtechneo

    I really really want to switch to Tmobile but in my area its just not plausible. I know too many people with Tmobile here and they constantly have service issues. Same with Sprint. ATT and Verizon are the only reliable ones in my area. Been on Verizon for 10+ years now and would love to try someone else.

  • Jeff C

    TMO does not have the network that Verizon has, but it isn’t bad and it is getting better all the time. I’ve had very good luck with them so far in my primary stomping grounds.

  • Omar Amer

    The fact that he said “points” seems like more than the ETF will be announced next week.

  • Adam Truelove

    It doesn’t matter how awesome or passionate this guy is if his network sucks. I’d love to switch to t-mobile, but I need to be able to use my phone.

    • Ryan

      This all depends on the area in which one is located in. Like myself, I get awesome coverage in places I didn’t think I might. Like at work, I was lucky to even hold a 3G connection on Verizon even, with T-Mobile, I can maintain a stable LTE connection on my Nexus 4 (no, not HSPA+, which is good, don’t get me wrong, but an actual 4G connection). T-Mobile still lacks in coverage, that much is true, but they are still expanding, so perhaps in due time, they’ll have necessary coverage to accommodate many more people.

      • Everyone brings up that point, but really, if you guys never leave the metro you need to go out and see more of this country.

        • Ryan

          Yeah, if I had the money TO travel. I simply don’t and barely even get by with gas money every week or two. Simply put, I can’t travel very far from the DFW area anyway.

      • d-rock

        If you don’t ever leave your area but when i travel, I need my phone more than ever and there’s no guarantee with tmo.

        • Intellectua1

          Exactly, I travel and thats what scares me about T-Mobile.. I need a reliable network that works no matter where I’m at..

        • Braden Abbott

          Everyone needs to stop buying locked phones an this would not be an issue. I live in a rural area, a town of 18k people, but I still get LTE on Tmo at home so I use it because its the cheapest. You can bet I will be swapping in a Vzw SIM the second I take a road trip though. With unlocked devices and a Google voice number you don’t have to worry about swapping carriers when traveling.

          • Hothfox

            Well, your unlocked device needs to have Verizon band support in it though. Like, the Nexus 5 won’t work with a Verizon SIM, but a Verizon Moto X should work on other carriers (at least I’m pretty sure it will, I thought i remembered reading that someplace…)

        • njit02

          The majority of people don’t travel more than 60 miles radius from their home. So if folks see they have good coverage in the places they frequent most then they should switch and save money. If you’re a travelling salesman in the heartland then maybe Tmo might not work for you. But Tmo coverage might have you covered, you just gotta do a coverage map check.


      Agreed. I love T-Mo, but I can’t switch the them. Maybe in 10-15 years…

    • LionStone

      T-Mo crushing VZW in Bay Area, they are doing quite well!

      • Cowboydroid

        Same story here in Dallas/Fort Worth. T-Mo’s data coverage is about the same, but the speeds are so much better. I don’t have one complaint.

  • I am considering moving to TMO, but this guy seems like a major tool at times. How is AT&T being desperate if TMO is planning the same thing for next week? It just seems he’s mad that they beat him to the punch. And as much as TMO is disrupting the industry, their service is NOT as good as AT&Ts. Let’s not kid ourselves, John.

    • Chris

      Service depends on location.

      and I’m pretty sure they have more up their sleeve then giving cash away

    • Lrrr

      The dude is passionate about the company he works for. Sometimes he can be over the top but it’s a lot better than having a boring CEO that fails to connect to consumers.

    • travilaaa

      It’s not the same thing. The 450 is UP TO 250 for phone trade in, so probably not that much and you need to buy a new at phone to use on att. Then 200 in bill credits. T mobile is giving the 350 for bringing threw lines and you don’t need to buy a new phone if your coming from at.

    • ejtsang

      I don’t think it’s quite the same as what TMo is doing. TMo is offering to pay your ETF to leave the other carriers. There is no ETF to pay for leaving TMo since they got rid of contracts. Seems like ATT is just trying to dangle money in front of customers who could leave TMo at any time

    • It’s desperate because AT&T has been hawking T-Mobile’s every move. T-Mobile gets rid of contracts? AT&T copied them. A fancy new upgrade plan? AT&T copied it. Now there were rumors that T-Mobile would give you credit for switching to them from another carrier and AT&T copied them again…except it only applies to T-Mobile customers. It’s a spiteful and desperate move. Obviously they see T-Mobile as a huge threat

    • bd1212

      Someone else already explained it, so I’ll quote them here:

      “AT&T seems to do it in response to something T-Mo has been waiting a few weeks to do. Up until now, there was not even a single word that any other carrier was planning to do something similar and out of nowhere AT&T does something specifically to counter T-Mo.” -Omar Amer

      And that’s exactly correct.

  • Anon

    “Love him or hate him, Legere is making moves. Let’s just hope he uses
    that AT&T cash to continue to improve their network. As was made
    obvious in our last post about T-Mobile and Legere, our readers like
    what’s happening but still don’t trust the service they’ll receive.”

    /discussion. T-Mobile’s features are great; if they can build a network to back that up, they’ve got something.

  • Maxim∑

    He is passionate about his company so go tmobile

  • Chris

    The close up of his face creeps me out…

    • Jeff C

      Need less of him… more Shakira.

      • CasperTFG

        Or the anemic T-Mobile girl.

    • Sqube

      Sometimes he looks like Steve Buscemi.

      I love what he’s doing, though.

    • Balthazar_B

      He and Christopher Walken were separated at birth, I think. And if you’re creeped out, imagine the nightmares he gives Randall Stephenson. 🙂

      • Pedro

        Maybe it’s just an uncomfortable hunk of metal?