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Video: Honda Marketing Video Shows What an Airbag Smartphone Case Might Look Like

Screen Shot 2013-12-05 at 1.25.43 PM

There is nothing more terrifying for a tech-lover than that moment of horror when you lose grip on your phone as it comes out of your pocket. Cases like Otterboxes can help, but even then, the impact can be too great to save your precious expensive phone. What would it look like to apply airbag technology to smartphone cases? Honda shows us the magic.

It would be pretty amazing if this were actually a prototype that was being worked on for the public, but as far as we can tell right now, this video is purely a viral marketing campaign for a new Honda car. Even still, it is an interesting concept to see put into the real world. The device’s airbags are triggered by the quick movement of the phone towards the ground and cushion the blow when it gets there. Whether fake or not, it’s a cool idea.

Would you pay to put airbags on your phone or tablet to protect it?

Via: Gizmodo
  • Alfredo Ferreyra

    STUPID. ..REALLY ?.. I HAVE TO ADMIT THAT THIS GUY IS AN INNOVATOR .. BUT WFT??. FIRST OF ALL HOW MUCH IS GONNA COST THIS THING AND HOW MUCH IS GONNA COST TO REPLACE THE DAMN AIRBAG COMPARED TO GETTING ANOTHER CELL PHONE. IF YOU ARE IN A CAR ACCIDENT…WHO CARES??!!.. YOU DAMN CAR IS TOTAL AND THE INSURANCE WILL PAY FOR IT

    • Tyler Bowden

      I DON’T KNOW WHAT WE’RE YELLING ABOUT!

  • Jon Clem

    Compare this video to the Top 5 most pointless viral videos.

    https://www.youtube.com/watch?v=6S7PQI3A4BA

  • Anthony_Armando

    The best part was when he sniffed the cloth piece. I bet he has a body pillow with an anime girl pillow cover. Forever alone.

  • Raven

    I am in the wrong industry. I wish I got paid to invent concept hardware like that (that will probably never see the real world due to size, cost, and danger to the user).

  • vonny571

    Can someone please translate this? It looks like it would be hilarious.

  • paul_cus

    Don’t even use regular cases, so no.

  • jim

    cant believe anyone uses an otto box, talk about making a phone bulky

  • hoyce1212

    Just watched the video on my phone while walking out of work at Honda.

  • duke69111

    Try to put that in your pocket!!!

    • Adrynalyne

      There will be a lawsuit the first time it goes off and blows your nuts off.

      Just sayin :p

      • duke69111

        I tend to like my nuts. I think I’ll pass.

        • Adrynalyne

          lmao

      • darensdorff

        This comment made my day! hahahahahahaaaaaaaaa

  • jim

    anyone know how to get the sim card of a note 3 ? came with one and I want to use mine,

    • chrisdlee

      You take it out. Duh.

      • jim

        duh, cant get a hold of it,cant even move it, damn verizon

        • Adrynalyne

          Blaming Verizon for a Samsung design?

          Dude…you are cheapening the Verizon bashing experience.

    • Adrynalyne

      It sucks to get out. There are some videos on youtube how, and a DL article how.

      • jim

        got it, not sure if there are any differences in their new sim or my old one

        • Adrynalyne

          Probably none, aside from them possibly adding ISIS support.

  • chrisdlee

    Wait until someone rides a roller coaster and this thing goes off in their pocket.

  • http://rootzwiki.com/news Max M.

    This could end awfully. Imagine tossing your phone onto your bed, it going off, and it shooting the phone at your face or something.

    Then we need face airbags.

    • Adrynalyne

      Considering I have had airbags scar me, break my nose, and other fun-filled adventures…yeah. This will likely never come to see the light of day. There will be laws requiring you to where helmets to use cellphones ;)

      • Bryan

        How many times have you been in accident where an airbag deployed?
        Maybe it’s not the airbags that are the problem. ;)

        • Adrynalyne

          In the last 10 years? None. Total? 3.

          Once when I was 19. That one was my fault for fiddling with the radio and not noticing traffic stopped. 6 stitches to the head on that one and some missing skin from my arm (high speed rug burn from air bag).

          Once when I was 22-ish? My wife pulled in front of a truck that decided to not turn (it ran through the turning bay). No airbag injury on that one, but they still deployed. Knocked my wife out, knocked her hip out of alignment.

          Most recent one was in 2003 (I was 26), when a woman hit me head on. Airbags deployed, broke my nose, smashed my glasses against my face, and then the car caught on fire.

          Me and airbags don’t have a great history :|

      • michael arazan

        Airbags gave me raccoon eyes for a month and I was a groomsman for a wedding 2 weeks later. Luckily the grooms sister had makeup to cover my eyes up for the wedding pictures.

        • Adrynalyne

          Ouch. Yeah they like to herald the safety of airbags, but not so much the dangers.

    • chrisdlee

      You’re inventing new markets entirely. Maybe they could be deployed from ginormous ear rings.

    • michael arazan

      Imagine someone bumping into your pocket really hard at work or the mall with your phone in it and blowing up shredding your pants off of you in a blink of an eye.

  • MichaelFranz

    It looks like a giant popcorn kernel…

  • Randall Wanamaker

    Even though it was unintelligible for me, I did enjoy watching his “destruction rigs” do their stuff.

  • Yoooo

    I bet it costs more than the phone

  • Ej McCarty

    I wish honda would start making cell phones.

    • Adrynalyne

      Why, so kids can start putting nos stickers on the back and Honda clings on the front? Can’t wait to see the fart cannons added to the bottom.

      • Ej McCarty

        uhm no. Because i guarantee they would be high quality.
        I’m sure you drive a prius

        • Adrynalyne

          Wow, what crawled up your vajajay?

          Its called humor, I was poking at the ricer civics out there.

          I drive a Gen Coupe, and before that a Honda Accord, and before that another Honda Accord.

          Any other ASSumptions you want to make?

          • http://rootzwiki.com/news Max M.

            Let’s all chiiiiiillllllll.

          • Adrynalyne

            Oh I am chill.

            I just thought it was humorous that he took offense to it.

          • http://rootzwiki.com/news Max M.

            Haha yeah I know. I meant everyone.

          • TC Infantino

            Very cool. I drive a GC as well. And yes, I love making fun of Hondas with their fart can exhausts and other ricer add-ons.

          • Adrynalyne

            3.8 or 2.0T?

          • TC Infantino

            I have the 2013 2.0T.

          • Adrynalyne

            Nice!

            I don’t have a 2nd generation, although I wish I did. I have a 2010 3.8.

            Fun to drive, except in the rain like today. The wife gets the new cars ;)

            She has a 2013 Sonata.

          • TC Infantino

            My facebook is the same as Disqus. We can chat.

          • Liderc

            so you’re poor basically. Got it.

          • Adrynalyne

            Where did you come with that idiotic assumption?

  • Jeff Tycz

    So what happens if the phone falls on its face the pads dont cover the face of the phone…clearly a design flaw it will never sell…/s

  • Ben Murphy

    Don’t let Amazon see this.

    • Adrynalyne

      Nah. Amazon will attach a drone to the case and have it fly away before touching the ground.

  • droidrazredge

    Am I the only one that needed Google translator for this video?

    • EraserXIV

      It was in English for me

  • Tyler

    Unless you understand Japanese skip to 2:40 when they show the case for the first time.

    • Adam

      No way, the best part is the build up, the “testing rigs” and the sad scientist/engineer face.

  • Adrynalyne

    Im not sure that case would fit in my pocket…

  • Sound cool…bad reality

    You know how big a case would have to be to contain an airbag…Wouldn’t fit in my pocket thats for sure

  • OnlySpeakAmerican

    I really enjoyed listening to him explain how he came up with the concept

  • http://twitter.com/geoff5093 Geoff Johnson

    It would be great, except for the fact that it’s useless after the first deployment.

    • Adrynalyne

      So is a phone if it breaks, but I get what ya mean.

      • http://twitter.com/geoff5093 Geoff Johnson

        Haha true, but with normal cases they usually don’t break unless the fall is a huge one.

        • Adrynalyne

          Some day, I will introduce you to my wife. Phones are not safe with her, case, or not. She is a serial phone killer.

        • Francois-Xavier Launois

          Airbag case for small falls. Waiting for the parachute case for big falls!

  • Philip J. Fry

    lol I thought that was a tiny phone on a piece of popcorn at first glance.