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Kit Kat is Having Fun Trolling the Internet Over the Android 4.4 Release

kit kat tease

For weeks, Nestle’s Kit Kat Google+ page has been posting off-the-wall Android-focused pictures of its popular candy bar. From 007 references to using it with hashtags to ripping off its arm and sharing, the photos are quite fun. But things have gone extra wild since October 15 passed and no announcements for Android 4.4 “Kit Kat” or a Nexus 5 were made.

As you may know, a “campfire” started rumor that should have never gained traction suggested that October 15 would be the release date. Since that was clearly not the date (we told you numerous times it wasn’t), obsessed fans are looking for any sign that could lead to a potential unveiling. And like I said, since the Kit Kat page has gone a little bonkers lately, people are finding those signs. Let’s talk about them a bit, so that you can decide what to and what not to read into.ย 

On October 15, the Kit Kat page posted the image we have included up top. It’s a Kit Kat Android bar waving, but they also tossed out a caption of “Everybody dance now.” That could be a potential reference to the C+C Music Factory hit single “Gonna make you sweat”ย from the 90s that happened to be released on October 18. But if you look deeper at the history of C+C Music Factory, you will find that they were once called the “28th Street Crew.” Hold that number for a minute.

This morning (or late last night), the Kit Kat page posted the image below which says “This is it.” If you were looking for clues, you can look in two ways. The first, is that there were 16 Kit Kat pieces used to create those words. But, if you take the words and look for some sort of pop culture reference, you could take to Michael Jackson’s “This is it,” which just so happened to be released on October 28. So we have two 28 references within a 2-day period.

Is Kit Kat hinting at an October 28 release? Are they simple trolling the world with riddles? I have no idea. What I do know, is that we were told months ago that Google was targeting the end of October to make big announcements around their Nexus line and the next version of Android. That could be the 28th or it could be another day. Either way, we’ll be awaiting the arrival of the next Kit Kat post at 3AM.

Your thoughts?

this is it

Via: ย +Kit Kat [2] | reddit

  • Denny Crane

    My best friend’s sister’s boyfriend’s brother’s girlfriend heard from
    this guy who knows this kid who’s going with the girl who saw Google say Kit Kat will be released on Monday. I guess it’s pretty serious.

  • serus

    People seem to forget that there are more Android KitKat related posts:
    The broken-off arm in the one from the 3rd looks like a 3 (or 33 for both ends).
    The number of candies on the one from the 7th is 28.
    The time on the Nexus 7 on the one from the 10th is 4:30
    Have fun speculating.. ๐Ÿ˜›

  • 4g63mark

    I get the impression that you aren’t very familiar with the development community. The ROM’s I download and flash are from reputable developers with the experience and knowledge to work around the bugs you speak of. Also, reputable developers such as Cyanogenmod put out updates to fix problems as they arise. They have nightly builds that include tweaks and performance upgrades that surpass that of what Google puts out. If you choose to stay stock and only update with Google OTA’s, I feel sorry for you. Because the development community does a much better job at optimizing Android. And it’s well documented that Google puts features into Android that were created and used by developers long before they landed on Android.

    The phone was $500 because I bought it from someone who used the device for a week. Sweet deal I must say. ๐Ÿ™‚

  • Yamcha67

    Well I’m not having fun, I’m getting annoyed. Stop with these riddles I want to see an actual release date :P. I’ve been waiting anxiously to update my Nexus 7 (2013).. Was disappointed when It didn’t come on the rumoured 15th

  • 4g63mark

    The only Nexus 5 rumor I care about, is the one that says that Google has raised the price on the Nexus 5. And apparently they’ll continue pushing the Nexus 4 for yet another year…… (Shaking my head). If I wanted a $500 Nexus device I’d just stay with Verizon and put AOSP on a LG G2……… Oh wait…….. I did that already. ๐Ÿ˜‰ Haven’t put AOSP on it yet, but I bought my G2 online this morning for $500…….. Best carrier + better version of the G2 + AOSP ROM = Super Nexus. ๐Ÿ™‚ ……… Hey Google, how bout them apples.

    • Skittlez

      bet you still won’t get the AOSP ROM updated faster than the Nexus will. you’ll run into way more bugs. and $500? you must’ve had a gift card or something

  • Franklin Ramsey

    Would Google really announce the same Day Apple is slated to release their Q3 results? I mean, not saying that is a bad way to troll a little.

  • OMG Released on the 28th? Best.Gift.Evar!!! My android love is gonna explode!!!

  • MikeKorby

    I just want an Android kit kat bar. Can we start there?

  • jrop

    At least the hype and suspense is gaining some humor.

  • zombiewolf115

    the nexus 5 has to come out now. even more so with the fact that my stock nexus 4 decided to get into a bootloop ;w;

  • michael jackson has a this is it concert

  • Dbag

    Verizon Gnex user here. It kinda sucks that there hasnt been any official announcement about 4.4 or the N5. People would be more inclined to wait to upgrade/purchase a new device knowing when a release date is. Keeping it a secret, in my opinion, is working against N5.

  • Larry the Toucher

    Ahhhh! This is a trick! Google isn’t releasing an update and a phone. I gather from these clues that Google will be releasing a pop song about a Kit Kat on the 28th that will cost $4.40! You almost got me Google…almost…

  • tharealoc

    Honestly this is a great marketing campaign. Having Kit Kat do all the trolling is great. Kudos to Google on taking advertising in a new direction.

  • Kane

    There should be a big event immediately after Apples event ends.

    • Noel

      The week of the 22nd is Apple and Nokia week…the week of the 28th belongs to Google’s Super Duper Event. Hello N5, Android 4.4 KitKat, new N10, Nexus watch etc.

  • Higher_Ground

    I’m still wondering why they aren’t using key lime kit-kat bars. Kit-kat’s are really popular overseas and they make all sorts of flavors – it wouldn’t be surprising to me for key lime to already be one of them. Plus it would be android green!

  • Corey Foltman

    unveiling october 28th, release November 11 (i get this by looking at the kit kat bar, it is 4 1’s “11/11” hahahahaha)

  • xivzxl

    http://goo.gl/6SkZx9 This also shows october 28th.

  • Jon Youngblood

    If you look at the KitKat Android breaking the pinata… there are 28 pieces of candy!! Woot Woot!!

    • Aduren

      With this 3rd piece, I’m pretty confident in the 28th as being essentially confirmed.

  • MikeSaver

    Does anyone else think they might’ve actually been referencing this “this is it” by Kenny Loggins and Michael McDonald?? Maybe they’re Yacht Rock fans?


  • MikeSaver

    Wouldn’t Google hold an event to announce the new version and the nexus devices?

  • Drew_VA

    Maybe the announcement will be the 18th and the release will be on the 28th.

  • (I removed to reply to my own)

  • Jayzuz!


  • It also says with the pic “sometimes you have to look for the signs”. Based on previous Google scavenger hunts / clues, that part has to be important too. Does anything in you Michael Jackson research talk about “signs”?

  • joejoe5709

    I’m not going to say this isn’t legit and it’s clear Google is the best in game about getting us all riled up. Marketing at its best right here… But legit or not, this is nuts. The HypeBeast train has completely derailed. Lol.

  • Jack3D


  • Still not happy that Android version has now become commercially bought.

    • Jeff

      How much did Nestle pay Google to have them use the name? From what I remember, no money exchanged hands. In any case, I think Kit-Kat is a better name than Key Lime Pie.

      • Ryan

        Right. Everywhere I read mentioned that no money was exchanged. Of course, I don’t know the details of how the deal went on them using KitKat and such. Still, I love a good Kitkat bar, haven’t had one in a while.

    • Matthew Rebmann

      I have a hard time believing that they let it be commercially bought… that tends to happen when you need money and support which are two things El Goog needs nothing of. Google’s having fun.

    • Franklin Ramsey

      Think about it this way, we are all still talking about it, so it’s working for them on some level.

  • kderentz

    “Itโ€™s a Kit Kat Android bar waving, but they also tossed out a caption of โ€œEverybody dance now.โ€ That could be a potential reference to the C+C Music Factory hit single โ€œGonna make you sweatโ€”

    Or they could just be toying with everyone and are enjoying making “you sweat” the release date.

  • jbdan

    18th, 28th whatever…so excited either way

  • sc0rch3d

    16 kitkat bars – release today? ๐Ÿ™‚

  • BTLS

    How about an article showing all of the hints/signs/rumors that did or did not come true through all of the years of android OS updates??

    • Godzilla

      X phone

      • Pedro

        Per Sarge

    • Raj Bhatt

      There’s not enough space on the internet for that.

  • JPfingsten

    I just want my Kit Kat!!

  • mog386

    I feel like I just read the “Loose Change” of the Android world.

    • Abgar Musayelyan

      Loose Change sort of made sense. .. This on the other hand…….

      • Droidzilla

        Loose Change made total sense . . . if you know nothing of engineering or logic.

  • Adalid Cortes

    Nexus 5 and Kit Kat to be announced on Halloween.. Isn’t it obvious ? Trick or treat !!
    What do you get when you go trick or treating? Kitkats and other candy. Also on the This is It album the song Thriller is on their. October 31st release date. (Drops the mic)

    • Craig Queenan

      This is exactly what I have been saying to people for weeks. It makes the most sense.

    • Nw_adventure

      Walk-off home run –

    • Droidzilla

      28th for the release date, arriving on the 31st (1 day processing, 2 day delivery). Goodnight, Cleveland!

    • Jeremy Gross

      half life 3!!

      • PolarBear

        Here we go again…

      • marybalk325

        just as Connie responded I’m impressed that some people able to make $9928 in 4 weeks on the internet. this link http://www.works77.com

      • jeff manning

        in the “this is it” picture there are seven pieces that are broken. 28 – 7 = 21. also, in the picture there are seven pieces that are straight up.
        21 / 7 = 3. Half life 3 confirmed. BOOM

    • Higher_Ground

      31st is a Thursday… confirmed VZW nexus? ๐Ÿ˜›

      • El_Big_CHRIS

        Logic is so flawless, Spock would be proud ๐Ÿ™‚ but I do hope for a VZW nexus ๐Ÿ™

        • Droid 1967

          this is not out of the whelm we know the nexus 5 supports Verizon AWS bands. they just started rolling it out. When i got the nexus all i had was 3g LTE didn’t come until about 6 months later. so selling it with only 3g ability at launch until AWS moves along isn’t something that hasn’t been done before. But well see, still doubting nexus 5 on Verizon.

          • Ryan

            Yeah, it could work on the AWS bands, but I’m not sure if Verizon will fully roll it out like they have with their Band 13? (or was it 14?) network. I’m sure it’ll be more than capable on the other carriers though. I haven’t decided if I’m going to make the switch or not, most likely won’t.

          • michael arazan

            Everyone is saying band 13, but here in St.L where I live my phone says lte 14

          • alex drum

            Just making sure I read this right… are you claiming that “LTE didn’t come until about 6 months later” as you said… or are you saying you just didn’t have LTE coverage?

          • michael arazan

            I think he didn’t have lte in his area probably. Most large cities had LTE in December 2011 on vzw, but only large cities.

          • alex drum

            Yea, thats why I was confused. I got the thunderbolt and I had LTE from day 1… it was so fast back then…

          • Droid 1967

            yeah what michael said. LTE was out ther but i didnt get it in my town until sometime in late 2012. i moved to yuma az in febuary of this year. and 3g only luckily they turned on lte 12 days afte i moved here. so no lte here until feb 2013. so it isnt out of the whelm to sell a phone that works on a signal they currently have all over. But i agree AWS doesnt have anywhere near a footprint that LTE did and is unlikely to mean a nexus for verizon and believe thats why they pushed for wireless charging on the G2 since the nexus will have it and they wont have the nexus.

  • calum wilper

    half life 4!

    • PolarBear

      Say that after 2018…

  • moelsen8

    some of you guys connecting these dots need a hobby or pet or something ๐Ÿ˜›

    • Godzilla

      or porn

      • Blue Sun

        Why do you always cross the line Bionic?

        • Franklin Ramsey

          Because he is Godzilla, here to crush our hopes, dreams, and innocence.

      • Franklin Ramsey

        Ugh, too much of that and chaffing starts to occur.

    • Jeff

      What if connecting the dots is their hobby? Does this offend you?

  • Timothy Sternig

    I bought some KitKats last night that had the Nexus 7 and Google Play giveaways on them. I did not win anything though ๐Ÿ™

    • David Henry

      At least you found one. Every convenience store I find myself in I look around and have never seen one. And I am by the Google office in Cambridge!! Oh well…

      • Timothy Sternig

        What a shame!

      • Ryan

        Same, even the store I work at hasn’t gotten any of the promotional variants. I bet by the time if (and that’s a big IF) we do, the contest will be over already.

        • Timothy Sternig

          I have been looking for them myself and didn’t see any until last night. Weird that not a lot of people have seen them in the wild yet…

    • robertlwalters

      What store?

      • Timothy Sternig

        I live in Milwaukee and they had them at the Walgreens here.

        • Trickie Tom

          If you found them down in Milwaukee, then I best start looking closer up here in Appleton.. I havent noticed them at all yet.

          • Timothy Sternig

            Yesterday was the first time I saw them. I’ve been on the lookout too!

  • Stewie

    While excited, being on a VZ GNex, I await the release, but more importantly when it drops to AOSP. Then how me might get it as fast as the non VZ Gnex users out there. As for teh N5, I want it, but this time unless I get donations towards the purchase, it will not be a 1st adopter situation.

  • Guest

    Android 4.4 on Oct 18 and then Nexus 5 on Oct 28?

  • schwartzman93

    “This Is It” was released on Oct 12 …all these tech sites keep saying the wrong date

  • MichaelFranz

    “This is it”….Comprised of 16 Kit Kat bars…Today is the 16th….

    Half Life 3 Confir……ookok ok i’ll stop

  • Godzilla

    Holy cow I found a video of the Nexus 5 hands on and drop test!!!


    • decidedtochangename

      I going to guess that’s getting a pretty low “repairable” score…

      • panicswhenubered

        As long as it doesn’t touch the floor for 5 seconds or more, it’s unbreakable.

    • Alex Pasquarella

      I watched all 51 seconds of that video and laughed for the entire 51 seconds. Why is this funny to us….

      • Greyhame

        Same here. Google loves to toy with us just so stuff like this happens, I swear.

    • Joseph A. Yager

      I love the scrolling through homepages, etc. Good stuff.

    • Butters619

      Blurry cam video. Must be authentic.

    • michael arazan

      An android device the NSA can’t “Break”

  • Kevin

    my only request is that lg and vzw update the g2 shortly after… i don’t want to wait til mid next year.

    • hfoster52

      Good Luck with that.

      • Kevin

        hey i didn’t say i think it’s going to happen, just expressing my wishes ๐Ÿ™‚

    • Godzilla


    • decidedtochangename

      I think that’s coming right behind the GNex 4.3 update.

      • Kevin

        haha at least that phone was easy to root and flash

    • Droidzilla

      While you’re at it you might as well wish for Verizon to bring back unlimited data. And a unicorn to fart rainbows in your cereal.

    • Stone Cold

      The word Verizon and update don’t go together.

  • Jeff Helget

    I think people who are digging into these cases of numerical (in)significance give advertisers WAY too much credit. I think it’s one of those cases where you see something because you want to see it.

    Don’t get me wrong, I want it to be announced like a week ago, so I too am waiting with baited breath. But come on now, I don’t think KitKat’s advertisers are that clever. But maybe I’m wrong…

    • Droidzilla

      Google’s usually pretty clever, though.

    • Malik

      I think you aren’t giving them enough credit. These people are paid a lot of money for these kind of teasers. Plus, Kit Kat posted Themselves, ” sometimes you have to look fo the signs.”

  • lDEMON

    They better release it on the 28th!!!!

  • Shane Redman

    Good for them