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Bad News: Instagram Bringing Ads to Your Feed

instagram droid life

A whole ton of weak sauce just got poured all over your Instagram feed. Today on the company’s blog, Instagram announced that US users will soon see sponsored posts in their feeds, from brands and companies they do not follow. At first, Instagram will ensure that the photos and video advertisements will be “beautiful and high quality,” but I think in general it’s safe to say that this sucks. 

We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.

Since the purchase of Instagram by Facebook for $1 billion, it was more than likely only a matter of time till Zuckerburg needed to start making money from that investment. The blog states that these additions to your feed will begin over the next few months, so keep your eyes peeled.

What are your thoughts to seeing ads in your IG feed? Lame or super lame?

Via: Instagram

  • BrothaDave

    I deleted my instagram account a while back, vine too.

  • Glad I’m in UK

  • JimmyHACK

    Had to scroll through the droid-life ads to read the story. I’m fine with ads. They are in business to make some money.

  • flosserelli

    “…you may begin seeing an occasional ad in your Instagram feed if you’re in the United States.”

    Spoof your location outside of the USA and you’re golden.

  • chris_johns

    on another note…every time you guys post a shot of your droid x…i want it more n more grrr…honestly the more i think about it im not going to get a phone until i can put carbon or something similar on it…i need the few custom added features to my phone it provides

  • chris_johns

    As a facebook stock owner i applaud this decision

  • Bill

    Really?? You say this with a huge LG banner on the article? Ads are bad …then why do you have them on every story?

  • Joe

    I’ve been waiting for ads in my instagram feed, ever since I bought that facebook stock a couple months ago. I’m thrilled at the news. Hopefully this new today will get their stock moving back up today

  • boballistic

    Good thing I use a third party app for instagram.

  • rikomenzies

    If the ads are useful and relevant to my interests, I’m not going to mind so much.

  • funnygid123

    Bad Instagram! Bad, bad, bad! INSTAGRAM!

  • Adam Medina

    About as lame as seeing them on droid life.

  • Nick

    I really don’t mind the adds because I understand that the company needs to make money. Plus the app is free sooo…

  • chris125

    Go figure. Gong to be as bad as face book soon

  • LionStone

    What!? No friggin way! Oh wait, I don’t use Instagram…sheew! 🙂

  • Meh

    Super lame. I get annoyed with the official Twitter app because of the sponsored tweets that show up all of the time. I suspect Instagram ads will be just as annoying, but in a beautiful, high quality kind of way. Ha.

  • Dave S.

    They should at least offer a ‘paid version’ of the app so we can opt the hell out of these ads if we want. That would be a much better option than simply filling our IG feeds with a bunch of ads.

  • Andy

    I don’t completely understand instagram. it’s just a bunch of pictures right? like twitter but with zero info…

  • SplashMTN

    I don’t see why everyone is freaking out. I’m not saying this is a great thing by any means, but they’re only ads. They’ve become part of nearly every major social network. If you were to pay for the app, then receive ads I would see a good reason to be upset, but you’re not paying for anything (other than with your personal info depending on how much you share).

    It’s like saying, “How dare people work hard on something I really enjoy and then try to make some money from it.”

    • chris_johns

      i cant believe your firm logic was downvoted…just shows how many android hipsters with no business sense there are now a days smh

      • greyhulk

        Nice try, SplashMTN’s alt account.

        • chris_johns

          Lol what…if u been around here youd know i been commenting here consistently for awhile under my old email name chris420o until i realized i could change it

          • greyhulk

            So what’s to say that you’re not an alt account of SplashMTN who’s an alt account of chris420o?

  • greyhulk

    Phil Schiller doesn’t care because he closed his instagram account when the app came to Android.

  • Joshua Hernandez

    I had a feeling for a whole that Instagram was slowly going to start sucking

  • David Verba

    Is that a Moto X in the picture? I can’t really tell, there’s a big ad in the way…..

    Shiny windows in that glass house of yours, Droid-Life….

    • nailed it

      • If we get bought for $1 billion, we promise not to have ads on our free Android blog 🙂

        • David Verba

          I totally get why you have ads, revenue is king! To have a post complaining about ads on a website that is becoming more and more plastered with ads seems a little…..what’s the word?

          • I don’t control the ads on the site, but I definitely wont stop you from using adblocker if they get a little overzealous 🙂

    • hoosiercub88

      Interestingly.. what would you have rather them shown to demonstrate visually a conveyance for this piece?

      A stale screenshot of any phone using IG, or one of the gorgeous shots they use of a device with the app open.

      Would you have been happier with a BLU? or a Huawei?

      • David Verba

        Wow, you totally missed it man.

  • Fresh360

    I’m cool with it, ads are ok if they are tasteful and part of a free product. The ads in my Gmail promotions tab have actually been useful and they are very non intrusive. If the IG ads are ‘smart’ they could be good too but ummmm on second thought if they scan my feed I may start getting ‘escort’ ads as much #HumpDay humor runs rampant on Wednesdays o_O

    • Mackster248

      Haha, this gave me a chuckle. But I agree, hopefully it’s useful ads rather than annoying ones. Either way, it’s just a simple swipe to get rid of it.

  • Mackster248

    It’s like people forget that ads are everywhere. Billboards, commercials, posters. Hell, even the brand on people’s clothing is an ad.

    We’ve dealt with ads all out lives guys, ads in our social networks is just something that we’ve seen all our lives. Thus, this shouldn’t be a surprise or anything for people to get mad about. Just the way a business-centralized society is.

    But sure, you can stop using FB and IG… But in all reality, you’re only eliminating such a minuscule percentage of ads that we see daily.

  • J2886M

    I personally would never, click or buy from a annoying in app ad. Even if their product/service was superior, I hate those marketing techniques. Now Ill stand corrected if I had a popup from Google advising me on a new Google Fiber service coming to my area, but lets not stand around and wait.

  • greyhulk

    Glad I’m not really an Instagram user.

  • Benjamin Mackie

    I dont really use instagram, but thought id share, adfree is blocking ads on instagram

    • greyhulk

      How would you know? This hasn’t even rolled out yet. If you’re talking about the website, then duh. In-app ads are a whole different beast and usually escape the adblock ban hammer.

      • Benjamin Mackie

        Missread the article, thought it said it was coming out today. Some adblockers do block in app ads though

        • greyhulk

          I have tried Adfree, Adaway, and Adblock Plus. None of them seem to remove ads from Flipboard, Facebook, etc. Ad banners at the bottom of the apps – yes. Ads within the feeds on social apps – No.

  • Radgatt


  • evan brown

    Well I guess according to Mark Zuckerburg, Instagram is no longer new and cool

  • MichaelFranz

    thank you ad blocking apps and root 🙂

    • trixnkix637

      I don’t think those will work

      • joseph barrientos

        im thinking the same, this is their big F*** you to add blockers lol

  • Guy Pierce

    Such BS… Thanks Facebook.

  • viewthis66

    business is business…. whatever…. lets move on.

  • T4rd

    Well it’s a good thing that I block ads.. and don’t use Instagram.

    • flosserelli

      I don’t use Instagram either, but I suspect their ads will be similar to Flipboard’s and immune to ad blockers.

      • greyhulk

        ^ This. Much like Facebook, the ads in their feed are completely immune to adblock. It’s one of the reasons I use third party clients for Facebook, etc.

  • Wolfpack93

    Does that mean that the poor saps with Facebook Home (with Instagram support) can now enjoy ads on their home page? Sweet.

  • fartbubbler

    would pay for add-less premium version. otherwise, this is a whole bunch of suck!

  • Mackster248

    Sucks but whatever, nothing we can do.

    People are going to be angry, but lets face it, we’re all still going to use it.

    • KleenDroid

      No I am not. But then again I don’t use any of that garbage.

      • Mackster248

        Good for you? Lol, don’t know what else to say to that.

        • KleenDroid

          🙂 I never could understand posting every thought or pictures of every move you ever make.

          But many do.

          • Mackster248

            That’s just an over-generalization of what you think IG entails. I post probably once or twice a month, but since I’m in college now it’s a really great way to see what many of my friends that have moved away are up to.

            When used in a non-annoying hashtag filled teeny way, IG is a great social network.

    • flosserelli

      No offense, but speak for yourself.

    • greyhulk

      Not true. If I was using Instagram religiously (I’m not), I would still probably dump it over something like this. Ads are cancer. If I can’t block them or circumvent them, I simply stop using the service that forces them down my throat. Facebook will probably be next on my list.

      • Mackster248

        Not to be rude… But ads are everywhere my friend. I think we’re all forgetting that it’s literally everywhere. Are you going to stop driving because you see billboards everywhere? Stop watching TV because of commercials? Stop going to grocery stores because of all the ads? I’m not trying to convince you to keep using social networks or anything like that.

        I just think you’re forgetting that we’ve all been dealing with ads all our lives and seeing a post or two in our IG news feed doesn’t make one bit of a difference.

        • greyhulk

          I stopped watching television 18 years ago BECAUSE of commercials. While I can’t completely avoid ads, I do a pretty good job of minimizing them using ad blockers and only choosing content that doesn’t contain them and, yes, paying for apps to remove them.

          I’m certainly not going to choose to expose myself to more of them. And if people don’t take a stand (by giving up the service), the trend will only continue to get worse.

          • Mackster248

            True, but there will never be enough people taking a stand that’s enough to make a change. So I tend to just not worry about it and just ignore it. Advertisement basically makes up our capitalistic world.

  • guest

    Lame. I don’t have an account though, so yay.

  • William_Morris

    This kinda reminds me of hulu having the question “Is this ad relevant to you?” I always respond “no.”

    It’s quite simple why, too: NO ADS ARE RELEVANT TO ME!

    • Prince Campbell III

      I never liked Hulu. I only want to watch the movie or TV show I picked not any advertisements.

    • Firelight

      My issue with Hulu is if I PAY for the service they shouldn’t still be shoving ads down my throat. I certainly can see it from the free-viewing stand point, but like paid-apps – it’s usually to get rid of the nagging ads.

      • Tim242

        That is a dumb argument. You pay for cable or satellite, and still have ads. Content costs them.

        • Firelight

          I pay for Netflix & get no ads – not so dumb really.

          • Tim242

            Old content costs less.

          • Firelight

            You mean like Sunday’s finale of Breaking Bad? It’s fresher than the bread in my cabinet.

            Your argument is irrelevant at this point.

          • Tim242

            So you pay $8/ month for one show? You know that 99.999999% of their content is old movies and shows. Stop playing.

          • Firelight

            Old crap like all this original programming content?

            -Brian Posehn: The Fartist
            -Arrested Development
            -House of Cards
            -Orange is the New Black
            -Hemlock Grove

            and plenty of current & older tv shows to be certain.

            & my wife binged on Scandal the last couple of weeks in order to watch the new Season.

            WITH. NO. ADS. <—- (the point of this whole discussion)

          • Tim242

            Original programming, which means they created it. Do you think it costs as much as paying content providers? Your argument holds no water.

          • Firelight

            My issue with Hulu is if I PAY for the service they shouldn’t still be shoving ads down my throat. So … I don’t pay Hulu – don’t watch Hulu and get no ads.

            I cut the cord 11 months ago – watch OTA content (for free – with ads, natch) and watch Netflix. My cup runneth over with that fresh change I’m saving each month.

          • mustbepbs

            Totally agree. I was so miffed when I paid for Hulu+, thinking that it would remove the ads and found out otherwise. At least give us half the ads. It’s ridiculous.

          • WAldenIV

            It is roughly half to 60% of the ads you get with broadcast television.

          • I quit using hulu after i got fed up with the ads while watching south park. 2-3 before the opening credits, 2-3 right after the opening. And 2-3 ads every 5 minutes. And they were the same commercial every time. I can only watch Drew Brees’ kid kick a football so many times.

          • WAldenIV

            You’re paying to watch new content, typically the day after it aired, and you’re getting fewer commercials than broadcast television.

          • mustbepbs

            Makes sense to me.

          • Ej McCarty

            All of your comments are pissing me off just shut up and quit being a child. I’d love to just punch you right in the teeth or curb stomp your ass.

          • Tim242

            Haha you have problems. It just pisses you off that somebody doesn’t agree with you and doesn’t whine about every little thing. Grow up and get a life. Get out and get some fresh air. Getting angry over nothing can cause heart disease and stroke. I don’t want that for you. I’d rather you be old, fat, and miserable for as long as possible.

          • SemahjLam

            Ummmm Tim is actually right netflix is mostly old content hulu has new shows the day after or the day (cant remember which one) of when they air to even compare hulu and netflix is crazy and your ignorance is astounding

          • SamBoy

            For once I aggree with you as you finally have a point to your argument with him lol

          • Netflix only has 8 episodes of season 5 of Breaking Bad?

          • WAldenIV

            I think they have the newer ones available to UK customers.

    • greyhulk

      This is why I won’t use Hulu. I refuse to use any tv service with ads. If Netflix or Amazon Video started showing ads, I would dump them. I stopped watching television to get away from that crap 18 years ago.

    • cherylaiello33

      If you understand what you’re doing, you’re are intelligent.
      Then don’t waste time and move to… bay35.com

  • BCoils

    par for the course.

    • WAldenIV

      I find it ironic that I get an ad for the LG G2 over the picture for this story.