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With HTC Selling Off Remainder of Beats Audio Stake, One Max Will Still Sport Killer Audio According to Beats President

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Just last week, it was announced that Beats Audio would be buying back $265 million worth of stock from HTC. With the phone manufacturer still relying heavily on the Beats brand to sell devices, Beats president Luke Woods, confirmed that the supposedly upcoming One Max from HTC will still carry the audio software/drivers onboard. With the phone almost due for unveiling, it would clearly be too late to remove such a feature from the device, but it is unknown whether HTC will continue to license Beats for future devices. 

Beats president had this to say on the matter with HTC:

They still have a 25 percent investment in the company, and additionally we still have a commercial deal with them, around the HTC One and several new devices coming out this fall. We have a large-format HTC device out in the fall – I don’t even know if they’ve announced it yet – so we’re still on that device.

We learned a lot of great things with HTC. Right now I can’t comment as to whether that relationship will continue or not continue, but for Beats, it’s been very productive, because we’ve done a lot of work [on HTC phones] and I’m very proud of the way those devices sound.

Keep in mind that this quote was clearly taken before HTC sold off the remaining 25% of the company, but the fact still stands that the partnership will continue, for now. From the consumer standpoint, few potential smartphone buyers may want that relationship to continue. If you are into overly saturated bass noise, then Beats Audio on the One from HTC is a real joy, and losing that would be a serious downer for mobile content consumers. Amirite?

Your thoughts?

Via: Stuff

  • I can do without a smiley face EQ curve. If the engineer wanted more bass and treble with scooped mids, that’s how he would have mixed it.

  • XSI Wireless

    HTC are good phones but they cant really compete with samsung we have cases and accessories http://www.xsiwireless.com/cart.cgi?group=7173&child=7174

  • droidbeat

    I have the HTC One. And Beats Audio definitely makes it sound better than when Beats is turned off. URRong.

  • I think its a wise decision. I own a HTC with beats audio on it. And i can’t say its the best i have heard till date. I had a Sony Walkman phone before and it was far better than this one. So HTC might also have understood this. Beats audio might be good on speakers which are large in size but not on headphones…

    • JoshGroff

      It’s great with my car’s speakers, and decent with my over ear headphones.

  • Sporttster

    I’d still like to know whether it’s going to have a sd card slot or not…..any news?????

    • hkklife

      Last rumor I saw said 16GB onboard storage + a microSD slot but that could just be for the Asian market variant. I would not rule out a DNA-style gimping with 16GB internal only for the US or, less likely, 32GB internal to match the One.

  • JMonkeYJ

    i could be wrong on this, and someone please correct me if so, but it sounds to me like the Beats audio on the One does a lot more than just crank the bass. it sounds to me like they tuned everything to the audio/speaker system of the One. i say this because it sounds really amazing when played thru the One’s speakers, but as soon as you plug in headphones or go to Bluetooth, it sounds noticeably worse. whatever they did, it does sound really good thru the speakers…

    • Its because it not only boosts the low end but also the highs while lowering the mid frequencies.

      • Get a frequency analyzer and play white noise with the beats audio. You’ll see a significant smiley face curve.

  • Anon

    Turning Beats on equates to enabling an equalizer that raises the low and high frequencies while sacrificing the mid-range. Turning Beats off is essentially enabling an equalizer that drops the low and high frequencies below the standard ‘Flat’ EQ.

    The whole idea is a gimmick, albeit a decent one to sell to the average consumer.

    • Dwayne

      THAT!!! ^ ^ ^

    • Robert Macri

      Exactly… It was all a marketing gimmick. HTC realized that it didn’t work with consumers to be attached to Beat, but they will still keep good audio in there phones.

  • Finire

    I’d pick up the One in a heartbeat… If they had the simple Qi charging that so many phones do. Since I’ve had mine, I just can’t give it up.

    • Eric R.

      I hate wireless charging with my DNA. I have the Nokia one and its so slow that I just use the stock charger.

  • el oso borracho

    Please have a stylus Mr. Max. I’ll sell my Note 3 and switch to you. I miss HTC build quality.

    • JoshGroff

      I jumped the gun and went with the S4 when I switched to T-Mobile. (ended up trading it for a one though.)

      Build quality + GPE + unlimited data = Awesome.

      • el oso borracho

        I’ve had a Note 2 for a year. I don’t like the Samsung builds. They feel like cheap toys next to HTCs. I have unlimited on Verizon, and kept it with the Note 3 upgrade during the glitch. All internals being equal or close, I’d take an HTC over a Samsung in a heartbeat.

  • James Hill

    Will it have “Killer” on it’s backside too?

    • JoshGroff

      I hope so!!! Then I can add a hello kitty sticker to top it all off.

  • Droidzilla

    By “killer,” he means, “the freakin’ same as everyone else’s.”

    • Robert Boluyt

      Front facing speakers alone would put them above most of their competitors though. I can turn Beats off on my One and audio still sounds better than any other phone I’ve owned.

      • Droidzilla

        I’ll concede that; rear facing speakers are full of fail.

        • Tirionfive

          Yea, but… Dat bezel

          • SemahjLam

            not really a big deal I have a one

          • JoshGroff

            Same, and the bezel is worth it for the speakers. ^_^

            Wish it were 5′ screen with software buttons, but it’s not a deal breaker for me. (obviously)

  • /sarcasm 😛

    • Adam Elghor

      Hey if HTC decided to put the speakers in the One on the front of the device because of Beats I’m not complaining.

    • Whatever, duuude. Beats Audio kicks a$$!