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Motorola Pulls the Plug on Custom Engravings for Moto X, For Now

According to JR Raphael, a writer for Computer World, a Motorola spokesperson divulged the company’s plans to stop offering custom engravings for future Moto X customers. From what the spokesperson said, the quality of the engravings just wasn’t up to standards, and for now, the plug has been pulled on the “beta” feature. This news comes just a few days before the device launches onto AT&T this Friday.

Custom engravings are one of several options you can choose when creating your very own Moto X using Motorola’s MotoMaker site. Along with engravings, you can choose the device’s color, body accents, select custom wallpapers and also a custom start up screen. Motorola does plan on fixing the problem and hopes to allow future customers the choice of personal engravings later down the road.

This news makes our personal “DL” Moto X all the more special now. Does this news bum anyone out? Did you have a special engraving in mind for when you ordered your X?

Via: JR Raphael

  • 655321

    Any update on this? Is engraving available on MotoMaker again?

    When they offer wood backs (and hopefully ceramic) will they be engravable?

  • BOB Dudek

    I will sell the personalized decals…as long as its only 2 letters.

  • notauser

    Lame, I really wanted to see if they would accept “Monitored by NSA”

  • chris420o

    I mean…if its fixed by the time vz gets it…no harm no foul

  • Chippah

    September 4th on on Verizon – Preorders open for
    the Samsung Note 3 “Custom” – any RGB Color combo
    or photoprinted backs.. lol

  • David Narada Brown

    well that sux!

  • iamnotfan

    Total customisation , I am gonna buy Htc one

  • Mike

    High quality engraving in general is tough. Add in the curved surface and small lettering and I don’t doubt that they were having to sharpen bits like crazy, had a bunch of throw aways to machine chatter, etc. Heck, even getting the phone lined up good enough to accurately engrave that sucker would be tough.

    We had a process where we engraved some parts and the re-alodyned/dyed that part. So you could have a yellow part, then a slick engraving that could be blue/red/whatever. Problem was that sometimes our machine would go 0.002 inches too deep and we’d end up with burrs or the machine would not go 0.002 inches deep enough and we’d end up with a very small engraving. So we gave up, and that was on parts that cost $10k or more.

  • ToddAwesome

    That “DL” engraving is just terrible. Terrible.

    • Adam Collins

      That’s why they’re pulling the plug probably, because the engravings are sub-par honestly. I hope they come up with a nice solution soon.

    • Fresh360

      I would have to agree and thats why they let journalist do MotoMaker ‘run thrus’ b4 the roll out. It’s one thing for the media to play guinea pig with Moto money than millions of customers with their own hard earned cash.

  • NexusMan

    Noooooo! I did have custom engravings in mind, but I don’t plan on getting a Moto X until later this Fall, so hopefully it’s worked out by then.

  • TeamNexus

    If Verizon offered engravings: You get one choice, Verizon 4GLTE…

    • jbdan


    • mrjayviper

      do you even get a choice? i’m not from the US but it seems it’s something Verizon will just do with all their phones

  • Mike

    Hmm soon changing colors will be pulled too

    • Adam Collins

      Look at the engraving, it honestly is pretty sub-par. Hopefully they’re pulling to raise the quality. Maybe it will be back in effect when Vzw finally gets motomaker

  • Bryan

    Did you think the engravings on the unit you got looked sub par?

    It’s strange that they advertised this feature and are just now figuring out it doesn’t work like they want it to. This is something they should have noticed long ago when testing it out in development and QA.

    Motorola really didn’t do a good job launching this phone. There is still information that we don’t know several weeks later, like off contract pricing and release dates on other carriers. Not to mention exclusive customization on AT&T and now no engraving.

    • Calm down bud

      Well, they haven’t launched it yet, so you can’t say they did a bad job of launching it. And why do you think they have a bunch of people testing out the Moto Maker site, clearly to figure things out like this, something about engravings wasn’t working out as planned, it’s not even a big deal.

      Yeesh, you guys need to calm down.

      • Robert Macri

        Its also why they probably started with AT&T only, they probably couldn’t handle the load from all 4 carriers at the same time so they started with one.

  • In other words, it was too expensive and not worth it for them.

    • Butters619

      Engraving is cheap. It probably just looked like butthole so they pulled it.

      • deadpenguins

        You seem to have a spooky, down-voting ghost looming over your shoulder, sir.

        • Butters619

          I feel I have the bionic curse right now. Every single comment has one down vote.

      • Adam Collins

        I agree. From the pictures and such, it does kind of look pretty sub-par… Hopefully they’re going to try and raise the quality, because engravings do truly make them personal.

    • NexusPhan69

      I’m guessing that it would have been difficult to keep up with demand and the 4 day processing time during the initial launch. Once it settles down and they can keep up with demand, they’ll relaunch it.

  • rogue05

    didn’t these guys tested out first before offering the feature?!

    • Fresh360

      That’s exactly what they are doing now, with the media test runs. Keep in mind the phone has not been launched yet, so technically the feature has not been offered to anyone.

  • Jorge

    Hopefully they bring it back without word restrictions and maybe two lines of engraving space instead of one.

  • Guest

    What is engraving??

  • Kelly OBrien

    Permanent marker ! BAM ! Engraved

    • MacNificent

      & RAZR for the wood!

  • Ryan Gullett

    Crap. I really wanted to etch “VZW VERIZON 4GLTE” on the back of my phone.

    • Tim242

      You can still diy! ,: )

    • Butters619

      Branding iron.

  • Blue Sun

    I blame Verizon!

    • EC8CH

      All engravings must be thoroughly tested to ensure they run properly on America’s largest and most reliable 4G LTE network.

  • Godzilla


    • Pfffffffffffffffffffffffffffffft. 😛

      • maxx1987

        as an oregonian and a duck, i fully support your color choices =)

        • Tirionfive

          Its time for you to go back in the coop, duck. What are you doing out so late? Go quack elsewhere.


    • ToddAwesome

      Do those colors come in mens?

      • Tim242

        Yes I am!

        • n900mixalot

          Me too!

          • Tim242

            Haha. We shall stand together!

          • deadpenguins

            Shouldn’t you two, like, make out or something? #ignorance

      • “Does your mom come in mens?”
        http://www.youtube.com/watch?v=7O6rxb9XO1Y <— in case someone hasn't seen one of the greatest videos ever and doesn't get the reference

        • ToddAwesome


  • Greg

    Verizon must have bought the exclusive rights for engravings so they could put their name/logo on each phone.

    • trixnkix637

      lmao I wouldn’t put it past them

    • TheKaz1969

      ha! more likely, Apple has probably obtained a patent on engraving phones, and Moto is afraid of getting sued…

  • Godzilla


  • mcdonsco

    I don’t know about the rest of you but I would NEVER engrave one of my phones…no better way to decrease resale value (well, short of just messing the thing up of course).

    • Tyler Durden

      I mean if it was Nexus price, it wouldn’t be a big problem

    • ReturnOfTheMack

      I think I might have done it if I got a Moto X.

      Haha my engraving could have been ReturnOfTheMack with this as my ringtone:


      • michael arazan

        I would prefer if they could engrave symbols and picture outlines would be cool instead of just words. I’m a star wars fan and would love to engrave the Jedi symbol, or imp[erial symbol on the back, or do it with an R2D2 colors or storm trooper designs and pattern

        • Patrick Maher

          That would be great but I’m sure there are both technical and legal reasons why that would be difficult for them to do. If they wouldn’t let Kellen use the word droid they wont let you use Star Wars related symbols. You could probably find someone willing to do it for you but not Motorola.

  • EC8CH

    I just want to verify, does this mean we shouldn’t consider this phone anymore… Ron?

    • Tim242

      Nope. He thinks we should all buy an iPhone now ugggh

  • Godzilla

    • Butters619

      …didn’t use that right…….yeah…….

  • Godzilla

    Crop circles?

  • paul_cus

    But the engravings were done in the USA.

  • Godzilla

    That sucks tho

  • Jordan Pfingsten

    I noticed this today when I bought mine, wasn’t a huge deal anyway.

  • Daniel Walsh


  • master94

    Engrave it yourself if you want to. IMO not a big problem

  • bscott

    engravings just kill resale value anyway

    • Godzilla

      • Tyler Durden

        Bionic getting upvotes, tis a miracle

        • Godzilla


          • EC8CH

            Just ask Sarge:

          • Godzilla

            LOL, well played

          • Tim242

            I just spit out my drink!

      • Nathaniel Newman

        This is the CUSTOM Moto X. I’ll offer you $35! $35!! Yep Motorola Moto X isn’t worth much!

        • Godzilla


    • NexusMan

      I’ve never resold a device in my life.

      • Butters619

        Besides the first flip phone I purchased, I’ve never not resold a device. Hell when I sold my 3GS (yeah boo hiss) I got $130 for it and it didn’t even work.

      • Same here. Old incredible is my car camera (to many bad drivers out there and it will be irrefutable proof that i didn’t cause a crash if it happens and just interesting things it records while i drive) and my other old incredible (From my girl) is an IP camera at my house to watch my dog and/or neighbor kids messing with my dog.

  • Godzilla


  • EC8CH


    • jose

      There goes my penis engraving. FACKWORS!!