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Video: Verizon Takes Us Through the History of DROID to Promote the New Family

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The DROID brand at one time stood for everything you could want in a smartphone. But with some misfires over the last couple of years, and a handful of marketing campaigns that seemed to create confusion and negativity rather than excitement, Verizon is going to need to do something special to bring this family of devices back to glory. In a new commercial to help kick off what will likely be a massive marketing wave for the ULTRA, MAXX, and Mini, Big Red is trying to take it back to the roots – to the days of the original DROID.

In this full one and a half minute commercial posted to the Verizon YouTube account this afternoon, we are taken on a history lesson of the DROID brand. Verizon and Motorola want you to show you “innovation over flash,” phones that can do more, and to “challenge everything, again.”

It’s an interesting spot for those of us who have followed the DROID brand from the beginning of its life. It definitely brings back memories, but also reminds me of that original campaign. It’s to the point. It’s bold. And it’s in-your-face the right amount.

  • Ryan

    Here is a working link to the video if anyone wanted it

    http://www.youtube.com/watch?v=uoTywCnEj1I

  • livestock

    I had the OG Droid loved that phone OG Droid, retired Droid X2 retired, Droid RAZR retired, Droid 4 retired, currently using a Droid RAZR Max wishing Moto would make another power house with a slideout keyboard

  • Real Talk

    Give me a proper droid with a physical keyboard, damnit. Ever try writing an article at 3am on a phone without one? Take these screen-hogging virtual keyboards and shove them. Auto correct, too.

    And a removable battery. You know why manufacturers are doing away with them? Greed. When your phone is a brick that can’t hold a full charge in half a year (or as short as a couple months)? Yeah, enjoy. Also, phones can be hacked to become a microphone, even when “powered off”.

    Basically, every android phone now except for the Galaxy S line is a poor man’s iPhone: same lack of features and power but without the aesthetics.

  • Dana Alan

    Nice try VZW. It would probably be a good idea not make it private…. Just a suggestion.

  • Ariel Enriquez

    Wish I could’ve watched it

  • Joshua Hoffman

    I’m truly disappointed my OG droid is pretty much useless because it’s lost touch in part of its screen. I still Like to check it out every now and then. It will always have a special place in my heart. I love Motorola phones and I am so excited for the X.
    OG Droid» Droid 3» Droid RAZR » Moto X :D

  • James Hill

    Can anyone post a mirror to this video?

  • calum wilper

    the video’s gone private :(

  • Ry Sav

    videos now private??

  • Thaddeus Brown

    it says private for me ):

  • Justin W

    It’s now private :(

  • bionic’s empty sac

    long live bionics panties

  • TheRobotCow

    Why is this video private???

  • Brandon

    “This video is private.”

  • Aceplanet

    is it just me or did the video suddenly become private?

    • Jonathan Branscomb

      same here

    • ruthefisher325

      what Marie explained I can’t believe that anyone can make $4915 in 1 month on the computer. have you seen this website http://www.Pro67.com

  • ranlil

    Did anyone happen to notice the 1080P in the video?

  • FelisLachesis

    My issue with Droid after the OG is (let’s not call it) MotoBlur. It’s gotten better, but I’m still used to vanilla Android.

    I’ve got the GNex upgrade next month, and I really want to find something new. The MAXX looks nice, but gah, Blur…

    • LiterofCola

      In all fairness, blur is the closest to stock of all other manufacturers. I know that in this community it doesn’t mean much since people are accustomed to flashing
      Roms left and right, but (not)Blur is pretty awesome on it’s own.

      • Vanquishgc

        Agree completely, and if anyone needs an example: Sense. The most bloated and sometimes confusing of skins ever. TouchWiz used to be the devil as well (*ahem, Charge*), but honestly, with all the added features now on the Note 2 and S4, I kinda like it. But outside of another Nexus, Blur is truthfully the closest we’re going to see to stock Android for now. No, I’m not counting developer editions by the way…

  • Mark Mann

    i was hoping for a run through of all the droid phones…so we could see the best and the worst of the family…but still a great commercial

  • Austin_tacious

    I would be all over this, but I doubt AT&T will get any of these.

  • Dillon Brown

    I have never been a fan of the droid commercials, but that was good. I was enthralled

  • Adamania

    I got the OG Droid on release day. It’s easily the toughest, most durable phone I have owned to date. I didn’t care for the physical keyboard all that much, but it was still a great phone.

    • MicroNix

      I went through 2 of those and the second one barely made it to the end of the contract. First 1/4 of the screen became unresponsive, then another 1/4, then another 1/4 until it was finally unusable. It was only the d-pad on the physical keyboard that kept me going that long. Loose headphone jacks were also in there as well as keys on the keyboard that started to fail. Definitely not the most durable phone I’ve owned.

  • wade_county

    I’m not gonna lie, but that ad was dope

  • Iron_Catastrofe

    I actually like this commercial and I still own my OG DROID. It’s not stupid like some of the past commercials they tried making.

    • brkshr

      I still have my OG Droid & Droid X

      • Iron_Catastrofe

        I also had the Droid X2. Had the phone sent to me 2 days before it even officially launched

  • Verizon

    This concludes our history lesson for the day.

  • brkshr

    I’m glad Moto took the Droid brand back for themselves. I never thought that any other manufacturer was worthy of the Droid name. Maybe Moto can bring the quality back to the Droid name.

    • joseph barrientos

      droid eris was my first android and besides the trackball/charging issue it was a solid device

    • zurginator

      I don’t know, when the Incredible first launched it was my #1 do-want phone…. How the times have changed.

      • brkshr

        I went through 3 DInc’s in 3 – 4 months. My mileage definitely varied with those. From the OG Droid to the GNex, I was buying a new Android every 3 – 4 months, every time the next big thing came out. So I have been through most of them on VZW. The GNex is the first phone that broke that cycle with about 6 months. The Moto’s & Nexus’ are the only ones that I REALLY liked & kept for my collection.

        I do remember how excited I was for the DInc 1GHz Qualcomm processor. They were nice when they worked. Then the Droid X replaced the DInc with it’s 1GHz TI OMAP processor that kicked Qualcomms ass. That is still one of my all time favorites. My dad just retired it to my collection a couple weeks ago. It’s beat to hell, but still ticking. (Exciting times)

    • MicroNix

      Motorola hardware is no better than anyone else. I’ve had more problems with my Moto Droids from loose earbud jacks to failed keys on physical keyboards to failed digitizers and I baby my phones. I have not yet had one issue with the hardware on my Samsung GS3. Motorola hardware being great is nothing more than a fanboy myth. Now granted, unlike what seems to be the typical DL commenter that blows through new phones faster than grocery store trips, I actually use mine 1.5 – 2 years so I’m seeing what the hardware is *really* like not just 6 months.

  • Bi0nic

    Sarge tells me we should expect DROID brand devices to only come from Motorola from now on.

    • brkshr

      That’s been published for quite a few days now.

    • Raj Bhatt

      I doubted you Bionic, but you were right about the Maxx and Ultra being nearly identical to the Moto X. At least as far as CPU and RAM.

      • Bionic

        Notice the zero in his name. He is trolling me

        • Raj Bhatt

          Oh oops… but that was really meant for you. Good job making the right call on that.

    • DJ SPY

      Hahaha so Sarge told you that after he read the Droid Life Article stating that?

    • Bionic

      Get off my name and go fuckk yourself

      • Bi0nic

        There’s no need for vulgar language. Besides, after going through your post history I’m starting to regret my username choice since it seems a lot of people don’t like you. Nonetheless I’m not going to change it since I’m no troll and the Bionic was my first smartphone.

        • Bionic

          I would believe you if your first post didn’t mention sarge.

  • Jeremy Gross

    ….this time with no sd card or up to date display

    • Mario II Valenzuela

      Google hates SDcards. Their RD department thinks people get confused by them.

      • Jeremy Gross

        that my sir is bull, i think they just want people to use their cloud and use the data of cellphone companies, if they are going to make internal storage only they should really start makeing them 64 gb standard

        • Mario II Valenzuela

          It is true they want to push cloud services, but at the same time they hate SD-card for various reasons like for instance, because OEMs tend to partition the phone’s memory which “creates confusion when it comes to the amount of space that apps can take up (especially when an SD-card is present). That of course is ignoring the fact that Android would have to pay royalties to MS for the use of the FAT32 file system.

      • Megoen

        Then they should put 64gig inside. Has there been mention of whether the HDMI port is still there?

      • Nathaniel Newman

        Google hates FM Radio too!

        • joseph barrientos

          lol so do i

  • 2Berad

    I still love the Droids, motorola makes great hardware. The decision between droid maxx or moto X is draining… I hate the hard decisions in life;) I think I will stay with my Gnex until we get some real life reviews of both phones.

    • Mario II Valenzuela

      I know how you feel. It’s like do i want to spend $700 off contract to buy a phone that is essentially the X but with a kevlar racing stripe and a larger battery?

      • SparkysShocker

        My thoughts exactly…I still have my OG Droid and long to go back to that Motorola phone hopefully the Ultra can be that phone even if it means I can’t root it

        • Mario II Valenzuela

          I had the Droid 2. Last year it’s screen got damaged about a month and a half before the Razr HD came out. I ended up upgrading to a Razr. What pissed me off was that the day after my ability to trade in the Razr ended was when the HD was released. If I waited one more day before getting the Razr, I would be using a HD right now. :(

      • LiterofCola

        And about a 0.5″ bigger screen (that is if it comes with a 4.7 screen and minus the space used by the on-screen buttons, making it 4.5)

  • Matt R Carner

    That is one bad ass commercial. Really makes me nostalgic. Love the MOTO Droid and really looking forward to their new direction. Almost makes me want to consider a new DROID along with the Moto X, but, lol – that ain’t happening.

  • Caleb Loop

    “Hand full of marketing campaigns that seemed to create confusion….” Create instead of creative is what I think you meant to type :)

  • Droidarmy

    Amazing, long live the Droid brand.

  • ßen Murphy

    I got chills when I heard ‘Drooooiiiddd’. =) Day One follower here!

    • NIGHTSCOUT

      Same here, I remember the first time I picked up my OG droid out of it’s box….

      • ßen Murphy

        I still have the box….somewhere in the closet…lol

    • Nathaniel Newman

      Ditto. I got on the band wagon a few months late (meaning the OG Droid launched in Nov 2009, I got mine in 2010). But I’ve had the OG Droid, Droid 2, Droid 3, Droid 4, Droid X, Droid X2, Bionic, Razr Maxx, Razr Maxx HD all in 4 years! Next is the Ultra Maxx for me!

      I’ve never forget the feeling of meeting a VZW tower tech who had a OG Droid MONTHS before launch. I thought it was the COOLEST thing to ever come out. METAL, GLASS, POWER! (I feel like Tim Allen now LOL)!

      • Trueblue711

        Wow that’s a lot of phones. Do you sell your current one and buy the newest one off-contract?

    • wade_county

      I love this ad. But this is still the GOAT of Droid commercials. https://www.youtube.com/watch?v=cP2afcZjUhs

      • SparkysShocker

        Verizon’s failed attempt to recreate Halo

      • DJ SPY

        Screw the Moto X. I want a Droid X!

      • Weber

        That guy shottaimpact’s comment is the best

    • jose

      Same here. But did you notice Verizon trying to take credit for putting Android on the map? Google and Moto did that, not Verizon.

      • wade_county

        Verizon deserves a lot of credit here. T-Mobile was not putting Android on the map and Sprint decided to go with Palm. This was Verizons iPhone. If Palm would’ve launched on Verizon, this site would be called webOS-life.

        • jose

          I’m surprised they didn’t pass up on the OG Droid back at that point like they usually do. They were probably getting desperate with the iPhone being so successful on other carriers. I see them for what they are, dumb data pipes. I prefer to give credit to the guys building the phones and the ones designing the software.

          • LiterofCola

            Agreed, but at that time, they need someone to market the puppy. At that time no one knew that Google was in the phone game.

          • aQuickBit

            Well I think they took two routes with it. They had the Droid Eris which was marketed as the iPhone equivalent and then the DROID which was the iPhone killer. One for the people who wanted something similar to iPhone if their contract was up on AT&T (with Sense) and the another for people who wanted a powerhouse, do-all machine. It would have been neat if they kept this marketing for each brand because it may have kept both alive in their own unique way. HTC could keep producing Droids, but Verizon should have helped them market it as iPhone equivalents (the happy-music-commercial, “You-phone”). Keep Motorola as the DROID super phone for power users with the crazy kick ass commercials. Instead of focusing on the device manufacturers brand, they blended the two together to fit THEIR brand and the Droid Incredible was born. Not saying it wasn’t a great phone, I love my DInc and thought it deserved the kick ass marketing but I think it kinda screwed over HTC and Moto because then people got confused with which Droid was which. It also kind of devalued the Droid brand. Look where we are today? Tons of different “Droids” but can they really be considered “the” super phone? Not really. I’m not too sure how I got this far on this tangent and what to write next. I tend to over analyze certain threads online on Friday nights after relaxing with a few drinks and Droid Life seemed to be the lucky winner (or loser) tonight. Have a good night everyone. Thanks for putting up with that ^

          • aQuickBit

            Well I think they took two routes with it. They had the Droid Eris which was marketed as the iPhone equivalent and then the DROID which was the iPhone killer. One for the people who wanted something similar to iPhone if their contract was up on AT&T (with Sense) and the another for people who wanted a powerhouse, do-all machine. It would have been neat if they kept this marketing for each brand because it may have kept both alive in their own unique way. HTC could keep producing Droids, but Verizon should have helped them market it as iPhone equivalents (the happy-music-commercial, “You-phone”). Keep Motorola as the DROID super phone for power users with the crazy kick ass commercials. Instead of focusing on the device manufacturers brand, they blended the two together to fit THEIR brand and the Droid Incredible was born. Not saying it wasn’t a great phone, I love my DInc and thought it deserved the kick ass marketing but I think it kinda screwed over HTC and Moto because then people got confused with which Droid was which. It also kind of devalued the Droid brand. Look where we are today? Tons of different “Droids” but can they really be considered “the” super phone? Not really. I’m not too sure how I got this far on this tangent and what to write next. I tend to over analyze certain threads online on Friday nights after relaxing with a few drinks and Droid Life seemed to be the lucky winner (or loser) tonight. Have a good night everyone. Thanks for putting up with that ^

          • MicroNix

            Verizon pushed the OG Droid with a massive marketing campaign. Google and Motorola did not. Without Verizon’s marketing, the OG Droid would have been nowhere as successful as it was.

        • LiterofCola

          I agree, Verizon did help put Android on the map, no one can deny that.

        • michael arazan

          When the OG D1 came out Verizon had spent $200 million in advertising for the Droid brand alone

      • DJ SPY

        As much as I love Android and sometimes hate Verizon it because of them and the DROID brand that Android is alive and kicking. The Droid 1 was Moto’s hail Mary. If it had failed than Moto more than likely would have been out.

      • cns2007

        Go to 0:23 in this video, where they begin the countdown for the launch of the OG and tell me VZW doesn’t deserve a lot of credit for where Android is today. Yes, Google acquired and developed the software, and Moto built the phone, but Verizon marketed the heck out of this phone. That’s why even to this day, people refer to Android phones, as Droids.

        http://www.youtube.com/watch?v=fqFpq9WXbJo

    • Avery Dejuan Herron

      The Droid One Made me lay my iphone down drop all the dev stuff I used to do for it all the hardcore themes I used to help make and never pick it up again! I also had every droid that matter by moto up until I got the razor and was not impress.

    • Avery Dejuan Herron

      The Droid One Made me lay my iphone down drop all the dev stuff I used to do for it all the hardcore themes I used to help make and never pick it up again! I also had every droid that matter by moto up until I got the razor and was not impress.