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Verizon Exec Confirms Exclusive Partnership With Motorola for DROID Devices

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The DROID brand got kicked off with a huge bang back in late 2009 with the launch of the original “OG” DROID smartphone. The device is pretty much known as a legend among other devices and is a great looking-back point to where we can see ourselves now. It’s 2013 and we have quad-cores, 1080p displays and a ton of other fancy specs that we would have only dreamed of back then. 

Alongside the DROID was the DROID Eris, a somewhat weaker device that was launched by HTC at the same time. For quite a while, other OEMs besides Motorola were given branding rights for DROID devices by Verizon. There was the HTC DROID Incredible, Incredible 2, Incredible 4G LTE, Samsung DROID Charge and most recently the DROID DNA from HTC. During that time, Motorola also kept pumping out DROID-branded devices in the DROID RAZR line and DROID *insert numerically ordered device names here* lineup.

Confirmed by a Verizon executive today, going forward, we won’t be seeing anymore DROID devices from anyone else besides Motorola.

Jeff Dietel, a Verizon marketing exec, said that the DROID brand needs to stand for something to the customers. According to him, the new DROID lineup from Motorola will be promised a longer shelf life in comparison to past hero devices on the network. What this could mean for HTC and their struggling sales, it’s hard to say. On one side, this could give them more time to focus on hero devices to launch on all four carriers, instead of concerning themselves with an exclusive. Then again, having an exclusive means you can also rely on the carrier to handle some of the marketing burden for the device you’re launching, plus the almost-guaranteed sales thanks to the popularity of the DROID brand.

Either way, moving forward, we can expect to see DROID devices from only Motorola and no other OEM. Feel free to share your thoughts on this move by Verizon down below.

Via: CNET

  • Bruce

    exclusive bloatwares!

    • LiterofCola

      “B” for effort.

  • Jeremy Martin

    When i hear “Droid” I already think of Motorola phones. To me nothing has changed. Verizon did a great job promoting the OG Droid that caused this for me.

  • percysnow

    waiting on the X to see what it has to offer but for now the ultra sounds good,

  • NexusMan

    This isn’t surprising at all. HTC already announced their new strategy of “One” flagship phone, and Samsung is killing the market with their Galaxy S line, while their Droids were never really much to write home about.

  • Terrormaster

    This probably explains why the Moto X is coming to Verizon. Verizon probably wanted a guarantee from Moto that they would continue to pump out Droids in exchange for letting them put an unbranded device on their network for what most believe will be dirt cheap.

  • Charlie R.

    I for one like the part about the “longer shelf-life.” I bet we only see new Motorola Droid phones once a year at this same time, just like the other flagship phones. No more releasing one phone and upping it 3 months later business.

  • King Lo

    This will keep others from thinking non-Moto Droid phones are made from Motorola

  • moelsen8

    Good. Now let’s cut the exclusivity to zero OEMS. Haha.

    • LiterofCola

      No.

  • Justin W

    I’m not surprised by it – Moto’s Droid line has been what Moto’s clearly been focused on in the past couple of years, and Vzw’s pushed it very well to customers. I’m kind of interested to see how they play with Moto’s one-for-all-carriers device(s).

  • Heon Jun Park

    Verizon – The only place to get decent Moto phones….
    And we all wonder why Moto is a mess…..

  • Eric

    Don’t even care.

  • BulletTooth_Tony

    *vomit* so this name isn’t going away soon? Weak. Overplayed name… Tainted by the ones that made it popular by launching far too many devices and abandoning them. Terrible.

    • Mike

      Ain’t that the truth.

      • LiterofCola

        Nah, it isn’t

    • NexusMan

      How is it overplayed? It’s a brand. iPhone has gotten a hell of a lot more play over the years than Droid. Should Apple drop that name, too?

      • BulletTooth_Tony

        Worst counter argument ever. iPhone has gotten a hell of a lot less play. 6 phones total in 6 years, all at the top of their class and supported well into the future. There’s 6 droids every year for 4 years (These 3 make 22 in less than 4 years). All of varying quality, each supported pitifully. It’s an overplayed, dead brand that stands for substandard service, like how the Evo brand stands for over promised features and poor battery life.

  • Sequence of Sound…

    don’t forget the Droid Bionic. :x

    • Tyler

      I saw the word Bionic and cringed a little bit.

      • samari711

        sarge confirms it

  • rickd

    I swore I would never by another DROID after the garbagecan that was a Bionic and im sticking to that. If the moto x is a bust, hello gs4.

  • Droid Ronin
  • http://twitter.com/geoff5093 Geoff Johnson

    Wow, it’s been 4 years already?

    • Mike

      Time flies, I remember going in to buy my OG Droid. I was freaking excited

    • Timothy McGovern

      Got my OG at the beginning of freshman year of high school and I’m planning on getting the Moto X Freshman year of college :D

      • Justin W

        Same, except my Junior year in HS/College for both. =D

      • jnt

        Hmm… feeling older… got the OG when my first was born, will look at the X 3 kids later…

  • El Chupacabra

    Getting an Ubuntu Edge Motor can keep there girly man phones and no thanks to the Verizon ass raping.

    • Guest

      punctuation

      • jboogie1289

        This!!

  • S.Scott Turgeon

    The best phone I ever had was the Droid X perfection for 2 years the worst phone I ever had was the Droid Bionic.
    I went through three of them and returned all of them, Cell phones are like a box of chocolates you never know what you’re going to get.
    Now I wait a good four months to see a what all the bugs and all the kinks are before I buy.(I no longer purchase on the day of release or pre order)
    The Droid Razr wasn’t bad for me either right now I have the Droid Razr M the reception isn’t the greatest but I’ll probably upgrade to one of these Motorola products cause I am a Motorola loyalist!
    Call me crazy they invented the cell phone I think they know what they’re doing that doesn’t mean I think today’s unveiling was underwhelming with specs from last year but it’s still a step up from what I have.

    • RoadsterHD1

      I just like the Moto hardware. Best radios and solid phones. I’m sticking with Droids and Moto. Go Google.

      • Albert Reyna

        This^^ for me as well lol

    • Jonathan Williams

      My Droid X has survived a one year old for almost 8 months. Talk about tough.

      • CapnShiner

        It’s a tank. Only moisture will kill it.

        • Jonathan Williams

          Infant slobber wasn’t enough to do so…

    • CapnShiner

      I’m a fan of Motorola too, but my current phone is a GS3. My first smartphone was a Droid X. When I first got it, I loved it. I still love the solid materials and radios. After the first year or so, though, I started having all kinds of software problems with it and the battery life decreased. As far as I can tell, it’s mostly because there is not enough RAM and it was stuck on Gingerbread. I did have it rooted pretty much from day 1 but never deviated from stock ROMs. I borrowed a friend’s DX2 for a while and had the same issues due to lack of RAM. I still have my DX in case anything happens to my GS3. It needs a new battery, though, because the one I have is swollen and won’t hold a charge for more than a few minutes. The DX is a tank but it’s really dated now. If Motorola can get back to what they had with the OG Droid and DX, but with current top tier specs, I’ll buy it.

      I like the design of the Moto X but I don’t like the lack of microSD slot, the non-removeable battery, and the mid-tier specs. Maybe with more internal storage and Moto Migrate I could overlook the lack of microSD. If the phone is stable enough to not need a battery pull and the battery will last 2 years, I can overlook the non-removeable battery. What I cannot overlook is the internal hardware. I want to be able to play with the latest and greatest Android has to offer but I can’t afford to buy a new phone more often than every 2 years. I buy top tier devices so they will start off as beasts and continue to receive support over the following 2 years. The Moto X is not such a beast. I’m hoping Motorola’s next device after the Moto X will be.

      • Trueblue711

        Your phone history is identical to mine! Droid X was my first smartphone, loved it but slowly encountered the same problems.. moved on to a GS3.

        The Moto X is not supposed to be a killer-spec phone. I see it as a unique, optimized phone that can do everything at a very attractive price. You might like the new Droid Ultra line-up, but personally I’m loving my GS3 and the benefits of such a widely used phone, so I will probably upgrade to the GS5 next year.

  • sinisterblogger

    Verizon lost me when they put the kibosh on unlimited data. That’s the end of my association with Droid-branded phones. Now I have a Galaxy S4, which is lovely, and Sprint, which is…fine, kind of. Sure, I gave up reliable 4g data for …not reliable, sometimes 4g but mostly 3g data, but it’s still unlimited, which is key.

    • tedd

      LOL you dun goofed. Sprint is the LAST place I would take my business if Verizon was to axe my unlimited data.

      • sinisterblogger

        Aye, but Credo (a Sprint reseller) has a deal where they buy out my contract, which made things easier after I dropped my phone in the toilet with 6 months left on my contract.

    • LiterofCola

      Haha, at least you’re honest.

  • http://thebeeobee.com/ thebeeobee

    I LOL at people with 1080p displays sucking their battery life. I’ll be tethering all day suckers.

    • http://www.jaredmucha.blogspot.com/ Jared Mucha

      I get 22+ Hours with my GS4

      • Fozzybare

        last time i did any math i was pretty sure 22 is less than 48…not too sure though

      • evltwn

        what carrier do you have? I’m on VZW and most I get is about 15-18 hours of battery life on mine.

        • http://www.jaredmucha.blogspot.com/ Jared Mucha

          I have verizon too (Unfortunately) .. I generally get about 20-25 hours on regular use. Right now I’m at 11.5 Hours with 52% left, but I have tethering on so it’s been dropping pretty quickly.

    • Mike

      I LOL at Moto fanboys with subpar specs. Jesus man give it a rest. I don’t hate moto by any means . Loved my Droid X and Razr HD. But last years specs toted as top tier? Meh.

      • LiterofCola

        I lol at tools who use their phones for bragging rights

        • Mike

          Where was I bragging tard?

      • http://thebeeobee.com/ thebeeobee

        Specs are what killed the PC hardware business and is killing HTC. Great companies focus on experience and build quality (moto and apple, for example).

        • Mike

          Don’t get me wrong Im just done with “Droid” The X will be my 2nd line phone. I Can’t give up on Moto completely seeing as the X’s design is definitely my style. Hoping for vanilla Android too

          • Albert Reyna

            I was always a fan of the og droid razr body look and it took me a while to like the moto x, but after that press render the moto x looks sexy!

    • LionStone

      ?where did that come from?

      3 hrs ‘screen on’ 12.7% on the DNA’s 2020mAh…I wouldn’t exactly call that “sucking” it dry, so I guess the laugh is on you. I tether too, 2-4 hrs generally and still get 15 hrs so it’s no big deal really.

  • thinker

    I will never buy a device that is a single carrier release again. I have done it several times now and without the widespread world wide of device availability, accessory makers just wont invest into building a variety of cases , docks basically all the other stuff you want.

    • Guest

      I see you liking and disliking

      • Timothy McGovern

        I saw you liking and disliking

      • abby725

        like Stephanie said I
        am stunned that people can make $7104 in four weeks on the internet. have you
        read this webpage w­w­w.K­E­P­2.c­o­m

    • brendanipper325

      If you think Larry`s story is flabbergasting…, last pay-check my girlfriend’s half sister also brought home $5289 grafting thirteen hours a week from their apartment and there classmate’s step-mother`s neighbour has done this for 3 months and made more than $5289 part-time on there labtop. applie the guide here… http://www.Pro67.com

    • brendanipper325

      If you think Larry`s story is flabbergasting…, last pay-check my girlfriend’s half sister also brought home $5289 grafting thirteen hours a week from their apartment and there classmate’s step-mother`s neighbour has done this for 3 months and made more than $5289 part-time on there labtop. applie the guide here… http://www.Pro67.com

  • Marcus Schoen

    No DNA 2? WAAHHHH

    • http://thebeeobee.com/ thebeeobee

      That does suck, actually.

      • Tyler

        I was hoping we would get one, because the HTC Butterfly S is a very nice looking device. (HTC Butterfly = Droid DNA)

        • LionStone

          Yep, have to wait a little longer…’member the DNA came out just before thanksgiving…

  • Dan

    Anyone else considering the Droid Maxx more heavily than the Moto X at this point? Killer battery life, similar features (for now) and probably quick updates as well.

    • Tirionfive

      It’s all about that unlocked bootloader on the X.

      • LiterofCola

        Not everybody cares

        • EdubE24

          On this site most do…

          • LiterofCola

            In life, most don’t

          • EdubE24

            In life Samsung and Apple are going to kick the sh*t out of all three phones, so I guess we should all care less!!

          • LiterofCola

            Feel better?

          • EdubE24

            I do…

          • LiterofCola

            Good boy!

          • EdubE24

            Thanks!!

          • Dave

            I bet for every one of these sold, 10 Galaxy devices get sold.

          • EdubE24

            Easily…

          • LiterofCola

            Naaaaah

          • EdubE24

            Just save your money and upgrade. In 3 months or so you will be able to get one of these mediocre devices for $200 off of Craigslist. Just trying to help!!

          • blootz

            your right… why get last year’s tech when you could have this years. unless you just use it for internet and text like most apple fans. :p

          • EdubE24

            You can do the same things with last years tech as this years on phones. But lets not pretend Motorola is going to make a splash in the market with these three phones. They did nothing to attract new customers with these phones, which they really needed to do!

          • LiterofCola

            They attracted new customers, just pains you to admit it though huh? In reality the general public doesnt know the difference between 720p/1080p, all they see is “HD”!! And to those people, HD is HD. Also what other device has 8 cores? To them the battery life alone will sell this phone to people in the market for a new device.

          • EdubE24

            Well I know one person who had a Razr Maxx, none with the Razr Maxx HD, and I’m guessing none will have the newest offering. I think sales figure will prove me right.

          • LiterofCola

            Most of the peeps who’d buy this phone would be those who brought the original Maxx versus the HD. Hell, I didn’t get the HD because is wasn’t that much more of an upgrade from what I had. THIS puppy is, which is why this’ll sell more. We’ll see those sales figuers.

          • TylerCameron

            The RAZR HD was a MASSIVE upgrade from the DROID RAZR. The DROID RAZR sucked. Had way too much bezel and was so ugly. The screen resolution was also very low.

          • CapnShiner

            Um, this is last year’s tech.

          • LiterofCola

            Don’t be mad because your life is mediocre, get out in the sun! Also trying to help! :)

          • EdubE24

            Mrs. Cola and I are out enjoying a lovely sunny walk right now!!

          • LiterofCola

            Nice, buy her lunch too, saves me from feeding her ass.

          • EdubE24

            Oh no I’m not feeding her, just taking her for a walk. I enjoy community service!!

          • LiterofCola

            Good! That’s very Christian of you!

          • EdubE24

            Amen…

            Good fun man, see ya!!

          • LiterofCola

            Kiss Kiss!

    • Sirx

      Yes! Now grab an oar and help me row this boat…

      • Dan

        everybody hop aboard the Droid Maxx bandwagon. We’ll drive this wagon into the limelight

    • William_Morris

      Considering that the Droid devices aren’t updated in such a timely fashion, no. I’m more interested in the Moto X specifically because it is more likely to receive updates from Google. My big fear though considering how near identical the specs are from the Ultra to the Moto X that this is the closest we’ll see the Moto X come to Big Red (read: a bloat-infested, locked-bootloader mess of an alternative.)

      • Charlie R.

        If the Moto X does come to Verizon besides these 3 phones, there is no way it gets anymore timely of an update than these 3. I’d say slower updates. They are going to push them out first on their Droid line. Verizon was TERRIBLE at updating the Galaxy Nexus.

        • William_Morris

          But at the very least with an unlocked bootloader, I can take those updates and do them myself. I wouldn’t be bound by the totalitarian authority that is Verizon Wireless. Plus I could be rid of all the bloatware that I don’t need/use on MY phone.

      • LiterofCola

        The Razrs were updated pretty damn quick from what I recall. The updates can only be fast for these puppies (hopefully)

    • InvaderDJ

      I’m loving the battery life of the MAXX, but I’m not holding my breath on quick updates.

      The MAXX is also reported to not have some features that the X does (like the find lost phone feature) and I’m really not feeling the 720p screen on a 5″ phone. I’ll just have to see how the X actually shapes up.

      • Dan

        The Moto Migrate feature looks pretty ill, android police wrote up about it being on the Moto X. Havent looked in to see if this was also on the Maxx. It’s basically so you can transfer texts,calls,photos from your old device to the X.

      • LiterofCola

        Uh, one of the other Android sites had a video that showed a Motorola tech demonstrate the lost phone feature on the Ultra/Maxx. And the Razrs got fast updates, theres nothing to suggest that these wont.

    • Jeremy B.

      Yea I’m in the same boat as u with that….my minds so shot right now just thinking about it lol

    • LiterofCola

      That battery……

      • EdubE24

        That screen..

        • LiterofCola

          Yep, that too

        • Dan

          still better than my gnex….

    • Harry balls

      Already ordered!

  • Timothy McGovern

    I’m not a real fan of the Droid branding. I’d like for Moto to just do their own thing. Verizon is the devil.

    • Butters619

      Why do you think they use red and black for their Droid line?

      • michael arazan

        Reminds me of “Paint it Black” by the Rolling Stones

      • middlehead

        Close, it’s the Eye of Sauron.

  • SparkysShocker

    About time, now if we can only get back to OG Droid Marketing and Software. I have always loved Motorola’s hardware build and styling.

  • LiterofCola

    Enter the Droid bashing in 3, 2, 1…..