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WSJ: Motorola to Spend $500 Million Marketing the Moto X, All Major Carriers, Limited Bloatware

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According to a report out of the Wall Street Journal this afternoon, Motorola is about to spend a boatload of cash to market and promote their upcoming Moto X device. Their sources expect Google to allow Motorola to spend upwards of $500 million to market the device both domestically and internationally (in select markets). With the device reportedly launching on all four major carriers – Verizon, AT&T, T-Mobile, and Sprint – the money could go a long way, especially with the device likely keeping the same form factor and specs across all of them (similar to what Samsung does with the Galaxy line). 

Sources who spoke with the WSJ mentioned that Google and Motorola have minimized the amount of bloatware that carriers are allowed to install on the Moto X. They also said that pricing of the device will match that of Motorola’s competitors, meaning we could see $199 on-contract and $599 off-contract points. I’ve got to admit that the pricing sounds high – was hoping for them to undercut everyone.

As has been rumored for a week now, and confirmed by Motorola, the Moto X will be the first to allow user customization. The specifics of the types of customizations haven’t been revealed, but early reports indicate that customers will be able to choose a couple of colors for the phone and even preload wallpapers.

The specs at this point, point to a mid-range type of device, but we’re starting to hear rumors that the phone may be setup differently than traditional phones. While the phone will use a dual-core Snapdragon S4 Pro processor, we’ve been told by a couple of sources that Motorola has figured out a way to use multiple cores to power different parts of the phone. While that doesn’t exactly make much sense on paper, I wouldn’t doubt it if they worked some engineering tricks and will surprise us during its unveiling.

To read up on everything we know about the Moto X thus far, you’ll want to read this post.

Via:  Wall Street Journal

  • dave birney

    500 million on marketing. what?

  • Alan Fortte

    Have you guys taken into consideration that maybe Google and Motorola are leaking this info on purpose, and it may be the wrong info, just to surprise you at the announcement? Just saying…

  • Al B

    If the JACKWAGONS at Motorola had of released the ICS update for the Atrix 4G (as they promised and cancancelled after the scheduled release date), I would still be a loyal Motorola fan and consumer. I couldn’t give a rats ass at this point of anything Motorola.

  • master94

    They really need to undercut this in pricing. No way it can go toe to toe with the HTC one or GS4 especially with the Note 3 coming out.

  • bananatroll

    Verizon – August 23rd

  • normmcgarry

    When you say multiple cores to power different parts of the phone…. you’re talking about two cores. Not like you have a ton to work with here.

    • needa

      woodside said two processors.

  • dmagicp

    I have a feeling that this time next year Motorola will be the number 1 Google Android device company and Samsung will be number 2. With Google backing them, they just can’t lose. Wait and see.

    • SemahjLam

      that wont happen

      • Ian


  • David Caccavo

    Very disappointed to hear about the price point. Sad seriously considering buying off contract at the N4 price point. I thought that was a major perk of using “outdated” technology?

  • chris420o

    the pricing is a fail in my book…you cant expect people to pay the same amount of money for a product with last years internals when there are current products at same price with better specs…you dont have to be a tech nerd to see the htc one with a quad core processor and full hd screen n all the shabang and then this moto x at same price with midrange specs…makes absolutly no sense i was hoping for n4 type pricing so i can buy one out of contract this is an epic fail all around…ive lost all hope in this phone i dont give a flying fk that i can make the back plate lime green or pink…gimme a break moto i been dying for an american made hero device because i refuse to give these damn koreans my money but you fail n fail again

    • d-rock

      The problem with this years internals and next years is that they take up more power. If MOTO can get the same performance out of something that provides awesome battery life, I’m all game. Don’t judge it until you see it. I’m not saying this is what will happen, but they aren’t stupid. Moto is run by Google now and while Google does stupid things, they don’t think they can give you last years tech and today’s prices….just give it a chance.

  • Sacrifist

    With all the hubbub about the purported mid-level specs of the phone, I’m surprised that I haven’t seen a single person suggest that Moto might be aiming at a high-quality, free-on-contract phone. I realize there’s a certain amount of prestige attached to a new, $199 phone, but I would not be at all surprised to learn that the majority of Android phones sold on contract are $99 or less, and selling a well-built, highly-functional device in that price range could build a ton of goodwill toward Motorola.

    • bananatroll

      when woodside mentioned breaking the price barrier earlier in the year, this was my thought as well. Now we see wsj reporting otherwise. I wonder if the carriers forced moto/google’s hand on the pricing afterall. Maybe as a condition of limited bloat/removable bloat?

      Either way $600 is an awful lot for their first Google phone since the OG…

      Oh well, I guess you can’t have your cake and eat it too eh?

  • Sacrifist

    Let’s hope and pray that the ‘limited bloatware’ bargaining extends to the Droid Ultra and MAXX, since their rumored (though totally unsubstantiated) specs look pretty attractive to a Verizon customer…

    • d-rock

      Not likely…considering 1) it’s Verizon and 2) it’s Verizon. I wouldn’t be surprised to see the Moto X delayed on VZ until VZ or Moto get’s pressured to succomb to the pressure of the other, similar to what happened with the HTC One.

  • jbannach

    I remember Henry Ford said something like “If you asked people what they want, they will tell you they just want a faster horse.” That sums up this thread.

  • bos

    If the rumored specs and price are both true then it’s DOA. You can get a used GS3 with the same specs for half as much.

    • chris420o

      sad but true…im depressed

  • Kanaga Deepan N

    How can they undercut, if its assembled in USA and not in China or other asian countries… I expected this from the beginning…

    • needa

      i think steve jobs said it would cost fifteen bucks more per phone to assemble in the usa. you have to think about the high quantities.

      if they pay 2000 employees 400 a week. which will cost them 500 a week. and they produce 200k phones a month. thats $21.65 a phone. <–just generalizing.

      but in reality… they are going to fill the place with mexicans shipped in from across the border. so it isnt going to cost near that.

  • Aaron

    So they aren’t going to sell the Moto X for a reasonable off-contract price like the Nexus 4, but they are going to charge top dollar for what is effectively going to be a midrange device. And on top of that, the high end devices they are releasing will be Verizon exclusive. If you aren’t a Verizon customer and want a flagship phone Samsung is your only option. Good job Googorola.

  • keeley991

    I really hole there wrong about the price, didn’t moto say they could keep the price lower by making it in america?

    • needa

      nope. they said they could make changes in production a lot faster by producing in america.

  • subcafe

    I basically make about $6,000-$8,000 a month online. It’s enough to comfortably replace my old jobs income, especially considering I only work about 10-13 hours a week from home. This is how to start>………… http://www.Pro67.com

    • chris420o

      your mother must be a digusting whore to give birth to such a travesty as yourself

  • Patrick Crumpler

    No need to ditch my n4 as of now. Will wait for next year’s version which will by all accounts probably be better in every way. I’ll let other people test this out. By the way, I am happy with 720p IPS screen. But a 4.8 inch screen is my minimum.

  • thebigmann

    Look … They are gunning for the iPhone crowd with the Moto X. Plain and simple.

    The typical user doesn’t CARE about internals. Saying this phone is DOA without knowing more is nonsense. A good user experience and good marketing can go a long way (cough cough Apple).

  • Which_One?

    Verizon Moto X, Droid Maxx, or HTC One.. decisions decisions decisions.. one of these will quite possibly my last phone on VZW before I jump ship to T-Mobile.

  • Mchl496

    Why would you spend 500 Million dollars to market a mid tier phone. Hey look at what Samsung and Apple are doing… Lets spend just as much money to launch a phone that won’t have the same level of specs… which will cut into the excitement level which will make our sales tank.

    • Because the majority of the market is in mid-tier sector. The incredible growth of Android is due, primarily, to how many inexpensive phones it’s on.

      • Mchl496

        The Majority of the market USE to be mid-tier. The millions of iphones and galaxies sold that put apple and Samsung into the majority shares of the smartphone market say that top tier is in.

        • Mchl496

          Moto/Google can either lead from the front… or get lost in the pack. You know how many people have galaxy phones these days? I live in San Diego California and see Apple and Samsung very regularly out in. The OG droid helped place Moto at the top of the pack of Android phones and since then they’ve been falling into the crowd while Samsung has risen to replace them. The X phone would be Google’s chance to make carriers actually put more effort into making their phones. The S3 is what prompted more carriers to make a unified line and do top tier better. HTC One is an impressive phone which almost makes me want to go against swearing off HTC after the thunderbolt horror which I suffered through.

    • needa

      apple doesnt advertise on specs. they spend a hundred mil on a thumb. and a hundred mil on a microphone. and a hundred mil on a camera.

  • FritoDorito

    I love that almost everyone in this comment section is too vain and superficial to look past the specs for a second. Think about this: would Google dump $500 mill on a phone they thought sucked? This is the first phone that Google has had a chance to work on with Motorola, so after Google trashed Motorola’s product line, saying that they weren’t up to their standards, why would they spend so much time and effort and money on prepping and hyping this device if it was just going to be an overpriced mid-range device? I would bet anything that there’s a LOT more to this device than we know.

    Also, specs do not determine whether or not a phone is high end. If this phone matches the smoothness and fluidity of the One, and has a screen that’s as vibrant and pretty, then what do the numbers matter? Specs do not define the quality of a phone.

    • Specs aren’t vain or superficial. That would be complaining about its appearance. Regardless, it’s not merely about OUR desires, but the market desires. They have to cater to the fact that if people are aware of the spec difference, regardless of whether the experience is strong, they won’t want to pay the same amount of money.

      There’s another factor you’re ignoring: we’re not buying these phones to merely navigate around the UI and stock apps. We’re going to be downloading apps. New apps. Apps designed with the flagship big boy phones in mind. Apps that will want the latest specs and slowly and continually creep toward needing them. Starting out with last-gen specs gives us less time with the phone before new apps make it obsolete.

      It’s not unrealistic to not want a phone that won’t run the latest apps for as long as its competition.

      • FritoDorito

        The way they are being treated certainly seems that way. According to the comments here, it is absolutely impossible for a phone to be a high-end phone without over-the-top specs. And I call bull on high specs being what the market desires. I’ve yet to meet an average customer who looks at a spec sheet to decide on a phone. Yes, tech geeks and such on this website and other tech news sites may obsess over it, but I don’t see HTC constantly advertizing “1.7 GHz Quad with 2 GB RAM and Adreno 320 GPU!!!1! Buy one at Best Buy!!!” I see both HTC and Samsung advertising their gimmicks, and that seems to be what’s selling the phones. Where the specs come in for average users, is in the user experience which typically helps drive customer satisfaction, which helps drive word of mouth and brand loyalty, which sells more units. If Motorola creates a lesser spec-ed device with an equivalent user experience, the average customer won’t even notice unless some tech geek shoves it down their throat. The iPhone proves that. I have 2 sisters who have set up their Verizon account so that they have 4 lines, timed so that they get an upgrade pretty much every year. My oldest sister trades phones, upgrades, and ends up with a new phone just about every month. She’s switched between the GS3 and iPhone 5 twice now (with a plan to get the HTC One with her next upgrade when it comes out). She doesn’t know a damn thing about specs. All she knows is that she “just wants an Android phone that’s as fast and good looking as an iPhone.” Her words, not mine.

        And I highly doubt apps are advancing at such a rate that the S4 Pro wouldn’t be able to run them for this phone’s entire lifetime. The Galaxy Nexus still runs solid, my LG Optimus L9 runs every app I’ve EVER thrown at it flawlessly. That’s a dual core 1GHz TI-OMAP processor, with A9 cores. This “need” for higher specs is WAY exaggerated by tech nerds.

        I agree, it’s not unrealistic to want these specs. But to say a phone is worthless and a waste of money and hype, like has been stated multiple times in this comment section, based solely on RUMORED (emphasis on the word “rumored”) specs and pricing and nothing else, is rather ignorant thinking. People who spend their time reading about phones should know better than to judge something at face value. A lot of signs point to this phone having something beyond specs and hardware up its sleeve, as indicated by the pricing and Google’s seemingly high confidence in it. The fact that people aren’t even considering this and are (rather angrily) bashing this phone already based only on specs, is, by definition, superficial.

        • Sacrifist

          Dealing with rumor again, but it seems like the Moto X’s ‘gimmicks’ might actually be genuinely useful – predictive actions (a likely extension of Moto’s genuinely useful Smart Actions) could be excellent…provided they work. Perfectly.

          With Moto basicaly betting the farm on this line, you have to at least hope that they will.

        • MicroNix

          You bring a comparison with your sister that gets a new phone every month and how specs don’t matter….well NS! She never keeps it long enough to matter. By the time that phone gets down the line in your family, it STILL is fairly new.

          You go buy your mid-range phone and I’ll buy my high end one. When a future OS version runs laggy and slow only just a year or two down the road and mine is still kickin it, you go ahead and tell me that specs don’t matter. I take it you haven’t ever used a phone past 1 year or are new to the smart phone scene.

          • FritoDorito

            My point is that my sister spends a ton of money on phones, and it’s never the specs she cares about, it’s the user experience. The Moto X could very easily have a user experience comparable to these other “high end” phones. Hell, I could easily see it running better than the S4. In fact, please explain the S4, The S4 has the best specs of any phone this year, yet it lags. It’s choppy, and it isn’t even on par with last year’s models in terms of fluidity and performance. So let me lay this out for you: In terms of specs, S3 S4 (based on reviews and experience handling my sisters’ S3s and the S4 at Best Buy).

            Also, I’m not on my sisters’ contract plans. I’ve been on pre-paid ever since I got my first phone (from Virgin Mobile to T-Mobile). My first smartphone was the Samsung Intercept, so believe me, I KNOW what a crappy user experience is like. That was 2010, and I’ve followed smartphone news ever since. I assure you, I am not new to this. If you want to follow my smartphone journey, here it is, the best I can remember:

            Samsung Intercept (October 2010 – March 2011, Eclair (2.1) – FroYo (2.2)) –> LG Optimus V (March 2011 – December 2011, FroYo (2.2) – Gingerbread(2.3)(Forget if official)) –> Google Nexus S (December 2011 – March 2013, Gingerbread(2.3) – Ice Cream Sandwich(4.0) – Jellybean(4.1)) –> LG Optimus L9 (March 2013 – Present, Ice Cream Sandwich(4.0) – Jellybean(4.1))

            The important phone there is the Nexus S, which I bought (used, from eBay) when it was a year old. I used it for a little more than a year, and it performed perfectly. I never experienced a single performance issue the entire time I owned it, nor has my friend who I passed it on to, who is STILL using the phone, and uses it for playing emulated PlayStation games and other graphic heavy games in the Play Store. The phone had a very mediocre spec sheet when it came out, and it lasted WELL beyond its expiration date. The only thing that slowed the support for the phone was the lackluster RAM. That’s all, really. The processor has no real trouble keeping up, it was pretty much the RAM that left it stranded officially on 4.1.

            Guess what. The Nexus S came out pre-ICS, back when specs really were the determining factor of an Android smartphone. In 2010 and 2011, I would have agreed 100% that good specs were REQUIRED for a good phone, but things are different in Android land these days. As of Jellybean, the performance difference between high end phones and mid-range phones is incredibly small. A dropped frame or two here or there seems to be the biggest difference. My LG Optimus L9 has specs that are crappy even by standards set 2 years ago. The phone performs like a dream. Buttery smooth. It just about never slows down, except in less-than-impressively coded segments of LG’s UI. Even sifting through the homescreen is more fluid on my L9 than the S4 I tried at the store. If a lousy 1GHz Dual Core TI-OMAP processor can run something smoother than a 1.9 GHz Quad Core Snapdragon Processor with every single core being far more powerful and efficient, then there’s clearly something more powerful than specs at work here. If Motorola is optimizing the software well for the S4 Pro chip, which seems to be what they’ve been working on all year, I wouldn’t be one bit surprised to see the the X blow the S4 out of the water in terms of user experience. Especially considering the S4 Pro is hardly a crappy processor, EVEN by today’s standards (same GPU as the 600, with CPU cores only being marginally better on the 600).

            By the way, if Samsung treats future versions of Android similar to how they treated 4.2, I assure you, the S4 will not be “kickin it” in the next update. With all its specs, it’s hardly “kickin it” now.

          • MicroNix

            For the record I’m still on the S3. My wife does have an S4 though and I’m not noticing much of a difference other than the screen on the S4 is even better than the S3. I haven’t tried the S4 since it recently updated so who knows, it could be better or worse, I don’t know.

            My point is that after being stuck with a Motorola phone that was mid-range on specs, only to see it never upgraded beyond the major version of Android it shipped with, I will never buy mediocre again. While your experience may have different, I am very soured toward mid-range phones for that very fact. To be told its not capable of being upgraded due to a limitation in hardware spec was NOT what I was expecting from a 2011 phone.

            Depending on manufacturer, and even down to different manufacturer phone models, experiences may vary. I know mine did and I could not in good conscience recommend a mid or low end phone to a friend (unless money was an absolute factor)


          • FritoDorito

            Except this isn’t necessarily a mid-range phone, is it? It seems like this is being treated as a flagship. I agree, it’s ridiculous for any manufacturer to use hardware limitations as an excuse for not updating a phone. Especially considering that the Nexus S made it to Jellybean. The thing is, the reason that happens to mid-range phones is because they aren’t treated as flagships, so the manufacturers don’t feel obligated to update them. If Google spends half a billion on marketing for this phone and it sells well like it’s expected to, I highly doubt Google would even let motorola cut the device off. If this was the same capital letter “M” Motorola that released the RAZR a couple months after the Bionic then I would probably be very wary as well, but this is the start of a reformed motorola, and with Google’s holding their hand with this one, I feel a lot more confident.

          • Alan Fortte

            Ohmygod the Samsung Intercept is a piece of trash. I had the following phone after that, the Samsung Transform. I’d rather have a BlackBerry at that point then keep that PoS.

    • Raj Bhatt

      Caring about internals rather than the gimmick about its looks is literally the opposite of “superficial”.

      • EC8CH

        but you can get a pink back and upload a hello kitty wallpaper???

      • FritoDorito

        Maybe if you bothered to look at anything Motorola has been hyping about instead of being hung up on specs you would see there’s a lot more promise to this phone than custom color options. The self-awareness, for example? Or that Motorola supposedly figured out how to power different parts of the phone with multiple cores? That has me way more interested than “OMG! A Snapdragon 800 processor with improved performance that you’ll never notice! And an extra gig of RAM! *faint*”.

        • hkklife

          All of that contextual/awareness B.S. is going to be Moto’s version of Samsung’s TouchWiz gimmickry–fun for the first ten minutes then nothing more than a battery and CPU cycle-hogging piece of bloat.

          I’d rather see some REAL mobile innovations such as 128Gb+ of NAND, power-efficient SoCs, removing the inherent lag from Android, working on how to update the OS independent of carrier meddling, some kind of dual-boot option to bypass manufacturer UIs, and more affordable handsets to break the retarded carrier subsidy/exclusive/contract arrangement so prevalent in the US.

          • FritoDorito

            Oh well thank god you’ve used the Moto X and know exactly what the device is all about. I might have believed it was possible for this phone to be good without overkill specs if it wasn’t for you. Boy how silly that would have been.

            I mean, you can’t just be assuming things, right? You know what they say about assuming…

            If you’re interested in something new and innovative, why would you pass this device off like you’re certain it’s garbage? This is the only phone we’ve seen all year that’s promised to show ANY real innovation. With the hype Motorola’s been building, and the huge backing GOOGLE is putting behind this, why would you have no interest in this? Because a few rumors have told you all you need to know?

            In my opinion, this year has been a shitfest for mobile. Nothing exciting happened. Nothing. Okay fine, we got the Galaxy S4 and HTC One. Big whoop. They’re like all the other flagship phones of years past. They take all the latest and greatest specs, cram it in one, and BOOM! Best smartphone ever. Then every single other manufacturer does the same, releasing the best specs ever and blah blah blah. It’s lame and boring, because it happens every year. There was nothing this year that stood out. Nothing that broke this repetitive cycle. Last year we got the Nexus 7 and Jellybean, a sweet new take on the tablet market. Granted, still not that exciting of a year, but this year has gone worse. The only thing that even has me fascinated is this Moto X. Maybe I’ve grown desperate, but Motorola’s hype, Google’s large interest, and these rumors have me convinced that Motorola is truly prepping something that is more than just another lame amalgamation of high end specs. If this phone has a flagship price tag, “mid-range” specs, and $500 million Google dollars for spending, there has to be something different about this phone that’s significant, and that is far more interesting than hearing about the umpteenth spec monster this year, courtesy of LG.

  • Jack Hoffman

    All of this talk of marketing money and the fact that Motorola is launching 4 phones (two high end and two arguably mid-tier, spec-wise), is making me think that the idea of a “Hero” device above the MotoX coming out in October is a pipe-dream.

    That would be something that the old Motorola would do…

  • Moto X Forum

    The articles says that Google and Motorola plan to spend more on marketing the Moto X than Apple and Samsung each spent all last year…impressive. Apparently the company plans multiple generations of Moto X phones as well. It’s a model name we’ll be hearing for quite a while into the future… http://www.motoxforum.net

    • Bionic

      something I have been telling you and others for months now

      • Bruno

        Yea, but not many of us care what you have to say.

  • donkeykong85

    come on google. we want off contract phones that work with all carriers
    (vrz for me) that are reasonably priced. Even $299 is manageable for most people to stay off contract.

  • DJ SPY

    At that price I’ll be buying the DROID Maxx. Quadcore, 1080p, 2 gigs of RAM and 48 hour battery life and a sweet, full 5″ screen thanks to no on screen buttons.

    • SeanPlunk

      People in the know say the Maxx will have a dual-core S4, 1GB of RAM, and a 5″ 720p screen.

      • DJ SPY

        Haha OK

      • Franklin Ramsey

        I don’t know why people are down voting you since that is the most recent rumor going around. That the first rumor of an s800 is wrong and it will have internals closer to the Moto X.

  • Liderc

    A waste of $500 mil. Should put that back into development and get a solid phone out in the market. Still not seeing anything from Moto that resembles the S4 or HTC One. This feels like the Bionic, hell even resembles it a bit.

    • Justin Foster

      If they’re spending like this, there’re some things we def don’t know

  • kashtrey

    I would’ve been excited for this if it were $199 OFF contract, but if these specs and the rumored much better specs on Ultra are true and they’re both out around the same time, why not just get the Ultra? It’s just retarded if they come in at the same price point as another phone in their own portfolio with much better specs.

    Why not just wait for the true flagship that is rumored for early next year which will also likely be $199 On contract? The bigger problem is the off contract 599 price estimate. I was hoping the “lower end” internals would mean I’d be able to replace my Galaxy Nexus on the cheap and keep unlimited.

  • WickedToby741

    So they’ve devised a way to utilize multiple cores to power different sensors, but they only went with a dual core processor? Wouldn’t a quad core or big.LITTLE processor make more sense for this?

    • NexusPhan69

      S4 Pro is quad core :/

      • Jack Hoffman

        It’s both actually…there’s two versions. Most of them are dual core. Prime is the Quad-only.

    • Justtyn Hutcheson

      Not really. If they offload things like audio/image processing, GPS location/WiFi/radios, and background system services to multiple secondary low-power cores then a dual core primary processor will have way more than enough power to run the foreground apps, in addition to offsetting the cost of the extra processors/advanced sensors.

  • trwb

    I heard that there is a Motorola M stamped on all of the sharks in the upcoming movie Sharknado.

  • tech247

    That’s a lot of dough on a phone with mid range specs….

  • AC

    nice knowing you, Motorola. Apparently the hero device is a mid range over priced piece of sh*t.

  • Keith0606

    This phone is going to be DOA. If the specs and pricing are correct.

    • Sacrifist

      That’s an enormous ‘if’. Assumptions, site-to-site, are all over the place.

  • s32

    Ayo Bionic where you at? Ask sarge if its gonna be $600 off contract because I swear on my organs it won’t be.

    • Bionic

      $549 He said at one time, but we’ll see

  • David Marzluf

    I will take Motorola build quality with last years specs, new sensor technology, high price and MADE IN THE USA any day of the week. Do you people even know how genius it was to be able to MADE IN THE USA do you know how many phones they are going to sell. People won’t care how much it costs they will find a way to buy it even if they just got an s4 watch eBay will be full of gs4’s when the x hits.

    • Diablo81588

      As much as I like moto, I’m not nieve enough to think just because its built in the USA it’s higher quality. Look at US auto makers…

      • Vanquishgc

        Everything electronic that we know of is made overseas, right? If Motorola actually makes this a serious selling point, like at the end of an ad, that could carry a lot of weight with people. It’s political strategy, and it’s brilliant. They can say they created ‘X’ amount of jobs to produce this line of phones and Motorola future ones as well. I agree, doesn’t mean higher quality, but it’s a kick in the balls to Apple. Think about their commercials at the end: ‘Apple: designed in California’. DESIGNED, but you know, made in China with slave labor. Now Motorola: ‘The Moto X, MADE in the USA.’ Which sounds better to the average consumer that’s concerned about jobs in America being outsourced? Google wins here, and I think big if they play it up.

        • Justtyn Hutcheson

          They have very cunningly gone with “Designed, engineered, and assembled in the USA”. Most of the components are imported, as there is very little actual silicon being worked with in the USA anymore. If they can start a trend, though, its very possible that in 5 years an entire device might be built from raw materials up in the USA.

      • Ian

        Then think about supporting your country and economy, that is after all what Made in USA is about.

    • chris420o

      im a moto fan boy and been waiting for a phone from them thats worth buying but this price point is friggin ridiculous

  • dannyWHITE

    “Limited Bloatware”……………

  • Daniel Russell

    I was hoping for Nexus 4 type pricing for a phone that could be purchased for Verizon. I’m severely disappointed if these rumors are true. I could have just bought a S4 straight up to keep my unlimited.

  • Joshua Bailey

    What if there were multiple processors lol

  • shecalledmejay

    I just want to see the Benchmarks Maybe this device will be better than it looks on paper

  • tyguy829

    pretty sure this report got the pricing mixed up. I’m still feeling the $199 OFF contract

    • Not a chance. Price may be wrong, but they can’t hit that off contract.

      • tyguy829

        I guess we will have to wait and see…I just have this feeling

        • hkklife

          My prediction: $99 on-contract from the carriers and $499-$550 full retail…and this year’s X devices won’t be anything too terribly revolutionary BUT next year’s hero device is going to be somethin’ special.

  • jh123416

    If the camera and the screen look nice with some good feel to the device, sign me up.

    • Justin W

      I believe the S800 will be in the true flagship, while this is just the mid-range device. I hope.

      • NexusPhan69

        If a flagship even exisits (and it’s not this Moto X) it is a long, long way out. There has been exactly zero evidence to prove it’s existance. Unless you’re counting the Moto Ultra.

        • Justtyn Hutcheson

          Motorola will hopefully be intelligent and put the exact same internals in every device they build this year. It severely cuts development time and costs, which means faster updates to the carriers, which should put them first in line for testing and rollout.

        • Justin W

          Doesn’t matter if we have proof or not of it’s existence. It’s there and has been since most of these rumors began (there were always two devices, the XFON and the Moto X), one of them is the hero, one is the mid-range. They are not the same device.

          • NexusPhan69

            Keep hoping and waiting. I hope you don’t need a new phone for at least 8 months. Cause it ain’t coming any time soon.

          • Justin W

            Didn’t say I wanted it right now. Besides that, it’s rumored to be released later this year, not 8 months from now.

    • Ian

      I throw up a little bit in my mouth each time I hear an off the wall rumor sourced by Bionic/Sarge.

  • Kisuk3

    Everyone is so obsessed with the internals and latest and greatest chips, and yet there is not a single thing I do that my phone cannot currently handle.

    I want a phone with a great camera and great battery life. Who cares if its “last gen tech inside” or whatever the hell that statement is suppose to mean.

    • Justtyn Hutcheson

      And it can have “last-gen” chips and still be “next-gen” tech. I’m really hoping this device proves once and for all that we don’t need ZOMG QUADCOREZ to have an amazing Android device.

    • kixofmyg0t

      Well not everyone. The people that read this site are more knowledgeable and more passionate about hardware. Its only natural to want the best.

      But if you had a phone that ran smooth and fast, had a great screen, amazing battery life, took awesome pictures and has a SD card slot….does it really matter in the end what it has inside? I mean sure it would be nice to know “hey this has the latest and greatest inside”. But in reality no matter what you buy it’ll be outdated hardware wise in a couple months, or a couple weeks if its a Samsung.

      Moto’s new approach with X has A LOT to prove. If they can market it right, and keep the software as bloat free as possible and updated often….we may have a winner, even if it “only” has “last years tech” on paper. Hell I don’t even think calling it a dual core is technically correct. Its supposed to have a bunch of cores in it, but the user can only see 2 of them.

    • Geoff Johnson

      That’s probably true now, but in 2 years it will be a different story.

      • Kisuk3

        The OG Droid and my current Gnex held up well for two years and neither was a hardware monster.

        Timely updates and developer support are far more important to a devices longevity than next gen chips.

        • Mchl496

          OG droid was the hardware monster of its time. Best Android phone out.

          • Raj Bhatt

            Agreed 100%, but after 2 years of owning it, it could hardly perform regular tasks without a serious overclock that heated it up like crazy. Soon after, even a large OC didn’t help. The same is true with my GNex.

            The fact of the matter is that the newer the specs are, the longer it will be able to handle the new tasks thrown at it in 2 years. Companies that do not offer the newest hardware are not “optimizing” anything. They are simply opting to use components that are much cheaper to obtain and have a much more steady availability.

            Companies are out to make a profit. And they do it by shortchanging customers usually. But some companies are worse than others. I am not interested in buying last year’s tech just because some marketer came up with a fancy way to present it. ESPECIALLY not at the price of a cutting edge device.

          • blootz

            that’s so true… while Kisuk3 runs his 600$ dualcore phone into the ground, my quad core 600$ current tech phone can take in old age much better, run cooler, last longer, take android updates better, and do more. It’s obvious where I’m going to spend my money on.

            you would be a fool to pay the same and get less. don’t get Motorola’ed again. The only Motorola I ever owned was the og droid, nothing after that impressed me. OG droid had the best connection ever 33,000 feet in the air in my private Learjet and still had a connection.

          • Kisuk3

            I believe that the Moto X will benefit from its relationship with Google and receive updates faster and longer than your current quad phone. Im also willing to bet the Moto X will have advanced hardware features and sensors that will make it far more appealing than say the GS4 or HTC One.

            That being said, none of this means anything until it is released. The specs are just rumors. If this phone is a dud, I will be skipping it like many.

          • michael arazan

            Exactly, let’s all wait till everything is confirmed. I’ve been waiting for this device to replace my GNex, hopefully it will be the one. But the price should definitely be cheaper.

            I guess the price is higher because the carriers will be selling the phone instead of Motorola or the play store.

          • Justtyn Hutcheson

            You would also be a fool to make assumptions based on rumors as to the viability and value proposition of an unseen and unknown device. If you own your own Learjet, I’m going to assume that you are no fool, and will not immediately discount a device’s overall UX and future viability based on numbers on a sheet of paper.

          • normmcgarry

            -1 for trying to feel cool about your Learjet that no one believes you have, even if you actually do.

          • “It’s obvious where I’m going to spend my money on.”
            “…33,000 feet in the air in my private Learjet…”

            Writes at a 5th grade level. Claims to own a Learjet.

            Something tells me blootz just acquired some new greens that make him feel like he’s flying…

          • SparkysShocker

            If I recall the Eris was better and it was only ~6 later to the party.

          • jadesaber2

            Nope. The Eris was a reworked HTC Hero. It was the budget entry in Verizon’s Droid line.

        • JonathonFlores

          Unless you’re on Tmo then you get a new phone twice a year 🙂

    • Hans Dirk Kwazneski

      This year, I’ll agree with you… I had the RAZR MAXX and that thing could DEFINITELY be laggy at times, I got the RAZR MAXX HD, now I have a phone thats never laggy, anytime, and I have the battery life to back it up. Eventually, specs will be a thing of the past in phones, you can only make it so fast before you don’t even notice it.

      Thats not assuming Google or iOS will come out with a more processing hogging OS. But for right now, I’ll definitely agree with you. You have my +1

      • Justtyn Hutcheson

        The funny part is, Google is actively working towards optimizing Android to run on “older” hardware. Look at all of the focus on optimization lately, everything from dev tools, to I/O workshops, to their own apps. They need to make Android *less* bloated, more efficient, and they know it. Hopefully, by this time next year, Android reviews will have spec lists as footnotes, rather than features.

      • dandar

        I have the Maxx HD, but after extensive use of my wife’s S4 the Maxx HD feels slow. Once you have maps, kindle etc apps in recent apps list the phone starts to feel laggy. I’d need something with at least 2GB of ram and a little faster processor, keep it Nexus experience though. Maxx HD is pretty much a nexus experience so I’m fine with it. Just need a bit more hardware, so the new Maxx should be a beast.

      • normmcgarry

        RAZR MAXX HD is super laggy. You may feel fine with it, but run a GS3, HTC One, GS4 or Galaxy Note 2 for a few weeks and you’ll change your mind. Totally different performance levels. That being said, I prefer the Razr HD as a phone and the overall look and feel. Well… the HTC One is better, but not a fan of Samsung phones.

        • kixofmyg0t

          Try running XenonHD. Seriously its night and day difference.

        • Hans Dirk Kwazneski

          Guess I left out the whole rooted and unlocked thing huh? I run Eclipse. And Jesus Christ that phone is perfect.. Owned an S3, wasn’t impressed. and battery life? Pfft. no.

    • S Gohnstone

      Then you are not using it right.

    • Mchl496

      Umm I care. FIrst newer chips will help the battery… Second, If I am going to be stuck with a phone for 2 years… Why do I want a phone that’s OK by today’s standards. Its always sad when someone has a phone that can do things you wish you could do.

      • Franklin Ramsey

        Because this phone is rumored to also be able to do the things today’s phones can do and those things you might wish today’s other phones could do, but can’t.

    • thebigmann

      PLEASE let the camera be great. I’ll deal with a millisecond of lag for a great camera.

    • GoodPoint

      “Last gen tech” is also relative too. Certainly one could say the rumored S4 Pro and other internal hardware is last gen tech, but as a whole the phone is rumored to have “next gen” features. If the rumors are true about the use of sensors and software, this phone can definitely be considered next gen or high tech.

    • Raj Bhatt

      Internals are important. We are not Apple customers that only see the software and aesthetics, we are hardware enthusiasts. Just because the marketing dept spins some yarn trying to sell us last year’s tech at new tech prices doesn’t mean we should all just bend over for them.

      I wish Moto the best, but this is not the device that the type of people that have followed Kellex and DL for 4 years are looking for.

      • Ryan

        Your point is fine and dandy, but keep in mind, we Android enthusiasts are just a very small portion of the total Android base. Google, Motorola, or any carrier is not going to care what we think as most of their sales will come from the 95% (hypothetical, mind you) of consumers that buy phones that don’t give two craps about what is inside the phone itself.

        I do think hardware is important, but in another sense, I also don’t care if its a dual-core or a quad-core CPU. As long as it gets what I want done, it can be a Snapdragon S4 Pro for all I care. I get a phone so I can have a mini-computer to do some tasks while I’m away from home, at work, on vacation, or whatever. Desktop PC’s is where I do care about the hardware, and I’ll get what I can afford at the time.

        My $0.02.

        • JP

          Android enthusiasts are vocal. It’s why most of my friends who have androids have androids. The rest were victims by marketing.

      • Franklin Ramsey

        Personally I think enthusiasts are starting to lose sight of where technology is headed. Think about it, with Jellybean being released, I think Android is mature enough to focus more on the overall experience as Jellybean runs fairly smooth regardless of your phone running a dual core or quad core chip. Enthusiasts are losing sight of wanting to have a device that can do what they want/need it to, and focusing on specs because this is what we focused on with the first versions of Android. Who cares if it is running last years tech if it runs as quickly as this years tech, plus has extra sensors/chip-sets in it that allow it to do more. You can argue that in 2 years time this years tech is going to have more of a chance to still be relevant, but at some point even us enthusiasts are going to have to wake up and realize that it would make sense to buy a phone with last years tech in it that can do everything and more than the current tech phones can do if only so we can be considered smart. If the Moto X comes out with all it’s extra sensors and whatnot, for say 199 off contract that would mean you can get a phone off contract for the same price as your on contract S4. Take it one step further and you could potentially get your Moto x for free on contract and next year when the upgraded Moto X gets released you can get that for the full price of what you would have paid, and have a new phone with 1 year of contract left. It makes sense now that phones are getting as powerful as they are, that eventually us enthusiasts are going to start talking about experience instead of specs.

    • sc4fpse

      And up until now, I’ve been okay with this. If this phone drops at $599 off-contract, then no. I will not pay today’s prices for yesterday’s specs. I will *happily* pay a Nexus-like price for mid-range specifications. But not $600. No way.

    • El_Big_CHRIS

      you have a valid point, but for $600 I want them to justify the price. It needs to be cutting edge with software, features, and specs. Samsung does it, and the phones are great. Moto needs to justify the price, Samsung doesn’t, for now anyway.

    • LiterofCola

      It matters a lot, especially if they’re planning on slapping a large enough price tag on it as if it did have the lastest and greatest specs.

    • subtabbo

      I quit working at shoprite and now I make $35h – $80h…how? I’m working online! My work didn’t exactly make me happy so I decided to take a chance on something new… after 4 years it was so hard to quit my day job but now I couldn’t be happier. Heres what I do, http://www.Pro67.com

    • Akashshr

      You need to know that contracts run for 2 years, and most OEMS have to plan for a phone that still looks rather modern or technologically advanced.
      You will be the person to complain about your current phone a few months in after you get it, that its ‘so soon’ out run by the new phones.

      I think phones need to be the best they can be as of today, only then they will last 2 years from now. Even though they probably still wont.

      • Franklin Ramsey

        But if the Moto is free on contract, you could buy the new one next year when it refreshes for the same price you could buy the One or S4 on contract. Sort of like updating twice under contract for the same price, plus getting whatever new tech is in next year’s X.

    • cheeto0

      laptop magazine already said it runs smoother than the galaxy s4. It has a high end gpu, the smallest physical phone that has a large 4.7″ display. I think the fact that it’s near stock android puts ahead of a lot of high end phones.

  • Hoping either the specs or price are wrong, or that much like the Nexus 4, there’s a fully unlocked version available for a lot less money (T-Mobile sells the Nexus 4 at prices comparable to their other phones). I’m still unlikely to buy it because I love my Nexus 4, but my girlfriend really needs to move away from her iPhone 3Gs, and wants a smaller screen than the Nexus 4.

    • Albert Reyna

      Agreed. If the specs rumored are true then the price has to be wrong. Hopefully Moto has some sort of surprise in-store for us! 🙂

  • Keith

    Average internals plus premium pricing equals major fail.

    • NexusPhan69

      Agreed. One or the other has to be wrong. I’m not sure which one I’m hoping for right now. Probbaly higher specs but a $300 off contract sounds amazing. I want both.

      • Vanquishgc

        $300 off contract and I’d save and give it a shot. Hell even at $400 I would. I love Samsung but I can honestly say Motorola is the only company I’d do that for.

    • elvisgp

      Ever heard of the iPhone? That’s definitely not a failure and the specs are average. The common consumer does not care about specs at all. If Motorola markets the heck out of the moto x, this might be a success.

      • You can’t compare Motorola to Apple. They market 100% differently and have completely different customer types. Apple’s entire business is built around selling an experience, and they have a track record (deserved or not) to back up the pitch. They can get away with selling that way because they always have, and they earned their reputation while doing it. Motorola doesn’t have that.

        • Justtyn Hutcheson

          Motorola has an extremely rich history, and are still a highly recognizable brand around the world. The Moto X is supposedly their return their roots, to building solid devices that are appealing. Apple didn’t gain their track record overnight, but they built it over time. Motorola isn’t even starting from scratch. All they need to do is produce a fast, useful, and durable device with well-above average battery life that is updated in a very timely manner, and no one but the “bleeding edge” hardware nuts will even care what is under the screen. While I used to be in the “bigger is better” camp, I have since decided that UX and battery life are what truly matter to me. Personally, I dislike the UX of the GS4, and the battery life of the HTC One, so without Sony or flagship LG devices on Verizon, and having enjoyed thoroughly my Bionic and my Razr, I am sincerely hoping that Motorola can deliver on both equally. Motorola has absolutely earned a chance in my book, and many others wish to see a return of Motorola to making quality devices that are widely available.

  • Malcolm James II

    If they would simply give it *at least* the same specs as a GS4 or HTCOne it would be a killer phone. Hopefully they dont spoil the party with average internals

  • Eric Hare

    Way too expensive if this rumor is true. Disappointing.

    • Joseph Pojunis

      $199 is too much?

      • For a mid-range phone, and $599 unlocked? Yes, definitely too much. That’s what the S4 and One cost, and they’re notably higher specced than these rumors.

        • Justtyn Hutcheson

          higher spec != better device

          • elvisgp

            Not really. Software also plays a huge role.

          • MicroNix

            Yes it does. And Moto’s software track record isn’t exactly something to brag about.

          • elvisgp

            Yeah, blur sucked. But If they use stock android on the Moto X, you won’t have much to worry about.

          • Mchl496

            Well that’s why Google is going to be so far inside Moto now that when you kiss moto you will taste nothing but Google spunk in moto’s mouth

          • Franklin Ramsey

            Except, this isn’t how Google says they are going to run Moto. Even though that is how we all probably wish they would.

          • Sacrifist

            True, but their recent software direction (4.0 and beyond) has been promisingly near stock. I expect that to continue.

          • Justtyn Hutcheson

            != is “does not equal”. Sorry for any confusion. I am a staunch advocate for software optimization over brute hardware force. It is the only way to truly improve the performance and experience in a meaningful way without sacrificing battery life.

          • elvisgp

            Oh sorry about the misunderstanding. I thought you made a typo. But at least we agree on the same thing about software.

          • Right, but it does physically justify a higher cost. Last gen, notably lower specs, even if combined with a comparable experience doesn’t let you get away with charging the same.

          • thebigmann

            Physically justify? Material/component costs are not the only thing driving product cost. There’s this whole “product development” thing. I’ll happily pay more for a well-engineered product.

            If the experience is only comparable, then yes, I agree. I’m hoping they’ve done more.

        • AmneonX

          The phone is going to be like $300 off contract

          • SparkysShocker

            I agree Google will hopefully treat this like the Nexus 4

          • EC8CH

            this is what I’m thinking.

      • Geoff Johnson

        That’s what other flagship phones such as the One and S4 are going for on-contract.

        • Correct, which if this rumor is true, means they’re much higher-specced. They’re running 1080p screens in the 5″ range with quad-core, current gen processors. This and most Moto X articles peg it at a 720p 4.3″ screen with a last-gen dual-core processor.

          • NexusPhan69

            It doesn’t mean that its much higher speced. It certainly should tho.

          • This! If I’m paying the same as the competition, the device better be just as good specs wise. Now if it’s sold for $349 OFF contact, tell midrange specs rumored are just perfect 🙂

          • Tyler

            And yet it will probably be faster UI then the S4 which everyone says is laggy in comparison to the One.

      • NexusPhan69

        A carrier subsidized mid range phone should not be $200. Yes it is expensive. And for the many of us that buy off contract phones $599 is terrible.

    • Drome

      how it is too expensive when it is on par with the top two competing phones? what if this thing is packing a snap dragon 800?

      • It’s not on par with the top two competing phones. They have Snapdragon 600 quad-core processors. This article suggests the Moto X has a dual-core S4 Pro processor. That’s last-gen in comparison. Hence them calling this a mid-range phone.

        • Drome

          specs havent been announced yet.

          • Neither has the price. The comment you replied to was based exclusively off the RUMORS. You can’t mix the rumors the person commented on with random supposition to tell him he’s wrong. Based on this article, alone, the specs combined with the prices make it a very bad value. We’re commenting on THIS set of rumors. Period.

          • Justtyn Hutcheson

            It also mentions there might be some pretty incredible tech wizardry that makes “old” specs provide a better UX than “bleeding edge” specs.

            So, commenting on THIS set of rumors, if the UX is identical to other flagships, why would it cost less? Those new low-power sensors probably aren’t cheap, nor would be multiple SoC’s or multiple low-power CPUs. So, we can do nothing but wait and see if it is WORTH the same as its competitors, regardless of its specs.

          • In this world you can’t charge extra for experience and get away with it, unless you’re Apple. If the users can see the specs, compare them, and find out it doesn’t add up, no amount of special sensors will justify the price to the buyers.

          • Justtyn Hutcheson

            And yet, the public has proven time and again that they WILL pay more for what is to them a demonstrably better device, regardless of specs. Even Apple’s sales would cease if they weren’t constantly improving the experience in iOS and with their hardware. If Motorola can advertise what makes their smartphones better (and $500M is no small chunk of change for advertising, especially if spent wisely), and can deliver on those “promises” in a meaningful way, they will quickly be back in the black.

        • Kafteri

          S4 pro is quad core

          • No, the S4 Pro comes in both dual and quad-core variants.

          • Sean Royce

            Does it really?

          • Yep. A simple Google will find their own charts which list a range of options for that description, including dual and quad-core, and a range of clock speeds.

          • Sean Royce

            Cheers mate.

      • NexusPhan69

        Everything points to the fact that its not. Thats the problem.

    • MicroNix

      Here we are at the bottom of the 8th and Ooooo, another swing and a miss for Motorola.

    • EC8CH

      Woodside made a point that were working on reducing prices and the $600 plus retail cost was something they were going to change….

      It will be interesting to see what comes of this.

      • Justtyn Hutcheson

        I forgot about those comments, thanks for the reminder.
        Maybe a $450 MSRP wouldn’t be out of the question? The Nexus 4 is $430 MSRP, so it isn’t out of the question for a flagship-level device.

    • Sacrifist

      Hard to tell at this point. The Verge is saying it could be as low as $199 off contract with projected specs. Won’t really know til Moto speaks up.