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Motorola Ad Talks Moto X, USA Assembled, and Customized by You

motorola ad clip

Get ready for it, the new Motorola is coming, and it’s bringing with it a USA assembled, customizable phone known as the Moto X. In an advertisement expected to run in newspapers tomorrow, Motorola talks about their new project and how no one thought they could do what they are about to do. 

The Moto X was first announced (if you can call it that) on May 29 by new Motorola CEO Dennis Woodside. He said at the time that they planned to assemble the device (which he dubbed a “hero” device”) in Texas, something no other company currently does. He also mentioned that the phone would use advanced sensors to predict your needs, is “unlike other things out there,” would arrive later this summer, and will be widely distributed amongst carriers.

In this advertisement that will be published tomorrow – can see it in New York Times, USA Today, Wall Street Journal and Washington Post – Motorola introduces another new feature to the Moto X, maybe the most significant. The phone will be the first that “you can design yourself,” the ad reads. We aren’t exactly sure what that means, but your mind can probably come up with a few ideas immediately. Are we talking the appearance of it or are we talking internal hardware choices too? Both? We’ve heard rumors in the past that suggest color choices (maybe up to 20), but will the look be the only thing you can customize?

Motorola’s VP-global brand and product marketing Brian Wallace said in an interview to Ad Age that smartphones are like shoes or a watch in that you carry them everywhere with you. People even judge a person based on their smartphone. “Yet, it’s the one thing you carry that’s the least customizable.” They are going to change that.

We should also point out that Guy Kawasaki – one of Moto’s new champions – asked his G+ followers back in March if they’d like to be able to personalize their phones like Porsche allows with their Exclusive program. We assumed at the time he was talking about a program similar to what we’re about to see. I guess those thoughts were right. How exciting.

View the entire ad below.

motorola ad

Via:  Ad Age | The Verge

  • Elliot Kotis

    Moto should scrap its own line of phones, and just become the hardware side of Google, making ofcourse Moto phones like this and Nexus devices, screw the OEMS!

  • bananatroll
    • needa

      that is interesting. i wonder if that is what they came up with or if they have a source. i know it will have two processors… i just didnt know how it would be set up.
      pretty cool stuff.

  • Xcalibur

    So you do the opposite of your competitor’s by releasing a Mid-range phone first then the high end later in the year?

  • motomaniac

    I don’t think anyone has mentioned an important piece of info. The model that sells in stores will be the Black or White 16GB (internal, no microSD) and the the customized version that you create will be 32GB. There will be no extra charge for the customization service and it should only take 1-3 days from the factory to your house.

    • motomaniac

      BTW, AT&T will have exclusive rights to the customization process for the first 3 months….

      • needa

        is that the rumor that is spinning now that the old at&t exclusive rumor has been debunked?

  • USAndroid

    XI = 11, July 11?
    July 11, 2013.

    Coming soon MEANS COMING SOON, not October or 2014.)))
    Google is an amazing company!!!

    • Bionic

      you seem to forget there are multiple models of moto x coming. The hero device is October, per sarge

      • bananatroll

        any new info on july or august for the mid-range?

        • Bionic

          maybe july 10th but we’ll see. I suspect we’ll see SOMETHING this month

          • NexusMan

            Hey, Bionic, since you know so much, how much storage will be available on the Moto X? And bt/w who is Sarge?

  • USAndroid

    Google FTW!
    Motorola FTW!
    Android FTW!
    Made in USA FTW!

  • If the X is a build-to-order phone it’s likely to be much more expensive than comparable models. Good development for the industry though.

    • Bionic

      you are reading way too much into it. We’re talking about color choice and possible picture or custom image uploading along with PERHAPS a choice of plastic vs. metal for the body. (i doubt that)

      • If that’s what Moto means by “designed by you,” it’s not exactly game changing.

        That said, it’s entirely possible that the phrase simply refers to the phone’s US-based development process.

        • Guest

          exactly, now you are understanding. Now, I will say this, motorola is doing a good job of leading you guys on here. Putting an ad out about customizing a phone is misleading because everyone is gonna think hardware when you say that.

          • Bionic

            i suspect after the 4th we’ll see some more leaks or press. There is a possible july 10th event.

          • bananatroll

            with the customization aspect, this would have to be sold via the play store of moto’s website…

            How is this going to work with the control freaks at Verizon? Lol if they can’t put all of their crap on it, then there must be some major financial compensation via google.

            So brick and mortar? Verizon store/moto store?

          • Bionic

            my guess would be there is a generic version going to the verizon stores. If you want to customize you simply go to moto’s site and do it there, and much like Amazon you provide your Verizon info at time of checkout.

  • a.d.AM

    If everything was customizable we wouldve seen 10 different filings for the xfon with the FCC for every combination. From what I saw there was only one filing so I would assume the internals are set and you can choose the outside. Didnt they even say somewhere there would be a wood exterior option?

  • Vanquishgc

    Too late, got a Note 2. That’s ok, got an upgrade next summer, and by then the second wave of Googlerola devices will be out. Or I sell the Note and get one of these things off ebay Either way, I hope Moto can make a strong comeback honestly. Love the new logo BTW.

  • NexusMan

    Color, removable battery with plastic body, metal body with non removable battery, 8 – 64gbs storage, amount of mega pixel camera, kick stand, engraving/embossing, processor, themed skin…just speculation

    • Bionic

      sorry but no, color is the only thing you got right

  • NexusMan

    Getting more excited about this as the days go by….

  • Sporttster

    Just hope and pray a much better camera is coming with the X….

  • I-Troll-U

    Sarge changes his info as much as a woman changes clothes!!!

    • Bionic

      idiot, there are multiple models, not all of them are the same concept.

      • I-Troll-U

        +1 to you for name calling 😉

  • Terrormaster

    You guys are getting the Roman numeral concept right except think of it as two separate numbers. Not XI as in 11. But 10 and 1 as in October 1 which is the rumored street date.

    • Bionic

      october 14th, per sarge

  • jaybar

    I love their new logo

  • ToddAwesome

    Will I be able to customize Lincoln MKZ wallpaper on this phone?

  • ToddAwesome

    Will I have the option to add a Fleshlight to it?

    • Bionic

      10 round magazine max

      • ToddAwesome

        I’ll only need 1.

    • Dave

      Yeah, but you’ll need to add more RAM. See what I did there?

      • ToddAwesome

        No worries, my hard drive was made in Ireland.

  • bananatroll
    • Bionic

      Matches what sarge has been saying