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NVIDIA to Target Mid-Range “Other Half” of Smartphones Moving Forward

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Last week, the vice president of investor relations for NVIDIA, Rob Csongor, spoke of the company’s mobile strategies moving forward through 2013 and beyond. Currently, Samsung and Apple make up exactly 50% of this year’s first quarter mobile sales, so according to Csongor, NVIDIA will look to partner with the “other half” of the market such as HTC, ZTE, Huawei and other lower-placed companies to push its line of mobile processor. 

In doing so, NVIDIA’s upcoming Tegra 4i processor would be seen in direct competition with Qualcomm’s Snapdragon 400 chip, a chip that NVIDIA says can be outperformed three to one by the 4i.

The Tegra 4 and 4i were announced earlier this year, but we are still awaiting a flagship device to carry either chip inside. Anyone else hoping to see a device running either one of these before NVIDIA arrives too late for the party?

Via: Fool

Cheers Ben!

  • S2556

    Its real competition will be with the 800. Nividia missed their chance trying to go head to head with the 400

  • This kind of news is always good for people who love technology, Thank you

  • Avery Dejuan Herron

    I can also get likes on this comment for no reason.

  • Mike

    As the owner of a Nexus 7, Tegra 3 was, and is still, crap. Even dual core snapdragon blows the doors off it.

    • michael arazan

      With HTC wanting better quality builds, why would they switch? Unless Tegra can under bid Qualcomm chips to an underfunded HTC, who needs to really money manage at this point. I think this a crazy boast from Nvidia, trying to make themselves sound like they have strong bargaining power, when the tech blogs say most manufacturer’s are passing on their chipsets this year.

  • Arslan Jumaniyazov

    “Snapdragon 400 chip, a chip that NVIDIA says can be outperformed three to one by the 4i.”
    Seriously, NVIDIA’s overhyping of its own products is getting ridiculous. After Tegra 2 and Tegra 3, I have my serious doubts over these claims.
    More importantly, Snapdragon 400 is already in consumer mobile devices. When is Tegra 4i coming?

    • Nvidia burned many companies with it’s outrageous claims of great performance of the Tegra 3 chip. As an owner of a Asus Transformer Pad I can say tegra is slow and over hyped.

  • EC8CH

    Partnering with HTC???

    Good luck with that.

  • Ken Bosse

    I have to say the performance of the Transformer prime is the Tegra chip is pretty sad.