New Galaxy S4 Ad Touts Smart Pause, Air Gestures, and Conversations With Complete Strangers

http://www.youtube.com/watch?v=knpMJUpbhCg

The newest commercial for Samsung’s Galaxy S4 dropped over the weekend, a clip that highlights Smart Pause for video watching and the phone’s ability to answer calls while waving a hand. It’s clever, that’s for sure. You have features being tossed around, a setting that is familiar to all sorts of segments of the population, awkwardness, and comedy. Samsung has done a pretty brilliant job when it comes to promoting their products over the last couple of years, with 2013 and the GS4 campaign being no different.

Samsung will reportedly eclipse the 10 million sales mark for the Galaxy S4 in less than a month’s time, a number that is pretty remarkable even with what must be an almost unlimited marketing budget.