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EMBRACE+ Kickstarter Crushes $80K Goal in 10 Days, Brings Ridiculous Glowing Notification Light to Your Wrist


“Wait, teal green notification!” – grabs neck and begins to perspire, “only 150 likes on my newest head-cocked-to-the-side, shirtless Instagram post? Something is wrong here,” mumbles the young teenager. “It’s OK,” replies Tiffany, “I’ll get my L4L brigade on it in 30 seconds, but I have to pee like nobody’s business.” The young teenager then thinks to himself as he closes his eyes, and drops thumbs-only into his jeans,”Zen-mode time, baby. Life couldn’t be more peaceful now that my wrist is blinking in neon colors and Tiffany has cleared her bladder. #teambreezy” Β The story of two EMBRACE+ customers, in love. The end.Β 

Ready for a world filled with glowstick-esque blinking notifications? EMBRACE+ wants you to be. This product is a re-launch of a previously failed attempt at bringing wrist notifications to the mainstream. As you can see from the pictures above, and an excerpt from the next great novel, you’ll soon be able to set up calls, texts, Facebook messages, Instagram pings, and other notifications to appear in any shade of color through a Nike Fuelband type of rubber wrist accessory.

The EMBRACE+ works with both Android and iOS, lasts for up to 10 days on a single charge, is fully waterproof, and can be yours for just $50.

Look, this thing is just plain silly, if you ask me. But hey, clearly there is some sort of a market for it, as it already has more than 1,800 backers in around 10 days. I’m just not so sure I’m ready for a world where completely intrusive blinking lights are flooding my conversations, meals, and meetings. Then again, Google Glass is out there too.


Here is the promo video describing the experience:

Via: Β KickStarter

Cheers David!

  • Ubi2447

    Why does it need to light up on my wrist? I’d much rather have it vibrate and not light up.

  • MrToTo83

    What I want to know is….who sits like that with there wrist all up in front of you. The only time i am like that is when I am typing otherwise I dont think I even see my wrist.

  • CivilDroid

    Nice intro Kellex….when did you become a writer for Woot!? πŸ˜›

  • Artune

    I’m 26 now but I use to be 16 and around that age I’d probably get it so there’s a market for it for sure.

  • I really like this, but not for $50.
    Oh well.

  • socalrailroader

    “L4L brigade” Huh? Lol

  • ok i get it

    This is actually a really cool idea to put it on my bike. Since I keep my phone in my bag. I don’t have to worry about missing a call or not seeing a text.

  • jgabler5025

    I think I’ll stick with Pebble. It A) actually looks good, and B) isn’t just colored lights. Think about it. A smart watch is basically the best thing in wearable tech, as it’s discreet and serves a purpose other than being a notification LED. And, as you said, it’s mostly teenagers who are going to wear it. Despite showing a guy in a suit wearing this thing, I think he’d be laughed out of most everywhere.

  • Kyle Cordiano

    It is a good idea and all, but if my phone is on a counter or in my pocket inches a foot away from me and most phones have an LED notification light, what is the point in spending $49 on this?

  • I don’t know. I like it. Maybe because I’m an adolescent girl. But I go clubbing so this would be cute and it would fit in. It would look cool at sporting events too

    • flosserelli

      I can think of 100 more practical things to spend $50 on. Such as gas, food, the electric bill, etc. I guess it’s all about priorities.

      • Are you a female in the age range of 18-21

  • ABerry5

    Obviously the concept has been around for years surprised no one created something this simple though.. I could see this taking off at a $20 price point

    Side note this thing is ugly as hell.. but eventually i can see something more stylish.. id like to see a pulsating led like the gs4s led instead of a bright blinking led

  • punkroyale

    I think I am in the minority–I like it!

  • fallenshell

    wow, i think every person in that video that interrupts a conversationmeeting etc with a big chunky blinking bracelet is kinda a d*#che…

  • Chris Hollenbeck

    Just a matter of time when the military gets exploding ones. πŸ˜‰

  • MikeCiggy

    Not the worst idea ever… not the best implementation.. If you are somewhere you phone needs to be silent, no beeps, no vibrates a notification color on your wrist would be cool. However the whole thing lighting up like some glow stick is not my style…

    A black wrist band with on LED on the top of my wrist (much like the notification light of the Nexus) would be convenient and not look like I should be at a rave.

  • dunning-kruger

    A little too Logan’s Run.

    Though if you’re still wearing this at 30 you probably deserve to die.


    Funniest thing I have read all day.

  • Jon Lambert

    So you still have to look at your phone to know what’s going on, plus you have an attention-drawing light on your wrist. At least smartwatches like Pebbles tell you the message as well so you know if you have to pull out your phone or not.

  • Andrew

    How about put the light on a Pebble?

  • I’m getting the version for parents to wear while their children’s friends are around: the EMBARRASS+.

  • Laki S.

    I remember the first time they put this up on KS and I saw it and thought it was cute, then remembered I was an adult who realized obnoxious flashing lights on my body stopped being fun when I stopped dropping acid. I didn’t think it would be successful then and I’m surprised they hit their funding this time around. $50 seems pretty steep for the kid (’cause I can’t see a grown person actually wearing this) to wear maybe twice before it gets tossed in the junk drawer.

  • Shaunwin

    This would be nice for someone who keeps the phone in a purse or bag. Not to wear, but to clip it onto a strap.

  • EC8CH


    In about 2 weeks K will do a post about how EMBRACE+ wins and he can’t imagine life without it.


    • Hah, well played.

      • eli

        kellex: lockscreen widgets are stupid. One week later, Droid life: why I like lockscreen widgets.

        • EC8CH

          I forgot about that one!

          I think some 3rd party Dev support helped change his mind on that one.

          • It did dammit! Google’s implementation was crap.

          • eli

            there’s no need to be upset…we all still love you…..just a little less now πŸ™‚

        • At least he’s willing to admit when he was wrong! I give him a ton of credit for that.

          • eli

            he’s lived long enough to become the villain

          • punkroyale

            Changing ones mind is always an option.

          • eli

            shhh, don’t tell him that. I want him to feel bad.

  • John Burke

    Hoping for LightFlow support.

    • Johnny Volare


  • Noooooooo oooooo oooooo oooooo!:)

  • Why not making Smart-Helmets?

  • Too many people spend money they haven’t earned to buy things they don’t want to impress people they don’t like.

  • Guest
  • JoshGroff

    $50 for that… Totally not seeing how it’s worth it. The design is neither subtle nor appealing, and it seems it would be more obnoxious than useful.

  • Jordan Marrie

    This reads like a Woot.com post.

  • “God, that is gaudy.” -HTC Rhyme charm

  • Shane Redman


    • michael arazan

      Does every bracelet come with a hit of X?

  • Kebova1

    I would buy this because the vibration strength of every phone since my OG Droid sucks including my current phone the Gnex. It would be nice to see if I had notifications at work (a place I’m not allowed to have my ringer on) without taking my phone out of my case which is not always possible.

  • This will be put to the side once google glass or watch comes out. -_-

  • eli

    As a htc DNA owner, I’m interested. I rarely feel my phone vibrate in my pocket and I hate ringtones..

    • JoshGroff

      I’m with you there, but that is just a tacky, overpriced implementation of what could have been a more useful accessory.

      • eli

        completely agree, something more subtle would be perfect. Unfortunately if I wore this I would feel like I should be tripping on acid and dancing with a transexual…

  • I think we all can agree that’s a… http://www.youtube.com/watch?v=TGw9N5DGT-Q

    • T-Bag

      Is it just me or does Frank Caliendo do a better Charles Barkley than Charles Barkley does Charles Barkley.

  • I want the version I can wear around my neck like a leash, in instead of blinking, it shocks me if I don’t look at my phone at least every 3 minutes.

    • This.

      • cikan


        • picaso86


    • Great. Now you’ll have to sue Google when that becomes the first accessory for Glass.