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Samsung’s Extensive Galaxy S4 Pool Party Commercial Proves They Have More Money to Spend on Marketing Than You

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Last night during TNT’s NBA broadcasts, Samsung’s new “Pool Party” ad for the Galaxy S4 popped up at least a couple of times. The ad is long, like a minute and a half long. If there was any doubt that their marketing budget is practically unlimited when it comes to their flagship phones, this should change that permanently. You almost have to feel a little bad for their competitors, because there is no way they can keep up with commercials played during special events at peak hours that are pushing almost two minutes in length. 

In this spot, the setting is at a graduation pool party. Throughout the ad, the graduate shows off all of the Galaxy S4’s new features (Air Gesture, Air View, TV remote app, S Beam, and more) to his parents who are constantly impressed by the things it can do. Of course, all of the young, hip, and attractive attendees at the party all have the Galaxy S4 already, while the older crowd including grandparents, carry iPhones that aren’t quite as “smart” as their GS4s. You’ll see new camera features highlighted, jokes about missing NFC technology in Apple’s products, and even the idea that the Galaxy S4 can capture smells with its camera (which it can’t). Silly, but you’ll get the point.

Don’t forget to read our Galaxy S4 review too.

Via:  AdWeek

  • I am really glad I read this article! With this it has really helped me with my decision.http://usb3gvn.com

  • George264

    I’ve always hated Samsung phones after the Galaxy S1 and the Nexus S+GN but this is one really good commercial. It makes me want it.
    I know better though.

  • NexusMan


  • LAME!

  • tomn1ce

    “Yours doesn’t do that”….that was nice…followed by “so, some smartphones are smarter than other smartphones” …. 🙂

  • back to making fun of iPhone, much better!

  • joejoe5709

    Ok. Wow. That was a pretty awesome ad. They even had ME convinced that the gimmicks are cool (read: useful). “So some smartphones are smarter than other smartphones?” “Exactly” “Well what are we doing with THESE phones?” Ohhhhhhh snap. Best. Line. Ever. (In a smartphone ad) I don’t think I would have done the smell-o-vision thing or at least make it a little more obvious that they’re poking fun at the iSheep and/or elderly. Some people may still take them seriously and that’s a bad thing.

    HTC and especially Moto better step up their game! But DL, please stop with the not so subtle Sammy-is-the-bigbadfatcat attitude. Let’s stick to the Apple and WP bashing game. It’s much more fun. 🙂

    • “I can smell it”…the ribs were right in front of him on the grill. Don’t think its poking fun at anyone in particular, jus tthat the character was a bit clueless, but could still use the features presented, i.e. if he can use them anyone can.

  • Hey kellex, I’m leaving vzw, for T-Mobile (NYC), after I/o(Just in case they release a 32gb nexus 4) should I get the s4 or the nexus 4(current model)? Currently have the gnex Rooted on aokp

  • Jordan Debow

    I really just want that drama shot feature, is there a way to flash it onto the 4.2.2. camera?

  • EvanTheGamer

    they have more money than you…” – Obvious much?


  • Avery Dejuan Herron

    Can you please just drop the note three with the dam IR Thing on it already I’ve wanted a IR Beam on a phone forever alot can be done with one.

    • Tim242

      It’s too limited. You can’t use the guide with it. Just power, and channel up/down.

      • Avery Dejuan Herron

        Limited right now but could be tinkered with for greatness!

        • Tiffany

          u can use guide…hit menu key go to settings sign into peel then you can record and everything. plus the remote is set to easy remote but I can set it to me direct tv remote as well

  • FAL_Fan

    Kellen, I can’t watch the video, no flash player…what can I find it under?

    • Futbolrunner

      Use Mozilla Firefox or the stock Internet app

  • possomcrast

    I’d be happy to have an S4, but with no upgrade eligibility, and no must have features apart from my S3 I don’t have any envy of that phone.

    • S2556

      Same boat. But maybe a little envy lol
      I might break down and upgrade this fall depending on what is available.

  • More money on marketing = less money on Touchwiz development. And it shows.

    • They put plenty of money into TW development. Millions, even. But more money =/= better, as shown by the insanely great stuff coming from CM, PA, and AOKP, among a great great many others.

  • People were watching the NBA playoffs?

    • Thomas

      Go Grizzlies

      • Brian Menius

        I’ve been anxious to blow this joint since I got here this morning. It’s time to go down to Beale, hit the bars, and be ready to make as much noise as possible.


    • Pedro

      Not since the Spurs swept the Lakers.
      Now that the GSW are on deck, I’m back, baby!

      • LionStone


    • S2556

      Suns fan here 🙁
      I’m still watching reruns of 2007 to dry up my tears

  • rikomenzies

    So that’s what it does.

  • Jordan Debow

    I love that camera feature, is there an app for multi picture pictures like that?

  • jb

    The features may be called gimmicky but at least Samsung is showing how they can actually be used. I could see myself using quite a few of them at various times. Intelligent commercial.

    • I’ll even admit that they did a nice job of showing real world uses in this spot.

      • ImmaDroid

        Yea I like the whole, my hands are full of sun tan oil so let me just wave my hand. The picture thing off the diving board is cool.

        • Those, and the “I have this big delicious sloppy rib in my hand and don’t want to waste any of the sweet, precious char-flavored sauce on a napkin to touch my phone to answer that call”.

          *heads for the local rib house*

          • ImmaDroid

            .lol damn, I really do want some ribs now. I’ll just have to keep my S3 far away if I do. I dripped cole slaw on it the other night, wish I had the hover feature then. Smell-O-vision!

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        • Thomas

          Works great too if your hands are covered w/ KY Jelly. I mean ahhhh….

          • ImmaDroid

            Hmm, I’ve had that one happen before… Gets messy

          • S2556

            Yeah my gs3 was slippery before let alone with the KY.

        • I dont think that feature is new (diving board picture thing) bec I was able to do the same thing with my Droid Charge when I had it.

          • ImmaDroid

            I have the Droid charge and the S3 and have never been able to do that. I believe its a new feature to the S4. Theres action shot on these, which just helps with motion blur

          • Calvin Williams
          • i had the S3 too and i dont think it had it but im %100 sure the charge had a similar feature but it was just not advertised this is a pic i took with it

      • I agree…sucks having to rush and grab a towel to clean your hands to answer the phone.

        • joejoe5709

          I’ve had to answer the phone after just walking out of the shower or when I’m cooking dinner. Same idea. But thankfully that’s the beauty of the Nexus. As long as you’re very very careful, the front of the phone is *mostly* waterproof – no hardware buttons.

        • LionStone

          I would just eat my ribs first, wash my hands, then call back… 🙂

      • michael arazan

        The hundreds of millions in Ad Campaign’s across the world, they could of just knocked $100-$150 off every phone making it the Cheapest Top Tier phone on every Network, under-cutting your competition in price is a great way to get customers

    • Mike

      Exactly what I was just thinking, they give people real life scenarios in which certain items would be useful, now if only they could give me a minute and a half long video for multi window like that so I know exactly what I would need it for. =P

      • Kyle Lebron

        Don’t even need a minute and a half. I used it today to compare information. Was comparing a photo to what was on the Web. Even if it’s a feature that won’t be used often, at least it’s there.

  • Muddy B00ts

    “they more money” – lol

    • Geoff Johnson

      When you make as much money as Samsung, you can do whatever you want.

    • *HAVE.