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DROID DNA Disappears From Verizon Site, Making Room for the HTC One? (Updated: It’s Back)

HTC DROID DNA

As of this morning, the DROID DNA has disappeared from Verizon’s website. Naturally, one jumps to, “It’s reached end of life because the HTC One is one the way!” But is that the case? Well, we don’t actually know for sure at this point. 

What we do know, is that if you search for the device, you’ll come up completely empty. There are still some traces of it, though. For example, if you head into Verizon’s search box, type “DNA” and then let the search box process that before hitting “Enter,” you’ll see a mini-card appear for the device. However, should you click on it, you’ll be taken to a standard shopping page that lists out all of Verizon’s categories of products.

You can also cruise over to droiddoes.com and see the device listed at the very top of all DROID devices. Should you enter its page, you’ll even see a “Shop” button. Again, when clicked simply takes you to the categorized page of Big Red products that has replaced the DNA page. And finally, if you enter Verizon’s smartphone page and check the box for “HTC,” you’ll only find four options at the moment, none of which are the DNA.

So, is this a sign that something new is on the horizon? Well, we have heard from friends of ours at Walmart that the DNA has been killed off and will be replaced by some sort of HTC One variant. They were at one time expecting this to happen in March, though we heard this morning that Walmart has now pushed all One variants out to April, which makes sense since HTC confirmed an April release. Also of note, @evleaks Tweeted this morning that he is on board with the One coming to Verizon.

Update:  Reader Joe contacted Verizon’s sales team and was directed to this pre-order page for devices. He was told that stock for the device goes in and out and can be ordered here. Sure enough, the device is listed there. That said, we have heard from a number of readers who work directly or indirectly for Verizon and have said that stock of the phone has been depleted for some time from their stores.

Update 2:  Received another tip suggesting that the missing DNA is simply because of a SKU change to ADR6435LVW2 and has not been discontinued. They were not sure what has changed in the new model, but did say that the new version should be shipping now to stores.

Update 3/31:  The device is now back, but likely did go through a SKU change. The device ID used to be 6103 on Verizon’s site and is now 6691.

dna sku change

I’ve reached out to Verizon PR to see if this is nothing more than an “out of stock” situation or if the phone is indeed gone for good and will report back. Keep in mind that we’re just kicking off a weekend, so we may not hear anything until Monday.

If it is simply on back-order or out of stock for the moment, completely removing the device from your website seems like a terrible move. At least tell people up front that it’s on back-order and will be returning. Don’t make them contact the sales or inventory teams to find out the stock status of a phone they would potentially buy. If the iPhone 5 was sold out, they would make a notation on the iPhone page saying when stock will return, not completely kill off the sales page.

droid dna gone

Cheers david and Shawn!

  • bigdadydwarf

    this worries me. I was in the att store eye frakkin the htc one then I thought let me go to Verizon and see what they have. fell in love with the design of the dna. sales guy said it’s the best phone htc has. prob the htc phones Verizon has come to think of it… but now im 2 years in with an outdated phone.. sigh. and to think only if tmobile would build a tower where I live I could have kept my note 2

  • neone333

    interestingly, I just got a txt message from Verizon offering $100 of the price of it.

  • Jillxz

    I just came from the Verizon site and the HTC Droid DNA is there .In fact , I go almost every day and I have never seen it not being there.

  • Amit kumar

    Even I believe you Samsung It is nice device… I checked specification on this website. http://www.gadtecho.com/

  • zepfloyd

    Looks like many people throwing things around should eat their hats now.

  • Damian

    Verizon was just trolling everyone for April fool’s day!

  • BigMixxx

    DNA is a great device. I’m wondering though since they did change the sku, what’s really new about the droid DNA vs. the older model. Large storage footprint?

  • Jim

    Just goes to show that nobody at Verizon knows what they are talking about. How many people reported that a Verizon rep told them it was discontinued??

  • http://www.facebook.com/profile.php?id=100002798031366 Anthony Watkins

    The Droid DNA is back on Verizon’s website now…. ????

  • Tim242

    Hahaha@ all you people thinking it was gone and the ONE was coming. The ONE is not coming to Verizon. Get over it already.

    • Tim

      Multiple reliable sources have said it will be coming to Verizon…

      • Tim242

        No, only one “source” said that. HTC said plainly that it is not. That is the only source you should be concerned with. Verizon did not get a One X variant either.

      • http://twitter.com/Rkahla Rob Kahla

        HTC’s official twitter account stated exactly the opposite, is that not reliable?

  • JuliaMB

    Its very amazing phone with lots of unique features. http://www.91mobiles.com/htc-one-price-in-india

  • Jack Williams

    My brother in law has the DNA and he says it the best phone he has owned. I just checked Verizon’s website and it back being “Available”. But when I check my account (which my bro in law is on) the picture of the phone isn’t shown. So I believe the website isn’t finished upgrading.

    • http://www.facebook.com/people/Dominick-White/642535026 Dominick White

      Yes the samething happen with my account

  • ERIC MENDEZ

    Why would you go from android to apple now,new Droid is so much more superior Apple sucks

  • http://twitter.com/spdivr1122 Stephen

    so it’s back now, crisis averted.

  • Rick Osborn

    Where on earth do you guys get your information, from Android Central? If you check the VerizonWireless website you will find the DNA as the first phone listed. It was on backorder for weeks, but it is still available. I have one and love it. I shop for quality of build and user interface. It’s a great phone! Verizon could use a little improvement for sure, but they’re just in it for the buck like all the others.

    Verizon teased me last week by turning on the 4G transmitters on a tower near me for a few hours, but it is once again back to the old less than 1 mbps 3G now.