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HTC Calls Samsung Galaxy S4 the “Next Big Flop”

htc at samsung

Life is funny at times. One minute you are on top of the world – the next, you are sitting rock bottom, wondering how on Earth you will ever scrape by. In some cases, we see humans (or companies) put their last and best foot forward in an attempt to salvage whatever is left. It can be uplifting, inspirational even. It can also be incredibly embarrassing as desperation sets in, leading to decisions or choices that one would normally not make. Last night, HTC unfortunately fit the latter as Samsung took over New York City to announce the Galaxy S4

Before the event even began, we snapped the photo you are seeing above. It’s a hired hand that HTC paid to walk around the line of press and fans waiting to get into Samsung’s event. There were a number of these girls who offered up snacks and drinks to those standing in the cold. It was a sneaky move, but not one I would necessarily say was outrageous or offensive. If you have a new phone on the horizon and your competitor is throwing an event, you should probably make an appearance of some sort. Companies have done this for years.

htc flop

But it’s the few minutes after the event had started that HTC kicked it up a notch – this is also where things turned for the worse. You see that Tweet above, the one that takes a shot at Samsung’s production and then calls its next phone the “next big flop?” Yes, that actually happened. In fact, the Tweet is still there.

That’s not all though. If you take a look through HTC’s list of retweets, you’ll see nothing but retweets and responses to anything negative that Twitter users were saying about the Galaxy S4.

Both their CMO and president of sales have come out to express their feelings as well, using terms like “embarrassing” when referring to Samsung’s stage show. They called the phone “more of the same” and said that Samsung appears to have spent more on marketing than innovation.

Look, I get it. You are down and you need to do anything necessary to get your name in the news. Hey, it worked, we’re talking about it! But at some point, there is a level class that needs to be upheld even as a competitor – at least in my book. With the game on the line, you don’t walk under Kobe Bryant’s last second jumper, knowing full well he could be injured on the way down. You don’t slap Blake Griffin in the groin because he beat you to the spot. You don’t blind side the quarterback after a pick in an attempt to “block” for the return because it’s the one time you can technically get a full shot at him without penalty. It’s dirty and you look like a fool during and after the fact.

We still don’t know which of the two phones here is the best. That may be up for debate for an entire year. We’ll have time in the very near future to fully compare them both and generate our own conclusions. After having both in hand, I’ll admit that it’s tough to deny that the HTC One is nothing short of being one of the best phones we have seen in some time, because of its premium build and incredible specs. But until the day comes that we can all get our hands on each, I hope we aren’t forced to see this play out publicly.

Stay classy.

Via:  @HTC

  • Dole

    Cry more. I’ll be buying a One, and if more people were smart enough to buy HTC products instead of those garbage plastic phones Samsung sells we’d be better off.

  • HTC has another lackluster year they may find them selves calling Samsung “boss” when they get aquired

  • Gary Jones, JR.

    My wife and I both had miserable experiences with HTC phones and HTC customer service. They’ve lost us forever, no matter what they build.

  • dg1974

    I have an s3 right now and my only problem is the weak signal which is actually a major problem for me. When Verizon gets their version of the One I will probably get it instead of the s4 because I haven’t heard anything about better radios in the s4. Being able to reach my family wherever I’m at is more important than a phone that scrolls pages for me while I read.

  • ouch1976

    Haven’t you ever heard the saying “All’s fair in love and war?” I think HTC has every right to point out the over the top production that the S4 release has turned into. Samsung should be careful setting expectations so high when this looks like an incremental bump in specs. The ONE should outsell the S4. It won’t…but it should. And this is coming from an S3 user.

  • Turb0wned

    The Android community has turned into a bunch of hypocrites. Remember when the iPhone 3G to 3GS and the 4to 4S came out? You people were talking all kinds of crap about Apple. Fast forward to now… Samsung did the same exact thing with the S4 (or should I say S4s) and your all jumping all over it. Pathetic.

  • LionStone

    Glad to see that HTC is backing up what they said earlier about being more aggressive and not so “Quietly Brilliant” any more!

  • Ron_Swanson

    I am more excited for the HTC One, but I’m sure I’m in the minority.

  • DanWazz

    Kind of petty, but their press event didn’t make the headlines like Samsung’s. HTC is irrelevant and are reaching to get attention. Too bad they didn’t make their attacks more clever.

  • John L

    @Kellex. Man, this is war!!! And a corporation should do and use whatever LEGAL tactic it can to either gain an advantage or discredit its competition. Name-calling, however juvenile it may be, is acceptable and considered “mild” compared to other acts. Kudos HTC for being petty: cost-effective and attention grabbing.

  • Jason Brown

    so kellen, we all want to know, did you or tim hook up with that One girl? 😉

  • Brian Sargent

    Whether or not its the right thing to do as a business, I would have to agree that the “show” last night was quite a bit over the top. I kept thinking to myself at the start of the show…”this is what we are doing to introduce a new phone?” You would think this was the Academy Awards or something of that nature. No…this was to show the new version of a phone that comes out annually. It reeks of an attempt to “one-up” Apple in their big shows they do twice or so every year. I think even Apples are over the top and they don’t hire actors to explain new tech. Whats next? Sony renting Cowboys Stadium to introduce the newest Blu-Ray player? I like what Samsung is doing in innovation but really think last night was a bit much.

  • CHRIS42060

    I absolutely loved how HTC tweeted making fun of how the GS4 looks when the HTC One looks like the back of an iPhone 5. Go ahead make fun of another phone when your’s looks like the iPhone 5’s ass.

  • Marcel L.

    I dunno if Samsung is better. They are dominating german TV advertisment even in between shows. They enrage me and others. HTC might go too far with this, but really…I wish people would stop buying names and start caring for more than numbers…which are not even that big this time. Hardwarewise the S4 might not be “the next big flop”, but defo not THE ONE 😉 Well, I stick to my Nexus4. Its cheap, works fine, easily rooted. No one will get my money this year.

  • paul_cus

    I liked the people handing out hot chocolate. Those tweets were uncalled for, though. Totally agree.

  • Jigga_Z

    While I agree that a good chunk of the show was way too campy for my taste, I think it actually was important that Samsung do something that illustrated real-life situations where the phone features it was unveiling would be used. Granted, this could have been done without the excessive razzle dazzle and bad puns, but I digress.

    Even the MC said in his script at one point, “Well when would you ever use something like that?” For most of us watching the show, I think that’s a question we would all be asking if we just got introduced to a bunch of these new features by having them explained to us by a presenter. By presenting these features within a context for everyone watching (potential buyers), Samsung got a chance to justify each new feature in a “real life” situation that could be applicable to us as consumers, rather than leaving us to decide whether we’d ever be in a situation where one of those features would be helpful (or more likely, write them off and focus on the phone as a whole.)

    You know there are people last night who related to at least one of those vignettes, and if they’re looking for a new phone, there a strong chance that they’ll buy the phone that they can relate to, rather than digging through specs and trying to understand what a feature is (like the Zoe feature on the HTC One, which is cool, but at face value doesn’t give any explanation for what it is.)

    So yes, Samsung’s song and dance show was a bit over the top, I think most of us can agree on that. Nevertheless, under the embarrassing one-liners and puns, it actually did something that well likely help it sell a ton of devices. While a lot of the readers here (myself included) probably don’t need that kind of detail, there are people who do, and people who probably would have tuned out from the event if not for something a little more “real world” and less techy.

  • PhillipCun

    I disagree with you Kellex. I’m in advertising and this kind is what I love about advertising. Companies not only try to push their products, but things like these are what make advertising fun. Creative advertising that reacts to an event or another ad is what us ad men live for. This is witty and competitive. It’s all friendly competition.

  • Rob Schoenfeld

    Hey sailor is that a Galaxy S 4 in your pocket or are you just happy to see me. Zing!! Life Companion, please next we’ll have moral debates about people wanting to marry their smart phones. Watch out for that S-Pen it’s feeling a little amoris tonight. And really who cares what it’s called in two months another oem will release the Super Awesomo Version X Extreme LTE 4g Big God Damn phone exclusive.