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“What’s in the Box, Jeremy?” – Random Kid Stars in First Samsung Galaxy S4 Teaser

jeremy galaxy s4

The unveiling of the Samsung Galaxy S4 is now less than two weeks away. Come next Thursday, the world will know what the “next big thing” is and whether or not Samsung will continue to dominate the mobile landscape. But before that happens, the Korean company is going to tease the hell out of us all, starting with the commercial we have included below. 

The spot features a kid named Jeremy, who is the “secret messenger of Samsung Unpacked 2013.” The teaser initially starts out as if it’s the remake to Richard Pryor’s “Toy,” with what appears to be a very serious and privileged child rolling around in a Rolls Royce. He’s been chosen to keep the secret of next week’s unpacked event, but by the time the token bad business man arrives while talking on what may or may not be the new S4, with a box labeled “Unpacked,” it turns into some sort of cheesy bad Tom Hanks movie.


  • Twisted247

    I say we band together and kidnap that little dude and take the box….

    Who’s with me!?!?

  • I love samsung commercials

  • Matthew Morrison

    specs and what the phone will look like has already been leaked

  • Stephen D

    Cheesy ad, but what a beautiful Rolls.

  • Not reading too much into it, but the kid arrives in a Bentley. Let’s hope that means the S4 will be made with higher end components and less plastic stuff.

  • Guest

    Cheesiest commercial ever!

  • eddieg28sp

    My Contract with Verizon Ends March 17th… maybe just a coincidence but the phone gods are making it easy for me to move on. Specially if I don’t want to lose my unlimited data with VZW but can’t or ain’t willing to pay full price.

  • Sirx

    Didn’t watch the video, but geez, did they have to use the one kid in America with just the most puncheable little face?!

  • Dillon Brown

    what an innovation! This explains how they kept it locked up so tight. Samsung figured that they wouldn’t copy apple this time, and give the phone to someone who can’t drink alcohol for safe keeping.

  • thedonxr
  • EvanTheGamer

    What the hell was that?

  • MichaelFranz

    I think this is brilliant. Samsung’s marketing is one of the top reason for their success. Think about it. They are doing a similar marketing strategy that verizon did with the OG Droid. Catchy advertisements that makes us want to know more. Problem with verizon is now it is too over played.

  • Rodeojones000

    Underwhelming commercial perfect for the underwhelming phone they’re pushing on us.

  • Now lets see if Samsung fixed that dreaded charge bolt of death that the G-Nex has.

    • NexusPhan69

      Whats the dreaded charge bolt of death?

      • It’s when the phone has a constant charge bolt over the battery indicator and will only charge sometimes. It’s a pretty big issue apparently.

        • NexusPhan69

          Fortunately it’s never happened to me (nor my 4 friends with one). We don’t use the stock ROM tho so we’ve had 5 updates past where stock Verizon is.

  • Rodeojones000

    The Toy is a fantastic movie.

  • Austin Warren

    Great teaser. Can’t wait to pre order it.

  • Do the GSIII and GSIV people not speak to each other? I thought this teaser was terrible.

    • EvanTheGamer

      It was, it really, really was. And I’m the guy who actually LIKES Samsung commercials. But not this time. What a train wreck.

  • r0lct

    Worst phone commercial ever?

    • EvanTheGamer

      I gotta agree. Not that well made. That kid probably directed, produced, and edited the commercial. Seems like the work of a 12 year old(or however the hell old that kid is).

    • eddieg28sp

      they are taking a page out of the iCrap commercials to SUCKcess book. Phone will be worth it tho.

      • michael arazan

        Except that samsung can actually advertise new innovation, not noise cancellation that phones have had since 2003

    • This isn’t really a commercial though lol

      • r0lct

        OK, how about worst video DL has ever linked to. 😉

        • I’ve seen way worse. This is cuuuute! 😛

          • r0lct

            You would just think with that half a billion they just saved on the lawsuit the production value would be a bit higher.

  • Good_Ole_Pinocchio

    This is so terrible… Just calm down Samsung…omg. GS4 doesn’t need more hype.

    • Austin Warren

      Terrible? Lol you must not know the point of teaser commercials. Go play with your HTC or imaginary X phone.

      • Good_Ole_Pinocchio

        “Go play with your HTC or imaginary X phone.: ?? -_- didn’t know people like you came around this site. moving along.

    • EvanTheGamer

      You’re right. I usually like all their Samsung commercials, but this one was just bad. Not very good acting either.

  • Larizard

    it’s amazing how there are no leaks whatsoever for this phone. By this time last year, the GS3 with a dummy case has been spotted.

    • Would agree, Samsung has done a hell of a job locking this phone up.

      • Good_Ole_Pinocchio

        Kellex you need to get on it!… Find a leak or you Future with Droid Life is on the Line! – Tim

    • Jroc869, Nexus-Life

      We did have those ugly cases leak and some bench marks but I cant wait to see what this thing really looks like. I hope google can acomplish this sort of anticipation for the xphone part 2. Well I know we are all excited for the first xphone I mean in terms of main stream excitment

      • First XPhone?

        • Jroc869, Nexus-Life

          Yea you know that phone that google is supposed to drop on us some time this year

  • Thomas

    Please Verizon…no logo on home button !!!

    • Rodeojones000

      Please Samsung…no home button.

      • Thomas

        Sorry it has already been confirmed there will be a home botton.

        • Rodeojones000

          I know. Which is why I’ve already confirmed I won’t be getting this phone.

  • JBartcaps

    Will someone die if he opens it? Is there a button to press?

    • Thomas

      Note 2

      • JBartcaps

        Yeah looks pretty big

    • New_Guy

      Looks like a Note 2

  • Dan

    My note 2 will be tough to part with, we’ll see if this has the goods..

  • jack

    Can’t wait 2 weeks I want the gs4 now. People you are going to have to preorder it this thing might sell like hotcakes when it come to the US

    • dannyWHITE

      Although Samsung will sell millions again I highly doubt there will be lines in front of stores on launch day so it shouldn’t sell out quick.

    • Hah, nice.

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    • Good_Ole_Pinocchio

      lmfao…. Pretty crazy movie

    • MichaelFranz

      cant like this enough…

    • gardobus

      well played sir

    • DanWazz

      Literally the first thought I had when I saw the article.

  • Thomas

    That is one ugly kid

  • jrod

    is the box gonna light up too?

  • Dustin Murphy

    “Clearly I remember .. picking on the boy.. ” (couldn’t help it)

    • Adamania

      He caught me with a surprise left!

      • JakeS41

        we unleashed a lion!

        • CasperTFG

          And bit the recess lady’s breast.

          • Joe

            How could I forget?