Comments on: Samsung Posts Extended Four and a Half Minute ‘Next Big Thing’ Super Bowl Commercial

By: Josh

Josh — Tue, 05 Feb 2013 18:05:00 +0000

I thought that the Samsung ad was funny and brilliant. Know plenty of other people who thought it was funny too. The only people who didn’t think it was funny were mostly Apple sheep.

Not many people are aware of the brilliant part though.
It was a smart ad because they incorporated all the capabilities of their product subtly and seamlessly into a “normal” situation, without having to directly say “hey, this is what our products do”. It makes their products a natural extension of what you do in life. That’s why some people at first might think there was no product placement when in fact the ad is talking about the product capabilities almost the entire time.

This is incredibly smart because then the ad becomes a brand building ad without sacrificing product education.

It was a nice meta commercial.

By: Andrew Natoli

Andrew Natoli — Tue, 05 Feb 2013 02:19:00 +0000

Can’t tell if I’m a fanboy or legitimately enjoyed this more than any other super bowl commercial…

By: Pat Hamilton

Pat Hamilton — Mon, 04 Feb 2013 21:24:00 +0000

Lebron was the only funny part of that. “Maybe I’ll do a cameo on a tablet or something.”

By: possomcrast1

possomcrast1 — Mon, 04 Feb 2013 20:21:00 +0000

Exactly.

By: Skittlez

Skittlez — Mon, 04 Feb 2013 19:58:00 +0000

Lebron!

By: Stoker

Stoker — Mon, 04 Feb 2013 19:57:00 +0000

I thought it was a pretty fun commercial. Definitely one of my faves from the SB. Not really expecting the world from a couple minute spot….

Releasing an extended cut may give them a little more word of mouth. Which is the real goal for Samsung at this point. It’s about brand identity rather than being overly techie!

By: joejoe5709

joejoe5709 — Mon, 04 Feb 2013 19:47:00 +0000

It was pretty funny. It didn’t do a lot to show off their product, but I still liked it.

By: chris31jct

chris31jct — Mon, 04 Feb 2013 19:33:00 +0000

I think it was funny and unexpected, but I always find lame this kind of stuff. It’s an ad about making an ad, like in the movies where the drama is about making a movie, a tv show about making a tv show. Just lame, in my opinion. Everyone is for sure talking about it because it’s different from the other ads, but everyone is looking forward for the next SGS4, so a little hint about it would have just made it.

By: reggie1225

reggie1225 — Mon, 04 Feb 2013 19:11:00 +0000

^ He gets it

By: wireless G

wireless G — Mon, 04 Feb 2013 18:53:00 +0000

The only thing this commercial got me excited about is the awesome looking Series 9 monitors that briefly show up in the background. Unfortunately, they’re $1200.

By: Aaron Kaufman

Aaron Kaufman — Mon, 04 Feb 2013 18:28:00 +0000

This reminded me of when kellen and tim put their tablets up to their face like a fone on dl show! Hahaha

By: Chris King

Chris King — Mon, 04 Feb 2013 18:17:00 +0000

True plus when you picked them it seemed like the stream delayed back to the game, I waited till the end to watch the ones i want like f and f 6

By: nalpakj

nalpakj — Mon, 04 Feb 2013 18:11:00 +0000

I think the ad worked perfectly. I don’t think the goal of expensive spots like this is to talk about a specific technology. It’s to get people talking. The content of most super bowl ads don’t have a whole lot to do with the product. If you look around at the resulting buzz, people are talking about this and not just on android-centric sites. So, it was a success.

By: Tim-o-tato

Tim-o-tato — Mon, 04 Feb 2013 18:09:00 +0000

Right, on the left they had all of the good ones, but if you didn’t do that, they just played the same things over and over. Weak sauce.

By: interstellarmind

interstellarmind — Mon, 04 Feb 2013 17:56:00 +0000

bob odenkirk shouldn’t take second billing to those two