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HTC Hints at New Camera Tech Coming to Phones in 2013 Via Infographic

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This morning, the word “ultrapixel” was introduced to us as it could potentially be the new camera tech headed for HTC’s new flagship phone, the M7. With this being the first mention of this new camera experience, we weren’t exactly sure what to make of it. And then a couple of hours later, HTC posted up “A History of Photography” infographic on their official company blog and may have semi-confirmed that their new phones in 2013 will indeed have some sort of new camera tech. 

If you skip to the very bottom of the graphic, you’ll see a section for 2013 that reads “HTC kicks off a new sound and camera experience in 2013.” While that doesn’t mention the word “ultrapixel,” it certainly points to a brand new “experience” coming to their phones during the next year. Does that mean a camera with three separate 4.3MP sensors that will take on Nokia’s Pureview cameras and produce some of the cleanest mobile photos ever? We hope it tops them.

As you can see in the image below, they also talk about a new sound experience joining the party, but we have yet to hear rumors suggesting anything other than more Beats integration.


htc ultrapixel

Here is the full infographic:

photography infographic

Via:  HTC Blog

  • 655321

    Hardware advances are great and all but they really should work on the software. I still use the Incredible but have CM7 on it. The camera software in CM is awful. All the pics are blurry and forget about taking low-light pics altogether. If I run the Camera630 Ultimate app the pics are noticeably sharper.

  • Aardvark99

    First they say megapixel counts aren’t the sole measure of pic quality (2006). Then they crow about the first **8** MP camera on Verizon (2010) and take a dig at the iPhone 4s MP count being a year too late (2011) (4s camera vs. the Inc’s camera, really?? that’s the match-up they want?!). So MP matter or don’t matter? Oh wait now they mention the Nokia 808, MP don’t matter again!

  • Ron

    why is the fifth last one a pic of the DNA when it says “The HTC Droid Incredible becomes Verizon’s first 8-megapixel camera phone.”

    • Guest

      Not sure if serious…?

  • Fail that’s the wrong DROID Incredible

  • Dave

    I don’t like saying this out loud, but the iSight camera would smash their Incredible camera. Now I’ll go wash my mouth out.

  • HTC won me over with their incredible cameras (camera software). If they find a way to make pictures even better, my next phone will be another HTC. My Rezound has been perfect for the past 14 months.

    • flosserelli

      Perfect? You have never had one ounce of envy or the slightest itch for something new in 14 months? I guess I should have bought a Rezound.

  • Chris82

    Did anyone else notice that HTC used a picture of the DNA where they were referring to the Incredible?

    • and a picture of the EVO when referring to the EVO 3d.

    • sixohtew

      i still say the dna should have been the incredible 4g. that phone should never have been released.

    • Mack

      Nope, but now I feel stupid that I didn’t haha.

      • r0lct

        It’s OK. Sense and the shape of all their Verizon phones haven’t change over the years. 😉

  • Hahaha, I like their comment on the iPhone 4S’s 8MP camera — “One year too late to be ‘incredible!'” 🙂


      funny how the iphone 4’s 5 mp camera beat the htc droids 8 mp camera in picture quality. funny how tests have proven the iphone 5’s camera dominates any other phone ESPECIALLY in low light conditions. cry moaar.

      • Danrarbc

        Actually the Lumia 920 dominates in low light. And what I’ve seen doesn’t show a clear win for the iPhone 5 over the One X+.

      • KleenDroid

        Not phone related. But one of the best experiences I had with a digital camera was with one that was only 640×480. It took the best low light pics of any camera I’ve ever had since. Wish I would have kept it.

        Before adding more megapixels I think they should improve the quality of what they have. 5mp would be fine if the quality was amazing.

      • Droidzilla

        The iPhone 4’s 5MP Sony shooter was good for it’s time, but the post production processing was atrocious. People liked it because it produced “punchy” images, but that was from them being way oversaturated. Photos of England on a cloudy day looked like they were taken int he Bahamas. It’s a cute trick, but it’s horrid in terms of reproductive quality. The 4S was much better.

  • RaY

    Seriously can’t wait for the 19th! This phone keeps on getting better and BETTER! 😀

    • michael arazan

      Yes, let’s hope so, glad to see HTC dumping money into R&D to be innovative again, now if they would just make sense better.

  • droidarmy


  • Maybe bring in a battery that will enhance the experience…

  • gokusimpson

    lol sad ifone


      over 40m units sold in a quarter 🙁 so saad 🙁