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Samsung Reflects on Disaster That Could Have Been, All Thanks to a Battery Cover

galaxy s3 blue

Remember when word spread that the pebble blue variant of the Galaxy S3 was to be delayed all due to the back plate? Well, Samsung is going on record and has released their official wordy account of what took place, what steps they took to correct the issue, and the immense amount of pressure on their design and engineering teams to meet the global launch deadline. 

Samsung had a tough decision. Do they proceed as planned and ship the sub par battery covers or start from scratch and find a new process for creating a product that will impress their customers. With the company investing so much already into people’s awareness of the device (even before launch), they had no choice but to start over, as to not face some sort of backlash down the road.

Samsung’s VP of Product Marketing Group assured that they were committed to keeping their promise to consumers, that the sample phone shown earlier would be exactly what they would receive in the box. Re-creating the battery cover, with its riverbed pebble-inspired looks was no easy task though. Within a single hour of the recall, the engineering team was in the factory working on solutions to get the device back on track.

Jongwoo Kim

After a few ideas that didn’t pan out so well, like the “Nano-Ceramic Coating Technique” which would take too much investment and time to be worth it, it was found that the perfect mix of “passion and patience” was needed produce the perfect “Microsilver Blue coating process.”

Samsung quote

As we all know now, the issue was met with diligence and Samsung released the pebble blue version with no real hiccups in supply to customers. What makes it nice is that Samsung can look back, have a fun story such as this and share it with fellow industry people for a chuckle.

I recall mentioning that Samsung was the company I look most forward to in 2013. If the Galaxy S4 can meet the hype, it should be a pretty fun year for Android fans.

Via: Samsung Tomorrow

  • JoeInMO

    An entire article about bad back plates and how they could have been a “disaster”, but it doesn’t say what was wrong with the back plates!

    • http://twitter.com/jonathanM21 jonathanM21

      My thought exactly…what was the “issue/disaster” we’re talking about?

      • michael arazan

        Does anyone know what the issue was?

        I read the whole article because i wanted to know what the problem was.

  • Shannon Hoff

    I love my S3, although I hate that the only reason I feel I need to have a case on it is that I am afraid that it will slip out of my hand. They really should have had some kind of texture to the back or sides. I hate having to have a case not because of durability concerns but just because it feels like I am trying to hold a bar of soap.

    • johnpa2006

      Otterbox Defender FTW, and i ordered a Griffin Survivor case. yes it makes the big phone even bigger but it sure as heck wont get broken if it falls.

  • ceejw

    Perhaps all the time Samsung spent on trying to fix the plastic back should have been used to find a material to build the GS3 out of that didn’t look and feel like crap.

  • Diablo81588

    Plastic with a metallic feeling.. Failed on that one lol.

  • duke69111

    The article does not really say or I missed it, but what was actually wrong with the back covers?
    I remember them delaying it, but I don’t remember why.

  • S.Ober

    The back of mine still has that weird look too it.

    • Good_Ole_Pinocchio

      oh no…that’s just how it looks.

  • http://twitter.com/JonLabbe Jon L

    I got a Blue GS3 on launch day for Verizon and within a week, the battery cover was alrwady scratched. I am very light and easy on my expensive electronics, it wasnt on pavement, granite counters, or in pockets with keys, just normal sitting on a plastic and wood tables. Not even sliding it across the table to give it to someone else, just placing it down and picking it up. I chatted with Samsung directly on their site and the rep told me there is no reliability issue, just carry a cloth with me and use it to set my phone down ANY time I place it on a table. Nice. Awesome phone, love it, but this battery cover is bad. The battery cover on my Original HTC Incredible was a soft touch plastic (almost felt rubbery) and I loved it and never any visible signs of ware.

    • AranelAlasse

      I just bought a Note 2. and bought an Invisible Shield screen protector …for the back. haha. I just used an exacto knife to cut out a few extra holes (camera, S-pen, and some wedge-shaped cuts on the corners so it’ll wrap around the corner curves a bit without overlapping onto itself or making a pleat). It’s not absolutely perfect, but at least I don’t feel like it’s going to scratch every time i set it on my desk or throw it in my purse. good enough for me.

      I LOVE my Note 2, but I wish it were pebble blue… haha

  • Droidzilla

    Having a friend that’s worked with Samsung and who told me how they work their people in Korea, they can probably get more done in a week than an American company gets done in a quarter. Their workers have no life, of course, but they know how to get stuff done.

    • sc0rch3d

      Americans, for some reason, are “entitled” and individual minded. I do not agree with exploiting workers, but it goes to show you what a company can do when all the employees are on-board towards a common goal of success without sacrificing quality.

      • Good_Ole_Pinocchio

        That comes with sacrificing quality of life. . . You really can’t have it both ways.

      • http://twitter.com/jdhas jdhas

        “when all the employees are on-board towards a common goal of success without sacrificing quality” — I’m not sure this is an entirely accurate description of the working conditions in question.

        • sc0rch3d

          It was more of a description of the power of human will in general and what can be accomplished when minds are committed to achieving a goal. Whether those minds are brainwashed or must sacrifice quality of life in order to live day to day….different story.

      • schoat333

        Oh here we go with the “entitlement” crap. I’m really sick of hearing that. Americans have freedoms that other countries envy, and we are proud of that. If you don’t like it, feel free to move to a country where you do what your commanded to, or killed.

        • sc0rch3d

          you, myself, and probably everyone reading this greatly appreciate that we can even talk about this freely without repercussion. i feel pity that you cannot even acknowledge that the average american takes all freedoms for granite on a daily basis which is a gap we can help fill and an image we can turn around.

          you are the reason that people hate america “if you don’t like it, get out” — thanks for proving the point.

          • KleenDroid

            Many do take their freedom for granted. Soon you will see when they try and take the 2nd amendment away from us because of s few sick people. I bet there are plenty right here on this forum that are all for it.

          • Mike

            They are not going to eliminate the 2nd Amendment. Our forefathers knew we need to protect ourselves. But to morph that into needing machine guns and huge ammo clips is plain stupid.

          • KleenDroid

            Nobody has machine guns. They are semi automatic just like handguns. And they are called magazines not clips. People are very uninformed. A plain old 9 mil handgun holds well over 10 rounds in a standard magazine.

            Those that don’t understand or are simply misinformed should not be deciding for everybody. You have the right to choose for yourself.

          • http://twitter.com/adrynalyne Adrynalyne

            Nobody has machine guns? Anyone who is a class 3 dealer does. I shot various machine guns when I was in high school, including an Mac-10, HK MP5 with supressor, and an HK-53. Off my back porch, no less. But then, my stepdad is a nut.

          • KleenDroid

            Special permits required that requires checks. Without a special permit you cannot legally acquire fully automatic weapons.

            Many people think the AR-15/Ak rifles we can purchase are fully automatic machine guns which they are not.

          • http://twitter.com/adrynalyne Adrynalyne

            There are conversion kits for AR-15s and I “believe” its a loophole to own a legal automatic firearm, but yeah I get your point. Thing is, special checks or not, my stepdad isn’t the most mentally stable individual.

          • KleenDroid

            Well if he lives in New York they are on their way to get him as we speak :)

            In New York you now can’t even own a handgun magazine that holds more than 7 rounds. Oddly most full size handguns hold more than that from the factory. They have one year to sell their magazines out of state. New York is fully in the hands of nut jobs. You cannot legally buy a soda larger than 32 oz… Lol their people can’t even be trusted to drink pop.

            It is an attack on th law abiding only because the criminals don’t care. But New York with a stroke of the pen made most handgun owners criminals since their guns hold more than 7 bullets. And how the heck do they buy magazines that only hold a few rounds? They will have to be made special. If found in your own home with more than 7 bullets in your gun you will be charged with a misdemeanor. And then of course probably not be permitted to own a gun.

            Luckily I don’t live in New York. If I did I would be considered a criminal based on their new law.

            This will not prevent the horrible shootings from happening. Sick people and criminals don’t follow the law. Only the innocent are being punished with the 7 round law.

            Also I can swap magazines and continue fire in 3 seconds.

            I hate that little kids were killed by some armed maniac. And something needs to be done. But sadly this is the wrong direction and won’t help a bit. But the Dems have wanted to do this for some time and don’t want this good crisis to go to waste.

            Sorry… I will drop the subject since this is not the place.

          • http://twitter.com/adrynalyne Adrynalyne

            Haha, I wish he was in NY, because he should be locked up. Can’t stand the guy. Learning to shoot machine guns when I was a kid was one thing, the beatings were another.

            And yeah, dropping the subject ;)

          • http://www.facebook.com/doug.kulp Doug Kulp

            The real reason our forefathers included the second amendment is precisely to protect our right to the machine guns, assault rifles & 30 round mags. It was their intent that when the populace has access to the same weaponry as the government, then the government is much less apt to become tyrannical. In fact, when you look at what Hitler, Stalin & Mao did, one of the first things they did was to eliminate private gun ownership

          • Mike

            If you’re right, I need to fetch me a nuclear weapon for personal protection because the US Govt has them.

          • KleenDroid

            You are not able to handle a simple firearm. Why do you think you have the capability to maintain a nuclear weapon. Let me guess… Democrat?

          • Butters619

            When they wrote the 2nd amendment they had muskets. You can have all the muskets you want.

          • KleenDroid

            Yes that was the rifle of the time. It no longer is…

            Are you saying the Constitution is no longer of value?

          • Butters619

            For one, the constitution never said “you have the right to infinite unregulated weaponry.” This isn’t about taking your guns away. This is about addressing an issue that is facing our country today. We have 30,000+ firearm death annually. We have more than any other developed nation. We have more mass shootings per capita as well. These are real issues.

            Watch the John Stewart episode where he addresses the issue. Even if you hate the guy, he makes a lot of good points.

          • KleenDroid

            Yes something needs to be done. Including background checks for all gun purchases including the gun show loophole. Focus on mental health because the kooks who do this have been loopy.

            But you can never eliminate guns. Nor should you deny gun rights for law abiding citizens. There are millions of us with concealed guns everywhere we go and we are not shooting anyone.

            There are places we are permitted to carry so where do you think the kooks go for their mass shootings… And it is already against the law to shoot people for no reason.

          • Sam Paasch

            We DO NOT have 30,000 firearm deaths annually. Try less than 500!
            In fact for the last 5+ years murders with hammers and clubs have exceeded the number of murders by a rifle. Are you going to ban the sale of hammers now?

            SOURCES:
            http://nation.foxnews.com
            http://www2.fbi.gov
            http://www.autoblog.com

          • Butters619

            It is 30,000+ but that includes suicide. About 11,000 are murders. 500 yeah right? And please don’t source Fox News.

          • KleenDroid

            If the second ammendment only means muskets than the first only means ink pots and quils

          • Daistaar

            That’s an asinine statement. The right to bear arms comes from the idea that we should be able to bare and take up arms to defend our 13 states against the British. It had nothing to do with being on equal footing with the government. At that point the government was all militia anyway. Seems to me the only people that ever firearms are the ones that don’t need them.

          • http://twitter.com/adrynalyne Adrynalyne

            Back then, the British WERE government. You seem to have forgotten that. Also, it was 13 colonies, not states :p

          • Daistaar

            No didn’t forget. They still have government today, Is it still called Parliament? What you don’t realize is that we weren’t acknowledging them as OUR government. We made a Declaration of Independence, then a Constitution, then we made Amendments to that Constitution for anything we might have missed. The gun laws were the second one. It was kind of an “ohhh yeah….” moment.

            It was 13 states. 13 United States. America was one colony.

          • Daistaar

            Are you the Adrynalyne from Team Bamf that worked on the ‘Bolt for so long? If so you friggin’ rock man!

          • KleenDroid

            That’s the dude! And yes he does rock.

          • http://twitter.com/adrynalyne Adrynalyne

            One and only :p

          • KleenDroid

            In my area at a cracker barrel this happened…A husband upset with his wife that was leaving him came in with a rifle (not assault weapon). He then shot his wife and two daughters.

            Luckily he did not target anyone else. But if I had been there with my wife and kids I would have the right to defend myself and kids. I am a law abiding citizen and carry conceal almost everywhere I am legally permitted to do so. Which is most places.

            If someone like this were to do this in a place where your family was you would be very happy there was someone like me there.

            Depending on where you live you would be surprised how many people around you are carrying a gun. But you notice we are not shooting people. These crimes are committed by criminals or mentally sick people.

            If you really want to feel safe from us gun kooks go to New York City or Chicago where guns are not permitted and walk around at night. Since guns are not permitted surely nobody will have one.

          • Daistaar

            I actually am from NYC and I DO carry concealed. NYPD has it’s perks at times. Not to mention my brother is in the armed services and carries concealed as well, both of us legally. Doesn’t mean it’s okay for 18 year old crazies to carry assault weapons. The 2nd amendment was written with a purpose and it’s not the same situation today that it was 240 years ago.

          • KleenDroid

            Of course if you are carrying it should be legal. Because if you were carrying illegally you would be breaking the law.

            I also agree nobody should be carrying an assault weapon… Because that is not legal already… Lol My permit to carry conceal is for a handgun not a rifle. But I have no problem with the owning of an AR if you pass your states criteria and are not a criminal. It is already against the law to do illegal things with any guns.

            There are also police officers that should not be officers or carry a gun.

            Keep in mind in this country you are not a criminal until you break the law. That has not changed in 240 years. If you are an officer I am surprised you are against peoples rights.

          • Daistaar

            Upvote for the soda crack lol. I just don’t see the point in AR for anyone outside or government and law enforcement. What recreational use do they possibly provide? I agree in innocence before guilt; just can’t really see much innocent use of any AR or much of the way the Second Amendment is being used as a shield. BTW, in NYS it’s easier to legally obtain a rifle than a handgun. Not perfect here unfortunately :|

          • KleenDroid

            Honestly I don’t see the need for an AR for myself either. But I feel that if I did decide I needed one that I have the right to buy one. Law enforcement would be fine if we each had our own officer. In times of major crisis law enforcement can’t be everywhere. The only ones we can count on are ourselves.

            Because of all this guns are flying off the shelves Nationwide. And also because of this I am considering being price gouged and getting an AR while I can. They are sold out across the country with a many month backorder. Supply and demand at its worst. Those that have them are making a fortune.

            When Obama does this he makes a fortune for the gun manufactures and dealers. They are having a hard time keeping guns on the shelves.

          • KleenDroid

            This is absolutely correct. But this is no longer a nation like it once was. Now people expect the government to do everything for them and send them checks.

          • http://twitter.com/adrynalyne Adrynalyne

            I don’t know bout you, but I don’t take anything for “granite”.

            Also, I think the “if you don’t like it, get out” applies to any country you are in.

          • https://twitter.com/paladaxar Paladaxar

            I’d take gold for granite. Or silver. Those are both pretty good trades as they’re both worth far more than granite.

          • Simon Belmont

            I take things for shale! Oops, wrong rock.

            Speaking of rocks, Droid Life rocks. Great news to be found here!

        • grocka

          yeah many other countries have exactly what we have in terms of freedom. Its an American attitude to think otherwise. Not bad though coming from somebody in the 5th greatest nation in the world…

      • http://twitter.com/adrynalyne Adrynalyne

        You mean Americans feel there should be life outside of work? For shame!

      • CharlesJorgenson

        Regardless of what many believe and will tell you, Americans are some of the hardest workers in the world (other than those forced into hard labor camps and forced to work with threats). We work more hours and get less vacation. This is why so many Americans turn to fast food, as often we simply dont have the time to make anything. The world says its because we are lazy, that is simply not always the case. We get an average of 10 days of vacation a year. Italy gets 20-32, mexico gets 16, Poland gets 20, Iceland gets 24. http://www.forbes.com/2008/05/21/labor-market-workforce-lead-citizen-cx_po_0521countries.html

        • cgalyon

          It is a popular misconception that Americans don’t put in a lot of hours. It’s also hardly relevant to this article and probably shouldn’t have been mentioned from the outset. South Koreans can be hard workers without necessarily implying that other people aren’t; this isn’t some international closed system of labor.

          • CharlesJorgenson

            I agree it isn’t relevant to this article, i was merely responding to the comments claiming we have a sense of entitlement and that we cant and wont work as hard as others.

          • cgalyon

            Sorry, I didn’t mean to sound critical of your post. It was more a criticism of the existence of this entire discussion thread. I agree with your assertion.

          • Daistaar

            Agreed with both of you. I actually forgot what this article was about and had to go back to the top to re-read. Now that I’m here, i realize (again) that they never said what the issue was in the first point (aside from a QC issue which we already knew)

    • jnt
      • Droidzilla

        “Does diabetes count as a product?”

    • nightscout13

      That’s the smell of dedication, not sweat.