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Verizon’s New HTC DROID DNA Commercial Finally Mentions 1080p Display


Verizon and HTC continue to upgrade “yourself” in this latest commercial for the DROID DNA. In it, they decide to finally touch on the phone’s most important selling feature, the 1080p display, something they failed to do in the opening spot.

Can someone explain to me how a man sitting in a futuristic laboratory chair with a phone plugged into his chest would make anyone want to buy said phone?

  • Ron_Swanson

    Did the battery die on the phone before they could finsh the commercial?

  • What about the ad where the phones blows a hole in the wall. WTF is that? The phone comes with a built-in mini-RPG launcher? I guess it would be a better launcher than Sense or Moto-Blur or whatever… *rimshot*

  • OG droid, Droid Incredible, Droid X, N7, Samsung commercials are all good ones IMO. The worst are Bionic, Razr

  • Nate Olson

    Exactly! And knock it off with the effin naming of phones. Its embarrassing telling people what phone I have when I pull it out. They’re always like “what phone?!” Knock it off already

  • feztheforeigner

    I want that radio thing with NFC and wireless charging! Where can I buy one of those Verizon!?

  • Does anyone know if that NFC speaker with wireless charging dock is something actually available for purchase?

  • john

    this is the creepiest droid commercial they have made. I’ll have nightmares with this

  • LionStone

    That was friggin rad… come on, so serious guys, it’s just a commercial. It DOES mention high end features and it piques interest. The rest is entertainment and for the consumer to inquire about, go to store and check out.

  • Tyler Rynberg

    All Droid commercials are terrible.

    • john

      the og razr commercials were pretty good. I mean the one with the motorbike and the blade breaking town.

      • bleeew

        I think the OG Droid commercial was cool when it crushed the iPhone cases.

        • trob6969

          Yeah, I agree. The original Droid commercial is what convinced me to buy the phone back then. I think that commercial was so successful because it listed the specific capabilities that the Droid had over the iPhone. The newer Droid commercials lack a focus on the phone’s main strengths.

    • angermeans

      All Droids are terrible. Motorola and Verizon have watered down the moniker that once stood for high end android devices.

  • I think deep down we all want to be a cyborg and this phone is the first step in making that dream a reality.

    • Danrarbc

      You must work in Verizon’s marketing department.

      It’s sad because the Verizon Windows Phone 8 ads are awesome.

      • angermeans

        I agree Verizon is really putting some muscle behind WP8 and the HTC 8X. I’m hoping for a high end Nokia Lumia device.

  • zionlion02

    The entire Droid branded advertising Verizon does for Android is terrible. Look at all the other tech firms and the style of advertising they use. Google, Samsung, and of course Apple use a simplicity of features, and situations in the commercials that cause nostalgia, emotions, or highlight a refined experience.

    These dumb crap-sci fi ads might work on a small percentage of people (spec hounds for instance) but they certainly do not work on the masses. I’m a tech guy, and none of those get me excited for a phone. The Nexus 7 commercials? Those are so well done. And while I no longer appreciate the features they advertise, Apple invented those kinds of commercials. I think we can all agree they are brilliant marketers at least. Verizon doesnt seem to want to learn…

    • Danrarbc

      Apple did not invent that kind of commercial. Not even close.

      • zionlion02

        of course not, just using a figure of speech. apologies if that sounded literal.

      • angermeans

        They may not have invented them but they sure perfected them. The iPad mini commercials are pure brilliance.

        • Some of them are good. But I feel like most of the situations they show could be done using two normal sized iPads, especially the Christmas video chatting ad.

    • jb

      Nexus 7 ads were the best. Dad, son, dinos and camping= money! The only problem is that they didn’t air them enough. The TV should have been running that segment on a loop for the last month with the $199 tag at the end.

      • Danrarbc

        They have the new one with the little girl asking Google Now how far away the moon is. That one has been airing with that price tag.

  • dave

    the ad is awful. what where they thinking when they made it?

    • Danrarbc

      What has been Verizon thinking for the last 2 years?

    • Tyler Casilio

      Probably how can we make an ad that goes along with our “upgrade your human specification” tag line and make it look droid or cyborgish. Which is basically what they did. I don’t get whats wrong with it

  • Apart from the Samsung ads poking fun at Apple, I haven’t noticed many good ads for Android phones. Lots of robots and silliness, not much about the actual phones.

    • Danrarbc

      Almost all of Samsung’s are good, even when not making fun of Apple. HTC’s non-Droid ones are pretty good too.

      • Agree, HTC’s non-DROID commercials have been pretty good. Most of the stuff Google does has been good too, they just don’t really show them on TV.

  • Stephen Partington

    I have to say the Ad campaign for the DNA has been one of the worst i have seen of all the Droid line. The phone itself is awesome, the Ad would not have made me want to buy it. lucky for me i was interested in the phone before i saw the ad, and had looked up the specs and device before seeing any of the commercials.

    • ididntnotethat

      i like the Droid Bioinic commercials. Made me want to buy the phone even those it is a malfunctioning disaster like most recent Moto phones of the time. Clearly case of the actual ad being better than the product.

  • Dane Carpenter

    Once again Verizon proves they suck at marketing. I don’t want to have ear implants to use this phone. Customer ask, “Does this phone require the implants to use the phone?”

  • ToddAwesome

    The ear implant was the creepiest part I think.

    • Tyler Casilio

      yeah it was lol

    • nightscout13

      Ya looks painful.

  • Tyler Casilio

    That actually looks pretty sick. Merry Christmas everyone!