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Samsung’s Newest TV Commercial, Poking Fun at the iSheep Again

We should have known that Samsung would produce another commercial having some fun with all of the folks who stand in those lines, holding up against the cold, waiting for the new iPhone from Apple. iOS fans have every right to be excited though – 4G LTE, bigger screen, and faster processor. But as Samsung would like to point out, those things have been around for a while and then some. 

Watch the video and have a laugh.

  • Angela

    I really don’t think Samsung pays attention to the App Store. Panorama isn’t really new on the iPhone. There were already panorama apps. And, iOS is being used in most of the Fortune 500 companies, so apparently “for old people” doesn’t encompass the audience. At least when groups like “Gentleman’s Rant” on YouTube poke fun, it’s actually accurate, so it’s funny. This ad is just sad and incorrect and makes fun of people just because they prefer one product over another. That’s immature.

  • D

    “But they make the coolest adapters.” Lol

  • Kerry Davies

    iPhoners dont know what samsung is

  • What is the point of these ads? To reassure you losers that you’re superior because you refuse to be part of the herd (of people using an amazing device)? Or to win customers away from Apple by insulting the very people they are trying to woo?

    Either way, stay classy Samsung. Stay classy.

    • Tyler Chappell

      The truth hurts. You are butthurt, sir. Have you somehow magically not seen how insulting Apple ads have been? At least Samsung’s ads are nowhere near as misleading. =]

  • NexusMan

    I like….this may be my favorite one since the 1st.

  • joejoe5709

    Haha. This was so good it was Facebook worthy. I LOL’d. Best one yet, Samsung. 🙂

  • danofiveo


  • MrEnglish

    Congrats droidsheep, you’ve now become precisely what I used to loathe about Apple and what caused me to jump ship and go Android. It’s also why I’m going back. The pinnacle of hypocrisy has finally been reached, you’re arrived. Such a shame people can’t just love their tech and their opinions and respect those of others.

    • joejoe5709

      It’s called Karma and Apple is getting a taste. In all seriousness I worry about this too. I hope we don’t get too high-and-mighty like Apple fanboys. I guess that’s for future-us to worry about. 🙂

      • MrEnglish

        Karma is a revolving door and nobody is better than another. I almost got lost in it, luckily I remembered how disgusted I was and realized I was more so now as an Android user. No more for me.

        • blue horseshoe loves…

          dude… leave android already.

    • blue horseshoe loves…

      because at apple, they love tech so much they’ll sue you if your tech is better than theirs. wth is your comment even about. later, lame.

  • leathernuts

    Im getting the iphone but this was friggin hilarious! I could care less what someone else has or thinks of my phone. I guess Im old at 38. The truth is, I cant tell you how many times I wanted to touch phones with someone to give them info. Its like day in and day out I miss that feature- yeah right. But still an entertaining attempt at labeling everyone who appreciates fine jewery as isheep- ha ha its a joke people!

    • blue horseshoe loves…


  • tomn1ce

    ilove this commercial. It has been the best one yet….ilike the part when that dudes parents thank him for holding their spot on the line…lmao

  • LOL! Love it!

  • bestttt one yettt!! I was dying lol

  • FAL_Fan


  • Justin

    That was actually a pretty decent commercial. I hope Apple doesn’t sue them because it was good.

  • gf1 fanatic

    Cute, but I’ll be convinced when I get Jelly bean on my Galaxy Nexus. What the heck is Verizon waiting for!?!?

    • DroidDoesnt_2

      Waitin for you to buy another phone…..sucker!!! 🙂

    • joejoe5709

      I gave up a couple weeks ago and decided to take the plunge into flashing ROM’s. It’s not as hard as I thought it was going to be. Maybe the devs are giving Verizon kickbacks? Lol. Just kidding.

  • “This one gets an updated OS twice a year for 3+ years.” (iPhone) “This one will get a couple of updates, one big one and one bug fix.” (Samsung)

    • Diablo81588

      Not hard to upgrade a device when the OS hasn’t changed for 3 years..

    • Bryan

      And those iOS updates will be missing features because it’s an older iPhone, so what’s the difference again?

  • PZ

    I just had to watch this for few times in a row, nice one Sam!

    • LionStone

      Haha, I just came back to watch it again and send to my bud, an apple guy, he’s pretty good about the razzing 🙂

  • FSU(beatClemson)

    “maybe, we’re gonna get that for sure. maybe not this time but the next time.” funniest line ever!

  • Mustang5Oh

    Ahh poor iSheep are going crazy on YouTube lol. I guess the truth hurts.

  • MicroFanSheep

    Aww look at that… fanDroid is jealous, so they make a video making fun of the iSheep.

  • I love how even with the patent lawsuits, Samsung still is taking shots at Apple and their iSheep…baaaaaaah!

  • dan690

    I think the Idiot fanboys will still buy the iphone 5 even though its like buying a three year old android. I don’t think apple will attract any more idiots with this old phone.

  • zulu208

    It would be awesome if Samsung would play this commercial every 30 minutes near the NY Flagship store or in TimeSquare.

  • Jim McClain

    love the comercial lol

  • Jim McClain

    anyone see the geek from cnet reviewing the iphone? he was so excited that he could now have an extra row of icons, lol and believe it or not, he said ‘its the iphone everyone has always wanted lmao

  • geedee82

    Love it!!!!

  • hahahahaha I LOVE IT ..

  • The only thing more amusing than this ad is the comment flame war going on between platform fanboys on neutral sites like The Verge, etc. If you haven’t taken a read, please grab some popcorn and go check it out. DRAMA! lol

  • nightscout13

    They really did good with this commercial. I also like how they started saying “GS3”

    • joejoe5709

      Yeah… but it wasn’t very subtle. Kind of annoying really…

      • nightscout13

        Ya almost as if they were forcing it. Pulling a Steve Jobs? LOL

  • JumboMcNasty

    I am totally a Android person but I swear I’m having Genesis/SNES flashbacks right now.

  • frankandsimple

    You know it’s amazing.. I am willing to bet any amount that pure android is MILES ahead of the clunky sense or cartoonish touchwiz.. It beats the hell out of me WHY pure android.. which is available for free.. is still not as widespread on devices as the more expensive but appalling skins that OEM’s insist on putting on their devices just for the sake of “standing out”.

    A pure jelly bean device on a device built to the quality of the iphones would smash all records. … and yet..

  • bradlees

    they should make the new iphone is simple for old people ad! iphone is the new jitterbug. now thats genius.

    • JohnPA2006

      Jitterbug is great, when you flip it open, YOU HEAR A DIAL TONE !!! WHAT ????

  • jnt

    S-Beam is like Google Plus vs. Facebook. It’s very cool, but if nobody else has a device (or nobody else wants to ditch FB to keep the analogy up), it turns into a bit of a gimmick IMHO. Keep in mind, I live in iPhone country where nobody cares about anything else.

  • Hilarious

  • lulz. Love it! Keep it up Samsung. Keep it up!

  • br_hermon

    Best commercial yet! haha 🙂 hit the nail right on the head.

  • Alex

    The guy’s face at 1:21 made me lol

  • That video made my day. I needed that laugh.

  • Steve S.

    I love Samsung for making these commercials.

  • shooter50

    Poor Apple. Beating up on Windows Pc’s for years, now getting a little of their own medicine. It really doesnt take a genius to see that there is very little innovation in the iPhone 5 Bravo to Samsung for pointing this out

    • Android

      Don’t get me wrong, i hate Apple but you can’t say poor Apple. Because all they have to do is add old features to their “new” phone and people flock while making them richer.

      • Liderc

        But making the most money doesn’t mean you’re the best at what you do. Apple used to be the king of innovation, or polished innovation, but they have slipped to behind I would say 2 or 3 manufacturers.

    • Hey. Hey. Hey. They have 4G LTE, and a bigger screen, and panorama, and the jack.. it’s on the bottom now. Even though Android has had that for years Apple’s doing it in such an innovative and completely original way that it blows the mind.

  • Fern

    I hate iTunes, btw…just thought I’d mention that.

    • leoingle


      • nwd1911

        Agreed, a single upvote does not do this justice.

    • Ken Bosse

      i finally uninstalled it off my PC last night. I kept it there for music editing purposes for a couple games I play, but I’m now 100% apple free!

      • Alienstyles


      • TheWenger

        Good idea. I need to do that. Along with QuickTime. Then I won’t get any Apple update prompts ever again.

      • geedee82

        Good move, I got rid of it a while back, too. Not that I ever used it, but my wife did, I’m so glad I got that piece of crap off my computer!

  • moelsen8

    i love these commercials. the spot where the dude’s mom and dad show up is priceless hahaha

    • LionStone

      Haha…I know,… “hey! That’s not cool!” Wah!

  • Ken Bosse

    i freaking love it

  • Nick Saulino

    I couldn’t help but LOL when I saw the guy’s parents show up. Classic.

  • S2556

    haha this ad was perfect! loved it

  • CHI CITY!!!!

  • raven81

    That was funny as hell….

  • Ron_Swanson

    you gotta love it!

  • frankandsimple

    Physical button that is clunky, pentile screen, touchwiz. No amount of below-the-belt cheezy commercials are gonna negate that.

    • You’re knocking the SGSIII for having a physical button, but it’s cool an iPhone? Or you’re saying there should be no buttons at all? Display is pretty good actually, and TouchWiz? Yea, won’t argue with you there lol

      • frankandsimple

        having a physical button on an android device is retrograde after ICS.. and like I said.. the samsung gs3 button is CLUNKY.. convexing out of the face… and a joke. Even capacitive buttons are acceptable and much better than that giant button on the GS3.

        • moelsen8

          the guy next to me in line for lunch yesterday had an sgs3 out and was playing with it. first time i really watched it in action, in person. as much as i’m for the onscreen buttons (and i am), the home button with the lit-up buttons on each side looked pretty sexy.

        • Liderc

          I agree that the button shouldn’t have been used, but you can’t use “clunky button” as a negative for the SGSIII when the Iphone has an even more clunky button.

          • frankandsimple

            really? I can swear in a very unbiased way the iphone’s concave button is much more ergonomic and natural than Samsung’s. But I guess it’s subjective.

        • The one I have is pretty flush with the body, unlike that of the iPhone’s. Either way, I too think all major OEMs should be looking to on-screen buttons, but hey, it’s Sammy. They wanna be “different.” As long as “different” means looking like Apple. 🙂

      • AlexKCMO

        While I’m not a fan of TouchWiz, I do think some of Samsung’s features are pretty nice, such as the Window’d video they described in the video.

        Google should take notice. I just hope they don’t replace Google Now with S-Voice when they roll out JB.

        • moelsen8

          google needs to kang the the notification toggles from cyanogenmod (and touchwiz).

          sammy can keep s-voice and all the other crappy s-crap.

        • can’t believe I’m actually going agree with you and to admit this but, touchwiz is pretty nice on the S3. I am normally a vanilla droid lover, but I am impressed with what Sammy did this time!

    • MikeSaver

      Yeah I wish they had a campaign like this for the Gnex, something worth bragging about. The SIII has awesome specs but is inferior to the Gnex as far as software and that stupid physical button

      • frankandsimple

        The Gnex could have been much better if it were only manufactured by Motorola. At least it wouldn’t have the radio problems or cheap plastic.

        • Hunter

          My friends motorola had the radio crap out completely, as in get a new phone crap out. So he got the gnex, not a single issue. YMMV

          • Sankyou

            Hmmm I exchanged the Nexus for a Razr Maxx because of the crappy radio. Didn’t spend all of that money to switch to VZ and have the same problems as ATT.

        • MikeSaver

          Yes we can only hope for a Motorola Nexus..

        • tomn1ce

          I haven’t had a problem with my vzw G-Nexus radios…now the random rebooting its annoying…

  • DanWazz

    lol at the dude holding a spot in line for his parents. my Mom is the only one interested in the i*hone5. Even my Apple fanboy brother wants a GS3.

  • “But we’re gonna get that eventually right? Maybe not this time, but the next time.”

    Haha, hilarious.

    • VZWGUY

      I work at Verizon my staff lost it at this part lol

  • They finally started showing what their stuff actually does. Much better.

  • MikeSaver

    I like the attack ads.

    • Matreyu

      I know. And Apple should recognize the concept: I’m a Mac, I’m a PC.

    • Kindroid

      These aren’t attack ads….there Apple anti-FUD public information ads.

  • derek connolly

    “Well we’re gonna get that, for sure. Maybe not this time, but the next time, right?”

  • Justin W

    I personally am not a fan of Samsung devices, but I LOVE their commercials… they have the guts to take apple head-on, and I am glad that some Android manufacturers do.

    • brandnew234

      Same here. I can’t deal with their UI, but the features& performance is phenomenal!

  • love it when mom and dad show up….lol
    in all honesty, the phone is going to sell (already has) millions. it will be popular until the end of time. i had a buddy that used a tweaking out iP4 for 2 months waiting for the iP5 to come out and pre-ordered it. i tried to convince him to get the s3 but it was a no go.

  • ToddLower

    “the headphone jack is going to be on the bottom” – mind blowing!

    To be fair, good call on Apple’s part. Love the jack on the bottom on my Nexus

    • Agreed. lol

    • Jeremy Gentry

      maybe with the iphone5sXL they will put the headphone jack on the side…..it will blow everyone away….

    • Same here lol

    • Big_EZ

      So Apple is now copying Samsungs bottom mounted aux jack, nice. Wheres the lawsuit Apple will file against Samsung for this?

    • Ok I have the Nexus too, but I guess I don’t get it. Why is the headphone jack on the bottom better?

      • zulu208

        Majority of the time, when you put your phone into your pocket, it is always head down first. This will allow you to pull your phone out of your pocket and see the time, who’s calling, and quickly access your phone’s feature.

        The iphone has the jack on top, which means, it is a few extra step needed to actually do something. In addition, if you try to put the iphone head down into your pocket, there is a high chance of the headphone cable getting destroy .. over a period of time of course.

        • Gimp_Ninja

          I’ve never put any phone in my pocket upside down, going back 4 feature phones and 4 smartphones. I didn’t know this was a thing.

          • ToddLower

            If I’m holding my phone normally and want to put it in my pocket, it’s a much more natural movement to slide it in upside down.

          • I never thought about that Todd. But your right. I do this naturally all the time.

          • JoshGroff

            I just put it with the jack up, whichever end that may be, apparently some people care more than I.

          • Gimp_Ninja

            Yeah, that’s how I would do it. I guess my point was that it takes so very little effort to swivel your hand while taking your phone out that I didn’t think anyone cared, and hadn’t even considered it to be an issue.

      • ToddLower

        Zulu below is right.

        Another reason is because the headphone jack is next to the microusb jack. So if I’m listening to headphones while charging my phone I only have to deal with cords coming from 1 direction instead of 2.

        Finally, if you are holding your phone in portrait while using headphones, on an iphone the cord come up out of the phone, hangs down, then goes back up to my ears. On a Nexus the cord just hangs down and then goes up to my ears (2 directions is better than 3).

  • derek connolly

    I definitely like that commercial…made me chuckle.

  • paul_cus

    Yeah, there’s plenty of people lined up here in Chicago. They’ve been outside for days. I remember sitting outside Tower Records back in the day waiting for Ticketmaster to open. Don’t understand waiting outside for a phone, though.

    • Joe

      Ya, I mean what the heck will you do with your iPhone 5 that you didn’t already do with your 4S? Not much. Maybe they just want to experience Angry Birds on a 4″ screen?

      • Butters619

        Letterboxed Angry Birds on a 4″ screen*

        Don’t you forget about those black bars!

        • moelsen8

          ooooh snap

      • Excitement.

        It’s what the vast majority of Android phone makers fail to create.
        When a phone comes out every other week people start to lose interest. This is why companies like Samsung are starting to move to a once every year.

    • Mack

      Agreed. The people I know who are iPhone fans at least pre-order and don’t wait in like nutcases. Haha I guess it’s just that time of year again.

  • bealtaine

    Have they gone forward with that supposed LTE patent lawsuit yet?

  • root4life

    DAMN! OH NO THEY DIDNT lol powned

  • At least they were telling the truth in this advert. “It has a bigger screen! and 4G LTE!” ..”Yeah, I’ve had that for a while”

  • Tommy Thompson

    pure awesomeness.

  • Love it. iPhone 5 is just trying to be a Droid with an Apple symbol.

  • iPhone is for old people lol

    • derek connolly

      i saw that…funny.

    • Liderc

      lol, this was the best part. It’s so true. I love all these people saying “We’re getting panorama pictures! and a 4G!” It’s like…uh.. had that for nearly 2 years now.

      • LionStone

        Hehe…the other day I did a panorama from my Inc4 of my buddies office…he’s an apple guy, he just sort of grumbled something 🙂

      • JB

        I had panorama mode on my windows mobile phone.

    • Jeremy Gentry

      its funny because when an old person tells me that they want a smart phone, i immediately point them to the i*hone, because its so dumbed down and not customizable that they can’t possibly screw anything up. the first thing i tell them is if they mess up or are somewhere they don’t want to be, just push the circle button…DHURRRRR!

      • Sankyou

        Same here. I go on to talk to them for 30 minutes about it. Then they go to the store and pick up a free android because it’s free. Askholes!

        • Jeremy Gentry

          LOL! RIGHT! then i spend 2 hours on the phone with them explaining what a menu button is and what it does, and it depends on where you are……ARRRRGHH!

      • Mrising

        Haha this is exactly what I do!!!

    • Shaunwin

      I have been saying that for while. The box should say “For Mature Audience Only 65+”

    • peeyourownpants
    • yarrellray

      Iphone is for uneducated simpleton’s who have no knowledge of technology.

      • capecodcarl

        That’s 75-90% of the population. Apple should have a lot more market share if that were true. You’re also ignoring the techie hipsters that use iPhones because it syncs up well with their 27″ iMac at home.

      • Which is why Google tried so hard to simplify the user interface in Ice Cream Sandwich.

        • DroidDoesnt_2

          Booyah!!!! Lol!

      • squiddy20

        Says the dumbass who went around saying the processor in the HTC Sensation was “shittier” than the processor found in the Evo 3D, despite them being the exact same chip, and even after numerous sources proving you wrong. Seems like you’d fit right in! 😀

      • noob

        Are they “uneducated” like you? I think that more educated people would be able to convey their opinion with correct grammar.

    • droidftw

      I recommended my 92 year old Grandfather a Windows Phone(the buttons are bigger) 🙂

  • tbaybe

    love it 🙂

  • Let the war continue O_o

  • satsmine2k4

    samsung i love you for this tooo… hate those isheep n icrapple…

  • jldleo

    Samsung pulled no punches in this ad.. hilarious

  • Lol @ Mom & Dad getting the Jesus Phone.

  • RedPandaAlex


  • Samsung is desperate. I hate commercials like these. It stoops to apple’s pathetic pc vs mac campaign.

    • MotoRulz

      I hate cheese… BTW the PC vs MAC campaign was hilarious also.

      • You enjoyed deceptive marketing? K…

        • MotoRulz

          I enjoy the creative way they market their products. Doesn’t mean that I believe what they may or may not be saying and that goes for both Samsung and Apple.

    • root4life

      yeah it does a lil but its still funny

    • Hunter

      Do tell, what makes Samsung desperate?

      • Asuriyan

        Aside from getting their asses kicked up, down and sideways in every silly patent lawsuit in the last 2 years?

      • Handset Markestshare bud.

    • leoingle

      you fight fire with fire.

    • SolipsisticPsychologist

      The “PC vs Mac” commercials were completely asinine for one glaring reason in my mind, they are both frigging personal computers! “Duh, do yooz haz a mac or pceez?” “You mean do I own a Windows or Mac computer Sloth?”. I’ll never get over that redundant idiocy.